VBJ September 22

VOLUME 33, NUMBER 9 SEPTEMBER 2022 

U.S. NEWS & WORLD REPORT NAMES 

SOUTHWEST HEALTHCARE SYSTEM 

A HIGH PERFORMING HOSPITAL FOR STROKE, 

COPD, HEART FAILURE, AND KIDNEY FAILURE 

by Ted Saul 

EMOTIONAL INTELLIGENCE 

AND DECISION MAKING 

SEE PAGE 20 

Decision making is a skill that will benefit every 

business owner and manager. It’s important to be 

able to make the correct decision at the right time 

while involving the appropriate stakeholders. There 

are many reasons decisions may be delayed. This 

might include fear, lack of information and not understanding 

the risks of procrastination. 

SEE PAGE 22 

TEMECULA VALLEY HOSPITAL 

IS NATIONALLY RECOGNIZED FOR ITS 

COMMITMENT TO PROVIDING 

HIGH-QUALITY CARDIOVASCULAR CARE 

TRY YOUR LUCK 

AT THE 31ST ANNUAL 

MONTE CARLO EXTRAVAGANZA 

The American Heart Association presents the Get with The 

Guidelines and Mission: Lifeline awards for proven dedication 

to best practices and life-saving care. 

Temecula Valley Hospital has received three achievement 

awards bestowed by the American Heart Association Get with 

The Guidelines and Mission. 

SEE PAGE 20 

The Temecula Valley Chamber of Commerce (TVCC) is excited 

to announce the 31st Annual Monte Carlo Extravaganza on 

Wednesday, September 28, 2022. This event will be hosted at TVCC 

Legacy Partner and award-winning winery, Wilson Creek Winery 

from 5:30 pm – 8:30 pm. For one night only, guests can experience 

Las Vegas-style table games, expect multiple chances to win a $500 

Grand Prize, participate in the local restaurant competition, enjoy 

music, prizes, and much more! 

SEE PAGE 22 

ARTS & ENTERTAINMENT 

JDS CREATIVE 

ACADEMY GETS 

READY TO KICK OFF 

FALL CLASSES 

9 

FINANCIAL 

PLANNING FOR 

TAXES ON REAL 

ESTATE 

11 

HEALTHY LIVING 

ONLINE EYE “EXAMS” 

17 

AND... 

HEALTH & COMMUNITY 

RESOURCE FAIR 

SEPTEMBER 11TH 

REMEMBRANCE

THE VALLEY BUSINESS JOURNAL 

2 www.TheValleyBusinessJournal.com 

September 2022 

CITY OF TEMECULA HOSTS 12TH ANNUAL 

HEALTH & COMMUNITY RESOURCE 

Fair 

Join us for Temecula’s 12th Annual Health & Community Resource Fair on 

Saturday September 24, 2022, from 9:00 am to 2:00 pm, hosted at the Temecula 

Civic Center and Town Square (41000 Main Street). 

You will have the opportunity to receive the latest information on health-related 

resources and services around the Temecula Valley. Come for the health of it and 

enjoy live entertainment, free health screenings, and prize giveaways. So, bring the 

entire family! 

Are you aware of the many free or low-cost resources and services that may be 

available to you through non-profit organizations within our community? As part 

of the Health & Community Resource Fair, there will be a wide range of different 

nonprofit organizations from our region, exhibiting services from: health/wellness 

to special needs to veteran/military services and many more. 

Temecula’s Health & Community Resource Fair will showcase over 100 vendors 

providing free health screenings, community resources, emergency preparedness, 

public safety awareness, non-profit expo, and Open Streets. 

As part of the City’s continuing efforts to highlight Old Town, this year we’ll 

be promoting Open Streets at the Health & Community Resource Fair. Open Streets 

will create more walkable areas at the event and encourage you to live a healthier, 

more connected life. 

Temecula’s Mayor Matt Rahn stated, “The City of Temecula’s 12th Annual 

Health & Community Resource Fair continues to offer a multitude of resources and 

services that are available to all. These resources are critical for our community, 

and I hope everyone in the region will join us to learn, connect, and prioritize our 

collective health and well-being.” 

Temecula Valley Hospital will be joining the City of Temecula in hosting the 

Health & Community Resource Fair. We are proud to have the Temecula Valley 

Hospital as a major, premier contributor again this year, providing advanced hospital 

technology, screenings, services, and more. 

City of Temecula, 41000 Main Street, Temecula, CA 92590, 951-694-6444, 

TemeculaCA.gov. Temecula’s Annual Health & Community Resource Fair is open 

to individuals of all ages who would like information on health-related resources. 

Some of the free preventative health assessments and screenings include blood 

pressure checks, glucose tests, grip strength tests, dental screenings, visual acuity, 

fall risk assessments, lipid panels, bone density, and more. 

For more information, please contact the Mary Phillips Senior Center at 951- 

694-6464.



www.TheValleyBusinessJournal.com 

3 

DINNER & LIVE MUSIC WITH JOHN 

SCOTT EVANS 

September 1, 2022 • 5pm 

Join us Thursday Night at the Creekside Grille 

for Dinner and Live Entertainment with Guitarist, 

John Scott Evans 

WILSON CREEK LATE NIGHTS WITH 

RAYNALDO MARTINE 


Have a night out with friends in Wine Country! 

Enjoy wine, delicious food, and live music. 

No reservations needed - just come on in from 

5pm - 8:30pm. 

LIVE MUSIC WITH NATE PENLAND 


Join us for Labor Day and enjoy live music with 

our very own Nate Penland! 

CAN I BE FRANK? SINATRA TRIBUTE 

September 7, 2022 • 2:30pm 

Relax and enjoy a complimentary Frank Sinatra 

Tribute in beautiful Temecula Valley Wine Country! 

Performance is located on the Solera Patio. 

DINNER & LIVE MUSIC WITH VINCE 

MENDOZA 




Vince Mendoza. 

DINNER & LIVE MUSIC WITH JOHN 

SCOTT EVANS 




John Scott Evans 

RUSSELL DICKERSON COUNTRY 

CONCERT 


Join us under the stars in the heart of wine 

country for an evening of country music with 

RUSSELL DICKERSON!




In this issue: 

Southwest Healthcare Named High Performing Hospital 1 

Emotional Intelligence and Decision Making 1 

Monte Carlo Extravaganza 1 

Temecula Valley Hospital Nationally Recognized 1 

City of Temecula Health & Community Resource Fair 2 

Wilson Creek Events 3 

Valley Young Professionals Cornhole Tournament 5 

Positions Available On City Commissions 5 

Snap Circuits Lab 5 

Local Water Agencies Support Direction of California Water Strategy 7 

JDS Creative Academy Donates Art Workshop to Michelle’s Place 8 

JDS Creative Academy Gets Ready to Kick Off Fall Classes 9 

The Top 5 Things to Consider Sick or Elderly Create Estate Plan 10 

Planning for Taxes on Real Estate 11 

Legal Issues Relating to a Tree that Sits on the Boundary 12 

September 11th Remembrance 14 

Paradise Chevrolet Cadillac Supports Hospice Of the Valleys 15 

Online Eye “Exams” 17 

EXECUTIVE PROFILE | BRIAN CONNORS 19 

Chamber Events 21 

REALTOR® Report 23 

EDITOR/PUBLISHER/CEO 

Linda Wunderlich 

Email: publishertvbj@verizon.net 

Criteria for Submitting Articles: 

ADVERTISING SALES INFORMATION 

(951) 461-0400 

CREATIVE DIRECTOR 

Helen M. Ryan 

VP OF DISTRIBUTION 

Dane Wunderlich 


www.facebook/thevalleybusinessjournal 

For questions, comments, or story ideas, please 

e-mail publishertvbj@verizon.net or call (951) 461-0400. 

1. Since the publication of articles is an added public relations feature for our advertisers, their articles 

will be given first priority. Other articles will be published on a space available basis. 

2. Articles should be submitted as a Word document file. 

3. Articles must be business-oriented and pertain to the author’s area of expertise. A photo of the 

writer is appropriate. 

