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VOLUME 33, NUMBER 12 DECEMBER 20<strong>22</strong><br />

HOLIDAY SAFETY TIPS FROM<br />

MURRIETA POLICE<br />

DEPARTMENT<br />

The Murrieta Police Department wants to ensure that<br />

the community enjoys a fun and safe holiday season. Here<br />

are tips to keep your home secure and stay safe while out<br />

and about in the community this holiday season.<br />

If you plan on traveling:<br />

• Don’t post on social media about traveling out of town.<br />

Thieves will know you are not home.<br />

TEMECULA VALLEY HOSPITAL OFFERS<br />

LATEST IN SURGICAL TECHNOLOGY<br />

THE DA VINCI® XI ROBOTIC SURGICAL SYSTEM<br />

SEE PAGE 6<br />

SEE PAGE 8<br />

HOLIDAY TRAVEL:<br />

IS YOUR ESTATE PLAN UP TO DATE?<br />

by Andrea Shoup<br />

by Ted Saul<br />

Many people travel during the holidays, whisking out of the<br />

country or off to the beach to escape the cold. Before you leave on<br />

vacation, do you have your estate planning up to date? It is always a<br />

good idea to make plans for the unexpected before going on vacation.<br />

Estate Planning Before Holiday Vacations<br />

Take a moment before the holidays to update your estate plan. If<br />

you have yet to make any estate plans at all, now is the time to set up<br />

a will or trust before you travel.<br />

TECH GIFT IDEAS FOR 20<strong>22</strong><br />

Looking for that special gift idea for the tech minded? In this digital<br />

age there aren’t too many who would not like new innovation. Here are<br />

some ideas that might help fill your Christmas shopping list.<br />

Many music lovers have been returning to vinyl records but in order<br />

to do so, a turn table is required. There is a growing selection of units that<br />

