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July 2016

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Serving Southwest Riverside County Since 1989<br />

VOLUME 27, NUMBER 7<br />

JULY <strong>2016</strong><br />

And...<br />

WANT TO STOP<br />

5-Minute<br />

Murrieta Chamber SMOKING?<br />

Networking<br />

of Commerce award<br />

nominees<br />

Let Medicare help<br />

PWR announces yearly<br />

you.<br />

How to get your very<br />

networking experience<br />

own Agent Q<br />

The man pedicure<br />

page 24<br />

page 9<br />

To Respond or Not Respond<br />

Supervisor Chuck Washington Receives<br />

‘<strong>2016</strong> Outstanding Elected<br />

Official Award’<br />

Inland Empire American Society for Public<br />

Administration has named Riverside County<br />

Supervisor Chuck Washington as the recipient<br />

for the ‘<strong>2016</strong> Outstanding Elected Official’<br />

by Ted Saul, Senior Staff Writer<br />

award.<br />

In today’s world of social media, reviews and comments<br />

Right to left:<br />

can make or break a business.<br />

Lisa Brandl, Director of Purchasing/Fleet Services, Emma<br />

SEE PAGE 35 Perez-Singh, ASPA, Chuck, Paul Angulour, County Auditor/Controller<br />

Tips<br />

SEE PAGE 29<br />

Fire Season Is Early, So Be Prepared…<br />

by Craig Davis<br />

Did You Forget to Spring Clean<br />

Every weather expert predicted<br />

a fierce El Nino to hit Southern<br />

Your Technology?<br />

California this Winter. Unfortunately<br />

we never received the needed<br />

by Stefani Laszko<br />

If you are anything like me, Spring <strong>2016</strong> went<br />

precipitation.<br />

by in a flash. With a busy travel schedule I never did<br />

With that said, we don’t need experts get to my closets but the thought of business people<br />

to tell us that Fire Season will likely be without a dedicated IT resource got me thinking……<br />

arriving early this year, that’s evident by<br />

the recent wild fires burning in the Santa<br />

Barbara and Duarte regions of California<br />

in mid/late June, and the minor flare up we<br />

had northwest of Temecula in early June.<br />

I had written an article for The<br />

Valley Business Journal in the October<br />

2014 edition regarding National Fire Prevention<br />

Month. I shared the Ready, Set,<br />

“<br />

Almost two-thirds of home fire deaths Go approach that awareandprepare.org<br />

resulted from fires in homes with no smoke suggests to help prepare us in the event<br />

alarms or no working smoke alarms.<br />

of a wild fire.<br />

SEE PAGE 20<br />

SEE PAGE 23<br />

COMMUNITY COMMUNITY COMMUNITY<br />

Temple Beth Sholom<br />

Julie Ngo Becomes<br />

WINEormous Awarded<br />

Celebrates the Ordination<br />

Rotary Club of Temecula’s<br />

‘Culinary Experience of<br />

of Sandy Rosenstein<br />

10<br />

New President<br />

the Year’<br />

page 8<br />

page<br />

20<br />

page 19 page 19 page 19<br />

Recognition


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

2 <strong>July</strong> <strong>2016</strong>


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

4 <strong>July</strong> <strong>2016</strong>


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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THE VALLEY BUSINESS JOURNAL<br />

6 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

National Merchants Association Names<br />

Butch Hildebrand Director of Sales<br />

National Merchants Association,<br />

a bankcard leader and merchant advocacy<br />

group, today announced the<br />

appointment of Butch Hildebrand to<br />

director of Sales. Hildebrand is charged<br />

with developing and implementing<br />

strategic sales initiatives to continue<br />

the company’s explosive growth. National<br />

Merchants Association is actively<br />

hiring to double its local workforce to<br />

nearly 200 employees by the end of<br />

<strong>2016</strong> and is projected to expand its<br />

team to more than 300 employees by<br />

the end of 2017.<br />

“As director of Sales, Butch is<br />

responsible for sales development<br />

and leadership training for National<br />

Merchants Association, one of the fastest-growing<br />

financial services companies<br />

in the United States,” said Heather<br />

Petersen, CEO, National Merchants<br />

Association. “We welcome Butch and<br />

look forward to his special brand of<br />

customer-focused, strategic leadership<br />

in growing our sales organization.”<br />

A dedicated and knowledgeable<br />

sales executive with an outstanding<br />

client satisfaction history, Hildebrand<br />

has extensive experience in leading<br />

sales teams and efforts in multiple<br />

industries including logistics, engineering<br />

and advertising. Hildebrand<br />

has exceptional abilities and talent in<br />

developing and executing the vision,<br />

strategies and campaigns required to<br />

ensure market presence and superior<br />

brand visibility with local, national,<br />

and global merchants. His consultative<br />

skills and proven ability to build<br />

sound customer relationships are key<br />

for National Merchants Association’s<br />

sales development.<br />

Hildebrand attended Indiana University<br />

in Bloomington, Indiana, where<br />

he earned a Bachelor of Arts degree in<br />

sociology. He was a four-year letter<br />

winner for the Hoosier Wrestling Team<br />

and a Big 10 Conference place winner.<br />

Hildebrand enhanced his professional<br />

development with an enlistment into<br />

the United States Marine Corps and<br />

served overseas in the Global War<br />

on Terror. In December 2015, he was<br />

named to the Board of Directors of<br />

the Southern California Wrestlers in<br />

Business Network. He attributes much<br />

of his success to the discipline and<br />

dedication that he learned as a United<br />

States Marine and as a wrestler.<br />

About National Merchants Association<br />

- National Merchants Association<br />

is a global merchant advocacy group<br />

and a leader in merchant services<br />

dedicated to helping merchants and<br />

agent partners grow their businesses<br />

by generating sales opportunities<br />

and maximizing profits. National<br />

Merchants Association works on<br />

behalf of businesses to eliminate the<br />

unnecessary and unreasonable fees<br />

associated with accepting electronic<br />

transactions, as well as provide<br />

the products and services to help<br />

them continue to be successful. Visit<br />

www.NationalMerchants.com or call<br />

866-509-7199.<br />

connect : www.NationalMerchants.com


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

7<br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

Fax (951) 461-0073<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Arthur A. Visintin<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Nicole Albrecht<br />

David Sayen<br />

Julie Ngo<br />

Tracey Papke<br />

Barbara Rubin<br />

Craig Davis<br />

Vickie Becker<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

Jack Brown<br />

Dr. Derek Albrecht<br />

Monique deGroot<br />

Mort Grabel<br />

Jeffery Nickerson<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Tom Plant<br />

In this issue<br />

To Respond or Not Respond 1<br />

Supervisor Chuck Washington Receives Award 1<br />

Did You forget to Spring Clean Your technology? 1<br />

Fire Season is Early so be Prepared 1<br />

Community and Business News 6-12<br />

The EDC is Shaking Things Up 13<br />

Murrieta Chamber of Commerce Award Nominees 14<br />

Seeing Things Clearly 15<br />

St. John’s University Offers Free Workshop 16<br />

Teachers are Heroes 17<br />

Free Business Classes 19<br />

Funding For Your Business – A New Approach 19<br />

The Individual Need for Disability Insurance 19<br />

TAre You an Employee or an Independent Contractor? 19<br />

<strong>July</strong> ‘16<br />

Will Osteoporosis be our Children’s Epidemic? 21<br />

Smart Snacks for a Busy Lifestyle 22<br />

“ The Man” Pedicure 23<br />

Pneumonia 24<br />

Let Medicare Help You Stop Smoking 24<br />

When is it Time to Consult a Business Attorney? 25<br />

Family Law Update 26<br />

How to Get Your Very Own Agent Q 27<br />

Having Fun Yet? 28<br />

Arts, Dining & Entertainment 29-32<br />

Criteria for Submitting Articles:<br />

1. Since the publication of articles is an<br />

added public relations feature for our<br />

advertisers, their articles will be given first<br />

priority. Other articles will be published<br />

on a space available basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise.<br />

A photo of the writer is appropriate.<br />

4. All submissions are subject to editing by<br />

the publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the<br />

15th of each month for the next issue.<br />

The Valley Business Journal is a California<br />

Corporation. All rights reserved. Reproduction in<br />

any form, in whole or in part, without the written<br />

permission of the Publisher is prohibited. The<br />

publication is published monthly. The opinions and<br />

views expressed in these pages are those of the<br />

writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley<br />

Business Journal hereby expressly limits its liability<br />

resulting from any and all misprints, errors and/or<br />

inaccuracies any advertisement or editorial may<br />

contain, to the credit of the specific advertising<br />

payment and/or the running of a corrected<br />

advertisement or editorial correction notice.<br />

The City of Murrieta’s new web site features a vibrant new look while keeping the<br />

important information for visitors, businesses, and residents.<br />

www.MurrietaCA.gov<br />

PHOTO: Cy Rathbun


THE VALLEY BUSINESS JOURNAL<br />

8 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Julie Ngo Becomes Rotary Club of Temecula’s<br />

New President<br />

Julie Ngo, the new president of the Rotary Club of Temecula is<br />

proud to announce her <strong>2016</strong>-2017 Board of Directors.<br />

Executive Committee<br />

President: Julie Ngo<br />

President-Elect: Lisa Locke<br />

Vice President: Craig Davis<br />

Secretary: Soledad Escobedo<br />

Treasurer: David Frank<br />

Directors<br />

Immediate Past President: Mike Noon<br />

Membership Director: Nancy Harvey<br />

Community Service Director: Barb Langdon<br />

Youth Service Director: Bruce Cripe<br />

Foundation Director: Darren Diess / Allen Orr<br />

International Chair: Cheryl Peterson<br />

Public Relations Director: Fletcher Hull/ Katie Dao<br />

Ways & Means/TOW/Fundraising Directors: Jami Fence<br />

Historian: Todd Montgomery<br />

The Rotary Club of Temecula was established in 1974 and on May 5, 1975,<br />

was admitted to Rotary International. Rotary is an organization of business<br />

and professional leaders united worldwide who provide humanitarian service,<br />

encourage high ethical standards in all vocations, and help build goodwill and<br />

peace in the world.<br />

The Rotary Club of Temecula is dedicated to improving the world around<br />

us both in our local community and internationally.<br />

We invite you to join us at our meetings at Claim Jumper restaurant in<br />

Temecula on Wednesdays at noon, where you can meet our members and learn<br />

more about our activities.


<strong>July</strong> <strong>2016</strong><br />

Lynn Grossman to be Guest Speaker at WPC<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

9<br />

WPC is excited to introduce Lynn<br />

Grossman at the <strong>July</strong> 14th luncheon.<br />

Lynn brings huge heart and common<br />

human experience to her speaking. Her<br />

ability and willingness to be transparent<br />

about her own journey is both informative<br />

and inspirational to her audience.<br />

Lynn provides the space which<br />

allows her audience to begin to see the<br />

possibilities that are just around the<br />

corner in their own lives; resulting in<br />

breaking apart any judgment about how<br />

life has gone and creating an often transformational<br />

shift in both how they view<br />

the world and how they wish to take on<br />

their present and future.<br />

Women’s Peer Connection meets on<br />

the second Thursday of every month<br />

at Claim Jumper in Temecula.<br />

Registration begins at 11:15am.<br />

Members are $20, Guests are $25.<br />

PWR Announces the 5-Minute Yearly<br />

Networking Experience<br />

What’s your definition of Networking?<br />

If you attend networking events<br />

with the motive to sell, you will be frustrated<br />

and confused by the outcome. And,<br />

you might alienate yourself from those<br />

could be a great referral source for you.<br />

• Do you embrace, enjoy and attend with<br />

an open heart?<br />

• Get involved in the group’s community<br />

goals?<br />

• Listen to others?<br />

• Enroll yourself in the vision of the<br />

people you meet?<br />

• Share resources, volunteer, and shine<br />

the light on others? Have fun?<br />

Handing out business cards is not<br />

networking. Business cards are an excellent<br />

way to quickly share your pertinent<br />

information. You might even have your<br />

picture and branding logo and tag line on<br />

yours to tell a snippet of what you offer.<br />

What are the key pieces of the networking<br />

puzzle? Come learn best techniques<br />

and ingredients for productive and<br />

fruitful networking. We will have lots of<br />

fun at this high energy meeting as we<br />

always do.<br />

Members and guests will be interacting<br />

in the Networking Experience,<br />

learning the art of productive networking<br />

within this positive, fun, eye-opening<br />

5-minute networking format!<br />

And, yes – do bring your business<br />

cards!!<br />

The <strong>July</strong> meeting is on Thursday,<br />

<strong>July</strong> 7th from11:15 a.m. – 1:00 p.m.<br />

RSVP is a must. The cost to attend the<br />

luncheon meeting is $20.00 for members<br />

and $25.00 for guests. .<br />

We meet the first Thursday of every<br />

month. Join PWR for our monthly<br />

lunch meeting. Registration begins at<br />

11:15 a.m. at The Grill Room, 41687<br />

Temeku Drive in Temecula (located<br />

at the Temeku Hills Golf Club). For<br />

more information visit our website<br />

www.pwronline.org.


THE VALLEY BUSINESS JOURNAL<br />

10 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Temple Beth Sholom Celebrates the<br />

Ordination of Sandy Rosenstein<br />

On May 30th, a five year journey for<br />

Sandy Rosenstein was completed. In the<br />

presence of family members, friends, and<br />

many members of Temple Beth Sholom,<br />

Sandy Rosenstein was Ordained and officially<br />

became Rabbi Sandy Rosenstein.<br />

Rabbi Sandy Rosenstein has been<br />

serving as the spiritual leader of Temple<br />

Beth Sholom of Temecula for the past<br />

four years, and will continue to do so in<br />

the future. She has been active in the<br />

Jewish Community in the Temecula Valley,<br />

since she moved into the area about<br />

13 years ago, and prior to that<br />

in Los Angeles. She brings to<br />

the community a special brand<br />

of religious understanding, providing<br />

a warm and welcoming<br />

presence to not only members<br />

of her congregation, but also to<br />

everyone in need of Jewish spiritual<br />

guidance throughout the<br />

entire Southwest Riverside area.<br />

During her rabbinical training,<br />

Rabbi Sandy Rosenstein<br />

has not only studied the subjects<br />

that one would expect a rabbi to<br />

learn, but she has also dedicated<br />

herself to taking special classes<br />

relating to specific Chaplaincy<br />

matters regarding providing pastoral<br />

care. She plans to use this<br />

additional training in her work as<br />

a rabbi in our community.<br />

Rabbi Sandy Rosenstein also<br />

received her Master’s Degree in<br />

Rabbinic Studies. As part of the<br />

program leading to her Master’s<br />

Degree, Rabbi Rosenstein wrote<br />

a thesis regarding the traditions<br />

and process surrounding death<br />

and dying according to Jewish<br />

Law and Tradition.<br />

Rabbi Rosenstein’s specific<br />

goal as expressed in the Los Angeles<br />

Jewish Journal is “Before I retire in<br />

20 years, I intend to expand my congregation<br />

into a multi-generational kehillah<br />

where all Jewish and Jewish interfaith<br />

families feel welcome.”<br />

For more information about Temple Beth<br />

Sholom of Temecula Valley, visit their<br />

website at www.tbstemecula.org.<br />

connect: www.tbstemecula.org<br />

Sandy Rosenstein<br />

Cyna Engels Joins Mythos Technology<br />

Mythos Technology is pleased<br />

to announce the addition of Cyna<br />

Engels to the Business Development<br />

team.<br />

Cyna has a passion for working<br />

with people and making a difference.<br />

Mythos was already looking for a<br />

Marketing Assistant when Cyna and<br />

her team interviewed Mythos for a<br />

leadership class project and Cyna was<br />

the perfect candidate!<br />

Cyna is a recent graduate of California<br />

State University, San Marcos<br />

(Temecula campus) with a Bachelor<br />

of Science in Business Administration.<br />

She looks forward to building<br />

strong relationships in our valley.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