4. All submissions are subject to editing by the publisher. 

5. Send completed articles by e-mail to: publishertvbj@verizon.net 

6. Article and advertising deadlines are the 15th of each month for the next issue. 

STAFF WRITERS/ 

CONTRIBUTING WRITERS 

Gene Wunderlich 

Ted Saul 

Craig Davis 

Stefani Laszko 

James Laszko 

Nicole Albrecht 

Julie Ngo 

Tom Plant 

Esther Phahla 

Steve Amante 

Monique deGroot 

Andrea Shoup 

Gloria Wolnick 

John & Christine Hamby 

Brian Connors 

Dr. Pat Utnehmer 

Bonnie Woodrome 

Haley Munson 

Don Hitzeman 

Dione Moser 

Diane Strand 

Kim Gerrish 

Katie Cook 

The Valley Business Journal is a California Corporation. All rights reserved. Reproduction in any form, in whole or in part, 

without the written permission of the Publisher is prohibited. The publication is published monthly. The opinions and 

views expressed in these pages are those of the writer or person interviewed and not necessarily those of The Valley 

Business Journal. The Valley Business Journal hereby expressly limits its liability resulting from any and all misprints, 

errors and/or inaccuracies any advertisement or editorial may contain, to the credit of the specific advertising payment 

and/or the running of a corrected advertisement or editorial correction notice.




5 

VALLEY YOUNG PROFESSIONALS 10TH 

ANNUAL CORNHOLE TOURNAMENT 

POSITIONS AVAILABLE ON CITY 

COMMISSIONS 

Come out and play in the Valley 

Young Professionals (VYP) 10th Annual 

Cornhole Tournament! This is a 

great opportunity to network with other 

young professionals, enjoy delicious 

food, and award-winning wine, and 

have some friendly competition. 

The 10th Annual Cornhole Tournament 

will be held on Thursday, September 

22, 2022, at 4:00 PM at Mount 

Palomar Winery with support from 

Title Sponsor and Chairman’s Elite 

Member, Noon & Associates CPAs, 

Inc. This year’s event will also feature 

a digital leaderboard, real-time social 

media broadcasts, raffles, live music, 

and sponsor exhibitor booths. All proceeds 

from the tournament will benefit 

VYP’s community outreach programs. 

It’s easy to participate! Register 

your team now. Then, on game day, 

check-in at your designated time (to be 

assigned). VYP Leadership will greet 

you at registration with: 

• Entry to the cornhole field (regulation 

style) 

• Two (2) guaranteed games of play 

(this is a double elimination tournament) 

• A glass of estate-grown wine by 

Venue Host, Mount Palomar Winery 

• A game souvenir 

• A $10 food voucher for food trucks 

• *1-year VYP membership (for non- 

VYP registrants only) 

The Tournament Games will begin 

at 4:30 pm. Scores will be published 

live to the tournament leader board and 

broadcast on social media. Reserved 

seating for Great Cornholio Sponsor 

and open spectating seats are available 

for attendees. May the biggest Cornholio 

win! 

Team Tickets: $100 for VYP 

Members (includes 1 team of 2) 

$200 for Non-Members (includes 

1 team of 2 and a 1-year VYP 

Membership) 

Sponsorship Opportunities: 

(1) $3000 The Great Cornholio 

(includes 3 teams of 2) SOLD 

OUT (4) $750 Corn Shuckers 

(includes 2 teams of 2) (6) $500 

Dirty Bag (includes1 team of 2). 

About Valley Young Professionals: 

At Valley Young Professionals, our 

mission is to empower young professionals 

(ages 21-40) to connect, collaborate, 

and become community leaders 

through monthly networking mixers, 

quarterly educational workshops, and 

community outreach opportunities. 

Learn more at https://temecula.org/vyp. 

The City of Temecula invites interested 

residents to apply for the following 

positions: 

Community Services Commission 

2 Positions 

Planning Commission 

2 Positions 

Public/Traffic Safety Commission 

2 Positions 

Race, Equity, Diversity and 

Inclusion Commission 

3 Positions 

The City Council will make appointments 

to these positions at a public 

meeting in November 2022. The term 

of each position will be January 1, 2023 

through December 31, 2025. 

The recruitment period for these 

positions is August 1, 2022 – September 

30, 2022. Applicants may apply online 

through the City’s website at TemeculaCA.gov. 

Supporting documents, if 

any, must be submitted together with the 

application. Qualified applicants must be 

a resident of the City of Temecula at the 

time the application is submitted. 

Please contact the City Clerk’s 

office at (951) 694-6444 for additional 

information 

SNAP CIRCUITS LAB 

AT THE RONALD H. ROBERTS TEMECULA 

PUBLIC LIBRARY ON MONDAY, 

SEPTEMBER 19, 2022 

TEMECULA, CA – Are you a teen 

and enjoy S.T.E.M.activities? Join us as 

we learn the basics of circuitry boards 

during the teen program, Snap Circuit 

Lab, on MON, SEP 19,2022 from 6:00 

pm to 7:30 pm at the Ronald H. Roberts, 

Temecula Public Library (30600 Pauba 

Road). 

Participants will be introduced to the 

different parts of a circuitry board and 

conduct various experiments to explore 

and become familiar with electronic 

circuits. 

Sponsored by the Friends of the 

Temecula Libraries, this program is designed 

for students in Grades 7-12 and 

limited to just 12 participants. Advanced 

registration begins two weeks prior to 

scheduled programs and events. Please 

register at the library reception desk or 

by calling (951) 693-8900. 

Please visit TemeculaCA.gov/Library 

for library information and to view 

our calendar of events and follow @ 

TemeculaLibrary on Instagram to receive 

updates.



6 September 2022




7 

Local Water Agencies Support the Direction of the Governor’s 

California Water Supply Strategy and Stand Ready 

to Invest in New Projects 

State’s investments in new water 

supplies are necessary to solve the 

ongoing water crisis 

Four water agencies in Riverside 

County acknowledge Governor Gavin 

Newsom’s latest strategy for combatting 

the ongoing effects of drought 

throughout California with funding 

for water reliability projects and agree 

that conservation cannot be the only 

answer. 

This strategy shift by the Administration 

builds on the region’s water 

providers’ development of collaborative 

local projects. Due to joint efforts, 

Rancho California Water District 

(Rancho Water), Eastern Municipal 

Water District (EMWD), Western 

Municipal Water District (Western), 

and Elsinore Valley Municipal Water 

District (EVMWD) have been and 

will continue to invest in projects to 

maximize local water supply options 

that will support and benefit the region. 

On August 11, 2022, Governor 

Newsom issued California’s Water 

Supply Strategy: Adapting to a Hotter, 

Drier Future (Strategy), a document 

detailing the long-lasting effects of 

climate change on the State’s water 

supply, and outlining strategies and 

investments that need to be undertaken 

to support water reliability. 

Western Riverside County water 

suppliers stand ready to incorporate 

funding and take advantage of permit 

streamlining to advance infrastructure 

projects that will result in improved 

water reliability. With water as a top 

Administrative priority, the Governor 

can accelerate investment and advance 

both statewide and local infrastructure 

projects. 

The Strategy is an important move 

away from the over-reliance on conservation 

measures. Customers in each 

agency’s district, as well as throughout 

the State, have stepped up to conserve 

water again during another drought that 

is causing drastic shortages on both the 

State Water Project and the Colorado 

River. The time is now for the State to 

continue making bold investments to 

stop reoccurring cycles of severe water 

shortages. 

The Administration’s strategy marks 

progress in creating a dialogue among 

agencies and water leaders throughout 

the State. However, this region has undertaken 

many of these steps for years and 

the water agencies hope to serve as an 

example to others throughout California 

on the benefits of collaboration and the 

importance of proactive investments in 

regional water supply projects. 

“We all have a part to play in addressing 

California’s water crisis,” said 

Robert Grantham, Rancho Water General 

Manager. “To this end, we applaud the 

State’s policy change, moving beyond 

conservation as a primary focus, to 

helping us build transformative water 

projects. Rancho Water is proud to work 

with our regional partners to develop 

local supplies and storage solutions on 

behalf of our communities.” 

“As California continues to face 

climate-induced challenges that have 

changed our water supply patterns, it 

is critical that local agencies continue 

to invest in projects and programs that 

help us adapt to the new normal we are 

facing,” EMWD Board President Phil 

Paule said. “Investments in programs 

like our regional water banking efforts, 

recycled water, and other local water 

supplies will help us continue to provide 

a safe and reliable water supply for our 

growing region.” 

EVMWD General Manager Greg 

Thomas said, “We all accept we live in 

a state where drought is now a way of 

life, but it does not need to be a reoccurring 

crisis. Water recycling, improved 

conveyance, increased storage and 

common-sense policies will go a long 

way in ensuring our people, businesses, 

community, and environment thrive. 

We welcome the investment from 

the State and continue to take steps to 

maintain and improve local, regional, and 

statewide sustainability and resiliency.” 