connect to blue tooth enabled speakers.<br />

SEE PAGE <strong>22</strong><br />

SEE PAGE 10<br />

COMMUNITY<br />

TEMECULA VALLEY<br />

HOSPITAL’S NEW<br />

CHIEF NURSING<br />

OFFICER<br />

6<br />

LEGAL<br />

EMPLOYMENT-BASED<br />

IMMIGRATION: WHAT<br />

TO EXPECT DURING<br />

FISCAL YEAR 2023<br />

12<br />

REAL ESTATE<br />

REALTOR REPORT<br />

23<br />

AND...<br />

TEMECULA & MURRIETA<br />

HOLIDAY EVENTS<br />

TEMECULA VALLEY<br />

BALLOON & WINE FESTIVAL


THE VALLEY BUSINESS JOURNAL<br />

2 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

Celebrating 40 Years with the Biggest<br />

& Best Festival Yet<br />

by Katie Cook<br />

On the weekend of May 19-21, 2023, the Temecula<br />

Valley Balloon & Wine Festival will celebrate its 40th<br />

Anniversary with the biggest and best festival yet! Get<br />

ready to experience an incredible three-day event featuring<br />

the biggest names this festival has ever seen! Take<br />

in the breathtaking views from a hot air balloon overlooking<br />

the gorgeous Temecula Valley wine countryside.<br />

Whether you camp out with family under the stars<br />

or drive in for the day, you will get in on all the action<br />

including indulging in delicious festival foods, perusing<br />

the commercial court with over 100 vendors, all while<br />

sipping on premium beer and wine from the Temecula<br />

Valley and Southern California wineries and breweries.<br />

Take your experience to new heights by booking your<br />

sunrise hot air balloon flight over beautiful Lake Skinner<br />

or stay into the evening and watch as the hot air balloons<br />

ignite to create a stunning glow.<br />

The festival’s inaugural event took place in 1983.<br />

This staple event brings in over 38,000 local residents,<br />

fans of the featured musical artists, those who love enjoying<br />

time with friends and family, including thousands<br />

of visitors from all over the world. Temecula Valley<br />

Balloon and Wine Festival Board President, Scott Soares<br />

Sr., says, “We are taking this festival to the next level<br />

featuring extraordinary entertainment in celebration of<br />

our 40th Anniversary! The Temecula Valley Balloon &<br />

Wine Festival is no longer your neighborhood festival,<br />

we are a big deal and what we have planned for this<br />

event will create a buzz for years to come.”<br />

The Temecula Valley Balloon & Wine Festival has<br />

announced their entertainment line-up for the 2023 festival.<br />

The national headliners of the festival will feature<br />

Grammy Award winner Country superstar Brad Paisley,<br />

Multi-platinum American rock band REO Speedwagon,<br />

and 2011 American Idol winner and Award-winning<br />

Country Music artist Scotty McCreery. Hitting the stage<br />

alongside these headlining bands are Night Ranger, Sara<br />

Evans, Colt Ford, The Lacs, Dylan Scott, Moonshine<br />

Bandits, George Shingleton, Tenille Arts, Callista Clark,<br />

plus more to be announced.<br />

Weekend packages are on sale now and can be<br />

purchased on the festival’s website at www.tvbwf.com.<br />

For ticketing questions contact (951) 234-5559 or<br />

tvbwf@completeticketsolutions.com. For general information<br />

email info@tvbwf.com. All concerts included<br />

with festival admission. Lineup subject to change.<br />

The festival will take place at Lake Skinner Regional<br />

Park/Recreation Area, 37701 Warren Rd, Winchester, CA.<br />

Champagne Hotel Package: $2,800<br />

Includes a 3-night stay at Hampton Inn & Suites, Shuttle, VIP Lounge<br />

Admission, Premier Parking Pass, Beverage Tickets & Souvenir Glass<br />

Champagne Camping Package: $2,500<br />

Includes Full Hook-up Camping, VIP Lounge Admission, Beverage<br />

Tickets & Souvenir Glass<br />

Merlot Package: $760<br />

Includes 3 Day Ticket Combo with VIP Club Access<br />

Chardonnay Package: $425<br />

Includes 3 Day Ticket Combo with Diamond Access (Front of the<br />

House)<br />

Moscato: $120<br />

Includes 3 Day Ticket Combo


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

3<br />

About Brad Paisley:<br />

Brad Paisley has earned his place in country music<br />

history as one of the genre’s most talented and decorated<br />

male solo artists. Over the past <strong>22</strong> years, his songwriting<br />