11<br />

Wildomar Non-profit Honored with<br />

‘Child and Family Advocate of the Year’ Award<br />

The tireless work of a Wildomar-based<br />

nonprofit to brighten the<br />

futures of local at-risk youth, many<br />

whose parents are incarcerated, has not<br />

gone unnoticed.<br />

Bob and Mona Davies, co-founders<br />

of Community Outreach Ministry, were<br />

honored June 3 with the Child and Family<br />

Advocate of the Year award from HOPE<br />

Collaborative, the child abuse council of<br />

Riverside County.<br />

The award, which recognizes exemplary<br />

dedication and commitment to the<br />

youth of local communities, has been<br />

given annually since 2013 to a person or<br />

organization in each of Riverside County’s<br />

five supervisorial districts.<br />

County Supervisor Kevin Jeffries<br />

nominated the Davies for this year’s<br />

District 1 award.<br />

“I was honored to nominate Bob and<br />

Mona Davies for the <strong>2016</strong> HOPE Child<br />

and Advocate of the Year Award because<br />

they serve the needs of a very vulnerable<br />

and at-risk population of youth whose<br />

parents have been incarcerated,” Jeffries<br />

said.<br />

Through Community Outreach Ministry,<br />

the Davies offer summer camps for<br />

these vulnerable youth. They also provide<br />

year-round access to mentoring, and for<br />

the past several years have held Angel<br />

Tree Christmas parties, distributing gifts<br />

to more than 200 children.<br />

“This population often goes undetected<br />

in the child welfare and education<br />

systems, putting them further at risk,” Jeffries<br />

said. “The resources Bob and Mona<br />

provide help to prevent these youth from<br />

entering the juvenile/criminal justice<br />

system by breaking the cycle of crime,<br />

poverty, illiteracy, violence, delinquency,<br />

school dropout and destructive behaviors<br />

which leads to a lower incidence of generational<br />

incarceration.”<br />

More than 60 percent of the youth<br />

served by Community Outreach Ministry<br />

come from Lake Elsinore, which along<br />

with Wildomar, is part of the District 1.<br />

“We feel richly rewarded as the First<br />

District recipient of the <strong>2016</strong> Child and<br />

Family Advocate of the Year Award presented<br />

by the HOPE Collaborative and<br />

Riverside County.<br />

“This population often goes undetected<br />

in the child welfare and<br />

education systems, putting them<br />

further at risk.”<br />

Why Moms in the Workplace Rock<br />

I know what you’re thinking, secretly,<br />

even though you would never admit it:<br />

“If I hire a mom, she’ll need to take<br />

time off for her kids.”<br />

“If I hire a mom, she will be thinking<br />

about her kids a lot.”<br />

“If I hire a mom, she might be tired<br />

when she comes to work some mornings.”<br />

So why would you hire a mom? Or even<br />

scarier, a single mom?<br />

Because moms:<br />

• Are wizards at time management.<br />

• Can function on very little sleep.<br />

• Show up to work even when they don’t<br />

feel good.<br />

• Can go for hours on a single cup of<br />

coffee or a piece of chocolate.<br />

• Are creative thinkers.<br />

• Train people with ease.<br />

• Think independently.<br />

• Will calm a client, bandage a finger,<br />

fix a broken copier, write a proposal,<br />

send a literate email and update social<br />

media – all at the same time.<br />

If you need an extra hand doing<br />

something that’s “not my job,” most likely<br />

it’s not the recent college graduate but the<br />

mom who will do it.<br />

Need to mediate between two employees?<br />

Moms are experts at getting<br />

people to play well together.<br />

One of your employees have a<br />

personal problem? A mom will listen,<br />

be supportive, and get him or her back to<br />

work in record time.<br />

Not sure how to go about expanding<br />

your business? Moms are expert budgeters<br />

and can help you figure out where<br />

to start and how to get the most for your<br />

money.<br />

Team building is a cinch for moms.<br />

Want your company to get involved<br />

in charity work? Ask a mom…she’ll<br />

know where to go.<br />

Stuck in a foreign country on business<br />

with a lost passport, laptop and<br />

money? Don’t panic! A mom will figure<br />

out who to call, where to get new documents<br />

and how to get you home.<br />

Need something proofread, printed<br />

and handed to you as you walk out the<br />

door to that important meeting? Duh,<br />

that’s our expertise. Ask a mom...she’ll<br />

help you look even better.<br />

So maybe we need a few hours off<br />

here and there to take our kids to the doctor.<br />

Every now and then we might have to<br />

stay home and take care of a sick child.<br />

Maybe we need to get home in time to<br />

make dinner, help with homework and<br />

tuck our children into bed.<br />

But we will more than make up for it<br />

and often work extra when we can…even<br />

from home.<br />

• Moms are fiercely loyal.<br />

• Quick to learn.<br />

• Able to multi-multi-multi task.<br />

• Won’t throw fits.<br />

• Can handle difficult people.<br />

• Stay calm.<br />

• Won’t spend her day ‘tweeting.’<br />

• Will call you back.<br />

• Show up when she’s tired.<br />

So don’t be afraid. Hire a mom.<br />

Heck, even a single mom. If she doesn’t<br />

have the skills you need, she will learn.<br />

Give her a chance, a job, a career,<br />

and she will be your one of your strongest<br />

allies.<br />

Yes, moms rock in the workplace.<br />

Helen M. Ryan is a freelance writer,<br />

marketing communicatrix and<br />

fitness pro. Follow her on Twitter<br />

@aspinchick.<br />

Lifestyle<br />

by<br />

Tina Helen M. M. Gottlieb, Ryan D.C.


THE VALLEY BUSINESS JOURNAL<br />

12 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Resources<br />

Need help? Ideas? Tips? Here are some top sites to visit for ideas.<br />

REVIEWS<br />

www.glassdoor.com<br />

www.indeed.com<br />

www.yelp.com<br />

www.angielist.com<br />

LEARNING<br />

www.khanacademy.org<br />

www.coursera.org<br />

www.lynda.com<br />

www.codecademy.com<br />

PRODUCTIVITY<br />

www.trello.com<br />

www.unroll.me<br />

www.getpocket.com<br />

www.evernote.com<br />

www. slack.com<br />

www.ifttt.com<br />

www.zapier.com<br />

www.todoist.com<br />

www.dropbox.com<br />

www.idonethis.com<br />

docs.google.com<br />

www.upwork.com<br />

MARKETING/<br />

SOCIAL MEDIA<br />

www.hubspot.com<br />

www.socialmediaexaminer.com<br />

www.copyblogger.com<br />

www.sumome.com<br />

www.smallbiztrends.com<br />

www.buffer.com<br />

www.hootsuite.com<br />

www.pegfitzpatrick.com<br />

www.unbounce.com<br />

www.jeffbullas.com<br />

www.smallbizdaily.com<br />

PLANNING/NEWS<br />

www.SCORE.org<br />

www.SBA.gov<br />

www.business.com<br />

www.businessnewsdaily.com<br />

www.entrepreneur.com<br />

www.forbes.com<br />

www.inc.com<br />

www.fiverr.com<br />

Water, Flood, Fire, Smoke, Mold Damage?<br />

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Teampulido.com


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

13<br />

The EDC Has Decided to<br />

SHAKE<br />

THINGS UP!<br />

Phase I: Regionally-Focused Economic Attraction Event<br />

The Economic Development Coalition<br />

of Southwest California will<br />

host its 22nd Annual Golf Tournament<br />

on Friday, September 30th at Temecula<br />

Creek Inn Golf Course in Temecula.<br />

This is the EDC’s once yearly<br />

fundraiser and the proceeds from the<br />

event will go toward developing the<br />

region’s economic engine. Encouraging<br />

the retention and expansion of<br />

existing companies, while attracting<br />

new companies to the Southwest Riverside<br />

County region, by capitalizing<br />

on the region’s many assets, is the<br />

Coalition’s means of enhancing our<br />

quality of life.<br />

The day will begin with registration<br />

at 7:00 a.m., the shotgun start is<br />

at 8:00 a.m. Golfing is followed by a<br />

luncheon and awards ceremony. “We<br />

are looking forward to having our<br />

tournament at Temecula Creek Inn<br />

this year,” said tournament Chairman<br />

Don Hitzeman. “We rotate the tournament<br />

to different courses in the region<br />

each year and we are excited about<br />

being back at TCI.” You can register<br />

by contacting the EDC office at 951-<br />

694-9800, or go to www.edcswca.<br />

com/edcevents.<br />

Sponsorships are available and<br />

the EDC is accepting donations for<br />

raffle prizes. “We are very grateful<br />

for the support of our sponsors, volunteers<br />

and friends who help make<br />

this event possible,” says Doug<br />

McAllister, The Coalition’s executive<br />

director. “We invite you to join the<br />

region’s premier business leaders for<br />

a great day of golfing in Southwest<br />

California.<br />

The Economic Development<br />

Coalition of Southwest California<br />

will host its 22nd Annual Golf Tournament<br />

on Friday, September 30th<br />

at Temecula Creek Inn Golf Course<br />

in Temecula. This is the EDC’s once<br />

yearly fundraiser and the proceeds<br />

from the event will go toward developing<br />

the region’s economic engine.<br />

Encouraging the retention and<br />

expansion of existing companies,<br />

while attracting new companies to the<br />

Southwest Riverside County region,<br />

by capitalizing on the region’s many<br />

assets, is the Coalition’s means of<br />

enhancing our quality of life. The day<br />

will begin with registration at 7:00<br />

a.m. the shotgun start is at 8:00 a.m.<br />

Golfing is followed by a luncheon and<br />

awards ceremony.<br />

“We are looking forward to<br />

having our tournament at Temecula<br />

Creek Inn this year,” said tournament<br />

Chairman Don Hitzeman. “We rotate<br />

the tournament to different courses in<br />

the region each year and we are excited<br />

about being back at TCI.” You can<br />

register by contacting the EDC office at<br />

951-694-9800, or go to www.edcswca.<br />

com/edcevents.<br />

Sponsorships are available and the<br />

EDC is accepting donations for raffle<br />

prizes. “We are very grateful for the<br />

support of our sponsors, volunteers<br />

and friends who help make this event<br />

possible,” says Doug McAllister, The<br />

Coalition’s executive director. “We<br />

invite you to join the region’s premier<br />

business leaders for a great day of golfing<br />

in Southwest California.<br />

The Economic Development Coalition<br />

of Southwest California (EDC)<br />

turns 25 this year and adulthood looks<br />

really, really good on it. It’s grown out of<br />

its fledgling stage into a full-blown giant<br />

of an influencer and it isn’t done yet.<br />

With a new executive director at the<br />

helm this year, the Economic Development<br />

Corporation has become known as<br />

the Economic Development Coalition, a<br />

dynamic region wide collaboration and<br />

is staring down opponents in its bid to<br />

make Southwest California an economic<br />

force to be reckoned with. Already businesses<br />

are jumping up to be included in<br />

what appears to be a major renovation<br />

of doing business in the Temecula valley<br />

and surrounding cities.<br />

ANNOUNCING A TWO-DAY<br />

EXPERIENCE<br />

To start, Executive Director Doug<br />

McAllister has infused the board of directors<br />

with enthusiasm and excitement<br />

about a new vision of doing business in<br />

this area by challenging the staid and<br />

true annual golf tournament. It is no<br />

longer just a fund-raising event; it’s a<br />

golden opportunity to bring guests, vendors,<br />

business owners and executives<br />

to the valley for an intimate two-day<br />

experience that shows off all the area<br />

has to offer. The event, with a working<br />

title of, “The Valley Experience,” will<br />

have opportunities for flight tours of<br />

the area complete with wine tasting,<br />

restaurant-going, meeting with other<br />

businesses, a lake trip, and even a couple<br />

of parties. Hotels are offering special<br />

packages, restaurants are providing<br />

exquisite food, cities are joining in with<br />

specialized offerings and tours. There<br />

will still be the golf classic; it just won’t<br />

be the only attraction.<br />

“It appears that this area is ripe for a<br />

regionally-focused economic attraction<br />

event,” said McAllister, “and we know<br />

just how to make that happen. This type<br />

of event has never been produced to this<br />

level in our area before. ‘The Valley<br />

Experience’ will target corporate professionals,<br />

the employees they are seeking<br />

to attract, and investors seeking to do<br />

business in and assist with the expansion<br />

of the Southwest California Region.”<br />

“We’re taking new and visionary<br />

steps to move our region into the forefront<br />

of the nation’s economic development<br />

opportunities,” said Board President,<br />

Don Murray (Commerce Bank of<br />

Temecula Valley). “It promises to be an<br />

exciting and worthwhile experience as<br />

together we take this region forward,<br />

building it into a world class economic<br />

development engine.”<br />

SPONSOR PACKAGES AVAIL-<br />

ABLE FOR THE WEEKEND<br />

The Title Sponsor—of which there<br />

is only one—will go for $10,000. Other<br />

categories of sponsorship include:<br />

Premier ($7,500), Diamond ($5,000),<br />

Gold ($3,500), and Eagle ($1,500). Each<br />

level will offer exposure to corporate<br />

professionals, investors, business owners,<br />

executives, governmental concerns,<br />

guests, and others interested in doing<br />

business in one of the most “livable”<br />

places in the nation. Find additional<br />

information by logging on to edcgolfclassic.com.<br />

The golf classic and the<br />

“Valley Experience” are scheduled<br />

for September 30 and October 1 of<br />

this year.<br />

ABOUT THE EDC<br />

Founded in 1991, The EDC is a<br />

private/public partnership that promotes<br />

Southwest California regional<br />

economic development through business<br />

retention and development, job<br />

opportunities, and related economic<br />

growth. The EDC is dedicated to<br />

expanding the competitive position<br />

of the regional businesses in a global<br />

economy.<br />

The EDC is an umbrella organization<br />

that pulls together and coordinates<br />

the region’s many and diverse<br />

interests, organizations, and constituents<br />

to ensure integral participation<br />

of the private sector in economic<br />

development.<br />

To become involved, contact<br />

the EDC Director, Doug<br />

McAllister at 951-694-9800, or<br />

visit the website at edcswca.<br />

com. The EDC is a non-profit<br />

organization, tax ID number:<br />

33-0428745.<br />

THE VALLEY<br />

EXPERIENCE<br />

“We’re taking new and visionary steps to<br />

move our region into the forefront of the nation’s<br />

economic development opportunities,” said Board<br />

President, Don Murray (Commerce Bank of<br />

Temecula Valley). “It promises to be an exciting<br />

and worthwhile experience as together we take<br />

this region forward, building it into a world class<br />

economic development engine.”


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Murrieta Chamber of Commerce<br />

Announces Award Nominees<br />

Each year the Murrieta Chamber of Commerce honors exceptional businesses, charitable organizations and individuals at their annual<br />

awards banquet. The 54th Annual Dinner & Awards Ceremony will be held on <strong>July</strong> 16th at Pechanga Resort & Casino, 45000 Pechanga<br />

Parkway in Temecula. The Murrieta Chamber of Commerce will be honoring individuals and nominees in the following categories:<br />

And The Nominees Are...<br />

Citizen of the Year<br />

Adam Bouvet, April Vidal, Cy Rathbun, Darryl Vidal, Debbie Herrera*, Emily<br />

Padilla, Heather Rawlings, Jami McNees*, Jennifer Sevilla, Kassen Klein, Kim<br />

Hern, Lisa Stergulz, Midori Ramsey*, Randon Lane, RJ Fernandes, Tracy<br />

Bouvet, *Nominated but ineligible.<br />

Chamber Member of the Year<br />

April Vidal, Corie Maue, Cy Rathbun, Daneen Ashworth, Kip Cothran, Lisa<br />

Stergulz*, Lisa Wayman, Matt Crabtree*, Rich LeMaster, *Nominated but<br />

ineligible.<br />

Volunteer of the Year<br />

Andy Morris, Annette LaRocque, April Vidal, Darryl Vidal, Jackie Steed, Julia<br />

Rogoff, Kip Cothran*, Laura Van Dam, Midori Ramsey, Rich LeMaster, Tracy<br />

Bouvet, *Nominated but ineligible.<br />

Entrepreneur of the Year<br />

Adam & Tracy Bouvet-The Mill Restaurant*, Dane Wunderlich-Woodworking<br />

by Dane, Jason Hope-JD Promotions*, Lisa Stergulz - A’la Carte Marketing<br />

Services, Midori Ramsey - E & M Apothicaire, Muna Elias-Elias Shoes, Pinal<br />

Sitaram- Buffalo Wild Wings*, Rachel King-King Law Firm, Rich LeMaster-LeMaster<br />

Computer Services, Robb Braun-The Leadership Source, Serena<br />

Mastin - Pulse Marketing, Sheila Sitaram-Kumon Math and Reading Center of<br />

Murrieta, Tara Wunderlich- Executive Hair *Nominated but ineligible.<br />

Non-Profit of the Year<br />

Animal Friends of the Valley, Canine Support Teams, Inc., EQUU8 Horsemanship<br />

and Therapeutic Riding, Go Bananas, Habitat for Humanity, Jacob’s<br />

House, Michelle’s Place Breast Cancer Resource Center, Murrieta Family<br />

YMCA, Murrieta Rotary, Our Nicholas Foundation, Rancho Damacitas, Rose<br />

Again Foundation*, Safe Alternatives for Everyone/Allie’s Resale Shop, St.<br />

Martha’s Community Outreach*, Temecula Valley Music Awards, Tiffany’s<br />

Gift*, *Nominated but ineligible.<br />

Small Business of the Year<br />

1st Action Real Estate, A Better Look Home Inspections, Armed & Fabulous,<br />

Backyard Bottleshop & Taproom, Christian Handyman, E & M Apothicaire*,<br />

Elias Shoes, Express Employment Professionals, Global Health Insurance, Hair<br />