Rancho Water, EMWD, Western, 

and EVMWD leadership and staff have 

come together in recent years to advance 

progressive, innovative projects, and it 

is because of this historic collaboration 

between agencies that the region is positioned 

to actively pursue support and 

funding as it emerges. 

Craig Miller, Western Municipal Water 

District General Manager, concluded, 

“I look forward to future collaboration 

with the State, Administration, and local 

regional partners, to boldly address the 

three interrelated and critical areas of 

greater storage, improved conveyance, 

and regulatory certainty.” 

The region’s new water storage 

project is detailed in a video available 

on Rancho Water’s YouTube channel. 

To learn more about urgent statewide 

water system needs, visit SolveTheWaterCrisis.com. 

Learn about Western’s 

drought response at wmwd.com/Drought 

or EVMWD’s efforts at evmwd.com/ 

drought2022. For more information 

about California’s water use efficiency 

programs, visit SaveOurWater.com. 

Read more about water infrastructure 

projects happening throughout California 

at QuenchCA.com. 

About Rancho California Water 

District: 

The mission of Rancho Water is 

to deliver reliable, high-quality water, 

wastewater, and reclamation services 

to its customers and communities in a 

prudent and sustainable manner. Rancho 

Water is a local, independent Special 

District, organized on August 16, 1965, 

servicing approximately 150 square 

miles and about 45,000 service connections 

in Temecula, Murrieta, and parts 

of unincorporated Riverside County. 

About Eastern Municipal Water 

District: 

Eastern Municipal Water District 

is the water, wastewater service and 

recycled water provider to nearly one 

million people living and working 

within a 558-square mile service area 

in western Riverside County. It is 

California’s sixth-largest retail water 

agency, and its mission is “To deliver 

value to our diverse customers and the 

communities we serve by providing 

safe, reliable, economical and environmentally 

sustainable water, wastewater 

and recycled water services.” More 

information can be found at www. 

emwd.org. 

About Western Municipal Water 

District: 

Western Municipal Water District 

is one of the largest public agencies in 

Riverside County, providing water and 

wastewater (sewer) services to nearly a 

million people, both retail and wholesale 

customers who live, work, and 

play within 527-square miles in one 

of California’s most populous regions. 

Learn more: wmwd.com. 

About Elsinore Valley Municipal 

Water District: 

EVMWD delivers total water 

management that powers the health and 

vibrancy of its communities so life can 

flourish. It serves 159,000 water and 

wastewater customers in a 97-square 

mile service area in Western Riverside 

County. The District is a sub-agency of 

the Western Municipal Water District 

and a sub-member agency of the Metropolitan 

Water District of Southern 

California. 

CITY OF MENIFEE PUBLIC NOTICE OF ORDINANCE CONSIDERATIONS 

Notice is hereby given that the Menifee City Council will consider adopting the 

following Ordinances at a regular meeting on September 21,2022 commencing at 

6:00 p.m., City Council Chambers, 29844 Haun Road, Menifee, CA 92586. 

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF MENIFEE, 

CALIFORNIA APPROVING CODE AMENDMENT LR22-0140, AMENDING 

THE DEVELOPMENT CODE (TITLE 9 OF THE MENIFEE MUNICIPAL CODE), 

CONSISTING OF CLEAN-UP AMENDMENTS TO SEVERAL CHAPTERS OF 

THE DEVELOPMENT CODE, MINOR TECHNICAL CORRECTIONS, CLARI- 

FYING LANGUAGE, AMENDMENTS FOR GENERAL PLAN CONSISTENCY, 

AND CHANGES TO INDUSTRIAL PARKING REQUIREMENTS 

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF MENIFEE 

ADDING CHAPTER 8.24 TO TITLE 8 OF THE MENIFEE MUNICIPAL CODE 

SETTING FORTH PROCEDURES FOR EXPEDITING PERMIT PROCESS FOR 

ELECTRIC VEHICLE CHARGING SYSTEMS 

The above Ordinances are on file in the office of the City Clerk and may be 

viewed by calling (951) 672-6777 for an emailed copy. 

Stephanie Roseen, Acting City Clerk




JDS CREATIVE 

ACADEMY DONATES 

ART WORKSHOP TO 

MICHELLE’S PLACE 

JDS Creative Academy Supplied 

an 8-Week “Art in a Box” Workshop to 

Michelle’s Place On Thursday, August 

4, local nonprofit JDS Creative Academy 

donated a complete “Art in a Box” 

workshop with materials and instructions 

for eight pre-planned art classes, worth 

$2500. 

JDS Creative Academy was determined 

to support the mission of 

Michelle’s Place to help cancer patients 

and their families through that difficult 

time in their lives. The art box marks the 

launch of JDS Creative Academy’s Arts 

Across California and Arts 

Across America initiative. Arts 

Across California and Arts Across America 

is JDS Creative Academy’s solution 

to bringing the arts to communities that 

may not have the funds, the materials, 

or people with the right qualifications. 

The “Art in a Box” workshop is part of 

a larger art class curriculum designed 

by the team at JDS Creative Academy 

to provide the necessary materials and 

instructions to effectively and confidently 

teach art classes. 

JDS Creative Academy is a wonderful 

staple in the Temecula Valley and has 

provided performing arts classes and digital-media 

career pathway opportunities 

for over ten years. 

For more information about, JDS 

Creative Academy, and its endeavors 

visit: https://jdscreativeacademy.org/ 

giving/ or call JDSCA at (951)296-6715. 

About JDS Creative Academy: 

JDS Creative Academy is a nonprofit 

visual, performing, and digital arts education 

creative academy located at JDS 

Studios off Diaz Road, in Temecula, CA. 

The nonprofit organization was 

founded with passion by Diane and Scott 

Strand and continues to provide accessible 

arts education and video production 

services to Riverside County.




JDS Creative Academy Gets Ready to Kick Off Fall Classes 

9 

When you think of pursuing the creative 

arts, what comes to mind? Maybe 

it’s perfecting your acting and singing 

abilities, writing the next award-winning 

script, becoming the creative director 

behind the scenes doing costuming and 

makeup, or learning how to capture the 

perfect moment through a lens. 

What you may not have considered is 

that indulging in the creative arts helps to 

build character and self-confidence. From 

social communication and collaboration 

skills to leadership and public speaking 

skills, choosing to participate in visual, 

performing, and digital arts is proven to 

be beneficial to personal growth. At JDS 

Studios there is an array of classes that 

JDS Creative Academy offers to fill a 

void that may be missing in some youth, 

teen, and adult lives. 

Every semester JDS Creative Academy 

(JDSCA) launches its new season 

of visual, 

performing, and digital arts classes. 

Their scriptwriting, fashion design, 

photography, musical theatre, acting, 

and spooky “Haunted Studio” courses 

provide not only the opportunity to learn 

a new talent, skill and/or continue to 

pursue a passion, but also an opportunity 

to grow into one’s truest self. The 

#JDSFamily strives to create a positive 

outlet and learning environment. In our 

day-to-day lives, there can often be a lack 

of opportunity to step outside of your 

comfort zone. 

JDSCA helps by creating a safe 

place to enjoy that experience. JDSCA’s 

scriptwriting class provides students with 

the professional guidance and judge-free 

environment needed to develop their 

personal projects and writing skills. 

While the experience will help students 

familiarize themselves with topics such 

as story structure, theme, dialogue, 

formatting, and other fundamentals, 

students also gain the tenacity to make 

their work known. 

Students collaborate with their peers 

while creating an open environment to 

build confidence in their work. At the 

conclusion of the class, students share 

their scripts as actors perform their newly 

written words at the winter showcase. 

Scriptwriting classes begin on 

Monday, August 29 from 5:30 p.m. 

to 7 p.m. Aspiring photographers will 

have an opportunity to learn the fundamentals 

of digital photography with 

creative hands-on projects from an industry 

professional. Students will have 

the opportunity to experiment with the 

techniques and artistry of digital photography 

needed to take professional photos 

to the next level. 

Through the class, students will be 

able to take control of their backstage, 

and stage and special-effects makeup. 

Fashion and backstage production provide 

skills in logistics while giving an 

artistic outlet for self-expression and 

boosting self-esteem. 

As students learn the ins and outs 

of working behind the scenes of a stage 

production, 

The Haunted Studio, JDSCA’s 

hands-on haunted house fundraiser, 

continues to get spookier each year! Students 

create new bonds and friendships 

while designing, building, and executing 

a full-scale haunted house that takes 

over the entire studio. The collaborative 

experience helps students gain a better 

understanding of the arts and themselves. 

