Seller's Guide

How Does Pavilion Attract More
Buyers?
The Pavilion team works closely with our marketing
agency Firstbase Business Services (www.firstbase.ca). This
relationship provides the basis for our strategic advantage.
Firstbase is an international strategic marketing agency
with an exceptionally talented team to provide “best value”
solutions for clients.
Our marketing strategies are unique and comprehensive,
when we implement the marketing program, we invariably
have a significant level of high quality enquiries for each
unique business enterprise we represent. The result is obvious
very quickly – a higher level of qualified buyer enquiries based
on our geo-demographic targeting initiatives.
About Firstbase
Established in 1985, Firstbase was founded by Greg Spafford
in 1985 in the UK and the business was a founding member
of the Direct Marketing Association. The basis for success is
that geo-demographic targeting enables precisely targeted
messaging to niche and vertical markets. This expertise
enables the selection of the most appropriate audience for
specific messages to target business audiences around the
globe.
Unlike other indiscriminate media including newspapers,
magazines, radio and television; targeted messaging ensures
the message being delivered that the audience is relative.
The result is higher levels of engagement and response
based on accurate targeting.
Targeted Results
1. The Project Brief
230
2. Exhaustive Research
230 prospective purchasers
25
3. Prospect Generation
25 interested parties “Dry-run”
negotiation training
5-10
5-7
4. Qualification & Bidding
5-10 exploratory meetings
5-7 Competitve bids
3 Bids worth considering
3
2
1
2 Alternatives maintain competition
5. Concluding the Deal
1 purchaser
“The great accomplishments of man have resulted from the
transmission of ideas and enthusiam.”
- Thomas J. Watson
18