Boxoffice - May 2016

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CINEMACON 2016 THE STUDIO PRESENTATIONS OUR REACTION TO THE RECORD-SETTING 9 STUDIO PRESENTATIONS by Shawn Robbins Another CinemaCon is in the books and, as usual, the major film studios brought out some of the best releases they have to offer through the rest of 2016 and beyond. The annual meeting of the exhibition industry has become a reliable way to learn which films could have an impact at the box office. By the end of this year’s convention, we came away very encouraged by a number of films from every studio and their potential to help deliver another big year. It’s still questionable whether 2015’s record $11.1 billion domestic gross can be topped, but if enough of these films succeed critically and commercially—with a few unexpected hits along the way— we can’t rule out 2016’s chances to come close. Here’s our studio-by-studio breakdown of highlights from CinemaCon 2016’s presentations: AMAZON STUDIOS An unlikely studio to appear at CinemaCon, Amazon made a point to get in front of exhibitors and prove why it belongs in the conversation with a highlight reel of several very promising films. The biggest standout was MANCHESTER BY THE SEA, a drama starring Casey Affleck and Michelle Williams in a classic relationship-driven story in the vein of Kramer vs. Kramer. One scene highlighted the emotional complexity of their characters— and excellent chemistry between the two actors—almost immediately sparking talk of awards-season potential. Amazon Studios also highlighted writer-director Nicholas Winding Refn’s next film, THE NEON DEMON. Commercial potential may be limited, but there’s no doubt the film looks like another bold creative venture for the auteur filmmaker whose Drive became an under-the-radar box office success and cult hit back in 2011. Other standouts on their slate included ELVIS & NIXON and the Jane Austen adaptation LOVE & FRIENDSHIP. 44 BoxOffice ® MAY 2016
ELLE FANNING AS JESSE IN AMAZON STUDIOS’ THE NEON DEMON MAY 2016 BoxOffice ® 45
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