and unmatched showmanship have won him numerous<br />

awards, including three GRAMMYs, two American Music<br />

Awards, 15 Academy of Country Music Awards, and<br />

14 Country Music Association Awards including a highly<br />

coveted Entertainer of the Year honor and recognition as the<br />

most successful CMA Award co-host in history, alongside<br />

Carrie Underwood, for 11 consecutive years. A member<br />

of the Grand Ole Opry since 2001, Paisley has written 21<br />

of his 25 No. 1 hits, and in 2008 became the first artist to<br />

achieve 10 consecutive Billboard Country Airplay No. 1<br />

singles. The superstar’s past works have amassed over<br />

4.8 billion career streams. Forever a prolific entertainer,<br />

Paisley’s first prime-time special that aired on ABC, Brad<br />

Paisley Thinks He’s Special, garnered more than 18 million<br />

viewers.<br />

Paisley’s additional endeavors include his new “American<br />

Highway” Bourbon, his collaborations with Peyton<br />

Manning on the national Nationwide insurance ad campaigns,<br />

and his partnership with Boot Barn® to develop<br />

“Moonshine Spirit by Brad Paisley,” an exclusive line of<br />

jeans, hats, T-shirts, jewelry, belts, and woven shirts.<br />

BradPaisley.com | facebook.com/bradpaisley/ |<br />

twitter.com/BradPaisley | Instagram.com/bradpaisley<br />

| youtube.com/BRADPAISLEY<br />

About REO Speedwagon:<br />

Formed in 1967, signed in 1971, and fronted by iconic<br />

vocalist Kevin Cronin since 1972, REO Speedwagon’s unrelenting<br />

drive, as well as non-stop touring and recording<br />

jump-started the burgeoning rock movement in the Midwest.<br />

Platinum albums and radio staples soon followed,<br />

setting the stage for the release of the band’s explosive HI<br />

INFIDELITY in 1980, which contained the massive hit<br />

singles “Keep On Loving You” and “Take It On the Run.”<br />

That landmark album spent 15 weeks in the No. 1 slot and<br />

has since earned the RIAA’s coveted 10X Diamond Award<br />

for surpassing sales of 10 million units in the United States.<br />

From 1977 to 1989, REO Speedwagon released nine<br />

consecutive albums all certified Platinum or higher. Today,<br />

REO Speedwagon has sold more than 40 million albums<br />

around the globe, and Cronin and bandmates Bruce Hall<br />

(bass), Neal Doughty (keyboards), Dave Amato (guitar),<br />

and Bryan Hitt (drums) are still electrifying audiences<br />

worldwide in concert with hits and fan-favorites such as<br />

“Ridin’ The Storm Out,” “Can’t Fight This Feeling,” “Time<br />

For Me To Fly,” “Roll With The Changes,” “Keep On<br />

Loving You,” “Take It On the Run,” and many, many more.<br />

About Scotty McCreery:<br />

The North Carolina native achieved new heights in the<br />

last few years by earning three back-to-back No. 1 hits from<br />

his most recent album Seasons Change, the RIAA Gold-certified<br />

project which debuted at No. 1 on the Billboard<br />

Country Album chart: the RIAA Double Platinum-certified<br />

“Five More Minutes,” the RIAA Platinum-certified<br />

“This Is It,” which stayed at the top of the charts for two<br />

weeks, and RIAA Gold-certified “In Between.” McCreery<br />

co-wrote all 11 songs on Seasons Change, which Rolling<br />

Stone named as one of the “40 Best Country and Americana<br />

Albums of 2018.”<br />

All four of his albums have debuted at No.1 on a Billboard<br />

Albums chart, with current combined sales surpassing<br />

3 million copies. He’s earned one Double Platinum,<br />

four Platinum and two Gold singles; won the 10th season<br />

of “American Idol” in 2011; was named the ACM New<br />

Artist of the Year in 2011; won the CMT Music Award for<br />

Breakthrough Video of the Year (“The Trouble with Girls”)<br />

in 2012; American Country Awards for New Artist of the<br />

Year in 2011 and Breakthrough Artist of the Year in 2013;<br />

BMI Awards for writing One of the Top 50 Country Songs<br />

of the Year three times (in 2015 for “See You Tonight,” in<br />

2018 for “Five More Minutes,” and in 2019 for “This is<br />

It”); a Carolina Beach Music Award for National Dance/<br />

Shag Song of the Year (“Barefootin’”) in 2018; and the<br />

NSAI Nashville Songwriter Award for One of the Top Ten<br />

Songs I Wish I’d Written (“Five More Minutes”) in 2018.<br />

McCreery released his first book, Go Big or Go Home: The<br />

Journey Toward the Dream, in 2016; it was re-released in<br />

paperback in 2020.<br />

McCreery launched his recording career by making<br />

history in 2011 as both the first country artist and the<br />

youngest male artist of any genre to debut his first studio<br />

album, the Platinum-certified Clear as Day, at No. 1 on the<br />

all-genre Billboard Top 200 Albums chart.<br />

FESTIVAL<br />

BALLOON & WINE


THE VALLEY BUSINESS JOURNAL<br />

4 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

In this issue:<br />

Temecula Valley Hospital Offers Latest in Surgical Technology 1<br />

Holiday Safety Tips from Murrieta Police Department 1<br />

Tech Gift Ideas for 20<strong>22</strong> 1<br />

Holiday Travel: Is Your Estate Plan Up to Date? 1<br />

Celebrating 40 Years with the Balloon & Wine Festival 2<br />

Murrieta Brings Latest Technology to Town to Fight Crime 5<br />

Temecula Valley Hospital’s New Chief Nursing Officer 6<br />

Step it Up – Even During Wintertime 7<br />

JDS Studios: Year in Review 20<strong>22</strong> 8<br />

Scott A. Wilson Celebrated for Dedication to Tourism 8<br />

Holiday Events in Temecula & Murrieta 11<br />

Employment-Based Immigration: What to Expect During Fiscal Year 2023 12<br />

The Next Level Toastmaster’s Club 14<br />

10 Reasons to Walk More Often 15<br />

EXECUTIVE PROFILE | Kim Gerrish 16<br />

Eye Protection 17<br />

Pass Through Entity Tax 18<br />

EXECUTIVE PROFILE | Brian Connors 19<br />

Chamber Events 21<br />

Realtor Report 23<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

Criteria for Submitting Articles:<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

www.TheValleyBusinessJournal.com<br />

www.facebook/thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or call (951) 461-0400.<br />

1. Since the publication of articles is an added public relations feature for our advertisers, their articles<br />

will be given first priority. Other articles will be published on a space available basis.<br />

2. Articles should be submitted as a Word document file.<br />

3. Articles must be business-oriented and pertain to the author’s area of expertise. A photo of the<br />

writer is appropriate.<br />

4. All submissions are subject to editing by the publisher.<br />

5. Send completed articles by e-mail to: publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the 15th of each month for the next issue.<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Ted Saul<br />

Nicole Albrecht<br />

Julie Ngo<br />

Esther Phahla<br />

Steve Amante<br />

Monique deGroot<br />

Andrea Shoup<br />

Gloria Wolnick<br />

John & Christine Hamby<br />

Brian Connors<br />

Dr. Pat Utnehmer<br />

Bonnie Woodrome<br />

Haley Munson<br />

Don Hitzeman<br />

Dione Moser<br />

Diane Strand<br />

Kim Gerrish<br />

Katie Cook<br />

The Valley Business Journal is a California Corporation. All rights reserved. Reproduction in any form, in whole or in part,<br />

without the written permission of the Publisher is prohibited. The publication is published monthly. The opinions and<br />

views expressed in these pages are those of the writer or person interviewed and not necessarily those of The Valley<br />

Business Journal. The Valley Business Journal hereby expressly limits its liability resulting from any and all misprints,<br />

errors and/or inaccuracies any advertisement or editorial may contain, to the credit of the specific advertising payment<br />

and/or the running of a corrected advertisement or editorial correction notice.