By Laura Van Dam, Infinium HR Group, JD Promotions, Joanne Castro dba<br />

Residential Real Estate, Jon’s Movers*, KC Photography, LeMaster Computer<br />

Services, Live Mobile Solutions, Miss April’s Dance, Murrieta Animal Hospital,<br />

Murrieta Day Spa, Murrieta VIP Florist, New Life Culinary Creations, Planet<br />

Beach Automated Spa, Stromsoe Insurance Agency, The Cake Cottage, The<br />

Valley Business Journal, Triple Line Solar, Vidal Kenpo Karate, Westover Law<br />

Group, World Pay* *Nominated but ineligible.<br />

Medium Business of the Year<br />

KA Products, Inc., Altura Credit Union, Carrington Construction, Commerce<br />

Bank of Temecula Valley, Denny’s #7599, Evaero, Faith Quality Autobody,<br />

Inc., Pulse Marketing, Strachota Insurance Agency, Inc., Temecula Valley<br />

Communications, The Mill Restaurant* *Nominated but ineligible.<br />

Large Business of the Year<br />

BMW of Murrieta, DT Public House Inc.*, Gosch Ford Temecula, Harrah’s<br />

Resort Southern California, Paradise Chevrolet Cadillac, Pechanga Resort &<br />

Casino, Pins N Pockets*, RJ’s Sizzlin Steer, South Coast Winery Resort & Spa,<br />

Southwest Healthcare System, The Golf Club at Rancho California, Sunpro<br />

Solar, Waterstone, *Nominated but ineligible.<br />

Find out who will be honored during our Award Celebration on <strong>July</strong> 16th at Pechanga Resort & Casino<br />

S.A.F.E. Inviting Girls to Join Girls Circle Program<br />

Safe Alternatives for Everyone’s<br />

PAL Program (Police Activities League)<br />

is inviting girls in middle school (6, 7 &<br />

8 grades) to join our new Girls Circle<br />

program (limit is 10-12 girls) beginning<br />

Thursday <strong>July</strong> 7th from 6:00pm to<br />

8:00pm at the SAFE office.<br />

The purpose of Girls Circle is to<br />

encourage the development of strength,<br />

courage, confidence, honesty, and communication<br />

skills for girls. Our goal is to<br />

enhance girls’ abilities so they are able<br />

to take full advantage of their talents,<br />

academic interests, career pursuits, and<br />

potential for healthy relationships.<br />

Through weekly meetings the girls<br />

will participate in activities that build<br />

self-esteem and create new friendships.<br />

Girls Circle will build strong, healthy<br />

girls who make good decisions! Girls<br />

Circle applicants must do an intake prior<br />

to <strong>July</strong> 7th. Please contact Janelle Millburn<br />

at janellem.safe@gmail.com or call<br />

951-587-3900.<br />

S.A.F.E. is a non-profit agency in<br />

Temecula that is committed to providing<br />

programs and services to children, youth<br />

and families in Southwest Riverside<br />

County who have experienced or are at<br />

risk of abuse and family violence. For<br />

more information on S.A.F.E.’s services<br />

go to www.safefamiliesca.org or call<br />

951.587.3900.<br />

The purpose of Girls<br />

Circle is to encourage the<br />

development of strength,<br />

courage, confidence,<br />

honesty, and communication<br />

skills for girls.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

15<br />

Seeing Things Clearly<br />

by by<br />

Laurel Steve Fillingim Miller<br />

When you hear the words “Glass<br />

Doctor,” what do you think of? Broken<br />

windows and windshields, likely. What<br />

would you say if I told you there was<br />

much, much more to the Glass Doctor<br />

in Murrieta? Read on, you might be<br />

surprised.<br />

Glass Doctor specializes in custom<br />

solutions for your home or business. Do<br />

you have an heirloom or valuable table<br />

that you’d like to protect? They do that,<br />

with tabletop glass protectors. Have you<br />

thought about adding glass panels to<br />

your kitchen or office cabinets? They do<br />

that, too. What about a bathroom remodel<br />

with textured glass shower doors and<br />

memorable hardware? A steam shower<br />

and glass separation wall? Yup, that too.<br />

What about a grand entrance to your<br />

home? Maybe custom sidelights or door<br />

panels for your entry door? Customized<br />

mirrors in your bathroom, gym or<br />

closet? Get rid of that tacky doggie door<br />

insert panel in your sliding door, and<br />

let Glass Doctor install a doggie door<br />

directly into the door itself. You get the<br />

idea. Anything you can thing of involving<br />

glass, Glass Doctor in Murrieta can help<br />

you with. And much of the upgrading will<br />

add value to your home.<br />

Too much bright, hot sun through<br />

your current windows? Consider upgrading<br />

to “low-e” panes, where only the<br />

glazed glass portion of your window is<br />

replaced, leaving the existing frame and<br />

trim as-is, without damage to interior<br />

or exterior surfaces. This would help to<br />

reduce your energy costs.<br />

Glass Doctor also does indeed help<br />

out with broken windows and cracked<br />

windshields! In fact, every Saturday, they<br />

run a cash special from 8am-1pm - $35<br />

will get you a windshield chip repair, no<br />

appointment needed. Glass Doctor also<br />

does full windshield replacement and other<br />

automotive glass repairs. The repair staff<br />

are certified and continuously undergo<br />

training to keep them on the cutting edge<br />

of new products and technology.<br />

Stop by and check out Glass Doctor’s<br />

new, expanded office space in Murrieta,<br />

at 26019 Jefferson Ave., Ste E. You will<br />

be glad you did, because they “fix your<br />

panes.” (951) 239-3381.<br />

connect: www.glassdoctor.com/murrieta<br />

Your<br />

Local<br />

Chambers<br />

Temecula Valley<br />

Chamber of Commerce<br />

www.temecula.org<br />

Murrieta Chamber of Commerce<br />

www.murrietachamber.org<br />

Menifee Valley Chamber<br />

of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

San Jacinto Chamber-Commerce<br />

www.sanjacintochamber.org<br />

See how the chambers can<br />

help your business.


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

St. John’s University Offers<br />

Free Workshop<br />

“Be Free from Depression, Anxiety and Panic Attacks”<br />

by Dr. Pam Winkler<br />

St. John’s University will offer<br />

the third in a series of free community<br />

workshops, “Be Free from Depression,<br />

Anxiety and Panic Attacks”. If we are<br />

not directly experiencing one of these<br />

debilitating problems, we probably<br />

know someone who is. The workshop<br />

will be offered Saturday, <strong>July</strong> 23rd at<br />

St. John’s University, located at 40945<br />

County Center Drive, Suite H, in Temecula<br />

across from the Grace Mellman<br />

library.<br />

We can harness our inner mind to<br />

manage stress, quit smoking, manage<br />

our weight, give birth more comfortably,<br />

and even sleep better at night. We<br />

can also use our inner mind to resolve<br />

depression and anxiety that rob us of our<br />

sense of safety and security. We accept<br />

the fact that ‘we are what we eat’, and<br />

we are now realizing that ‘we are also<br />

what we feel’.<br />

Dr. Pamela Winkler, President of<br />

S.J.U. since 1995, and Director of the<br />

S.J.U. Counseling Services stated, “We<br />

are seeing more and more clients experiencing<br />

chronic depression, anxiety<br />

and panic attacks. And this effects how<br />

well people are sleeping, which effects<br />

just about everything else in their lives.”<br />

The Mayo Clinic, considered to<br />

be the most highly respected hospital<br />

in the United States, has included for<br />

many years hypnosis and hypnotherapy<br />

in every department of patient<br />

care, including obstetrics, pediatrics,<br />

geriatrics, and the treatment of mental<br />

health issues.<br />

According to AARP, research reveals<br />

a clear link between depression<br />

and anxiety and chronic pain. If every<br />

day stress is getting the best of us, it<br />

may explain the increase of people who<br />

are suffering with insomnia, depression<br />

and anxiety. “We know the inner mind<br />

can resolve the root cause of anxiety,<br />

depression and panic attacks.” stated<br />

Dr. Winkler. “The inner mind can also<br />

resolve what is triggering these feelings.<br />

This then puts us back in control<br />

of our own sense of wellness.”<br />

The mind-body connection is so<br />

intertwined, that once the mind begins<br />

to heal the mind, the mind automatically<br />

begins to heal the body. When we<br />

have peace of mind, we also can have<br />

a peaceful and healthier body, a body<br />

that is not holding stress in our muscles<br />

or joints.<br />

To learn more about the power of<br />

the inner mind for resolving depression,<br />

anxiety and panic attacks, and to register<br />

for Dr. Winkler’s <strong>July</strong> 23rd workshop,<br />

call 951-599-7550. Seating is<br />

limited. Early registration is suggested.<br />

S.J.U. is currently registering counselors<br />

and therapists for the summer<br />

semester. Therapists who add the therapeutic<br />

tool of Clinical Hypnotherapy,<br />

are able to work with the entire mind<br />

and help their clients live a more normal<br />

and happy life.<br />

For more information about S.J.U.’s<br />

3-tiered distance learning Certification<br />

program and graduate level degree programs<br />

in Clinical Hypnotherapy, visit<br />

www.sjunow.org.<br />

To schedule a private appointment<br />

at S.J.U. Counseling Services, located<br />

at 40945 County Center Drive, Suite<br />

H, Temecula, CA 92591, call 951-599-<br />

7550.<br />

Pamela Winkler, Ph.D. is an Educational<br />

Psychologist, Clinical Hypnotherapist,<br />

and has served as President of St.<br />

John’s University since 1995. She is<br />

a motivational speaker on the topic of<br />

the power of the mind for self-healing.<br />

Acknowledged for her academic contributions<br />

to the profession of Hypnotherapy,<br />

Dr. Winkler was inducted into the<br />

International Hypnosis Hall of Fame<br />

in 1992.<br />

We can harness our inner mind to manage stress, quit smoking,<br />

manage our weight, give birth more comfortably, and even sleep<br />

better at night.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

17<br />

Advanced College Solutions is Hosting<br />

“Ask a College Student”<br />

Advanced College Solutions is hosting “Ask a College Student” for local<br />

high schoolers on <strong>July</strong> 10th from 2-4 p.m. at the Hampton Inn, 28190 Jefferson<br />

Avenue in Temecula.<br />

Students from public and private universities in California and out of state<br />

will be available for questions, including students from the University of California<br />

and the California State University system. They will address a multitude<br />

of subjects from their biggest adjustments, academics, majors, and activities to<br />

their most helpful choices in high school including recommendations for current<br />

high schoolers.<br />

This event is free and open to the public. For more information, call (951)<br />

693-2153.<br />

Free Home Based Food Operations Workshop<br />

On Thursday, <strong>July</strong> 14th from 9:00 am-11:00 am, the Inland Empire Small<br />

Business Development Center (IESBDC) will host a FREE Home Based Food<br />

Operations workshop at the Temecula Valley Entrepreneur’s Exchange, 43200<br />

Business Park Drive.<br />

As of January 1, 2013, the State of California permits an enterprise at a private<br />

home to prepare and package low-risk food products for sale to consumers. This<br />

seminar will offer a discussion on the steps required to become a Cottage Food<br />

Operation (CFO) in the County of Riverside. Seminar topics include:<br />

• Permits and Certifications required to operate as a CFO<br />

• Food categories permitted under the law<br />

• Selling at retail locations and local farmers markets<br />

• Operational and Food Labeling requirements<br />

Business owners and start-up entities alike are welcome to attend. Pre-registration<br />

is recommended, as seating is limited. For more information or to<br />

register, please visit: www.iesmallbusiness.com. If you have any questions,<br />

please contact us at (909) 983-0751. This no cost seminar was made possible<br />

by the City of Temecula.<br />

The Inland Empire Small Business Development Center is hosted by the<br />

California State University, San Bernardino University Enterprises Corporation.<br />

The Center is partially funded by the U.S. Small Business Administration (SBA)<br />

and the California State University, Fullerton Tri-County Lead SBDC. All of<br />

the SBDC programs and services are offered on a non-discriminatory basis.<br />

Reasonable arrangements for persons with disabilities will be made.<br />

Visit us on Facebook<br />

2015-<strong>2016</strong> “ Teachers are Heroes” Storm Stadium Celebration<br />

The 2015-16 Teachers are Heroes recipients were honored at the Lake Elsinore<br />

Storm on Wednesday, May 18, <strong>2016</strong>, during the third annual “Teachers<br />

are Heroes” award ceremonies. The Lake Elsinore Storm hosted the end-ofthe-year<br />

celebration and provided tickets to the winning teachers, students and<br />

their families.<br />

The evening celebration began with a pre-game presentation ceremony on<br />

the field. Michael Jordan, Education Director of Student Placement at Azusa<br />

Pacific University (APU) School of Education, spoke on behalf of APU School<br />

of Education and gave a wonderful tribute to the honored teachers. Teachers<br />

were presented with a special plaque provided by MVP Studios in Temecula<br />

and a Nike duffle bag was provided by APU.<br />

Congratulations to the 2015-16 Teachers are Heroes Recipients!<br />

• September: Melissa Lowdermilk of Oak Meadows Elementary School,<br />

Murrieta<br />

• October: Mitchell Brown of Susan H. Nelson High School, Temecula<br />

• November: Israel Marshall of Rancho Viejo Middle School, Hemet<br />

• December/January: Jesus Guzman of Erle Stanley Gardner Middle School,<br />

Temecula<br />

• February: Patty Fullington of Rancho Vista High School, Temecula<br />

• March: Kim Huth of Temecula Valley Charter School, Winchester<br />

• April: Andrew Fox of Ysabel Barnett Elementary School, Temecula<br />

Teachers are Heroes is sponsored by APU and KATY-FM 101.3, The Mix.<br />

The Teachers are Heroes recognition program is a way for parents, students,<br />

and the community to show their appreciation to a teacher who has played a<br />

special role in a student’s life. The kick-off for the <strong>2016</strong>-17 Teachers are Heroes<br />

program will begin August <strong>2016</strong>.<br />

For more information visit: http://www.apu.edu/murrieta/teachers/


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

Learn • Grow<br />

<strong>July</strong> <strong>2016</strong><br />

Temecula Valley Entrepreneurs Exchange<br />

<strong>July</strong> Events<br />

Murrieta School of Business –<br />

<strong>July</strong> Classes<br />

The City of Temecula’s Temecula Valley Entrepreneurs Exchange<br />

(TVE2) is pleased to announce the following events scheduled<br />

for June. Additional event information and registration details<br />

can be found at the TVE2 website events calendar http://tve2.org/<br />

news-and-events/calendar/.<br />

<strong>July</strong> 8th: TVCC Professional Development Series.<br />

9:00a.m.-11:00a.m. Learn how to market your business with social media!<br />

This class will focus on Snapchat, Instagram and Periscope. No prior experience<br />

needed! Reservations are complimentary for TVCC.<br />

Members and $20 per class for Non-TVCC Members. RSVP to Brooke Nunn<br />

at (951) 676-5090 or brooke@temecula.org<br />

<strong>July</strong> 14th: IE SBDC Workshop - Home Based Food Operations.<br />

9:00a.m.-11:00a.m. Are you a Cottage Food Operation (CFO) or interested<br />

in becoming one in Riverside County? This seminar will discuss what you<br />

need to know about: Required Permits & Certifications, Food Categories<br />

Permitted under the Law, Selling at Retail Locations & Local Farmers Markets,<br />

Operational & Food Labeling Requirements. No cost to attend. Preregistration<br />

recommended at www.iesmallbusiness.com<br />

<strong>July</strong> 14th: TriTech SBDC/TVE2 CEO Storytelling – Jennifer Sinclair.<br />

5:00p.m.-6:30p.m. Join Jennifer Sinclair: a Personal Trainer, Success Coach,<br />

Public Speaker, Author, and Motivational Entrepreneur. She is an expert<br />

on increasing corporate productivity and decreasing employee “sick days”<br />

through corporate wellness programs. She is a two-time recipient of the<br />

40 under 40 as a Young Trailblazer. In addition, Jennifer is the co-host of<br />

“Saturday Morning Success Talk Show” where she interviews successful<br />

entrepreneurs and finds out their secrets to success. Register at http://goo.gl/<br />

UUJLD5<br />

<strong>July</strong> 19th: State of CA Board of Equalization Workshop - Record Keeping.<br />