Participants walk away with boosted 

self-confidence which they can utilize 

to be more sociable in their traditional 

school environment. The Haunted Studio 

is open to the public and takes place 

on Friday, October 28, and Saturday, 

October 29, 6:30-9:30 p.m. Come out to 

support it since it’s also a fundraiser to 

raise money for the nonprofit scholarship 

program. All designers, builders, and 

haunters join us on Wednesday, September 

28 at 5 p.m to be behind the thrills 

and chills. 

The #JDSFamily prides itself on 

creating an inclusive environment that 

encourages students from all walks of 

life and all levels of experience to learn 

creative arts. Whether you’re a beginner 

or a seasoned professional, JDS Creative 

Academy welcomes you! Fall classes 

are now enrolling. To sign up or learn 

about scholarships to assist with the 

cost of classes and enrollment, visit 

JDSCreativeAcademy.org or call (951) 

296–6715. 

What you may not 

have considered is 

that indulging in the 

creative arts helps to 

build character and 

self-confidence.




The Top 5 Things to Consider When You’re Sick or Elderly and Creating Your Estate Plan 

As we go through life, estate planning 

is something that can easily get 

pushed to the back of our minds and 

sit lower on our priority list of things 

to do. However, when we approach 

an older age or are diagnosed with 

a terminal illness, estate planning 

suddenly becomes more prevalent. So 

what do you need to have in order? 

Let’s walk through the steps. 

5 Things to Arrange for Your Estate 

Plan 

What is an estate plan? An estate 

plan details what to do with your assets 

if you were to become incapacitated 

or pass away. When you have an estate 

plan, there is no guessing who gets the 

family home or what each child receives 

as an inheritance. 

Some important aspects of an estate 

plan include: 

1. Will: The most basic part of an estate 

plan is your will. You can make broad 

statements in a will. For example, 

you can state that your kids will split 

all your assets evenly. You may even 

name a guardian for your children 

who are under age 18. 

2. Living Will: A living will, also 

known as an advanced directive, is 

a medical directive that states how 

you want to be cared for regarding 

end-of-life choices. This can include 

how long you would prefer to be on 

life support, if at all. 

3. Healthcare Power of Attorney: 

This person is someone you can 

trust that will advocate for you and 

your living will instructions. They 

will also make decisions regarding 

surgery and treatment if you cannot 

make weighty decisions yourself. 

4. Financial Power of Attorney: 

Assign somebody you trust to 

continue paying your bills, taxes, 

and mortgage payments if you 

were to suffer a stroke and no 

longer be in the state of mind to 

complete those tasks. 

5. A Living Trust: A trust is a beautiful 

choice if you would like to 

place your assets in a safe place 

with instructions for distributing 

the assets. If you were to pass 

away, your property and finances 

would be under the name of 

the trust, and nothing would be 

affected by your passing. This 

means that your family does not 

have to go through probate court 

to decide who gets what. 

When you have everything in order, 

your family will not have to fight 

through probate court or sacrifice time 

and money to reconcile your assets. 

Estate planning is the best gift you can 

give your family and leaves behind a 

legacy you can be proud of. 

Shoup Legal is here to guide you 

through the estate planning process 

so that you can be prepared for the 

unexpected. Contact us at (951) 455- 

4114 or email us at info@shouplegal. 

com to start planning today for peace 

of mind tomorrow. 

“ 

When you have 

everything in order, 

your family will not 

have to fight through 

probate court or 

sacrifice time and 

money to reconcile 

your assets. 

SHOUPLEGAL.COM 

LEGAL 

by by 

Andrea Steve Fillingim Shoup


Planning for Taxes on Real Estate 

By Esther Phahla CPA, CTS, MST 



11 

There are 3 categories the IRS uses 

to describe real estate investors that can 

dramatically change the taxpayer’s tax 

liability, namely: 

1. Real Estate Dealer Status 

2. Real Estate Developer Status 

3. Real Estate Professional Status 

Do you know which one are you? 

1. Real Estate Dealer Status: is defined 

as someone who is involved in real 

estate as a “trade or business” This 

designation is given on a property 

basis. That means it is possible for 

the taxpayer to be treated for tax 

purposes as a dealer on one property 

and an investor on another. This is 

determined on the taxpayer’s intent 

towards the property. For example, if 

the taxpayer buys property for a quick 

sale or “flip” they are considered a 

dealer with respect to that property. 

This is mostly common for investors 

who rehab properties and purchase 

foreclosures for quick sale (this is 

commonly known as fix-n-flip). If 

the taxpayer is treated as a dealer, the 

real estate income from that property 

is considered self-employment income 

and subject to self-employment tax on 

the net income derived from that particular 

property. Another disadvantage 

of dealer status is gains are treated 

as ordinary for income tax purposes. 

The IRS uses a specific criteria to 

determine real estate dealer status, 

and the most important criteria is the 

frequency of sales and the purpose for 

acquiring the property. Therefore, the 

IRS is looking for properties that are 

primarily held for sale. There are ways 

to avoid self-employment tax through 

tax planning. 

2. Real Estate Developer Status: this 

status is also determined on a per property 

basis. Developers are real estate 

investors who are in the business of 

producing inventory and are subject 

to Uniform Capitalization Rules. This 

means the taxpayer cannot deduct 

depreciation and other expenses that 

are general and administrative and 

all carrying costs. Taxpayers have 

a difficulty understanding why they 

cannot deduct the money they spent 

on costs in the year they spent the 

money. Detailed bookkeeping of other 

costs will ensure that non-capitalizable 

expenses are deducted in the year they 

are incurred. 

3. Real Estate Professional Status: In 

order to claim this status, you must 

meet a two-pronged test: 

a) You must spend more than 50% of 

the personal services performed in all 

trades or businesses during the tax year 

on real estate. Specifically, this time 

must be spent in real property trades 

or businesses in which the taxpayer 

materially participates. 

b) The taxpayer must have spent more 

than 750 hours of services during 

the tax year in real property trades or 

businesses in which they materially 

participated. 

The reasons for the above is because 

rental activities are generally considered 

to be passive activities unless you meet 

the above rules and still satisfy the material 

participation test by meeting the 500 

hours per year on that activity in order to 

be considered non-passive. 

The advantages of investing in real 

estate is the ability to offset noncash 

expenses such as depreciation and amortization 

against income. Know your real 

estate status, it may make a difference in 

the tax you pay or save. 

Reminder Tax Due Date: September 

15, 2022, Extended due date for 

2021 calendar year S corporations and 

Partnerships. 

Esther Phahla is a Certified Public 

Accountant and Certified Tax Strategist 

in Temecula. She also holds a Masters 

of Science in Taxation. She is the Author 

of Tax Planning books: “Why Didn’t My 

CPA Tell Me That” and “10 Most Expensive 

Tax Mistakes That Cost Business 

Owners Thousands”. Esther is passionate 

about proactive tax planning being 

the key to reducing taxes. She spends 

hundreds of hours taking continuing 

education classes to ensure she provides 

the best solutions for her clients. Over 

the years Esther has helped hundreds of 

business owners save thousands in tax. 

She has given seminars on proactive tax 

planning as well as written a number of 

articles on the topic. She can be reached 

at (951) 514-2652 or visit www.estherphahlacpa.com. 

FINANCIAL 

Esther Phahla, 

CPA, CTS, MST 

The advantages 

of investing in real 

estate is the ability 

to offset noncash 

expenses such as 

depreciation and 

amortization against 

income.




Legal Issues Relating to a Tree that Sits on the 

Boundary of Two or More Adjoining Properties 

By Michael G. Kerbs, Esq. 

As the old saying goes, “you can’t 

pick your neighbors.” In Southern 

California where property is a valuable 

commodity, it is common for adjoining 

properties to be close in proximity. One 

issue that is relatively common due to 

the lack of significant distance between 

neighbors is the responsibilities of property 

owners when a tree is located on 

or near the boundary that separates the 

properties. 

In California, in the situation where 

the trunk of a tree is entirely on one 

property, but there are roots or branches 

that cross over on to the adjoining property, 

there are restrictions on the actions 

available to the adjoining property owner. 

Ordinarily, when the roots of a tree from 

one property grow into the land of the 

adjoining property, the neighboring property 

owner has the right to cut the roots. 

However, there is an exception when 

cutting the roots kills or injures the tree. 

In Booska v. Patel (1994) 24 Cal. 