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

5<br />

MURRIETA BRINGS<br />

LATEST TECHNOLOGY TO<br />

TOWN TO FIGHT CRIME<br />

Locating vehicles<br />

involved in criminal<br />

cases is one of the<br />

first steps a detective<br />

or officer takes<br />

in their attempt to<br />

solve a crime and<br />

get justice for the<br />

victim or return the<br />

property to the<br />

rightful owner<br />

Did you know that approximately<br />

nine out of 10 crimes committed in<br />

Murrieta involve a vehicle? Locating<br />

vehicles involved in criminal cases is<br />

one of the first steps a detective or officer<br />

takes in their attempt to solve a crime<br />

and get justice for the victim or return<br />

the property to the rightful owner.<br />

With those goals in mind, the Murrieta<br />

Police Department is excited to announce<br />

the installation of 20 automated<br />

license plate reader (ALPR) cameras<br />

in strategic locations throughout the<br />

city. ALPR cameras are used by police<br />

departments throughout the country<br />

and are a proven tool to help solve and<br />

reduce crime.<br />

The cameras are built by Flock Safety,<br />

a public safety technology company<br />

that helps neighborhoods, communities,<br />

and law enforcement work together to<br />

fight crime. These cameras help law<br />

enforcement agencies investigate crime<br />

by providing objective evidence. They<br />

capture license plates and vehicle characteristics,<br />

NOT people or faces. They<br />

are not to be mistaken for red light<br />

cameras, which are not used in the city<br />

of Murrieta.<br />

To proactively prevent crime from<br />

occurring in Murrieta, the cameras send<br />

a real-time alert directly to our Dispatch<br />

and Officers when a stolen car or known<br />

wanted suspect vehicle from a state or<br />

national crime database enters our jurisdiction.<br />

They can also send alerts if a<br />

vehicle associated with a missing person<br />

in an AMBER or Silver Alert is detected.<br />

As a resource multiplier, all the police<br />

chiefs and the Sheriff in our county<br />

have chosen Flock-brand ALPRs and the<br />

system of cameras, numbering almost<br />

700 earlier this fall, has been stitched<br />

together so that each agency can share<br />

the valuable information the Flock AL-<br />

PRs provide.<br />

In the interest of transparency, the<br />

Murrieta Police Department maintains<br />

an updated policy around the use of the<br />

ALPR system which can be found on<br />

the City’s website (www.murrietaca.<br />

gov/860/Transparency). Each search<br />

requires justification, and the data is<br />

never sold or shared with third parties.<br />

These cameras will be used to solve<br />

and reduce property and violent crime<br />

and are not intended for minor traffic<br />

or parking violations.<br />

Are you a part of an HOA or local<br />

business interested in partnering with<br />

us and Flock Safety to help maximize<br />

our crime-fighting abilities? Contact<br />

Lieutenant Jeremy Durrant at (951)<br />

461-6317 or jdurrant@murrietaca.gov<br />

for more information.<br />

We are committed to reducing<br />

crime, and Flock ALPRs are a new<br />

way that we can do so in partnership<br />

with our community.