9:30a.m.- 11:00a.m. This Basic Record Keeping class will teach business<br />

owners and entrepreneurs the benefits of sound record keeping, the required<br />

documents and how long to keep them, how to record out-of-state sales, and<br />

the importance of Use Tax records. Register at http://goo.gl/Pykc7m City of<br />

Temecula Media Contact: Cheryl Kitzerow, Economic Development Analyst<br />

- Cheryl.kitzerow@cityoftemecula.org (951) 694-6409.<br />

<strong>July</strong> 22nd: TVCC Professional Development Series.<br />

9:00a.m.-11:00a.m. Blogging can be a great way to boost your online presence.<br />

Learn how to get your name out there and boost your search engine<br />

positioning with blogging. Reservations are complimentary for TVCC<br />

Members and $20 per class for Non-TVCC Members.<br />

RSVP to Brooke Nunn at (951) 676-5090 or<br />

brooke@temecula.org.<br />

<strong>July</strong> 12th - Twitter, Pinterest, and Instagram: Using these Platforms for<br />

Business<br />

Presented by: Helene Berren<br />

De-Mystifying these platforms<br />

• How these platforms are different which target markets they address best<br />

• How to get started<br />

• How to use them to drive leads to your website and business.<br />

<strong>July</strong> 19th - Maximize Business Credit to Grow Your Business<br />

Presented by: Vic Chevalier is a Digital Sales Executive with YP<br />

I. Resolving Problems Debts to Improve Credit<br />

• Settling Collection Accounts for PENNIES on the Dollar<br />

• Using Debt Validation to Permanently STOP Debt Collection<br />

• Boost Credit with Pay for Delete Letters & Rapid Re-score<br />

• Effectively Dispute Credit with The Big 3: TransUnion/Experian/Equifax<br />

II. How to Obtain Business Credit<br />

• Why You Must Improve 5 FICO Score Components<br />

• Setting Up Your EIN & DUNS Number<br />

• The Importance of Separating Your Personal & Business Credit<br />

• Where to get $20,000, $50,000 Or More in Unsecured Business Credit?<br />

• Use Business Credit for Marketing & Other Necessities<br />

III. How YP Marketing Solutions Grows Your Business<br />

August 2nd - The Process of Processing: Choosing your Best Merchant Services<br />

Presented by: Butch Hildebrand of National Merchants Association<br />

In this seminar, Butch Hildebrand will teach attendees how the seemingly complicated<br />

process of choosing a credit card processor can be simple. Attendees<br />

will walk away with knowledge of how to choose a processor, how to ensure<br />

they’re not overpaying to accept electronic transactions, and how to make the<br />

most of their merchant services, including new financial technology like Apple<br />

Pay, EMV chip cards, and other products and services geared toward small to<br />

medium sized businesses.<br />

August 9th - 7 Ways to Grow Your Business<br />

Presented by: Lucia Morfin, Freetisimo<br />

• Innovative ways to agrow your business<br />

• Where do you fit in your industry<br />

• Lead Magnet<br />

• Tripwire Sale<br />

• Core Sale<br />

• Profit Maximizer<br />

• Return Path<br />

August 16th - Clean Products<br />

Presented by: Midori Ramsey, E & M Apothicaire<br />

All Classes Are from 9:00am-10:30am<br />

FREE for Murrieta Chamber Members<br />

$25 non-members


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Funding For Your Business – A New Approach<br />

MONEY<br />

by<br />

Ted Saul<br />

Sr. Staff Writer<br />

Raising money for a non-profit<br />

organization used to require a variety<br />

of activities that might include phone<br />

soliciting, mailing letters or asking<br />

for funds through the media. These<br />

time-consuming tasks can end up being<br />

a full time job. But with the introduction<br />

of fund-raising websites such as FundRazr,<br />

FirstGiving and DonorsChoose<br />

the process has become much easier. At<br />

these sites, a donor can easily invest in<br />

the non-profit of their choice.<br />

The passing of the JOBS Act of 2012<br />

opened up the opportunity to finance<br />

businesses in a similar manner through<br />

investment crowdfunding. This means<br />

that if you are looking to fund a startup or<br />

raise capital to expand a business there is<br />

now direct access to investors. Sites such<br />

as AngelList, Early Shares and RockThe-<br />

Post give you the opportunity to put your<br />

business on display for those looking for<br />

a good investment.<br />

While the documentation requirements<br />

may vary from site to site, a<br />

fifty page business plan probably won’t<br />

be required. However you will want<br />

to take time to develop a proposal to<br />

cover certain points. Start with an eye<br />

catching summary of your plans. Keep<br />

in mind that you are probably up against<br />

many others so write in such a way to<br />

capture the reader and make them want<br />

to read further. Telling the story clearly<br />

is important and having it proofed is a<br />

good idea as well. Better yet, have the<br />

project reviewed by a third party to see<br />

if they can grasp your objectives.<br />

Secondly, let the reader know<br />

19<br />

about you and other founders. Include<br />

relevant background information that<br />

builds creditability and demonstrate<br />

that you will be able to lead the business<br />

to success. Thirdly, give the reader<br />

reasons why they should invest in your<br />

company. Include marketing plans for<br />

the products or services. Explain how<br />

customers will be attracted and the<br />

plans to build a customer base. Also,<br />

identify your niche market and why you<br />

will be different from competitors. Finally<br />

share who is on your startup team<br />

including key partners and consultants.<br />

If traditional funding attempts haven’t<br />

worked, try this new approach. As<br />

usual use your favorite search engine to<br />

find a complete list of sites available. Be<br />

sure to do your homework and perform<br />

complete background research.<br />

Ted Saul is a business coach that assists<br />

with Business Plans and Project Management.<br />

He holds a master certificate<br />

in project management and has earned<br />

his MBA from Regis University. Ted<br />

can be reached on LinkedIn, TedS787<br />

on Twitter or emailing Ted@tsaul.com.<br />

The Individual Need for Disability Insurance<br />

MONEY<br />

by by<br />

Julie Steve Ngo Fillingim<br />

Many people believe that their biggest<br />

asset is their home. For most of us,<br />

our biggest asset is the ability to work<br />

and earn an income. Not being able to<br />

work – due to a job loss or a disability<br />

having taken away the ability to work<br />

is often financially devastating.<br />

Everyone who works for a living is<br />

familiar with what can happen if they<br />

lose their job. On the other hand, the<br />

possibility of a serious disability is a<br />

risk few seem to consider. How likely<br />

is it that you will become seriously disabled?<br />

According to one study, 30%<br />

of all Americans between the ages of<br />

35 and 65 suffered a disability lasting<br />

at least 90 days.¹<br />

Don’t Count on Social Security<br />

– Individuals do manage to qualify for<br />

disability benefits from Social security.<br />

However, the Social Security definition<br />

of “disability” is so strict that, in 2010,<br />

only 36.3% of initial claims for Social<br />

Security disability benefits were accepted.²<br />

Obviously, something else beyond<br />

Social Security is needed.<br />

Group Disability Insurance –<br />

Many employers will provide, or make<br />

available, disability insurance on a<br />

group basis. However, even those<br />

who are covered by a group policy<br />

can still be at a substantial risk. Employer-sponsored<br />

disability policies<br />

seldom replace more than 60% of your<br />

monthly salary. Further, many policies<br />

have a monthly maximum benefit that<br />

may be far less than what some people<br />

earn. Income taxes can also be an issue<br />

of the employer is paying the full cost of<br />

the coverage and not including it in the<br />

employee’s income, disability benefits<br />

are fully taxable. If an employee pays<br />

for the disability insurance with after-tax<br />

dollars, the benefits are received free of<br />

income tax.³<br />

Individual Disability Income Insurance<br />

– If group coverage is not available,<br />

the solution may be individual disability<br />

income insurance. Although individual<br />

policies can cost more, as long as you pay<br />

the premiums with after-tax dollars, the<br />

benefits are not taxable. Plus, an individual<br />

policy allows you to tailor its terms to<br />

fit your own needs. When shopping for<br />

an individual disability policy, consider<br />

the following:<br />

• Company strength: You need to know<br />

if the company is financially sound.<br />

• Definition of disability: Look for a<br />

policy that defines disability in the<br />

broadest terms possible. Some policies<br />

will not permit you to work in a<br />

different occupation and still collect<br />

disability benefits.<br />

• Elimination period: How long must<br />

you wait before disability payments<br />

begin?<br />

• Benefit period: How long will you need<br />

coverage? Both short-term and longterm<br />

disability benefits are available.<br />

• Inflation protection: Try to find a policy<br />

that adjusts benefits for inflation.<br />

¹ Based upon the 1985 Commissioners’ Individual<br />

Disability Table.<br />

² Annual Statistical Report on the Social<br />

Security Disability Insurance Program, 2011, <strong>July</strong><br />

2012. Table 60, Medical decisions at the initial<br />

adjudicative level, by year of application and<br />

program, all decisions.<br />

³ The discussion here concerns federal income<br />

tax law only. State or local law may vary.<br />

Are You an Employee or an Independent Contractor?<br />

If you are a business owner hiring<br />

or contracting with other individuals<br />

to provide services, it is important to<br />

determine whether the individuals<br />

providing services are employees or<br />

independent contractors. In making the<br />

determination, all information that provides<br />

evidence of the degree of control<br />

and independence must be considered.<br />

Under common-law rules, anyone<br />

who performs services for you is your<br />

employee if you can control what will<br />

be done and how it will be done. Therefore<br />

an employer-employee relationship<br />

exists when the person for whom<br />

services are performed has the right to<br />

control and direct the individual who<br />

performs the services, not only as to<br />

result, but also as to details and means.<br />

The general rule is that an individual<br />

is an independent contractor if the payer<br />

has the right to control or direct only<br />

the result of the work and not what will<br />

be done and how it will be done. If you<br />

are an independent contractor, you are<br />

self-employed. Therefore your earnings<br />

are subject to Self-Employment Tax.<br />

Generally, you must withhold income<br />

taxes, withhold and pay Social<br />

Security and Medicare taxes, and pay<br />

unemployment tax on wages paid to an<br />

employee. You do not generally have to<br />

withhold or pay any taxes on payments<br />

to independent contractors.<br />

Common law recognizes three<br />

categories of evidence to consider when<br />

determining the degree of control and<br />

independence:<br />

1. Behavioral: Does the company<br />

control what the worker does and how<br />

the worker does his or her job?<br />

2. Financial: How the worker<br />

is paid (W2 or Form 1099-MISC),<br />

whether expenses are reimbursed, who<br />

provides tools/supplies?<br />

3. Type of Relationship: Are there<br />

written contracts or employee benefits<br />

(such as pension plan, insurance, vacation<br />

pay)? Will the relationship continue<br />

and is the work performed a key aspect<br />

of the business?<br />

Businesses must weigh all these<br />

factors when determining whether a<br />

worker is an employee or independent<br />

contractor. If, after reviewing the three<br />

categories of evidence, you are still<br />

unclear whether a worker is an employee<br />

or an independent contractor, you<br />

can file Form SS-8, Determination of<br />

Worker Status for Purposes of Federal<br />

Employment Taxes and Income Tax<br />

Withholding with the IRS. The form<br />

may be filed by either the business or<br />

the worker. The IRS will review the<br />

facts and circumstances and officially<br />

determine the worker’s status.<br />

If you classify an employee as an<br />

independent contractor and you have no<br />

reasonable basis for doing so, you may<br />

be held liable for employment taxes for<br />

that worker.<br />

Esther Phahla is a Certified Public<br />

Accountant and Certified Tax Coach in<br />

Temecula. She also holds a Master’s of<br />

Science in Taxation. She is the Best Selling<br />

Co-Author of a Tax Planning book<br />

“Why Didn’t My CPA Tell Me That”.<br />

She can be reached at (951) 514-2652<br />

or visit www.estherphahlacpa.com.<br />

MONEY<br />

by<br />

Esther Phahla,<br />

CPA, CTC, MST


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Fire Season Is Early<br />

CONTINUED FROM PAGE 1<br />

READY - Be Ready, Be Fire Wise<br />

Take personal responsibility and<br />

prepare long before the threat of a<br />

wildland fire so your home is ready in<br />

case of fire. Create defensible space<br />

by clearing brush away from your<br />

home. Use fire-resistant landscaping<br />

and harden your home with fire-safe<br />

construction measures. Assemble<br />

emergency supplies and belongings in<br />

a safe space. Plan escape routes and<br />

make sure all those residing within the<br />

home know the plan of action.<br />

SET- Situational Awareness<br />

Pack your emergency items. Stay<br />

aware of the latest news and information<br />

on the fire from local media, your<br />

local fire department and public safety.<br />

GO- Act Early!<br />

Follow your personal wildland fire<br />

action plan. Doing so will not only<br />

support your safety, but will allow<br />

firefighters to best maneuver resources<br />

to combat the fire.<br />

Smoke Alarms Save Lives: Test<br />

Yours Every Month.<br />

According to the latest NFPA<br />

(National Fire Protection Agency)<br />

research, working smoke alarms cut<br />

the chances of dying in a fire in half.<br />

Meanwhile, almost two-thirds of home<br />

fire deaths resulted from fires in homes<br />

with no smoke alarms or no working<br />

smoke alarms.<br />

• Install smoke alarms in every bedroom,<br />

outside each sleeping area<br />

and on every level of the home.<br />

• Interconnect all smoke alarms<br />

throughout the home. This way,<br />

when one sounds, they all do.<br />

• Test alarms at least monthly by<br />

pushing the test button.<br />

• Replace all smoke alarms when<br />

they are 10 years old or sooner if<br />

they don’t respond properly.<br />

• Make sure everyone in the home<br />

knows the sound of the smoke<br />

alarm and understands what to do<br />

when they hear it.<br />

Craig Davis is an agent for Farmers<br />

Insurance and the owner of Craig Davis<br />

Family Insurance located at 27645<br />

Jefferson, Suite 113, in Temecula. He<br />

may be reached at (951) 699-1776.<br />

cdavis@farmersagent.com.<br />

INSURANCE<br />

by<br />

Craig Davis<br />

connect: cdavis@farmersagent.com<br />

WINEormous Awarded ‘Culinary<br />

Experience of the Year’<br />

WINEormous has been awarded<br />

‘Culinary Experience of the Year’ for<br />

Temecula, California in the <strong>2016</strong> Holiday<br />

& Tour Specialist Awards by Luxury<br />

Travel Guide.<br />

The awards program selects winners<br />

based on their achievements and<br />

strengths in the travel industry. LTG says<br />

they received an overwhelming number<br />

of superb nominations this year and the<br />

judging panel had the unenviable task of<br />

selecting those firms, teams and individuals<br />

within each category most worthy<br />

of an award.<br />

All winners of the <strong>2016</strong> Holiday &<br />

Tour Specialist Awards are subject to<br />

the same rigorous assessment criteria,<br />

carried out by their experienced in-house<br />

professionals as well as a number of<br />

celebrity guest judges. This ensures that<br />

only the most deserving teams, businesses<br />

and individuals walk away with one<br />

of these prestigious accolades. Award<br />

winners that have demonstrated success<br />

and innovation will gain a place in the<br />

soon-to-be published award winners’<br />

guide, which will be distributed to over<br />

500,000 readers.<br />

All of Luxury Travel Guide Award<br />

programs represent the pinnacle of<br />

achievement, championing the best in<br />

their respective fields, therefore to come<br />

out as a clear winner is an achievement<br />

to be proud of.<br />

Owner/founder Tom Plant started his<br />

food, wine and travel blog in 2009 and is<br />

a member of the International Food Wine<br />

and Travel Writers Association. He offers<br />

customized winery tours of the Temecula<br />

Valley for groups no larger than seven<br />

passengers.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Will Osteoporosis be Our<br />