App.4th 1786, the court held that there 

is no absolute privilege for cutting the 

roots when the result causes damage to 

or kills the tree and therefore the party 

that injures the tree is responsible for the 

damage caused to the tree. 

Another set of possible issues is 

involved when the tree is located on the 

boundary and is growing on both properties. 

Under Civil Code Section 834, 

trees whose trunks stand partly on the 

property of two or more owners belong 

to them in common. Neither owner is free 

to cut down the tree without the consent 

of the other. Also, neither property owner 

is entitled to trim or cut away part of the 

tree if it causes injury to the tree. (Kallis 

v. Sones (2012) 208 Cal.App.4th 1274, 

1278.) 

Lastly, in the December 2020 case 

of Russell v. Man, the Court addressed 

the issue of whether a property owner 

can be held responsible for treble damages 

under Civil Code section 3346, and 

Code of Civil Procedure section 733, 

if actions taken entirely on their own 

property cause damage to a tree located 

on an adjoining property. As set forth in 

these statutes, for injuries to trees, the 

measure of damages is three times the 

value of the tree. 

Russell involved two adjoining 

properties in Big Bear and a mature 

pine tree that was located entirely on the 

plaintiff’s property, with roots growing 

in part on the defendant’s property. The 

defendant dug trenches on his property 

and the trenching activity caused the pine 

tree to die. 

The trial court entered an award of 

treble damages against the defendant 

for three times the value of the tree. 

The Court of Appeal in Russell reversed 

the award of treble damages, holding 

that both Civil Code section 3346(a) 

and Code of Civil Procedure section 

773 require an actual trespass onto the 

plaintiff’s property to support an award 

of treble damages. 

Because all of the activity that caused 

the tree to die occurred on the defendant’s 

property, there was no trespass and thus 

treble damages were not recoverable by 

the plaintiff. The same result was reached 

in the recent California Supreme Court 

decision of Scholes v. Lambrith Trucking 

Co. (2020) 8Cal.5th 1094. 

In summary, all property owners 

should act with care when deciding 

whether to trim a tree that is situated in 

whole or in part on an adjoining property. 

Michael G. Kerbs, Esq. is the managing 

partner at Reid & Hellyer, APC. 

He specializes in business and real estate 

litigation as well as writs and appeals. 

Mr. Kerbs may be reached at (951) 

682-1771. 

“ 

Under Civil Code 

Section 834, trees 

whose trunks stand 

partly on the property 

of two or more owners 

belong to them in 

common. Neither 

owner is free to cut 

down the tree without 

the consent of the other. 

Also, neither property 

owner is 

entitled to trim or cut 

away part of the 

tree if it causes injury 

to the tree.




13




CITY OF TEMECULA HOSTS 

SEPTEMBER 11TH 

REMEMBRANCE 

AT THE TEMECULA DUCK POND 

Please join the City of Temecula on 

Sunday September11, 2022, to commemorate 

the anniversary of September 11th 

as we remember and honor those we lost. 

The ceremony will be held at the 

Temecula Duck Pond (located on the 

corner of Rancho California and Ynez 

Roads) at 4:00pm. Mayor Rahn along 

with other City leaders will be present at 

this memorial. 

All guests are invited to leave a message 

in our Keepsake Journal and take a 

quiet moment of reflection followed by 

light refreshments. 

Please note parking and seating are 

limited. 

City of Temecula Mayor Matt Rahn 

states, “As we reflect on September 11th, 

and the events that transcended the world 

21 years ago, we will never forget the 

innocent lives lost including our courageous 

first responders.” 

For more information on this event 

and all upcoming Temecula Community 

Services Department events, activities, 

and programs, visit TemeculaCA.gov/ 

TCSD and by following @TemeculaParksAndRec 

on social media for updates.




15 

Paradise Chevrolet Cadillac Supports Hospice Of the Valleys 

Paradise Chevrolet Cadillac firmly 

believes in supporting local non-profit 

causes and organizations throughout 

the Temecula Valley. “Making a 

Difference” is the motto for Paradise 

Chevrolet Cadillac. 

For over 30 years, Paradise has 

been a dominant presence within the 

valley, making a difference in the community 

by giving generously where 

there is a need. 

Paradise Chevrolet Cadillac is 

proud to sponsor the 24th Annual Wine 

& Chocolate Fundraiser ‘A Countryside 

Affair” benefitting the patients and 

families of Hospice of the Valleys. The 

event will take place on Saturday, September 

24 from 5:00pm – 10:00pm under 

the moonlight at Monteleone Meadows 

in Murrieta, CA. Tickets are available for 

purchase at www.hospiceofthevalleys. 

org. 

Hospice of the Valleys is a nonprofit 

organization honored to celebrate nearly 

40 years of serving the community. 

Through the support of the community, 

they have established a long-standing 

tradition of providing loving care to 

terminally ill patients and their families.





Online Eye “Exams” 

by Pat Utnehmer 



17 

The convenience of online shopping 

is a big-time saver for many people this 

time of year. Online technology has literally 

changed the world and how people 

do business. Why not get an eye exam online? 

What is an online eye “exam”? Are 

you really obtaining an “exam” online? 

A refraction determines the lens 

power you need to compensate for 

any refractive error (nearsightedness, 

farsightedness or astigmatism), as well 

as the curvature of the eye to prescribe 

glasses or contact lenses. Online eye 

tests attempt to replace one element of 

an eye examination, the refraction, in 

order to yield a prescription for glasses 

or contacts. It is not unlike taking a blood 

pressure reading at a kiosk and expecting 

a prescription; the reading does not provide 

sufficient information to determine 

a patient’s needed course of therapy. 

The refraction performed by online eye 

tests is only one of many tests performed 

during an eye examination, and taken 

by itself, does not provide sufficient 

information regarding the treatment of 

a patient, including the prescription of 

glasses or contact lenses. 

Are online eye tests accurate? - Online 

vision tests often give inaccurate or 

misleading information, and can misinform 

consumers that can delay essential, 

sight-saving treatment. Comprehensive 

eye exams with your doctor of optometry 

are one of the most important, preventive 

ways to preserve vision, and the only way 

to accurately assess eye health, diagnose 

an eye disorder or disease, and determine 

the need for corrective lenses. 

Why should you have a comprehensive 

eye examination by a doctor 

of optometry? Personalized comprehensive 

eye examinations by a doctor of 

optometry are an important part of general 

preventive health care. In addition, 

changes in refractive status can be an 

underlying symptom of a number of eye 

or systemic conditions. Systemic diseases 

can also be detected through comprehensive 

eye exams. In fact, 240,000 cases 

of diabetes were first detected by an eye 

doctor in 2014. 

What tests are performed during 

an in-person comprehensive eye 

exam? - If serious conditions are left 

undiagnosed for long periods of time and 

a patient skips office visits with an eye 

care professional, the chance for identifying 

an effective treatment lessens and 

could lead to irreversible vision loss or 

worsening of a systemic disease. That 

is why a comprehensive adult eye and 

vision examination may include, but is 

not limited to, the following tests: 

Patient and family health history, 

visual acuity measurement, preliminary 

tests, refractive status, eye health examination 

and dilation and additional tests 

as needed that may include digital retinal 

imaging tests, ultrasounds of the eye 

and automated visual field technology 

may also be used to detect and diagnose 

serious eye and health problems. Click 

here for more information about comprehensive 

eye exams. 

Does the American Optometric 

Association (AOA) recommend the use 

of online vision testing apps? - Medical 

technology can be a powerful tool when 

used properly by a licensed professional. 

The AOA and doctors of optometry are 

supportive of technology that helps patients, 

but there stands a growing concern 

over the claims that a vision screening 

conducted through an app can replace 

an in-person, comprehensive eye exam. 

Eye exams uncover vision issues as well 

as a multitude of health problems like 

diabetes. Telemedicine cannot be held to 

the same standards as an in-person visit. 

“The AOA’s primary concern is that 

patient health and safety is at risk due to 

lack of understanding as to what services 

an online vision test company actually 

offers and can deliver to consumers,” said 

Steven A. Loomis, O.D., AOA past president. 

“When a patient comes in to the 

office for an examination we do so much 

more than just update a prescription for 

glasses or contacts. Our tests are specialized 

for the needs of each individual 

and allow us to check the overall health 

of our patients. By analyzing images of 

the back of the eye, for example, we can 

see how a patient’s blood vessels are 

functioning which can signify serious 

conditions like hypertension that often 

go undetected. The eyes are the window 

to your well-being and their care cannot 

be left to a computer and a smart phone.” 