THE VALLEY BUSINESS JOURNAL<br />

6 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

INTRODUCING<br />

TEMECULA VALLEY HOSPITAL’S<br />

NEW CHIEF NURSING OFFICER<br />

Temecula Valley Hospital is<br />

pleased to announce the appointment<br />

of Angie Camacho, MBA, MSN, RN,<br />

CCRN, as our new Chief Nursing<br />

Officer.<br />

Camacho was a registered nurse<br />

for over two decades and transitioned<br />

into leadership roles when she saw<br />

their impact. “I learned how much<br />

value leadership brings to patients and<br />

employees,” said Camacho. “I wanted<br />

to continue helping people, but this<br />

way it would be employees as well<br />

as patients. If they feel valued, heard<br />

and supported, it positively affects<br />

patients.”<br />

Camacho most recently served<br />

as the Administrator and Chief Nursing<br />

Officer at Chino Valley Medical<br />

Center and San Dimas Community<br />

Hospital, where she was instrumental<br />

in maintaining the hospitals’ sequential<br />

Leapfrog A ratings, successful Joint<br />

Commission re-accreditation and<br />

attainment of initial Primary Stroke<br />

Center designation.<br />

Now, she serves Temecula Valley,<br />

where she currently resides, and she is<br />

excited to be involved in a healthcare<br />

organization that impacts her family<br />

and community. “This was a different<br />

sense of pride when you are serving<br />

your own community,” she said. “Feels<br />

more like home. There’s a different<br />

sense of ownership, of pride.”<br />

Camacho joined Temecula Valley<br />

Hospital in September and immediately<br />

noticed its unparalleled service. “I<br />

am very, very impressed at the collegiality<br />

and teamwork. Engagement is<br />

incredible. People really show up. You<br />

don’t see that everywhere.”<br />

She believes that this teamwork<br />

overall benefits the patients. “Staff,<br />

leadership, physicians, people at all<br />

levels interact with patients. People<br />

have a lot of pride working here and<br />

it’s evident in outcomes and patient<br />

experience.”<br />

We welcome Angie Camacho to<br />

our Temecula Valley Hospital family<br />

and wish her success in her new role!<br />

“I wanted to continue helping people,<br />

but this way it would be employees<br />

as well as patients. If they feel valued,<br />

heard and supported, it positively<br />

affects patients.”<br />

TEMECULA VALLEY HOSPITAL OFFERS SURGICAL TECH<br />

CONTINUED FROM PAGE 1<br />

The da Vinci® Xi Robotic Surgical<br />

System is the latest in technology for<br />

versatility and flexibility and is now<br />

available at Temecula Valley Hospital.<br />

da Vinci® Xi Robotic Surgical System<br />

allows surgeons to perform complex<br />

minimally invasive surgical procedures<br />

with precision and accuracy. The system<br />

is an advanced robotic platform designed<br />

to expand the surgeon’s capabilities and<br />

offer an option to open surgery. It provides<br />

multi-quadrant access and is used<br />

for a variety of complex procedures.<br />

Surgeons at Temecula Valley Hospital<br />

are now able to perform general and<br />

cardiothoracic surgical procedures using<br />

da Vinci Xi Robotic Surgical System<br />

robotic-assisted technology. For general<br />

surgery, this includes procedures such as<br />

inguinal hernia surgery, cholecystectomy,<br />

colon resection. For cardiothoracic<br />

surgery this includes lung resections and<br />

mitral valve repair.<br />

The first case to utilize the da Vinci<br />

Xi system at Temecula Valley Hospital<br />

was performed earlier this month by<br />

Francis A. Essien, MD. “As a surgeon,<br />

the da Vinci Xi Robot allows me to offer<br />

our patients expanded surgery options<br />

with the added benefits of safer operations<br />

with a faster recovery and less<br />

pain. I am excited for the surgeons here<br />

at Temecula Valley Hospital, and the<br />

community at large, as it enables more<br />

patients to have access to minimally<br />

invasive surgery.”<br />

“We are pleased to be able to offer<br />

our community this advanced option in<br />

minimally invasive surgery,” said Temecula<br />

Valley Hospital CEO Darlene Wetton.<br />

“The da Vinci Xi Robot is widely utilized<br />

in general surgery and we are proud to be<br />

the first in the region to offer cardiothoracic<br />

robotic surgery. Now our patients<br />

have more opportunities to choose TVH<br />

for their surgery.”<br />

Minimally invasive robotic surgery<br />

at Temecula Valley Hospital can provide<br />

a wide range of benefits to patients compared<br />

to traditional surgery, including:<br />

• Quicker recoveries<br />

• Shorter hospital stays<br />

• Quicker return to normal daily activities<br />

• Reduced scarring<br />

• Reduced pain and trauma to the body<br />

Not all procedures can be performed<br />

robotically, and not all patients are candidates<br />

for procedures that can be performed<br />

robotically. The surgeon will decide<br />

if your procedure can be performed<br />

robotically. More information can be<br />

found at: www.temeculavalleyhospital.<br />

com/robot<br />

About Temecula Valley Hospital<br />

Temecula Valley Hospital (TVH)<br />

brings advanced technology, innovative<br />

programs, patient-centered and family<br />

sensitive care to area residents. The<br />

hospital features 140 private patient<br />

rooms; emergency care featuring ER<br />

Reserve; advanced cardiac and stroke<br />

care; orthopedics; general and surgical<br />

specialties. TVH is nationally recognized<br />

for Patient Safety designated by The<br />

Leapfrog Group as a Top Hospital in both<br />

2017 and 2020. The hospital has recently<br />

been recognized by U.S. News & World<br />

Report’s Best Hospitals 20<strong>22</strong>-2023 for<br />

Heart Attack, Heart Failure and Stroke,<br />

as well as the Healthgrades 20<strong>22</strong> Cardiac<br />

Surgery Excellence Award.<br />

TVH is a 2021 DNV Certified<br />

Comprehensive Stroke Center and has<br />

received seven Women’s Choice Award<br />

Achievements as One of America’s Best<br />

Hospitals for Stroke Care and One of<br />

America’s Best Hospitals for Patient<br />

Safety.<br />

Other accolades include:<br />

The American Heart Association/<br />

American Stroke Association’s Get<br />

With The Guidelines® - Stroke GOLD<br />

PLUS with Target: Stroke Honor Roll<br />

Elite and Target: Type 2 Diabetes Honor<br />

Roll, Mission Lifeline® - STEMI Receiving<br />

Center – GOLD PLUS, Mission<br />

Lifeline® - NSTEMI – SILVER, Blue<br />

Distinction® Center Designation for<br />

Quality in Knee and Hip Replacement<br />

Surgeries, The Joint Commission’s<br />

Gold Seal of Approval for Certification<br />

for Hip and Knee Replacement, the first<br />

Universal Health Services hospital in the<br />

country to achieve accreditation from the<br />

American College of Emergency Physicians<br />

(ACEP) as a Geriatric Emergency<br />

Department, 3 Star Medicare Hospital<br />

Compare Rating, the American College<br />

of Cardiology Chest Pain Center with<br />

Primary PCI and Resuscitation Accreditation,<br />

the honor of the Inland Empire’s<br />

Top Workplaces 2017 and 2018, has been<br />

designated an Aetna Institute of Quality<br />

Cardiac Care Facility for comprehensive<br />

heart and vascular treatment-including<br />

Cardiac Medical Intervention, Cardiac<br />

Rhythm Programs and Cardiac Surgery.<br />

For more information,<br />

Please visit<br />

https://www.temeculavalleyhospital.<br />

com


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Step it Up – Even During Wintertime!<br />

7<br />

Entering the third driest year on<br />

record, California has adopted conservation<br />

as a regular part of everyday<br />

life. Elsinore Valley Municipal Water<br />

District (EVMWD) commends its<br />

customers for the huge strides made to<br />

be more water efficient. While it may<br />

be easier to forget about the drought<br />

during colder months, it is important<br />

to continue our collaboration yearround<br />

with small adjustments to our<br />

everyday lives.<br />

Water or snow from storms<br />

during winter months have a critical<br />

role in helping refill reservoirs and<br />

recharge groundwater basins. Water<br />

from just a few storms in Northern<br />

California can provide water for<br />

millions for everyday essential needs<br />

such as farming.<br />

Unfortunately, rainfall during<br />

the winter months can be difficult to<br />

predict and therefore it is critical that we<br />

evaluate our water use on a year-round<br />

basis and apply water efficient changes<br />

as the seasons change. EVMWD is<br />

committed to working together with our<br />

customers to rise to this challenge.<br />

One of the benefits of colder weather<br />

is that the climate requires less watering<br />

for landscaping and plants. Take these<br />

simple steps to help save during winter:<br />

• Adjust sprinklers to run after 6 PM<br />

and before 6 AM<br />

• Reduce the amount of watering to 3<br />

days a week max and limit run times<br />

to prevent runoff<br />

• Only water when the air temperature<br />

is above 40° F to ensure water is absorbed<br />

by plants<br />

• Turn irrigation off when it rains<br />

Being water-wise is about adapting<br />

to small changes that are beneficial for<br />

the environment and your wallet. To<br />

facilitate this, EVMWD has a variety<br />

of tools and water saving rebates. Visit<br />

www.evmwd.com/conservation for more<br />

information.