Children’s Epidemic?<br />

21<br />

A 2010 Kaiser Foundation study demonstrated that kids today listen to 2.5 hours<br />

of music, 5 hours of movies and 3 hours of internet; that adds up to 75 hours of<br />

media every week.<br />

No one truly knows what the<br />

future of our country will look like,<br />

but as it pertains to bone health, it is<br />

looking very “fragile.” Decades ago,<br />

you the reader, were likely spending<br />

your summer school break outside in<br />

the sunshine doing what kids used to<br />

do, “play”. There were no I phones, no<br />

computers, very little television, just<br />

good old playing. And the net result of<br />

that “play” still resulted in close to 60<br />

million Americans suffering from low<br />

bone density.<br />

The current minimum recommendation<br />

from the CDC<br />

is for children ages 6-18 years<br />

old to participate in at least 60<br />

minutes of physical activity<br />

daily. This age range is also the<br />

crucial period in which adult<br />

bone density is being established.<br />

Unfortunately, a 2013<br />

CDC study showed that only<br />

27% of adolescents (and only<br />

17% of females) were achieving<br />

this minimum standard. That<br />

is exactly why the prevalence<br />

of osteoporosis is expected to<br />

increase by over 300% in the<br />

very near future. That figure<br />

represents an osteoporosis induced<br />

fracture occurring every<br />

single second of the day.<br />

A 2010 Kaiser Foundation<br />

study demonstrated that kids today<br />

listen to 2.5 hours of music,<br />

5 hours of movies and 3 hours<br />

of internet; that adds up to 75<br />

hours of media every week. I am<br />

assuming those figures are larger<br />

than they were in 2010. Don’t<br />

believe me, just look outside<br />

sometime and see how many<br />

kids are playing in your neighborhood.<br />

Unless you live in the exception, you<br />

will see few to none.<br />

Remember this, bone is not dead,<br />

stiff tissue. In fact, it is quite the opposite.<br />

Healthy bone is an ever changing,<br />

flexible living tissue which houses 99%<br />

of your body’s calcium, produces new<br />

blood cells, stores vital fatty tissue and<br />

protects and supports our bodies. It is<br />

only during the active “play” periods in<br />

a child’s life that healthy, strong bone<br />

is created. Wasting 75 hours per week<br />

in front of a mindless electronic device<br />

does absolutely nothing to promote the<br />

EPIDEMIC?<br />

growth of one of the body’s most critical<br />

organs.<br />

We have addressed the problem,<br />

now what do we do about it? The way<br />

I see it, we have three choices to make.<br />

First, we can stay the same, do<br />

nothing, and face increases in healthcare<br />

costs in the hundreds of billions. The<br />

combined complications from osteoporosis,<br />

obesity and insulin resistant diabetes,<br />

a result of the continued inactivity,<br />

will be enough to cripple the nation.<br />

The absolute best choice would be for<br />

us to promote and encourage our youth<br />

toward highly active sports and hobbies<br />

from kindergarten to high school and<br />

beyond. These activities build not only<br />

strong bones and muscle, but coordination,<br />

timing, balance and social skills.<br />

It is our responsibility as parents<br />

and guardians to make sure the future is<br />

strong and healthy. Proverbs 22:6 says<br />

“train up a child in the way he should<br />

go, and when he is old he will not depart<br />

from it”. Wisdom at its finest! The<br />

third option, one in which we are seeing<br />

dramatic changes in bone density and<br />

strength, is the use of OsteoStrong’s<br />

patented osteogenic loading protocol.<br />

For children, osteogenic loading is a<br />

viable means of achieving superior<br />

bone density in the shortest time possible,<br />

even though it is missing the most<br />

important aspect of playing, and that is<br />

to simply have FUN. Now go outside<br />

and PLAY. Give me a call if you have<br />

questions about OsteoStrong or simply<br />

about the best forms of physical activity<br />

to encourage healthy bone and muscle<br />

growth into adulthood.<br />

Yours for better health - Dr. Derek K.<br />

Albrecht D.C.<br />

Dr. Derek K. Albrecht D.C. is a partner<br />

at OsteoStrong in Murrieta as well as<br />

continuing in his private practice. For<br />

more information, call (951) 461-9584.<br />

Healthy<br />

Living<br />

by<br />

by<br />

Dr. Derek Albrecht,<br />

Tina<br />

B.S.,<br />

M.<br />

D.C.<br />

Gottlieb, D.C.


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

10 Smart Snacks for a Busy Lifestyle<br />

Healthy<br />

Living<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

Eating healthy is hard enough for<br />

someone who has their days free to plan<br />

and prepare fresh meals. It’s even harder<br />

when you live a busy life, travel often,<br />

or juggle dozens of different responsibilities.<br />

Luckily, there are some quick<br />

and easy foods that can provide essential<br />

nutrients when hunger strikes, keeping<br />

you away from the drive-through and<br />

helping you stay on track toward your<br />

health goals.<br />

Fresh produce. It probably<br />

goes without saying, but fruits and veggies<br />

are the smartest snacking choice you could<br />

make. They are easy to transport, require<br />

zero preparation, and provide essential<br />

nutrients. Plus, you can’t really overdo<br />

them in most cases, so eat all you want!<br />

Hard-boiled eggs. Eggs are<br />

full of protein, which keeps you feeling<br />

full longer. Plus hard-boiled eggs are<br />

convenient. Boil a dozen each Sunday for<br />

use throughout the week, or grab one at a<br />

convenience store that sells them.<br />

Fruit and nut bars. These are<br />

filling and delicious, but look for the ones<br />

that contain five grams of sugar or less.<br />

Alternately, you can make your own at<br />

home using ingredients that appeal to you.<br />

Protein shake. Many convenience<br />

stores now carry protein shakes.<br />

You can also carry individual servings of<br />

powder to mix into water.<br />

Nuts. Nuts are packed with protein<br />

and heart-healthy fats. Just remember<br />

to keep your serving sizes small or you<br />

could easily exceed your caloric intake<br />

for the day.<br />

Cheese. Low-fat mozzarella<br />

cheese sticks, cheddar cubes, or other<br />

small servings of cheese make excellent<br />

snacks. Plus, the protein will help tide<br />

you over between meals.<br />

Peanut or almond<br />

butter. You can purchase these in<br />

individual single-serving packets and<br />

pair them with fruit or whole-train toast<br />

for a quick, nutritious snack in a hurry.<br />

Packaged tuna. Canned tuna<br />

can be a bit difficult to consume on the<br />

go, but now food suppliers are packaging<br />

this protein-heavy fish in more convenient<br />

pouches. Keep a few at your desk,<br />

in the car, or anywhere else hunger tends<br />

to strike.<br />

Jerky. Chicken, beef, and venison<br />

jerky are low in calories and high in protein.<br />

Just remember to check the label as<br />

some varieties contain added sugar.<br />

Unsweetened applesauce.<br />

You can find individual packs<br />

of applesauce at just about any grocery<br />

or convenience store. Keep a few disposable<br />

spoons on hand and you can enjoy<br />

it anytime you need a snack.<br />

connect: www.amanteandassociates.com<br />

Senior Fitness Program Offered in<br />

Lake Elsinore<br />

Older adults in Lake Elsinore now have the opportunity to participate in<br />

an evidence-based strength-training group exercise program with Geri-Fit®.<br />

Classes will be held at the Lake Elsinore Senior Center, 420 E. Lakeshore Dr.,<br />

on Monday and Wednesday afternoons from 3:30 p.m. - 4:15 p.m. An introducto-ry<br />

free session is offered on Wednesday, <strong>July</strong> 6th with the regular program<br />

beginning Monday, <strong>July</strong> 11.<br />

Geri-Fit® is a 45-minute exercise program designed to build back strength<br />

that’s been lost through the aging process. The program also works on fall<br />

prevention, balance training, flexibility and range of mo-tion. Any senior age<br />

65 and over is welcome to participate.<br />

Harris is excited about teaching in Lake Elsinore, her second Geri-Fit® location.<br />

“What I like best about the classes is how quickly our ‘students’ begin<br />

to feel better. Within a few weeks, they’re already noticing improvements in<br />

strength, flexibility and balance,” she says.<br />

Participants should bring a set of 2 or 3-pound dumbbell weights and water<br />

to drink. Space is limited to the first 25 seniors who sign up. The class is $48<br />

for eight sessions.


<strong>July</strong> <strong>2016</strong><br />

“ The Man” Pedicure<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

The fear of the unknown is usually<br />

what deters men from getting the much<br />

needed (and enjoyable) pedicure. Also<br />

the idea of “getting your nails done”<br />

is generally seen as feminine, so many<br />

men shy away from nail services thinking<br />

they’ll be viewed as namby-pamby.<br />

We understand that guys are generally<br />

nervous about taking the leap because<br />

the nail salon is often seen as unfamiliar<br />

territory. But if you set aside the feminine<br />

connotations of a pedicure, it ends up<br />

just being a relaxing hour of clipping,<br />

grooming, and massage.<br />

If you’re new to pedicures, here is<br />

the why, when, and how on this beneficial<br />

nail service.<br />

Why: Not only are pedicures very<br />

relaxing and release stress, they also have<br />

health benefits. Pedicures can reduce<br />

foot odor but removing dead skin, dirt,<br />

and bacteria from the feet. They can also<br />

prevent ingrown toenails. If you’ve ever<br />

experienced an ingrown toenail you’ll<br />

know that they can be extremely painful<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

and can even require surgery. It’s unfortunate<br />

because they can easily be prevented<br />

with proper foot care.<br />

When: Monthly! Carve some time<br />

into your schedule to get pedicures at<br />

least every 4-6 weeks. Also, if you’re<br />

afraid of going at prime times because<br />

you’d like to avoid being in a crowd of<br />

women, opt for a midday appointment or<br />

early evenings. This will give you the best<br />

chance of going during a slower period<br />

so you can have some peace and quiet.<br />

How: Make an appointment. I<br />

would definitely recommend booking a<br />

service at a reputable spa in your area.<br />

Not only will the atmosphere be comfortable<br />

and the staff more accommodating,<br />

but sterilization and sanitation standards<br />

are closely monitored. At Murrieta Day<br />

Spa, we serve beer, wine and cocktails so<br />

you could enjoy a relaxing beverage with<br />

your service. This extra bonus certainly<br />

makes for a more pleasurable experience!<br />

There are many men who proudly<br />

admit to getting monthly pedicures. Celebrities<br />

such as David Beckham, LeBron<br />

James, and Michael Jordan claim it is an<br />

important part of their grooming routine.<br />

So don’t be anxious about pedicures!<br />

They’re for everyone!<br />

Monique deGroot is the owner of Murrieta<br />

Day Spa which is located at 41885<br />

Ivy St. in Murrieta.<br />

But if you set aside the feminine connotations of a pedicure, it ends up just being<br />

a relaxing hour of clipping, grooming, and massage<br />

23<br />

Temecula Valley Hospital – The Gift of Life<br />

Temecula Valley Hospital is proud<br />

of its partnership with One Legacy in<br />

supporting a strong organ donation<br />

process. One Legacy is the non-profit<br />

organization in our area dedicated to<br />

their mission of saving and healing<br />

lives through organ and tissue donation,<br />

comforting the families they<br />

serve, and inspiring our community to<br />

Donate Life.<br />

Stories of organ donation are often<br />

shared to stress the importance of how<br />

this vital decision can save many lives<br />

through the tragedy of a loved one’s<br />

passing. Two recent stories of the ultimate<br />

gift of life occurred at Temecula<br />

Valley Hospital.<br />

In December of 2015, a young<br />

woman in her thirties was admitted to<br />

the ICU at Temecula Valley Hospital<br />

after a cardio pulmonary arrest (post<br />

CPA). As a result of her decision to<br />

become a registered donor, Donate<br />

Life was able to honor the donor’s gift<br />

and three lives were saved. A 27 year<br />

old female received her left kidney, a<br />

47 year old female received the right<br />

kidney, and her liver saved a 53 year<br />

old male.<br />

In March of this year, a woman<br />

in her forties was admitted to the ICU<br />

after a fatal fall and was declared brain<br />

dead. Her life was honored with the<br />

donation of a left kidney to a 34 year<br />

old female, a right kidney to a 43 year<br />

old male, and a double lung to a 50<br />

year old female. Countless others will<br />

have improved lives through her tissue<br />

donation and bone recovery. These<br />

gifts provide a second chance at enhancing<br />

the quality of life for numerous<br />

individuals.<br />

It is only fitting that Temecula<br />

Valley Hospital acknowledges the<br />

families of these generous donors and<br />

thank them for making the difficult<br />

decision to give the gift of life. We are<br />

honored and humbled by their courage.<br />

As a result of their giving, many donor<br />

recipients across the country will be<br />

celebrating their new lease on life with<br />

their families.<br />

Temecula Valley Hospital is located<br />

at 31700 Temecula Parkway,<br />

and brings advanced technology, innovative<br />

programs, patient-centered<br />

and family sensitive care to area<br />

residents. The hospital features 140<br />

private patient rooms, 24 hour a day<br />

emergency care, advanced cardiac and<br />

stroke care, orthopedics and general<br />

medical care and surgical specialties.<br />

For more information on Temecula<br />

Valley Hospital can be found at<br />

www.temeculavalleyhospital.com.<br />

connect: www.temeculavalleyhospital.com<br />

did you forget to spring clean your technology?<br />

CONTINUED FROM PAGE 1<br />

TECHNOLOGY<br />

by<br />

by<br />

Stefani<br />

Steve Fillingim<br />

Laszko<br />

what are they doing to make sure<br />

their equipment is running up to par?<br />

Regardless of your business type<br />

or structure you could easily argue<br />

that your computer is the most important<br />

component to your ability to<br />

function and work efficiently. If you<br />

haven’t done it yet, Summer may<br />

actually be a better time to assess<br />

your environment while many people<br />

are on vacation or working less hours<br />

with children home from school.<br />

Completing the following steps will<br />

set you up for success come Fall<br />

when things tend to pick up again.<br />

Ensure you are running the<br />

latest software. Running the latest<br />

software on your system sounds easy<br />

but there is a lot of considerations. Just<br />

about everything you use produces<br />

software updates; your browser, plugins<br />

such as Java and Flash, and the<br />

often forgotten printers and scanners.<br />

Running the latest software will allow<br />

you to utilize new improvements and<br />

keep your system more secure. If you<br />

are not getting emails from the manufacturers<br />

you can find them with a<br />

quick online search.<br />

Do some actual cleaning. Your<br />

hardware and software need to be<br />

periodically cleaned as well. Get a<br />

can of air spray to clean out your<br />

keyboard and the vents in your desktop<br />

or laptop. Replace the batteries<br />

in your mouse and keyboard or at<br />

the very least make sure you have<br />

extra on hand…... batteries tend to<br />

die at the worst possible time and<br />

then you’re stuck searching for<br />

other items to steal them from. I’m<br />

sure I’m not the only one who has<br />

stolen batteries from a TV remote!<br />

Run a virus scan on your computer.<br />

Malwarebytes and CCleaner have<br />

free online options.<br />

Backups and file sharing.<br />

Have you made any changes to your<br />

system files since the last time your<br />

backup was configured? This is a<br />

very common cause of data loss.<br />

Users forget to update their backup<br />

configuration after making changes<br />

or adding files to their system. If<br />

you’re utilizing a file share system<br />

with others now is a great time to<br />

clean it up and organize it to ensure<br />

you are working efficiently.<br />

2017 budgeting. Yep, I said<br />

it. 2017. We are already half way<br />

done with <strong>2016</strong> and it is time to<br />

start thinking about hardware<br />

and software purchases next year.<br />

More often than not, it is cheaper<br />

to purchase a new system than it is<br />

to fix yours. What is not working<br />

for you? Where do you need to be<br />

more productive? Utilizing newer<br />

technology can help.<br />

Just as you take your car in<br />

for an oil change; your technology<br />

requires periodic tune ups as<br />

well. If the tasks listed here seem<br />

daunting, it may be time to engage<br />

an IT resource. Smooth running<br />

technology is not a luxury, it is a<br />

requirement for conducting business<br />

effectively. Take the time and<br />

make the investment to set yourself<br />

up for success.<br />

Mythos Technology is an IT consulting<br />

and management firm. For<br />

more information, please visit www.<br />

mythostech.com or call (951) 813-<br />

2672.