The AOA has voiced its health and 

safety concerns to the Food and Drug 

Administration (FDA) requesting legal 

action against an online vision test being 

marketed by Opternative, Inc. without the 

type of testing and pre-market approvals 

frequently required of new medical device 

technology. In a detailed complaint 

submitted to the FDA in April, the AOA 

challenges claims made by Opternative 

about its product’s capabilities, and calls 

for enforcement action to remove it from 

the market until it can be shown to meet 

all appropriate Federal requirements 

for medical devices under the Food, 

Drug and Cosmetic Act, including those 

for safety and effectiveness, as determined 

by Federal officials. 

Are online vision screening test 

available in all states? - Ten states 

including South Carolina, Alabama, 

Georgia, Indiana, Maine, Michigan, 

Mississippi, Nebraska, Ohio and West 

Virginia have enacted critical patient 

protection safeguards that reinforce the 

benefits of in-person, comprehensive eye 

examinations. 

Patients who’ve been harmed or 

received erroneous prescriptions from 

an online vision test are urged to file a 

claim/report with FDA Med Watch at 

http://www.fda.gov/Safety/MedWatch. 

For a real world comparison of an online 

“exam” (Opternative) verses the results 

the patient received at an in-person exam 

at an eye doctor’s office see this article: 

https://www.wzzm13.com/article/life/ 

wellness/healthy-you/a-closer-look-atonline-eye-exams-questions-of-legality/69-201516298. 

Visit us on Facebook: 

@ thevalleybusinessjournal




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19 

EXECUTIVE PROFILE | BRIAN CONNORS 

Brian Connors has lived in Murrieta for more than 30 years. 

As a kid in the 70’s, he and his family would drive the old 395 

from Escondido to visit Vail Lake and enjoy the water slides. 

Ownership of a new home for 

my wife (Marleen) and I became 

a dream of ours in 1990. We had 

been married for four years and 

wanted to start a family. 

We thought that this valley provided 

the right atmosphere and 

affordable housing for which we 

desired. We thought we would buy 

a small home, then turn around 

and sell it and then move back 

down to the North County area. 

Little did we realize that our hearts 

would be firmly planted here 

just after the first year. We never 

looked back. 

AFFILIATIONS 

I served on the Temecula Valley 

Chamber of Commerce Board of 

Directors three years as Chairman 

and the previous year as 

Past Chairman of the Board representing 

Southwest Healthcare 

System which operates Inland 

Valley Medical Center and Rancho 

Springs Medical Center. 

BUSINESS PHILOSOPHY 

I remember long ago my dad 

had on his desk a plaque that 

said, “There’s no such word as 

CAN’T.” I believe in hard work 

and giving it all you’ve got with 

a positive attitude by serving others 

and never expecting anything 

in return. When I’ve done this, 

I’ve discovered great things can 

happen. 

FAVORITE SPORT 

It would have to be a toss-up 

between baseball and football. 

I love following the San Diego 

Padres, Aztec Football & Basketball 

and Charger (San Diego for life!) 

football. On an individual basis, I 

love to play golf, racquetball, ski 

and pickleball. My favorite ski destination 

is Kirkwood, CA near Lake 

Tahoe. 

GOALS 

To live my life to the fullest with a 

positive attitude while serving others 

each and every day. When I focus 

on daily personal development and 

living with daily discipline, my personal 

and professional goals always 

seem to fall in place. 

MENTORS 

After graduating from SDSU, my 

dad took me under his wing. He 

offered me a chance in his ad agency 

but had me earn my keep by working 

my way up the ladder. His passion 

for his faith, family and his career 

helped make me who I am today. 

FAVORITE READING 

I enjoy faith-based, historical and 

empowering books. My favorite 

authors are Jeffrey R. Holland, D. 

Todd Christofferson, and David 

McCullough. Hal Elrod’s “Miracle 

Morning” is an excellent source for 

empowerment. 

RESUME 

For more than 20 years I ran full 

service advertising agencies which 

serviced local and regional clients 

throughout the United States. I now 

serve as the Director of Marketing 

for Southwest Healthcare System 

which operates Rancho Springs and 

Inland Valley Medical Centers. 

BIRTHPLACE 

La Jolla, CA




TEMECULA VALLEY HOSPITAL 

CONTINUED FROM PAGE 1 

SOUTHWEST HEALTHCARE SYSTEM 


U.S. News & World Report, the 

global authority in hospital rankings 

and consumer advice, has named 

Southwest Healthcare System (Inland 

Valley Medical Center in Wildomar 

and Rancho Springs Medical Center 

in Murrieta) as a 2022-2023 High Performing 

hospital for Stroke, COPD, 

Heart Failure, and Kidney Failure. This 

is the highest award a hospital can earn 

for U.S. News’ Best Hospitals Procedures 

& Conditions ratings. 

The annual Procedures & Conditions 

ratings are designed to assist 

patients and their doctors in making 

informed decisions about where to 

receive care for challenging health 

conditions or elective procedures. 

Southwest Healthcare System 

earned High Performing ratings for 

Stroke, COPD, Heart Failure, and 

Kidney Failure, in recognition of care 

that was significantly better than the national 

average, as measured by factors 

such as patient outcomes. 

“Our goal is to deliver the highest 

quality of service for our patients and 

their loved ones here at Southwest”, 

stated Jared Giles, CEO of Southwest 

Healthcare System. “I want to personally 

thank every team member for 

their dedication and commitment to 

outstanding care.” 

For the 2022-2023 Best Hospitals 

rankings and ratings, U.S. News 

evaluated more than 4,500 hospitals 

across 15 specialties and 20 procedures 

and conditions. Fewer than half of all 

hospitals received any High Performing 

rating, and only four earned this rating 

in all procedures and conditions. State 

and metro area rankings reflect the 

highest performing hospitals in the area 

across multiple areas of care. 

“When patients are considering 

their options for care, the Best Hospitals 

ratings are designed to help them identify 

hospitals that excel in the kind of care 

they may need,” said Ben Harder, chief 

of health analysis and managing editor 

at U.S. News. “A hospital that’s earned 

a High Performing rating in a service 

may be a good option for patients in 

need of that service and their medical 

professionals to consider.” 

The U.S. News Procedures & Conditions 

methodology is based entirely 

on objective measures of quality such as 

survival rates, patient experience, and 

how successfully each hospital helps 

patients get back home. 

For more information, visit Best 

Hospitals and use #BestHospitals on 

Facebook and Twitter. 

ABOUT U.S. NEWS & WORLD 

REPORT 

U.S. News & World Report is 

the global leader in quality rankings 

that empower consumers, business 

leaders and policy officials to make 

better, more informed decisions about 

important issues affecting their lives 

and communities. A multifaceted digital 

media company with Education, 

Health, Money, Travel, Cars, News 

and 360 Reviews platforms, U.S. News 

provides rankings, independent reporting, 

data journalism, consumer advice 

and U.S. News Live events. More than 

40 million people visit USNews.com 

each month for research and guidance. 

Founded in 1933, U.S. News is headquartered 

in Washington, D.C. 

ABOUT INLAND VALLEY MEDI- 

CAL CENTER 

This campus of Southwest Healthcare 

System is the only hospital in 

the region to offer Level II Trauma 

Services, a Certified Primary Stroke 

Center, the region’s only Total Joint 

Center now with advanced certification 

from the Joint Commission and 

is a nationally recognized center for 

weight-loss surgery by the Metabolic 

and Bariatric Surgery Accreditation 

and Quality Improvement Program 

(Also awarded the Blue Distinction for 

outstanding bariatric surgical services). 

www.inlandvalleymedcenter.com 

ABOUT RANCHO SPRINGS MED- 

ICAL CENTER 

This hospital campus of Southwest 

Healthcare System features the largest 

Women’s Center (Awarded the Blue 

Distinction for Outstanding Maternity 

Care) in the region which includes Rady 

Children’s Level III Neonatal Intensive 

Care Unit (Rady San Diego: Ranked 

5th in the nation for neonatal care by 

US News and World Report 2021), a 

Certified Primary Stroke Center, and 

the da Vinci © Robotic Xi Surgical 

System performing the region’s first 

virtually no-scar single site procedures. 

www.ranchospringsmedcenter.com 

Lifeline for demonstrating its commitment 

to following up-to-date, research-based 

guidelines for the treatment 

of heart disease and stroke, ultimately 

leading to more lives saved, shorter recovery 

times and fewer readmissions to 

the hospital. 