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<strong>December</strong> 20<strong>22</strong><br />

JDS Studios: Year in Review 20<strong>22</strong><br />

by Yanessa Hernandez<br />

JDS Studios is grateful to have experienced<br />

another eventful and successful<br />

year, full of opportunities providing the<br />

community with creative and digital art<br />

experiences.<br />

In 20<strong>22</strong>, JDS Studios strived to give<br />

back to the community through its five<br />

entities: JDS Creative Academy, Spirit<br />

of Innovation, DigiFest Temecula®,<br />

JDS Actors Studio, and JDS Video &<br />

Media Productions. Co-founders Scott<br />

and Diane Strand are always seeking<br />

ways to promote growth, inclusion, and<br />

accessibility and this past year has been<br />

filled with just that.<br />

JDS Creative Academy (JDSCA)<br />

kicked off 20<strong>22</strong> as Positive. TV’s nonprofit<br />

of the month for January, an opportunity<br />

where the #JDSFamily shared<br />

their message with the network’s viewers.<br />

JDSCA is excited to be asked back<br />

to collaborate with them this <strong>December</strong><br />

and throughout 2023 - make sure to keep<br />

a lookout for a familiar face!<br />

In March, JDSCA welcomed the<br />

Temecula Valley Chamber (TVCC) and<br />

its members to the Studio for the March<br />

evening mixer, and the following month<br />

JDSCA was honored with winning the<br />

TVCC Emerald Nonprofit of the Year<br />

Award, which brought buzz and excitement<br />

to staff, job training participants,<br />

and creative arts students! It was an<br />

award-winning year for JDSCA as they<br />

also won two Anthem Awards: a bronze<br />

Anthem award for “Diversity, Equity,<br />

and Inclusion,” and a silver Anthem<br />

Award for “Best Local Engagement”<br />

which recognized the JDSCA job training<br />

participants’ hard work on SOI Update -<br />

their weekly local news program.<br />

While being recognized for hard<br />

work and dedication is an honor, the<br />

#JDSFamily also has a passion for giving<br />

back.One of their largest donations of<br />

20<strong>22</strong> was their Art in a Box donation to<br />

Michelle’s Place, a local nonprofit that<br />

serves as a free cancer resource center<br />

for the community.<br />

Diane was inspired to put together<br />

this thoughtfully curated art curriculum<br />

with supplies for Michelle’s Place when<br />

Kim Gerrish mentioned that offering art<br />

classes was becoming an unobtainable<br />

expense for the organization. As an advocate<br />

for the arts, Diane knew that if<br />

anyone could help them, it was JDSCA!<br />

This is just the beginning for JDSCA, as<br />

the Arts Across California campaign is<br />

set to launch in 2023.<br />

JDSCA also had a successful year<br />

of creative classes and events during the<br />

spring and fall. The spring showcase was<br />

a hit with its production of West Side<br />

Story, which showcased the dedication<br />

and talent of musical theater and fashion/<br />

backstage design students. This month,<br />

the community can enjoy the winter<br />

showcase performance on <strong>December</strong><br />

17 and 18. Fall classes also held their<br />

7th annual Haunted Studio fundraiser,<br />

presented by the design, build and haunt<br />

class, which raised over $4,500.00 in<br />

scholarship funds.<br />

DigFest Temecula® celebrated its<br />

6th annual event, bringing in digital<br />

work from around the world along with<br />

renowned Emmy-winning presenters and<br />

speakers.Submissions for DigFest 2023<br />

are open. Get your digital entries ready<br />

and plan to attend the 7th annual event<br />

on April 21, <strong>22</strong>, and 23, 2023.<br />

Spirit of Innovation, JDSCA’s magazine-style<br />

news showu\, had a great year<br />

of sharing Riverside County’s good-toknow<br />

and need-to-know news. In June,<br />

the Spirit of Innovation team sent host,<br />

Mia Digenan, off with good wishes due to<br />

her Achilles heel injury, which provided<br />

an opportunity to highlight community<br />

stakeholders as guest hosts.<br />

JDS Actors Studio and JDS Productions,<br />

also kicked off the year with<br />

the exciting news, with a nomination<br />

for Bronze business of the year by the<br />

TVCC. This fall, JDS Actors Studio<br />

launched some new acting careers with<br />

their industry showcase, not only was the<br />

showcase a success, but JDSCA connected<br />

five participants from the job training<br />

program with an agent who specializes in<br />

representing adults with developmental<br />

disabilities. Scott and Diane Strand’s<br />

personal highlight was the release of<br />

their highly anticipated published book,<br />

SHOW BUSINESS Breaking into the<br />

Industry as an Actor, which quickly became<br />

a #1 best-seller in the performing<br />

arts industry. Be on the lookout for their<br />

next book on entrepreneurship coming<br />

in 2023. The little actors acting class is<br />

back for ages 4-6 on Mondays beginning<br />

January 9 from 4-5 p.m.<br />

Going into the new year, the community<br />

can expect another year dedicated<br />

to creating pathways in the visual,<br />

performing, and digital arts. JDSCA<br />

spring classes kick off Monday, January<br />

23, 2023. Actors Studio classes resume<br />

Thursday, January 5. Be sure to keep up<br />

with the #JDSFamily, on JDSCA.org and<br />

JDSActorsStudio.com. or, call the studio<br />

at (951) 296-6715.<br />

Scott A. Wilson Celebrated for Dedication to<br />

the Field of Tourism<br />

Scott A. Wilson has been included<br />