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Pneumonia<br />

Healthy<br />

Living<br />

by<br />

Tina Dennis M. Petersen, Gottlieb, D.O. D.C.<br />

Pneumonia is an infection of the<br />

lungs. Even though some people are at<br />

higher risk than others, anyone can get<br />

pneumonia. The cause of pneumonia<br />

isn’t always pneumococcal bacteria, but<br />

they are the most common cause.<br />

The signs and symptoms of pneumonia<br />

vary from mild to severe, depending<br />

on factors such as the type of germ<br />

causing the infection, and your age and<br />

overall health. Mild signs and symptoms<br />

often are similar to those of a cold or flu,<br />

but they last longer.<br />

Signs and symptoms of pneumonia may<br />

include:<br />

• Fever, sweating and shaking chills<br />

• Cough, which may produce phlegm<br />

• Chest pain when you breathe or cough<br />

• Shortness of breath<br />

• Fatigue<br />

• Nausea, vomiting or diarrhea<br />

Early treatment for pneumonia is<br />

most effective. See a doctor right away<br />

if you think you might have pneumonia.<br />

Exactly which drug is used to treat pneumonia<br />

depends on the type of germ and<br />

on your doctor’s treatment strategy. In<br />

most cases, treatment must be continued<br />

until most symptoms are gone.<br />

• Antibiotics can cure bacterial pneumonia<br />

and make recovery from mycoplasma<br />

pneumonia much quicker.<br />

• Antiviral drugs can be used to treat<br />

certain types of viral pneumonia, but<br />

there is not yet any treatment that<br />

works against all causes.<br />

• Supportive treatment often helps. This<br />

can include medicines that ease chest<br />

pain and relieve violent coughing.<br />

Sometimes oxygen is needed. In all<br />

cases, a proper diet speeds recovery.<br />

For more information on pneumonia, call<br />

Dr. Dennis Petersen at (951) 506-3112.<br />

Breast Cancer News & Updates with Dr. Amy Bremner<br />

Michelle’s Place is thrilled to host<br />

a free educational seminar on Thursday,<br />

<strong>July</strong> 21st at 6:30pm. Dr. Amy Bremner<br />

will provide the latest information on<br />

surgical techniques, adjuvant therapies<br />

in breast cancer, the utility of genomic<br />

profiling, what’s happening with vaccinations<br />

for breast cancer and facts about<br />

benign breast disease.<br />

Dr. Amy Bremner specializes in<br />

breast surgery techniques at Breastlink<br />

in Temecula. To RSVP for this free<br />

seminar visit www.michellesplace.org/<br />

seminar-rsvp or call (951) 699-5455.<br />

Michelle’s Place is a full-service breast<br />

cancer resource center located at 27645<br />

Jefferson Ave. #117 in Temecula.<br />

For more information, visit www.<br />

michellesplace.org.<br />

connect: www.michellesplace.org.<br />

Healthy<br />

Living<br />

Let Medicare Help You Stop Smoking<br />

by<br />

Cate Tina Kortzeborn M. Gottlieb, D.C.<br />

It’s never too late to quit smoking.<br />

While it’s best to stop as early as<br />

possible, kicking the smoking habit at<br />

any age will enhance the length and<br />

quality of your life. As soon as you<br />

stop, your body begins to repair the<br />

damage caused by smoking. You’ll also<br />

save money and you won’t have to run<br />

outside your home or office every time<br />

the urge to light up hits you!<br />

Medicare now covers counseling<br />

sessions to help you stop smoking,<br />

even if you haven’t been diagnosed<br />

with an illness caused by tobacco use.<br />

You pay nothing for smoking cessation<br />

counseling, as long as you get it from<br />

a doctor or other qualified provider<br />

who accepts Medicare reimbursement.<br />

Many state Medicaid programs cover<br />

smoking cessation services as well.<br />

Smoking tobacco can cause many<br />

diseases, including heart disease, respiratory<br />

diseases, and lung cancer -- the<br />

leading cause of cancer death in the<br />

U.S. More than 56 million Americans<br />

still smoke tobacco, but quitting can reduce<br />

your risk of getting these diseases.<br />

So if you have Medicare or Medicaid,<br />

make a note to talk with your doctor<br />

about quitting. Medicare covers eight<br />

face-to-face smoking cessation counseling<br />

sessions during a 12-month period.<br />

What happens in these sessions?<br />

Your doctor may follow the “5 A’s”<br />

approach: ask patients about their<br />

smoking habits; advise them to quit;<br />

assess their willingness to quit; assist<br />

their attempts to quit; and arrange follow-up.<br />

To help you get off and stay<br />

off tobacco, your physician may prescribe<br />

one of seven antismoking drugs<br />

currently approved by the U.S. Food<br />

and Drug Administration. Medicare<br />

often covers such medications under<br />

its Part D prescription drug program.<br />

What are the health benefits of not<br />

smoking? Here’s what you’ll experience,<br />

according to the American Lung<br />

Association:<br />

20 minutes after quitting:<br />

Your heart rate drops to a normal<br />

level.<br />

12 hours after quitting:<br />

The carbon monoxide level in your<br />

blood drops to normal.<br />

2 weeks to 3 months after quitting:<br />

Your risk of having a heart attack<br />

begins to drop.<br />

Your lung function begins to improve.<br />

1 to 9 months after quitting:<br />

Your coughing and shortness of<br />

breath decrease.<br />

1 year after quitting:<br />

Your added risk of coronary heart<br />

disease is half that of a smoker’s.<br />

5 to 15 years after quitting:|<br />

Your risk of having a stroke is<br />

reduced to that of a nonsmoker’s.<br />

Your risk of getting cancer of the<br />

mouth, throat, or esophagus is half<br />

that of a smoker’s.<br />

10 years after quitting:<br />

Your risk of dying from lung cancer<br />

is about half that of a smoker’s.<br />

Your risk of getting bladder cancer<br />

is half that of a smoker’s.<br />

Your risk of getting cervical cancer<br />

or cancer of the larynx, kidney, or<br />

pancreas decreases.<br />

15 years after quitting:<br />

Your risk of coronary heart disease<br />

is the same as that of a nonsmoker.<br />

I also want to mention that Medicare<br />

covers screening for lung cancer<br />

with Low Dose Computed Tomography.<br />

To qualify, you must:<br />

• Be age 55-77;<br />

• Be either a current smoker or have<br />

quit smoking within the last 15<br />

years;<br />

• Have a tobacco smoking history of<br />

at least 30 “pack years” (an average<br />

of one pack a day for 30 years);<br />

• Not have any signs or symptoms of<br />

lung cancer;<br />

• Get a written order from your physician<br />

or qualified non-physician<br />

practitioner.<br />

You pay nothing for this screening<br />

if your doctor or other qualified provider<br />

accepts Medicare reimbursement.<br />

For more information on kicking the<br />

habit, visit http://www.cancer.gov/<br />

about-cancer/causes-prevention/risk/<br />

tobacco/help-quitting-fact-sheet.<br />

Cate Kortzeborn is Medicare’s acting<br />

regional administrator for Arizona,<br />

California, Hawaii, Nevada, and the<br />

Pacific Territories. You can always get<br />

answers to your Medicare questions<br />

by calling 1-800-MEDICARE (1-800-<br />

633-4227).


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

25<br />

by Robert B. Rosenstein<br />

When is it Time to Consult a<br />

Business Attorney?<br />

One of the questions potential clients<br />

frequently ask is, “When should I consult<br />

an attorney?” The answer to this question<br />

is really quite simple. A business owner<br />

should consult an attorney early on and<br />

should find an attorney who they can<br />

speak with when the need arises.<br />

What this means is that every business<br />

owner or operator should make an<br />

appointment with an attorney at the very<br />

beginning of deciding to open a business,<br />

and then keep in touch with the attorney<br />

on a periodic basis to make sure that the<br />

business is operating within a proper legal<br />

framework, which will help prevent<br />

future problems. The initial consultation<br />

with an attorney should be at no charge<br />

(about one half of an hour), and a potential<br />

client should ask all the questions<br />

of the attorney to make sure they are<br />

satisfied that the attorney is a good fit<br />

for them. Ask for references if you feel<br />

it is necessary and be sure to discuss<br />

fees. You should find an attorney who<br />

charges reasonable fees, but remember,<br />

don’t choose your attorney based upon<br />

the lowest fee being offered.<br />

Use the attorney to help you decide<br />

how to protect yourself, your family and<br />

your business from potential liability. If<br />

you are not incorporated or operating<br />

under some other form of business entity<br />

which protects your assets, you need to<br />

correct this immediately. Incorporation<br />

fees can vary between $1,000 and $2,000.<br />

Compare the services being offered and<br />

what you are receiving for your fee. Some<br />

firms, like ours, will have a special fee for<br />

forming the business (either an incorporation<br />

or an limited liability company),<br />

as the attorney is anticipating providing<br />

additional services in the future to the<br />

client when the need arises.<br />

It is important to remember, while<br />

your accountant may be an expert when<br />

it comes to tax planning and accounting,<br />

do not rely on your accountant for legal<br />

advice or for protecting your assets by<br />

creating your business entity. While an<br />

accountant may have your best interest at<br />

heart, I can only relay the fact that most<br />

corporations formed by an accountant<br />

usually do not provide the protection desired,<br />

and could subject you to personal<br />

liability and loss of many tax benefits.<br />

You would not go to a mechanic for a<br />

medical problem, so use an attorney for<br />

legal matters, not an accountant.<br />

If you have not had a meeting with<br />

an attorney since opening your business,<br />

I urge you do so as soon as possible. If<br />

you are seeking a free consultation, be<br />

aware your appointment may be scheduled<br />

for the future, as a good qualified<br />

attorney usually has a full calendar.<br />

Once you meet with the attorney and if<br />

you decide to use the attorney, let them<br />

know. Have the agreement reduced to<br />

writing so you are not surprised by a bill,<br />

and find out if the attorney charges for<br />

simple phone calls.<br />

My recommendation, when interviewing<br />

an attorney, is to determine their<br />

skill level and the areas that they practice<br />

in. A good business attorney should be<br />

well versed in general business, business<br />

litigation, taxes, estate planning and also<br />

have referral resources to refer you to, if<br />

the need arises, in an area outside of the<br />

attorney’s expertise.<br />

Robert B. Rosenstein is an experienced<br />

litigation attorney who also is involved in<br />

providing business and estate planning<br />

assistance. Robert B. Rosenstein has<br />

over 35 years of experience in assisting<br />

clients with over 20 years in Riverside<br />

County. Mr. Rosenstein can be reached<br />

at Rosenstein & Associates (951) 296-<br />

3888, or visit www.thetemeculalawfirm.<br />

com<br />

connect: www.thetemeculalawfirm.com<br />

All successful people have a vision. They have the<br />

ability the “see” clearly what they want before it exists.<br />

- Bill Gates, Co-founder and chairman of Microsoft Corp.<br />

The City of Murrieta’s new web site features beautiful photos from around Murrieta. PHOTO: Cy Rathbun<br />

www.murrietaca.gov


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

LAW CORNER<br />

by Morton Grabel, APLC<br />

Family Law Update<br />

I] Vocational Expert Services, II]<br />

Vocational Evaluations, III] their role<br />

in Family Law and IV] Imputation<br />

of Income.<br />

Family law is always premised<br />

on what is in the best interest of<br />

the child, without exception. The<br />

law requires both parents to share<br />

their individual income with their<br />

dependent children, during divorce<br />

proceedings and even upon divorce.<br />

But what happens when the primary<br />

income earner during the marriage<br />

all of the sudden begins earning less<br />

during divorce proceedings; or the<br />

other spouse says they can’t find<br />

more work although they really could<br />

work more if required? This article<br />

explains the concept of imputation of<br />

income in cases where a party voluntarily<br />

shifts careers to a lower paid<br />

position, or begins working less, or<br />

could work more and chooses not to,<br />

or otherwise whose income dramatically<br />

drops for the specific purpose<br />

of avoiding higher support payments.<br />

Imputed income is attributed<br />

or credited to a parent even though<br />

the parent is not actually earning<br />

that amount. Pursuant to Ca. Fam.<br />

Code § 4058(b), “the Court may, in<br />

its discretion, consider the earning<br />

capacity of a parent in lieu of the<br />

parent’s income, consistent with what<br />

is in the best interests of the children.<br />

The reason for this legislation is an<br />

understandable one: to prevent parties<br />

from voluntarily reducing their<br />

earning capacity in order to avoid a<br />

higher paying child support.<br />

In these cases, the Court will<br />

use three factors to determine the<br />

imputed income: 1) the ability to<br />

work, 2) opportunity to work and 3)<br />

willingness to work.<br />

The 1) ability to work is generally<br />

determined by looking at a parent’s<br />

educational level, work skills and<br />

employment history. 2) Opportunity<br />

to work is determined by looking at<br />

the local job market. 3) Willingness<br />

to work is determined by looking<br />

at the parent’s behavior. If a parent<br />

wants to challenge the determination<br />

of the imputed income, the parent<br />

will need to supply proof. This is<br />

where vocational evaluations come<br />

in.<br />

A vocational evaluation is conducted<br />

by a Certified Career Counselor.<br />

A party may seek out the help<br />

of one of these experts and present to<br />

the court the assessment as evidence<br />

of the party’s voluntary “underemployment”.<br />

The process usually begins<br />

with an interview seeking out the<br />

party’s relevant information affecting<br />

employability. The counselor will<br />

then conduct a labor market analysis<br />

reflecting the job opportunities given<br />

the qualifications of the party within<br />

the appropriate geographical area.<br />

The hard, professional evidence<br />

can help persuade an undecided or<br />

uncertain judge. For instance, in re<br />

Marriage of Barth (2012) 210 Cal.<br />

App. 4th, the court held that income<br />

was properly imputed to a parent who<br />

was not unemployed as claimed but<br />

rather was self-employed and was<br />

either substantially understating<br />

income or was purposefully underemployed.<br />

In that case, a counselor<br />

offered uncontroverted evidence that<br />

the parent had the ability and opportunity<br />

to work and to earn $120,000<br />

to $150,000 per year based on age,<br />

education and work experience.<br />

In conclusion, hiring a Certified<br />

Career counselor can be expensive<br />

but certainly worth retaining their<br />

services and expertise to highlight<br />

the evasiveness, lazy or indifferent<br />

spouse when looking at the entire<br />

picture.<br />

Please note by reading the information<br />

above & herein, no attorney-client<br />

relationship has been created.<br />

Moreover, the information provided<br />

herein is not to be relied upon as<br />

legal advice for your specific legal<br />

needs. Should you have legal questions<br />

feel free to contact The Law<br />

Offices Morton J. Grabel in Temecula<br />

at (951) 695- 7700. Mort, originally<br />

from Philadelphia PA, attended<br />

an ABA Law School, has an MBA,<br />

a Real Estate Broker’s License, a<br />

CA Nursing Home Administrator’s<br />

License and is a member in good<br />

standing of various local Chambers<br />

of Commerce.<br />

“<br />

But what happens when the<br />

primary income earner during<br />

the marriage all of the sudden<br />

begins earning less during<br />

divorce proceedings; or the<br />

other spouse says they can’t<br />

find more work although<br />

they really could work more<br />

if required?


<strong>July</strong> <strong>2016</strong><br />

How to Get Your Very Own Agent Q<br />

LEGAL<br />

by by<br />

Jeffrey Steve Fillingim C. Nickerson<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