Every 40 seconds, someone in the 

U.S. has a stroke or heart attack, and heart 

disease and stroke are the No. 1 and No. 

5 causes of death in the United States, 

respectively. Studies show patients can 

recover better when providers consistently 

follow treatment guidelines. 

Get With The Guidelines and Mission: 

Lifeline put the expertise of the 

American Heart Association and American 

Stroke Association to work for 

hospitals nationwide, helping ensure 

patient care is aligned with the latest evidence- 

and research-based guidelines. As 

a participant in both programs, Temecula 

Valley Hospital qualified for the award 

by demonstrating how its organization 

has committed to improving quality care. 

“Temecula Valley Hospital is committed 

to improving care by adhering 

to the latest treatment guidelines and 

streamlining processes to ensure timely 

and proper care for heart attacks and 

strokes,” said Darlene Wetton, Chief 

Executive Officer at Temecula Valley 

Hospital. “The Mission: Lifeline and 

Get With The Guidelines programs make 

it easier for our teams to put proven 

knowledge and guidelines to work on a 

daily basis, which helps us ensure more 

people in Southwest Riverside County 

experience longer, healthier lives.” 

This year, Temecula Valley Hospital 

received these achievement awards: 

Get With The Guidelines ® - Stroke 

GOLD PLUS with Target: Stroke Honor 

Roll Elite and Target: . Type 2 Diabetes 

Honor Roll 

Mission Lifeline ® - STEMI Receiving 

Center – GOLD PLUS 

Mission Lifeline ® - NSTEMI – SILVER 

“We are pleased to recognize Temecula 

Valley Hospital for its commitment 

to caring for those in their community 

who need cardiovascular care,” said John 

Warner, M.D., FAHA, past president 

of the American Heart Association and 

executive vice president for health system 

affairs at UT Southwestern Medical 

Center, in Dallas. “Hospitals that follow 

the American Heart Association’s 

quality improvement protocols often 

see improved patient outcomes, fewer 

readmissions and lower mortality rates 

– a win for health care systems, families 

and communities.” 

About Temecula Valley Hospital 

Temecula Valley Hospital (TVH) 

brings advanced technology, innovative 

programs, patient-centered and family 

sensitive care to area residents. The hospital 

features 140 private patient rooms; 

emergency care featuring ER Reserve; 

advanced cardiac and stroke care; orthopedics; 

general and surgical specialties. 

TVH is nationally recognized for Patient 

Safety designated by The Leapfrog 

Group as a Top Hospital in both 2017 

and 2020. The hospital has recently been 

recognized by U.S. News & World Report’s 

Best Hospitals 2021-2022 for Heart 

Attack, Heart Failure and COPD, as well 

as the Healthgrades 2022 Cardiac Surgery 

Excellence Award. TVH is a 2021 

DNV Certified Comprehensive Stroke 

Center and has received seven Women’s 

Choice Award Achievements as One of 

America’s Best Hospitals for Stroke Care 

and One of America’s Best Hospitals for 

Patient Safety. Other accolades include: 

the American Heart Association/American 

Stroke Association’s Get With The 

Guidelines-Stroke Gold Plus with Target 

Stroke Elite Plus Quality Achievement 

Award and Mission: Lifeline Bronze 

Receiving Achievement Award, Blue 

Distinction® Center Designation for 

Quality in Knee and Hip Replacement 

Surgeries, The Joint Commission’s 

Gold Seal of Approval for Certification 

for Hip and Knee Replacement, the first 

Universal Health Services hospital in the 

country to achieve accreditation from the 

American College of Emergency Physicians 

(ACEP) as a Geriatric Emergency 

Department, 4 Star Medicare Hospital 

Compare Rating, the American College 

of Cardiology Chest Pain Center with 

Primary PCI and Resuscitation Accreditation, 

the honor of the Inland Empire’s 

Top Workplaces 2017 and 2018, has been 

designated an Aetna Institute of Quality 

Cardiac Care Facility for comprehensive 

heart and vascular treatment-including 

Cardiac Medical Intervention, Cardiac 

Rhythm Programs and Cardiac Surgery. 

For more information, please visit https:// 

www.temeculavalleyhospital.com/ 

About Mission: Lifeline 

The American Heart Association’s 

Mission: Lifeline program helps hospitals 

and emergency medical services develop 

systems of care that follow proven 

standards and procedures for STEMI 

patients. The program works by mobilizing 

teams across the continuum of care to 

implement American Heart Association/ 

American College of Cardiology Foundation 

clinical treatment guidelines. For 

more information, visit heart.org. 

About Get With The Guidelines 

Get With the Guidelines® is the 

American Heart Association/American 

Stroke Association’s hospital-based quality 

improvement program that provides 

hospitals with the latest research-based 

guidelines. Developed with the goal of 

saving lives and hastening recovery, Get 

With The Guidelines has touched the 

lives of more than 12 million patients 

since 2001. For more information, visit 

heart.org.




21 

September Events 

September 2 - September Coffee Connection 

September 6 - VYP Leadership Committee Meeting 

September 7 - Innovations in Rental Housing Education Conf. 

September 5 - August Coffee Connection 

September 8 - 16th Annual Women In Business 

September 9 - VYP Leaders Who Lunch 

September 10 - Temecula Valley Premier Job Fair 

September 13 - Sept. Educational Workshop 

September 14 - September Chamber Brief 


September 1 - Monthly Mixer 

September 2 - Vet Expo 2022 

September 7 - Chamber Business Briefing 

September 8 - Networking Breakfast 

September 8 - Thirsty Thursday Multi Chamber Mixer 

September 13 - Wildomar Coffee With the City 

September 15 - Ribbon Cutting Winchester & Assoc. Insurance 

September 21 - Small Business Roundtable 

September 27 - Murrieta Coffee With the City 

September 27 - Murrieta Coffee With the City 

September 16 - Ribbon Cutting - DM Shapewear 

September 20 - Ribbon Cutting- Assistance League of TV 

https://business.murrietachamber.org/events 

September 22 - VYP 10th Annual Cornhole Tournament 

September 28 - Sept. Morning Mixer 

September 28 - 2022 Monte Carlo Extravaganza 

https://members.temecula.org/events 


September 6 - Wake Up Menifee 

September 7 - Menifee City Council Meeting 

September 15 - Evening Business Social 

September 21 - Midday Mixer 

September 22 - Board of Directors Meeting 

https://business.menifeevalleychamber.com/events


22 www.TheValleyBusinessJournal.com 


EMOTIONAL INTELLIGENCE AND DECISION MAKING 


TRY YOUR LUCK 


In addition to the main floor Las 

Vegas-style gaming, this event will 

also feature an exclusive VIP Poker 

Tournament in the Garden View Terrace 

with another $500 Grand Prize 

on the line. The Grand Prize Sponsors 

are The Law Offices of Rosenstein 

and Associates, Paradise Chevrolet 

Cadillac, and Temecula Valley Hospital. 

This exciting night is sponsored by 

Chairman’s Elite Circle Member, Noon 

& Associates CPAs, Inc. We hope you 

join us for this night of fun, delicious 

local bites, and fantastic wine! 

Reservation Information: • $25 

(pre-sale*): Includes one ticket to the 

event and $200 play money. • $40 (at 

door): Includes one ticket to the event 

and $100 play money. • $225 (presale*): 

Includes ten tickets to the event 

and $200 play money for each guest. • 

$50 Poker Tournament*: Includes (1) 

ticket to the event, (1) reserved seat in 

Poker Tournament, play chips in Poker 

Tournament, and $200 play money. 

RSVP required. *Act Now! Prices 

increase August 22, 2022* All tickets 

include entry to grand prize opportunity 

drawings, $200 in play money 

for casino games, samples of food, 

and entertainment. Additional play 

money can be purchased throughout 

the event. At the end of the evening, 

all play money will be turned in for 

raffle tickets. Raffle winners will be 

announced shortly after the cash-out. 

Advertising opportunities are 

available. Advertising at the Monte 

Carlo Extravaganza provides exposure 

for your company to many local busi- 

nesses and community members. This 

includes recognition on the Monte Carlo 

registration webpage, social media, 

email blasts, and frequent announcements 

at the event for over 300 people 

to hear. Act now, sponsorships close on 

Friday, September 19, 2022 This event 

is open to the public, ages 21 and over. 

For additional information 

about advertising opportunities 

or to obtain tickets, contact the 

Chamber at 951-676-5090 or visit 

https://bit.ly/3dkPrqC. 

