4108 Deeboyar Ave Positioning Analysis

MAXIMUM EXPOSURE
INTERNAL INFORMATION SHARING
- MNet
Each listing is entered into Marcus & Millichap’s proprietary property
database (MNet) and the information is instantaneously transmitted
to the firm’s nearly 1,500 agents throughout the U.S. and Canada.
Employing the “Buyer Needs” function of MNet, an agent specifies
a client’s property investment criteria; when a matching property is
listed, the agent is immediately notified.
- Sales Meetings
At our weekly local office sales meetings, a PowerPoint presentation
will promote the property to the entire sales force. Agents will be
instructed on how to reinforce the property’s strong points and overcome
any shortcomings. Properties are further promoted internally
through our monthly property specialty group conference calls, where,
for example, members of our National Multi Housing Group or National
Retail Group confer on market trends and investment opportunities.
DIRECT MARKETING
Offering memorandums and promotional materials are utilized to
present the opportunity to a broad base of investors. Using “My
Marketplace,” an automated Web application, Marcus & Millichap
agents can easily produce high-quality marketing materials and get
properties to market quicker. Through MNet’s “Buyer Needs” function
and their personal databases of investor relationships, our investment
professionals identify qualified potential buyers. After specific
investors are identified, a direct marketing campaign is initiated, which
includes mailings followed by personal contact with each potential
buyer.
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