I know you have thought about it.<br />

Strolling into headquarters, ready to take<br />

on your next international assignment?<br />

Before you pack up the snazzy tuxedo<br />

or slinky black dress, you first stop off<br />

in the research and development division<br />

of a National Intelligence Unit for the<br />

latest gadgets. Q was always there to be<br />

sure James had the very best protection<br />

possible. Believe it or not, you too can<br />

have someone watching out for you at<br />

the time you need it most. All it takes<br />

is the very simple action of executing<br />

a comprehensive Power of Attorney –<br />

something it takes less than five minutes<br />

to complete.<br />

A Power of Attorney can be as broad<br />

or narrow as you choose, but if you haven’t<br />

done one at all, you are stuck without<br />

anyone to help. Stuck until a court<br />

determines who should be appointed<br />

and what power he or she will have. (A<br />

sobering though indeed!) While all this<br />

“appointing” process is happening, you<br />

are hanging out of that airplane with no<br />

parachute or fancy glider turned boat<br />

as you hit the water. Although we may<br />

think this sort of thing won’t happen to<br />

us, but unfortunately it does (well maybe<br />

not falling out of a plane exactly but you<br />

know what I mean).<br />

Instead, a little bit of proactive paperwork,<br />

and you too can assign your very<br />

own Agent Q (or any other alphabet letter<br />

you choose) to be watching your back if<br />

you become ill or incapacitated, even if<br />

it is just a temporary spell.<br />

Jeff Nickerson is an Estate Planning<br />

Attorney with The Law Office of Jeffrey<br />

C. Nickerson, located at 29970 Technology<br />

Drive, Suite 209, in Murrieta. For<br />

further information, call 951-200-4921.<br />

<br />

Law Office of Jeffrey C. Nickerson,<br />

Estate Planning Attorney & Special<br />

Needs Planning<br />

27<br />

Law Firm of Hitzeman & Evenson, APC Observes<br />

1st Anniversary<br />

The Law Office of Hitzeman &<br />

Evenson, A Professional Corporation,<br />

celebrated its first year anniversary on<br />

June 1st. Principals Don Hitzeman and<br />

Paul Evenson, with their practice located<br />

in the Vista Office Centre, at the corner of<br />

Ridge Park Drive and Rancho California<br />

Road in Temecula, are both grateful to<br />

those loyal clients who followed them<br />

into their new practice and for the opportunity<br />

to meet so many new clients<br />

during this past year. As Paul Evenson<br />

put it, “It has been an amazing year full<br />

of growth, maintaining relationships<br />

with so many wonderful and supportive<br />

clients and building new relationships<br />

with the people of Temecula and the surrounding<br />

communities.” Don Hitzeman<br />

added, “We look forward to continuing<br />

to serve these communities by delivering<br />

competent and professional legal advice<br />

and services to our clients, guided by the<br />

principles of integrity and professionalism,<br />

because competence and integrity<br />

really do matter to us and to our clients.”<br />

Their practice focuses on business law,<br />

both transactional and litigation, as well<br />

as trusts and estate planning.<br />

In addition to practicing law, both<br />

attorneys have devoted time, energy and<br />

resources to serving the needs of the<br />

community at large. Don Hitzeman is<br />

serving on the Board of Directors of the<br />

Economic Development Coalition of SW<br />

California and is a member of the Murrieta<br />

Temecula Group. Paul Evenson has recently<br />

been elected to serve on the Board<br />

of Directors of the Menifee Chamber of<br />

Commerce, as well as the Board of the<br />

Murrieta Rotary Club. For prospective<br />

new clients, Hitzeman & Evenson offers<br />

an initial one hour consultation at no<br />

charge, “in order to see whether we are a<br />

fit for the potential client, and they are a fit<br />

for our practice,” according to Hitzeman.<br />

“Trust and confidence in your attorney,<br />

just as with any professional you hire, is<br />

key to building a lasting and worthwhile<br />

relationship.”<br />

QUOTEABLE<br />

“People who succeed have momentum. The more<br />

they succeed, the more they want to succeed, and<br />

the more they find a way to succeed. Similarly,<br />

when someone is failing, the tendency is to get<br />

on a downward spiral that can even become a<br />

self-fulfilling prophecy.”<br />

-- Tony Robbins


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Having Fun Yet?<br />

REAL ESTATE<br />

by<br />

Gene Wunderlich<br />

Well, we had an election a couple<br />

weeks back and not much changed<br />

really. There will obviously be a bigger<br />

impact in November but even that<br />

isn’t likely to change much locally.<br />

Our IE economy is doing pretty well,<br />

albeit slowly. At our annual SRCAR<br />

Breakfast with the City Managers,<br />

the CM’s from 8 cities shared their<br />

progress and vision at meetings in<br />

Murrieta and Hemet. There’s a lot going<br />

on here including commercial and<br />

retail development, transportation and<br />

infrastructure improvements and somewhere<br />

in excess of 15,000 new housing<br />

units either under construction or in<br />

the planning stages. Very encouraging.<br />

Our local housing market has had<br />

its share of up’s and down’s so far this<br />

year. Sales down, prices down; sales<br />

way up, prices down; sales way down,<br />

prices up; what’s next? In January our<br />

month-to-month (mtm) sales dropped<br />

25% from December and our median<br />

price fell 1%. February sales picked<br />

up 1% but prices fell another ½%.<br />

March spiked up 29% in sales and prices<br />

increased 4%. For some reason, April<br />

home sales dropped 9% in what has traditionally<br />

been a growth month. April sales<br />

were slow across all of California even<br />

though they were very strong in most<br />

of the rest of the country. Historically,<br />

local sales should increase every month<br />

from now thru <strong>July</strong> or August. This year?<br />

Who knows?<br />

May sales picked up 14% and medians<br />

were up 4% mtm. That puts our<br />

year-to-date sales volume 2% ahead of<br />

2015 (4,302 / 4,396) and keeps our median<br />

price 7% ahead of this point in 2015<br />

($295,647 / $316,510) for the region.<br />

Individual cities may vary.<br />

You already know the Fed has waffled<br />

on raising interest rates in June.<br />

We talked about that a couple months<br />

back – just when the economy appears<br />

to be getting strong enough to weather<br />

a rate hike, some part of it tanks again<br />

and we’re reminded just how fragile and<br />

potentially illusory our recovery really is.<br />

The jobs report for May was dismal.<br />

Even the cooked books of the Labor<br />

Department could only find 38,000 new<br />

jobs in May. And that was after they ‘adjusted’<br />

March and April numbers down<br />

59,000 jobs.<br />

Here’s three different reads of the<br />

same report – using terms like ‘Drastic’<br />

and ‘Bleak’, one department said “That<br />

38,000 jobs is the fewest since 2010”. The<br />

department across the hall said “But the<br />

unemployment rate dropped to 4.7%, the<br />

lowest it’s been since November, 2007.<br />

Isn’t that great?” Then another department<br />

chimed in, “We only got to 4.7%<br />

unemployment because 458,000 more<br />

Americans gave up trying.” Pick your<br />

own spin on this one.<br />

While consumers seem to be spending<br />

more, consumer confidence was down<br />

Housing remained a bright spot in some ways with the National Association<br />

of Realtors® reporting home sales at a 10 year high across the country and<br />

prices rebounding to within 4% of their pre-recession level.<br />

in May and GDP results so far this year<br />

have been underwhelming. Housing remained<br />

a bright spot in some ways with<br />

the National Association of Realtors®<br />

reporting home sales at a 10 year high<br />

across the country and prices rebounding<br />

to within 4% of their pre-recession level.<br />

Of course that’s for markets that only<br />

declined 30%. In markets like ours that<br />

dropped 60%, there’s still a ways to go.<br />

Two problems with the housing market<br />

to keep an eye on. One problem is<br />

that low inventory and decent demand<br />

is driving prices ever higher reducing<br />

affordability. That is keeping a lot of<br />

people out of the market as first timers<br />

just can’t afford a home and people<br />

who lost their homes before are getting<br />

priced and regulated out. Investors<br />

left long ago. Inventory remains very<br />

low - 6 of our 9 cities currently have<br />

an inventory of less than 2 months!<br />

Only Canyon Lake has an inventory<br />

that would be considered ‘normal’ by<br />

normal standards – 6.2 months.<br />

This is creating a second problem<br />

that is just starting to be explored in<br />

many areas. More builders are building<br />

homes for the upper end client – expensive<br />

homes that are selling well and<br />

more profitably to people who have<br />

actually benefitted from the Obama<br />

economy, and not enough lower end<br />

homes for people who barely qualify<br />

and where the profit margin is slim.<br />

Even in our area many of the homes<br />

in the pipeline would qualify as moderate<br />

and higher developments – and<br />

why not? With higher coastal prices<br />

continuing to drive population our way<br />

in search of affordable homes, is it any<br />

wonder our local ‘affordable’ homes are<br />

pushing the marginally qualified even<br />

further inland? Or out of state?<br />

The good news is – only 5 more<br />

months until this interminable campaign<br />

season ends.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Summer Savings<br />

at Alli’s Resale Shop<br />

29<br />

Safe Alternatives for Everyone<br />

(S.A.F.E.) has been providing lifesaving<br />

services for children and families at risk<br />

of abuse and violence in our community<br />

since 1998.<br />

In October SAFE opened Alli’s<br />

Resale Shop as another outreach into<br />

the community. Alli’s has quality resale<br />

goods at affordable prices and each week<br />

we have specials like our Senior Wednesdays,<br />

Teen Thursdays and once a month<br />

our Dollar Day! While Alli’s has lots of<br />

clothing for men, women and children<br />

there are many other items for purchase:<br />

furniture, books, hair care products,<br />

toys, baby equipment, household décor<br />

and more.<br />

Stop by Alli’s located at 27470<br />

Jefferson Avenue Suite 6B in Temecula,<br />

Alli’s is open Tuesday-Saturday<br />

10:00am-6:00pm (closed Monday &<br />

Sunday) phone number is 951-970-0123.<br />

Alli’s<br />

RESALE SHOP<br />

by Safe Alternatives for Everyone<br />

Alli’s Resale Shop not only raises<br />

funds to continue services that change<br />

lives, it provides volunteer opportunities,<br />

community service for teens,<br />

job training and raises awareness of<br />

Domestic Violence in our community<br />

and how SAFE can help.<br />

SAFE gratefully accepts donations<br />

during business hours. For large donations<br />

please call ahead to ensure<br />

we have room 951-970-0123. Due<br />

to health, safety and environmental<br />

reasons we CANNOT accept are used<br />

mattresses, used stuffed animals, TVs,<br />

computers, car seats or cribs.<br />

To donate, volunteer or for more info<br />

please contact Patti Drew 951.587.3900<br />

or patti@safefamiliesca.org.<br />

Alli’s Resale Shop not only raises<br />

funds to continue services that<br />

change lives, it provides volunteer<br />

opportunities, community service<br />

for teens, job training and raises<br />

awareness of Domestic Violence<br />

in our community and how SAFE<br />

can help<br />

Supervisor Chuck Washington<br />

CONTINUED FROM PAGE 1<br />

Supervisor Washington was chosen<br />

by the ASPA board of directors, because<br />

he has proven to be an exemplary public<br />

servant.<br />

The ASPA Board stated “Through<br />

his many years of service in the Inland<br />

Empire - specifically in Riverside County’s<br />

3rd district, Supervisor Washington<br />

has served with diligence, commitment,<br />

integrity and resolve.”<br />

“Those that have had the pleasure of<br />

working with the supervisor have shared<br />

that he is extremely personable, enthusiastic,<br />

easy to talk to, and extremely<br />

approachable,” stated<br />

Emma Perez-Singh, president-elect<br />

Inland Empire ASPA.<br />

The award is presented to an individual<br />

who is currently serving in<br />

an elective office and who directly<br />

represents residents of a city, county<br />

or district in Riverside and/or San Bernardino<br />

County. Supervisor Washington<br />

joins a list of previous recipients that<br />

includes: (2015) Janice Rutherford, San<br />

Bernardino County Supervisor, (2014)<br />

Larry Ward, Riverside County Assessor,<br />

(2013) Dick Riddell, Yucaipa City<br />

Council Member, (2012) Paul Cook,<br />

California Assemblyman, 65th District,<br />

(2011) Ronald O. Loveridge, Mayor<br />

City of Riverside, (2010) Wilmer Amina<br />

Carter, California Assemblywoman,<br />

62nd District and (2009) John Tavaglione,<br />

Riverside County Supervisor.<br />

During the June 23 awards banquet,<br />

the ASPA board also presented<br />

the following: Outstanding Rising<br />

Administrator - Susana Garcia Bocanegra,<br />

Principal Accountant County<br />

of Riverside Auditor-Controller’s Office,<br />

Outstanding Educator - Jerry M.<br />

Amendarez, Superintendent Colton<br />

Unified School District, and Outstanding<br />

Senior Administrator - Sue Lennan,<br />

Branch Chief III, Riverside University<br />

Health System.<br />

The ASPA Board stated “Through his many years of service in the Inland<br />

Empire - specifically in Riverside County’s 3rd district, Supervisor<br />

Washington has served with diligence, commitment, integrity and resolve.”


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

MAESTRO<br />

Ken Rice<br />

by Tom Plant<br />

When you walk into Temecula’s<br />

“Little Shop of Horns”, you’re immediately<br />

struck by just how much there<br />

is to take in. Autographed photos<br />

from BB King, Smokey Robinson,<br />

Tom Cruise, Ed McMahon and<br />

others adorn the walls. Saxophones,<br />

trumpets, pianos and more are everywhere.<br />

Dozens of cabinets with<br />

tiny drawers containing parts for<br />

instrument repairs line the back wall.<br />

Welcome to Ken Rice’s world.<br />

Ken’s been playing the sax since<br />

he was nine. His dad took him to a<br />

music store hoping he could interest<br />

him in a clarinet. Ken, however, saw<br />

a saxophone and knew “that’s what<br />

I wanted to play.” Dad tried urging<br />

him back to the clarinet, a less expensive<br />

instrument, but he couldn’t<br />

be budged. He started with an alto<br />

sax and then played baritone sax in<br />

high school. He picked up a tenor sax<br />

at about the same time and it eventually<br />

became “his instrument.” He<br />

also plays soprano sax, keyboards,<br />

guitar, bass, trumpet, clarinet, flute<br />

and trombone.<br />

He entered the Army in 1970,<br />

serving in Europe, and quickly found<br />

soldiers who shared his passion for<br />

music, and he joined the 7th Signal<br />

Brigade Communicators. His feeling<br />

was they could help promote<br />

American-European relations. After<br />

playing private parties for officers,<br />

they played all over Europe as a<br />

small band. He was relieved of his<br />

duties as a teletype operator so he<br />

could continue playing and touring.<br />

After his fellow band members left<br />

for home, he stayed abroad for a<br />

few months and played USO shows,<br />

sometimes with the warm up band<br />

and other times backing up Motown<br />

greats like the O’Jays, the Temptations<br />

and Gloria Gaynor, receiving a<br />

Presidential citation for his service.<br />

Ken grew up in the Midwest and<br />

listened to a regionally popular band<br />

called the Fabulous Flippers. When<br />

he returned from Europe he landed<br />

an audition with them and became<br />

a member of the band. His first gig<br />

with them was in Denver with Gary<br />

Puckett and the Union Gap. He spent<br />

seven years with them on and off<br />

before joining another band called<br />

Circus Max. He did side work with<br />

recording artists like Little Richard,<br />

Marvin Gaye, Ella Fitzgerald and<br />

others.<br />

He moved to California in 1981<br />

when his wife, Lenore, became ill.<br />

He started working at the renowned<br />

The Horn Connection in Los Angeles<br />

where he apprenticed under Manny<br />

Gavrilov for nine years. At the time<br />

he was commuting from Menifee<br />

to LA Monday through Wednesday<br />

and then Thursday to Saturday from<br />

Menifee to San Diego to LA and<br />

back. When his car broke down on a<br />

“<br />

“We’re a one on one small business that tries to get you<br />

American-made instruments, find older instruments and bring them back<br />

to life, like to teach young students how to play what they learn in school<br />

and how to improvise, write songs and record.”<br />

115 degree day, he decided then and<br />

there the commuting was done.<br />

Temecula was undergoing a<br />

growth spurt at the time and finding<br />

office space was a challenge. He saw<br />

a space available sign on Jefferson<br />

Avenue one day, a tiny back corner<br />

room that used to be the dance floor<br />

for Guadalajara restaurant. He made<br />

an offer, it was accepted and he’s<br />

been there ever since, although he’s<br />

added space as it became available.<br />

At the start he did repairs and lessons<br />

and now he sells instruments and<br />

continues to teach with his partner,<br />

Joe. His son came up with the name<br />

of the shop, and his multi-talented<br />

wife painted the logo, which hangs<br />

in one of the studios. In <strong>July</strong>, 2014 he<br />

was awarded the President’s Call To<br />

Service Award that came with a letter<br />

signed by President Obama.<br />

School funding has changed and<br />

it’s had a huge impact on his business.<br />

These days, everything has to come<br />

from a non-profit. Gone are the days<br />

of the fundraisers for instrument<br />

repairs and lessons. An anonymous<br />

$1000 donation will allow him to<br />

repair instruments people have donated<br />

to him and gift them to schools.<br />

“We’re a one on one small business<br />

that tries to get you American-made<br />

instruments, find older instruments<br />

and bring them back to life, like to<br />

teach young students how to play<br />

what they learn in school and how to<br />

improvise, write songs and record.”<br />

The Little Shop of Horns is at<br />

27780 Jefferson Avenue, Suite 10 in<br />

Temecula. Online it’s www.kenricemusic.com.<br />

Open Tuesday through<br />

Saturday and Mondays by appointment,<br />

he will eventually have the shop<br />

open for business six days a week.