About Temecula Valley Chamber of 

Commerce: 

The Temecula Valley Chamber of 

Commerce is a non-profit organization 

based in Temecula, CA. The Mission 

of the Temecula Valley Chamber of 

Commerce is to promote positive 

economic growth while protecting the 

environment for all business and by 

doing so, support the programs which 

preserve and improve the quality of life 

for the entire community. To learn more 

about the Temecula Valley Chamber 

of Commerce, please click here. For 

more information regarding upcoming 

events, please click here or contact 

the Temecula Valley Chamber of 

Commerce at 951-676-5090 or info@ 

temecula.org. 

Follow the Temecula Valley Chamber 

of Commerce on social media: 

Facebook | Instagram Twitter | LinkedIn 

Emotional Intelligence addresses 

weaknesses caused by emotions affecting 

behavior. 

Emotional Intelligence training 

measures the decision-making category. 

Within it, there are three skills area 

that may be identified for improvement 

and coaching. First, “problem solving.” 

Strong EI skills will be apparent by the 

ability to manage your emotions when 

solving a problem. You will face a 

problem head-on without fear, anger, discouragement 

or others having an impact. 

The problem solving will take place 

in a logical, uninterrupted method involving 

a complete review of information 

before coming to a conclusion. No 

emotional reaction will be observed by 

the stakeholders. The risk in being too 

strong in problem solving is that you may 

appear heartless, not caring and unable to 

look at the potential results the decision 

will make. 

Next is “reality testing.” As it sounds 

someone strong in this area can objectively 

examine all aspects of the information 

provided. This includes understanding 

the environment, resources and future 

trends to set realistic plans or goals. 

A person with strong reality testing is 

unlikely to get themselves in trouble by 

keeping their emotional bias out of the 

process and develop a solution that is 

best. Someone lacking this skill may 

jump to a conclusion and miss key points 

that should be taken into consideration. 

Lastly is “impulse control.” You can 

see how it ties closely to reality testing. 

Without performing the proper homework 

of analyzing all the data, identifying 

potential risks and outcomes, a quick 

emotionally driven decision may be made 

just to get it out of the way. Someone 

strong with this skill will know when to 

deliver the solution and move it forward. 

They will also be able to resist delaying 

the impulse to act before its time. With 

impulse control one tends to put those 

around them at ease as they become more 

predictable. 

I have just skimmed at a high-level 

Emotional Intelligence for decision making. 

There are additional categories to 

consider that interleave with each other. 

It’s a great way to grow. 

Ted Saul is a business coach and writer 

that assists with Business Plans, Project 

Management and Career Management. 

He earned his MBA from Regis University 

along with a Masters in project management. 

Ted can be reached on LinkedIn 

or by emailing TedSaulbiz@gmail.com. 

By Megan Miller, Temecula Valley Chamber of Commerce




23 

Welcome to the 

REALTOR® Report 

This month’s keywords are Recession, Inflation, and Interest Rates. 

You can’t turn on the news or 

open a newspaper without hearing or 

reading these words in a headline. So 

what exactly does that mean for our 

housing market, and more specifically, 

the housing market in Southwest 

Riverside County? 

Economically speaking, we have 

entered our 2nd quarter of negative 

GDP, which usually signifies a recession. 

However, does that mean 

we’re in a housing recession? Sure 

the number of sales has dropped, 

and days on market and inventory 

have increased, but the median home 

prices have also increased. You can 

see those figures later in the report. 

What was once a booming seller’s 

market has quickly cooled/corrected 

and is now headed towards a neutral 

market. Houses initially priced based 

on sales just a few months ago are 

most likely experiencing price reductions. 

However, houses that have 

been priced correctly are still selling 

relatively quickly, although not quite 

as fast as the previous few months. A 

housing recession would generally 

see an increase in foreclosures, but 

thankfully we’re not seeing a lot of 

those types of properties hitting the 

market. The amount of earned equity 

and qualifying mortgage factors are 

why we don’t see a flood of foreclosures 

in our communities. So while 

some figures in my report appear 

negative, I don’t believe we are in or 

headed into a housing recession. 

Inflation and Interest Rates almost 

go hand in hand. There is no 

doubt that inflation is affecting everyone, 

and that includes prospective buyers. 

Mortgage rates have also increased in the 

previous few months, leading to some 

buyers no longer qualifying for their 

loans. The Feds increased the interest rate 

again last week, and it’s already forecasted 

that they could raise rates again as early 

as next month. However, it’s important 

to note that Fed rates and mortgage rates 

are not the same. In fact, mortgage rates 

actually decreased when the last Fed rate 

increase happened. So it’s essential to 

work closely with your lender and fully 

understand what impact, if any, the fed 

rate has on your current mortgage rate. 

My words of advice? If you are 

selling your home, work with your RE- 

ALTOR® and price your home based 

on today’s market, not the market from 

a few months ago, or trying to compete 

with what your neighbor sold their house 

for. If you are a buyer, double-check that 

you’re still pre-approved. If you were 

trying to buy just a few months ago and 

lost out to cash offers or those buyers 

willing to pay over the appraised value, 

now is your time! The competition isn’t 

as fierce, and you don’t have to feel so 

pressured into making the first offer 

you can. But remember, it’s not quite a 

buyer’s market, so you still need to make 

a competitive offer. If you are a REAL- 

TOR®, educate your clients! Help them 

understand as the market shifts, and don’t 

forget about the buyers you may not have 

been able to help earlier in the year. 

Let’s jump into the data for our area. 

The median home price in Southwest 

Riverside County was down 6% from a 

month ago ($580,000/$615,000), but was 

up 5% from a year ago ($550,000), and 

up 33.3% from 2 years ago ($435,000). 

Unsold inventory increased again to just 

under 4 months (6 months is considered 

a healthy market), and days on market increased 

again from last month to 14 days. 

This is up from 6 days last year and actually 

higher compared to 10 days 2 years 

ago. Unit sales dropped again, down 

25% from the previous month and 37% 

from last year. This is the lowest number 

of sales in 1 month since I started this 

report in March 2021. Unsold inventory 

continues to increase, up 33% from last 

month and 107% from last year. While 

the increase in inventory is a good thing, 

we are far from where we need to be. 

Once again, median prices are up in all 

but one of our local cities. Once city saw 

a decrease of 3.2%, while the remaining 

cities all ranged in an increase of 2.4%- 

13.6% Year-Over-Year. The percentages 

have decreased, but median prices continue 

to increase across the region. 

The Chief Economist of the National 

Association of REALTORs® recently 

gave a presentation on the housing 

market nationwide. Much of his presentation 

mirrors what we see locally. He 

commented that foreclosures currently 

make up 1% of the market, and even as 

the economy tightens, he doesn’t predict 

foreclosures will top 2% of sales for the 

remainder of the year. This is again due 

to the gap between the value of the home 

and the mortgage amounts owed. He 

predicts that 2022 will end with a dip in 

unit sales and an 11% increase in home 

prices. 2023 would have a flat year in 

sales and a slight home price increase of 

2%. I have included a few of his slides 

at the end of my report for your review. 

by 

Steve Fillingim 

REAL ESTATE 

by Adam A. Ruiz 

On the Legislative Front, the legislative 

session is nearing an end, and 

our legislators are back in Sacramento, 

wrapping up the 2-year cycle. REAL- 

TORs® have successfully played a lot 

of defense with a few positive bills still 

alive. The filing period for elected official 

candidates closes this month, and 

we will soon know who has qualified 

for the many positions up for election 

this November. The Southwest California 

Legislative Council will also be 

wrapping up its review of the qualified 

ballot initiatives and will share those 

results soon. 

A lot is going on, and I hope I 

have covered everything that affects 

you and your business. Please let me 

know if I left anything out or if you 

need anything explained further. 

If you’d like a copy of my entire 

report including the mentioned slides, 

or to be added to the distribution list, 

please email me at Adam@srcar.org. 

As always, I am available if you 

have any questions about the report. 

Until next month…







25 

YOUR LOCAL CHAMBERS 

Temecula Valley Chamber of Commerce 

www.temecula.org 

Murrieta/Wildomar Chamber of Commerce 

www.MWCoC.org 

Menifee Valley Chamber of Commerce 

www.menifeevalleychamber.com 

Lake Elsinore Valley Chamber 

www.lakeelsinorechamber.com 

Hemet/San Jacinto Valley 

Chamber of Commerce 

www.hsjvc.com




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