in Marquis Who’s Who. As in all Marquis<br />

Who’s Who biographical volumes,<br />

individuals profiled are selected on the<br />

basis of current reference value. Factors<br />

such as position, noteworthy accomplishments,<br />

visibility, and prominence in a<br />

field are all taken into account during the<br />

selection process.<br />

Backed by years of practiced expertise,<br />

Mr. Wilson presently excels as the<br />

President and Chief Executive Officer<br />

of Visit Temecula Valley. Previously, he<br />

worked as the director of hotel sales with<br />

Pechanga Resort & Casino, and Vice<br />

President of Sales for Monterey County<br />

Convention & Visitors Bureau. During<br />

the early stages of his career, Mr. Wilson<br />

also gained valuable expertise in executive<br />

roles with Aramark, the Las Vegas<br />

Convention and Visitors Authority, and<br />

Caesars Entertainment Corporation.<br />

Outside of his current work, Mr.<br />

Wilson contributes to his community as<br />

a board member of Visit California, a<br />

member of the board of directors for the<br />

California Travel Association, and he<br />

works with the Temecula Valley Chamber<br />

of Commerce on their community workforce<br />

development committee. Scott has<br />

also been involved with the Temecula<br />

Murrieta group of business professionals<br />

and often partners with the Temecula<br />

Valley Wine Growers Association and the<br />

Old Town Temecula Association. Scott<br />

and his wife Deidre are supporters of Michelle’s<br />

Place, a local full-service cancer<br />

resource center. Before embarking on his<br />

professional journey, Mr. Wilson earned<br />

a Bachelor of Business Administration in<br />

Finance from Michigan State University.<br />

In recognition of his professional<br />

achievements, Mr. Wilson won the<br />

Director of Sales and Marketing of the<br />

Year Award through Omni Orrington<br />

Hotels in 1998 and the Home Run Award<br />

from Starwood Hotels in 2001. Over the<br />

years, he also won the Rookie of the<br />

Year Award through the Pacific Grove<br />

Chamber of Commerce, the Sales Excellence<br />

Award through Aramark Sports<br />

& Entertainment, and the Ambassador<br />

Award at the Visit Temecula Valley Xenia<br />

Awards. While his career has been<br />

filled with highlights, he takes the most<br />

pride in being able to grow responsible<br />

tourism for his community. In the coming<br />

years, Mr. Wilson intends to continue to<br />

work with his Board of Directors and<br />

community leaders to expand responsible<br />

tourism within Temecula Valley and<br />

surrounding communities. Scott and his<br />

wife Deidre have three grown children<br />

and four grandchildren.


<strong>December</strong> 20<strong>22</strong><br />

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<strong>December</strong> 20<strong>22</strong><br />

Holiday Travel: Is Your Estate Plan Up to Date?<br />

CONTINUED FROM PAGE 1<br />

Here is a checklist to consider:<br />

1. Review Your Will or Trust:<br />

The fact is, the unexpected<br />

can occur at any time, even<br />

if you’re on vacation. If you<br />

haven’t reviewed your trust<br />

in awhile, be sure to spend<br />

some time looking it over and<br />

making sure you are on board<br />

with all of your instructions<br />

you’ve set.<br />

2. Update Beneficiaries: Read<br />

through the beneficiaries and<br />

make any changes that are needed.<br />

For example, was there a birth<br />

since the last time you updated<br />

the will? Have there been any<br />

divorces, marriages, or deaths in<br />

the family? You can also take the<br />

opportunity to name guardians for<br />

your minor children.<br />

3. Set up Medical and Financial<br />

Directives: Name trusted people in<br />

your life to appoint as your Medical<br />

Power of Attorney so you have<br />

a responsible person to step in and<br />

make medical decisions on your<br />

behalf. You will need a Financial<br />

Power of Attorney to access your<br />

bank account and pay any bills if<br />

you were to be incapacitated.<br />

4. Review Life Insurance Policies:<br />

Read through your life<br />

insurance policy. Do you have<br />

a policy that covers accidents<br />

that may happen while traveling?<br />

What about sicknesses or<br />

natural causes of death? You<br />

can also update the amount on<br />

the plan and the beneficiaries.<br />

The best thing to gift yourself is<br />

peace of mind before your holiday<br />

travel. Do not waste a moment before<br />

traveling without an estate plan.<br />

In case the unexpected occurs while<br />

you’re on holiday, your loved ones<br />

will know exactly what to do when<br />

you have planned ahead.<br />

The fact is, the unexpected<br />

can occur at any time, even<br />

if you’re on vacation. If you<br />

haven’t reviewed your trust<br />

in awhile, be sure to spend<br />

some time looking it over<br />

and making sure you are<br />

on board with all of your<br />

instructions you’ve set.<br />

SHOUPLEGAL.COM<br />

LEGAL<br />

by<br />

by<br />

Andrea Steve Shoup Fillingim


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

11<br />

Holiday Events<br />

City of Temecula 20<strong>22</strong> Holiday Schedule<br />

It’s The Most Wonderful Time of The Year in Temecula! The<br />

City of Temecula has a full line-up of free events and offerings<br />

sure to bring holiday joy and cheer to all. The City of Temecula<br />

Community Services Department proudly presents the Special<br />

Events 20<strong>22</strong> Holiday Schedule (listed below). For more detail<br />