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31<br />

Grant Awarded to Exceptional Sports!<br />

On Saturday, June 18th, the<br />

Riverside County Deputy District<br />

Attorney Association awarded a<br />

$2,000 grant to Exceptional Sports.<br />

This is our first grant! The grant was<br />

presented by representatives of the<br />

District Attorney’s office on June<br />

18, <strong>2016</strong>. The grant will enable Exceptional<br />

Sports to offer additional<br />

services to the disabled community.<br />

Exceptional Sports Bowling<br />

is a bowling program for disabled<br />

athletes, their family & friends. All<br />

ages & types of disabilities (physical<br />

& intellectual) are welcome.<br />

Our mission is social interaction<br />

through recreation. Exceptional<br />

Sports Bowling is a 501(3)(c)<br />

non-profit charity. Donations are<br />

generally tax deductible. Disabled<br />

athletes participate without charge.<br />

Saturday, <strong>July</strong> 16 - 7 p.m.<br />

AL JARREAU<br />

with special guest<br />

Saturday, <strong>July</strong> 23 - 7 p.m.<br />

BWB featuring RICK BRAUN,<br />

KIRK WHALUM & NORMAN BROWN<br />

Saturday, <strong>July</strong> 30 - 7 p.m.<br />

DAVE KOZ & DAVID SANBORN<br />

Side By Side<br />

South Coast Winery Wins ‘<strong>2016</strong> California’s<br />

Golden State Winery of the Year’<br />

Sacramento has just released the<br />

results from the nation’s oldest and<br />

most prestigious wine competition, and<br />

Southern California Temecula Valley’s<br />

South Coast Winery Resort & Spa has<br />

been named the <strong>2016</strong> California Golden<br />

State Winery of the Year.<br />

Records were<br />

broken this year<br />

at the California<br />

State Fair Commercial<br />

Wine<br />

Competition as<br />

South Coast Winery<br />

was the first<br />

and only winery<br />

in the competition’s<br />

history to be presented with a four-time<br />

championship, naming it the <strong>2016</strong> California<br />

Golden State Winery of the Year.<br />

South Coast Winery brought home the<br />

first California State Winery of the<br />

Year award to its Southern California<br />

Temecula Valley home in 2008 and<br />

then followed it up with a back-to-back<br />

win in 2009. It earned the top title in<br />

the California State competition again<br />

in 2013 and now celebrates its fourth<br />

win for <strong>2016</strong>.<br />

Dating back to 1854, the California<br />

State Wine Competition premieres only<br />

wines made with fruit grown in California;<br />

and there were 2,854 wines judged<br />

from 750 of the state’s top wineries<br />

during this year’s competition.<br />

“South Coast Winery is truly honored<br />

to be bringing this recognition to<br />

Temecula Valley Wine Country, especially<br />

with only<br />

13 years of wine<br />

production. This<br />

award is a reflection<br />

of the dedication<br />

and the collaboration<br />

between our<br />

soil and vines, the<br />

vineyard team and<br />

our talented winemakers.<br />

I’m humbled to be a part of it,”<br />

states Jim Carter, the owner/vintner for<br />

the Southern California winery resort.<br />

Dating back to 1854, the California<br />

State Wine Competition premieres<br />

only wines made with fruit grown in<br />

California; and there were 2,854 wines<br />

judged from 750 of the state’s top wineries<br />

during this year’s competition.<br />

Sunday, <strong>July</strong> 31 - 6 p.m.<br />

CHRIS BOTTI<br />

COMING IN JULY<br />

Coming in August<br />

Sunday, August 7 - 6 p.m.<br />

RETURNING VERY SPECIAL GUEST<br />

Saturday, August 27 - 7 p.m.<br />

GEORGE BENSON<br />

Sunday, August 28 - 6 p.m.<br />

An Evening With KENNY G<br />

Get tickets now! www.jazzconcerts.com<br />

(951) 699-0099 • www.thorntonwine.com


THE VALLEY BUSINESS JOURNAL<br />

32 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Temecula Valley Players Hold<br />

Auditions for Legally Blonde<br />

The Temecula Valley Players<br />

have been entertaining the Temecula<br />

Valley with quality live theatre<br />

for over 35 years. TVP will hold<br />

auditions for the opening of the<br />

<strong>2016</strong>-2017 season with the charming<br />

musical, Legally Blonde. The story is<br />

of the quintessential Valley Girl who<br />

follows her ex-boyfriend to Harvard<br />

Law School and realizes that she has<br />

more to offer than just a pretty face<br />

and a bubbly personality.<br />

The musical is based on the book<br />

by Heather Hatch with music and<br />

lyrics by Lawrence O’Keefe and Nell<br />

Benjamin. The artistic team of Director/Choreographer-Jill<br />

Morrison<br />

and Musical Director-Karin Gittins<br />

will hold auditions in the upstairs<br />

rehearsal room at the Old Town Temecula<br />

Community Theater, 42051<br />

Main Street in Temecula on Saturday<br />

<strong>July</strong> 9th at 6:00pm & Sunday <strong>July</strong><br />

10th at 6:00pm. With the Director’s<br />

invitation, callbacks will be held on<br />

Tuesday <strong>July</strong> 12th at 7:00pm.<br />

T.V.P holds Open Casting Call...<br />

No pre-casting...Non Union Only<br />

Please. Performance dates are<br />

September 8-25, <strong>2016</strong>. Please bring<br />

current headshot/resume. Prepare<br />

16 bars of appropriate music and<br />

BRING A BACKUP TRACK...C.D...<br />

Ipod, Ipad, Iphone with companion<br />

cords to hook up to speaker....NOTE:<br />

NO SHEET MUSIC PLEASE...<br />

Please wear comfortable and appropriate<br />

dance wear and WEAR/BRING<br />

DANCE shoes, you will be taught a<br />

short dance combination. You may<br />

also be asked to cold read from the<br />

libretto.<br />

For character breakdowns go to<br />

https://www.facebook.com/Temecula-Valley-Players-<br />

or www.temeculavalleyplayers.com.<br />

For further<br />

information contact Terri Miller<br />

Schmidt at temeculaterri12@icloud.<br />

com or text 951-294-7179


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

33


THE VALLEY BUSINESS JOURNAL<br />

34 www.TheValleyBusinessJournal.com<br />

<strong>July</strong> <strong>2016</strong><br />

Murrieta Equestrian Park – The History<br />

by Sgt. Jay Froboese<br />

The following is the beginning of a<br />

three part article on the history of Murrieta<br />

Stud Ranch. This facility is currently<br />

called the Murrieta Equestrian Park and<br />

is owned by the City of Murrieta. It is<br />

located at the corner of Juniper and Hayes<br />

on the west side of Murrieta. This facility<br />

was purchased by the city in 2009 from<br />

the Ridder Family and is currently being<br />

reviewed by a consultant to design and<br />

build it out into a public equestrian facility<br />

for use by the public.<br />

Murrieta Equestrian Park is an<br />

approximately 23 acre horse breeding<br />

facility for racing Thoroughbreds. Its<br />

original name when it was built by Bernard<br />

and Georgia Ridder in late 1962 was<br />

MURRIETA STUD RANCH.<br />

Ben was born June 29, 1913 into a<br />

newspaper magnate family. His father’s<br />

name was Joseph Ridder and mother Hedwig<br />

Schneider. Joseph’s father, Herman<br />

Ridder, started the family’s newspaper<br />

business when he acquired the German<br />

language Staats-Zeitung newspaper in<br />

1892. As anti-German sentiment increased<br />

between the two world wars, Herman Ridder<br />

successfully transitioned into English<br />

language publishing by acquiring the Journal<br />

of Commerce in 1926 in New York.<br />

Ben Ridder’s love of horses goes<br />

back to his youth in New York. He played<br />

on Princeton’s polo team as a college student.<br />

He also showed and trained horses<br />

on the East Coast after college.<br />

Georgia Buck, an only child, was<br />

born on Dec. 5, 1914 in Baltimore. Her<br />

mother was the former Mary Elizabeth<br />

Pue and her father, Laurance Buck,<br />

invented the square space-saving glass<br />

milk bottle. After attending Ethel Walker<br />

School in Connecticut, she married Ben<br />

Ridder in New York in 1936.<br />

Ben and Georgia Ridder moved from<br />

Long Island New York to Pasadena CA<br />

in 1955 so Ben could accept a job as<br />

publisher of the newspaper called Pasadena<br />

Independent & Star News that had<br />

a circulation of approximately 74,000<br />

daily readers.<br />

After being in Pasadena right next to<br />

Santa Anita Race Track for four years, the<br />

Ridder’s got hooked on Thoroughbred<br />

Racing. The Ridders bought four race<br />

horses, and after just a few races had lost<br />

three of the four to injuries and death.<br />

The Ridder’s were devastated and Ben<br />

Ridder felt he could breed a better and<br />

stronger race horse himself than what<br />

was available for sale in the commercial<br />

market. He went looking for land east<br />

and south of Los Angeles where he could<br />

breed horses and not be bothered by the<br />

population explosion of Los Angeles and<br />

Orange Counties. He came down Route<br />

395 in 1961 and fell in love with a piece<br />

of property just west of the Santa Margarita<br />

Watershed which is today’s Murrieta<br />

Creek. That property is today Murrieta<br />

Equestrian Park.<br />

In 1962 Ben Ridder immediately<br />

went to work contracting with Jack and<br />

Larry Weir of Weir Brothers Construction,<br />

still in business today in Rancho<br />

Santa Fe, building the adobe horseshoe<br />

barn and the house on the “knoll” as<br />

Ben called it. He and Georgia stayed in<br />

this house when they were at the ranch<br />

so they could, as Ben put it, “look over<br />

everything they had built and produced.”<br />

The barn and house were built with<br />

adobe brick and clay roof tiles. The barn<br />

has a total of 16 stalls. Fourteen stalls are<br />

14 square feet each. The remaining two<br />

stalls on the ends are foaling stalls and<br />

much larger with a window in the interior<br />

north wall of the stall that can be opened<br />

into the lab and office space so the night<br />

watchmen could monitor the mares due<br />

to foal and immediately assist with foaling<br />

at the appropriate time. Being a prey<br />

species, all horses naturally foal at night<br />

to allow the foal to get on the ground,<br />

dry off and get on its feet by sunrise. A<br />

12 foot covered lane extends for 160 feet<br />

around the front of the stalls. The heavy<br />

clay tile roof was supported by 10 by<br />

14 inch timbers set at 10 foot intervals.<br />

The grass in front of the barn was put in<br />

by the Ridders to allow veterinarians to<br />

tranquilize horses for gelding and other<br />

minor operations. Ben wanted a soft and<br />

comfortable safe place close to the barn<br />

for these procedures, and did not want<br />

his horses lying in the dirt during these<br />

procedures.<br />

At the west end of the barn was the<br />

office for the farm manager W.C. Meek<br />

and his assistant Tom Truby. There is<br />

also a room for storage and records for<br />

the breeding facility. Remember this<br />

ranch was from an era before computers<br />

and all breeding records for up to 150<br />

thoroughbred mares and their off spring<br />

were typed or hand written and kept in<br />

file cabinets.<br />

At the east end of the barn there<br />

was a completely equipped laboratory<br />

for a veterinarian. Other employees at<br />

the ranch were Gus Dimitri the night<br />

watchman and foaling helper, Clifford<br />

Mefferd the farrier that took care of the<br />

horse’s hooves, Jim Kean, our third paid<br />

fireman ever at Murrieta FD and father<br />

of current Murrieta fireman Steve Kean,<br />

who handled the mechanicals and maintenance<br />

of equipment on the ranch, and<br />

workers George Brush and Tony Mikhail.<br />

All employees said the Ridders were the<br />

nicest people they had ever worked for<br />

in the Thoroughbred business. Pay was<br />

meager, but the Ridders provided a house<br />

for each worker and their family, paid all<br />

the utilities, and gave each worker a cow<br />

each year for meat. Ridders even had a<br />

local rancher by the name of Bill Brown<br />

come out and butcher each family’s<br />

cow for them. If the Ridder’s had been<br />

successful at the track with their horses<br />

during the year there was a nice cash<br />

Christmas bonus every year as well. The<br />

bonus almost always came in according<br />

to Jim Kean.<br />

Look for Part 2 of 3 of this article<br />

next month and see what Ben and Georgia<br />

built next as they continued to expand<br />

and develop the Murrieta Stud Ranch<br />

The Murrieta Police Department appreciates<br />

all the support our community<br />

gives us throughout the year. This is an<br />

awesome community. We enjoy living<br />

here and consider it an honor to serve the<br />

citizens of Murrieta in our chosen profession<br />

of Law Enforcement. I welcome<br />

your questions and suggestions for future<br />

articles and can be contacted directly at<br />

the Murrieta Police Department at 951-<br />

461-6302 or jfroboese@murrieta.org


<strong>July</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

35<br />

Sooner or later your business will be given a less than glowing review and<br />

how you deal with it can turn a negative experience to positive. So the<br />

question, do I respond or don’t I?<br />

To Respond or Not Respond<br />

CONTINUED FROM PAGE 1<br />

In today’s world of social media,<br />

reviews and comments can make or<br />

break a business. The internet savvy<br />

consumer knows where to go to find an<br />

evaluation of a restaurant, retail store<br />

and even a professional such as doctors<br />

and specialists. “Know before you go”<br />

has never been more applicable than it<br />

is in this connected world.<br />

However because we are dealing<br />

with humans, we can’t always be guaranteed<br />

fair and objective input. Sooner<br />

or later your business will be given a<br />

less than glowing review and how you<br />

deal with it can turn a negative experience<br />

to positive. So the question, do<br />

I respond or don’t I?<br />

Most experts will tell you that just<br />

ignoring a negative comment is not<br />

the best approach. Showing an active<br />

interest in the perceived fault of your<br />

business, whether it’s true or not, is the<br />

best defense.<br />

Having a response plan is a good<br />

idea and it may look like this.<br />

• Start by sincerely thanking the<br />

submitter for the input and taking<br />

time to comment. Offer to take<br />

the issue off-line and make direct<br />

contact. You can ask additional<br />

questions and make any necessary<br />

clarifications. Other readers will<br />

see that you are serious about<br />

making improvements.<br />

• If you find that there is a business<br />

issue, own up to it and offer some<br />

type of restitution if appropriate.<br />

This might be a future discount<br />

or refund depending on the seriousness<br />

of the problem and your<br />

type of business.<br />

• Once you come to a satisfactory<br />

resolution ask the customer to append<br />

the review with the positive<br />

follow-up experience.<br />

In addition to responding to these<br />

types of reviews, keep track of the<br />

issues looking for trends where improvements<br />

in the business can take<br />

place. This input can be a valuable tool<br />

for building quality into your product<br />

or service. Consider forming a quality<br />

team to develop changes to prevent<br />

problems before they take place.<br />

If attempts to satisfy a customer<br />

don’t seem to be working, be sure to<br />

make use of the review site’s process to<br />

dispute a claim. Even if the customer is<br />

uncooperative it gives you a fair chance<br />

to state your side of the story. This will<br />

also send a positive message to those<br />

researching your business.<br />

Finally, if your business is “legal<br />

sensitive” consult with your attorney<br />

for their advice.<br />

Ted Saul is a freelance writer who has<br />

assisted companies with Business Plans<br />

and Project Management. He holds a<br />

master certificate in project management<br />

and has earned his MBA from<br />

Regis University.Ted can be reached<br />

on LinkedIn, TedS787 on Twitter or<br />

emailing Ted@tsaul.com.<br />

by<br />

by<br />

Ted Saul,<br />

Steve Fillingim<br />

Sr. Staff Writer<br />

Time and again pieces get printed<br />

without a contact phone number or requesting<br />

your “presents” rather than your<br />

“presence” at an event. Proof reading is<br />

essential to avoid these types of mishaps.<br />

It is very easy to want to gloss over this<br />

portion of the printing process. Here are<br />

some tips for a successful experience:<br />

1. Make time to proof: Business moves<br />

at lightning speed, but there are times<br />

to slow down and check the details.<br />

Proof reading is one of those times.<br />

Taking 15 minutes to really look at<br />

your piece can make all of the difference.<br />

If you are proofing a larger<br />

piece, then schedule a portion of your<br />

day to devote to the job.<br />

2. Proof from a printed copy: Even if<br />

your printer sends you a digital proof,<br />

you should always print it out. It is<br />

very easy to scroll past errors on the<br />

computer screen. It, also, gives you<br />

a perspective on what your clients<br />

will receive. You may discover that<br />

you want to add information or move<br />

things around when you can see things<br />

from their point of view.<br />

3. Whenever possible, see the original<br />

proof in person: This is particularly<br />

important when a piece is color critical<br />

or when choosing the stock. Nothing<br />

is worse, for you and your printer, than<br />

when your printed piece does not live<br />

up to your expectations. Remember,<br />

the goal of your piece is to remind your<br />

clients about you, and that happens<br />

when appealing to all of their senses.<br />

You ensure that the color and the paper<br />

stock texture and weight are correct<br />

when you proof your project in person.<br />

Proof? Yes, Please!<br />

4. Another set of eyes can help: Asking<br />

another person to take a look at your<br />

piece can offer a fresh perspective<br />

and even vet out errors for correction.<br />

It is amazing how many times<br />

you can look at a project, and then,<br />

just when you are ready to approve<br />

it for printing, someone else glances<br />

at it over your shoulder and notices a<br />

word is misspelled. Often printers<br />

are focused on file preparation and<br />

color correction, rather than content,<br />

so ask them if they offer proof reading<br />

services. Their trained eye can prove<br />

invaluable.<br />

Proofreading is a very important part<br />

of the design/printing process. In the<br />

long run, it will save time, money and<br />

frustration. Partner with a local printer<br />

and reap the rewards!<br />

Tracey Papke is the owner of Potamus<br />

Press, a commercial print shop<br />

that specializes in digital printing.<br />

For more information please visit<br />

www.potamuspress.com or call (951)693-<br />

2136. Our new location is 26499 Jefferson<br />

Avenue, Unit B in Murrieta.<br />

MARKETING<br />

by Tracey Papke


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

36 <strong>July</strong> <strong>2016</strong>

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