on each event, please visit TemeculaCA.gov/Events.<br />

MON, NOV 28, 20<strong>22</strong> @ 7:00 pm<br />

Christmas Tree Lighting @ The Pond<br />

FRI, DEC 2, 20<strong>22</strong> @ 7:00 pm<br />

Santa’s Electric Light Parade<br />

THU, DEC 15, 20<strong>22</strong> @ 5:00 pm<br />

Temecula On Ice – Grand Opening on Main Street<br />

SAT, DEC 31, 20<strong>22</strong> @ 6:00 pm to 12:00 am<br />

New Year’s Eve Grape Drop @ Civic Center<br />

Temecula Mayor Matt Rahn states, “Temecula has something<br />

for everyone in our community this Season. The spirit of<br />

Christmas comes alive at all our signature holiday events,<br />

especially at Santa’s<br />

Electric Light Parade. We encourage all to come celebrate with<br />

us this season in Temecula.”<br />

Stay tuned for more Community Services information, events,<br />

and updates by following @TemeculaParksAndRec on social<br />

media, and by visiting our website at TemeculaCA.gov/TCSD.<br />

City of Murrieta Kicks Off the Holidays<br />

with Week of Magic<br />

The City of Murrieta will bring the holiday magic to town with an<br />

entire week of fun kicking off on Saturday, <strong>December</strong> 3, 20<strong>22</strong>. Residents<br />

and visitors are encouraged to attend one or all of the free,<br />

family-friendly activities.<br />

Saturday <strong>December</strong> 3, from 9 a.m. – 10:30 a.m<br />

Little ones can get a treat along with a visit with the main man himself<br />

at the Donuts with Santa event. The event will take place at Murrieta<br />

Town Square Park and Amphitheater (11 Town Square, Murrieta, CA<br />

92562) between the Murrieta Public Library and amphitheater. Thanks<br />

to event sponsor The Winfield Group Real Estate Team, Dunkin’<br />

Donuts will be on site to provide donuts for the little ones and coffee<br />

for the adults to enjoy, along with holiday crafts and a photo op with<br />

Santa. Donuts will be provided on a first-come, first-served basis to<br />

the first 400 children. While there is no fee to attend, the City asks that<br />

attendees bring one can of non-perishable food as a way to support<br />

the City’s Holiday Toy and Food Drive.<br />

Murrieta Town Square Park Tree Lighting <strong>December</strong> 3<br />

5:30 p.m. – 7:30 p.m.<br />

Visitors can enjoy crafts, character appearances, a holiday story<br />

reading, and festive entertainment from a brass quartet and jazz trio.<br />

They will perform all of your favorite holiday songs as you enjoy<br />

an evening under the stars. Santa will also be a part of the fun and<br />

available for photos during the event. At 6:30 p.m., the City will<br />

hold its official tree lighting. The 40’ pine tree is located in the heart<br />

of Town Square between City Hall (1 Town Square, Murrieta, CA<br />

92562) and the Murrieta Police Department. The event is also a part<br />

of the Murrieta Holiday Toy and Food Drive.<br />

Santa in the City Polar Express themed community<br />

gatherings throughout Murrieta<br />

Monday through Friday, <strong>December</strong> 5 – 9 from 5:30 p.m. – 8:30 p.m.,<br />

families can enjoy visits with Santa, Polar Express activities, music,<br />

crafts, treats, and more at the location closest to their home. Come<br />

down in your favorite holiday pajamas to one of the following Santa<br />

in the City events:<br />

• Monday, <strong>December</strong> 5: Murrieta Community Center<br />

• Tuesday, <strong>December</strong> 6: Vintage Reserve Park<br />

• Wednesday, <strong>December</strong> 7: Alderwood Clubhouse<br />

• Thursday, <strong>December</strong> 8: Antelope Hills<br />

• Friday, <strong>December</strong> 9: Copper Canyon Park<br />

Murrieta’s Holiday Home Decorating Contest<br />

Maps of participating homes will be available so families can tour<br />

the festive homes and neighborhoods. Winners will be shared on the<br />

City’s social media accounts.<br />

Letters to Santa and Santa Hotline<br />

Letters to Santa templates are on our website. The Santa Hotline is<br />

(951) 461-6086.<br />

All events and activities are free to attend. For additional information<br />

about the City’s holiday activities, please refer to the City’s Special<br />

Events Web Page or contact staff at (951) 304-PARK (7275).


THE VALLEY BUSINESS JOURNAL<br />

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<strong>December</strong> 20<strong>22</strong><br />

Employment-Based Immigration: What to Expect During Fiscal Year 2023<br />

By Ednna Meraz Ibarra, Esq.<br />

The United States Department of<br />

State reported on October 1, 20<strong>22</strong> that,<br />

in fiscal year 20<strong>22</strong>, a total of 281,507<br />

visas were issued among its five employment-based<br />

preference categories<br />

– a number that is over double the<br />

annual allotment of 140,000 employment-based<br />

visas. For fiscal year 2023,<br />

the Department of State projects a total<br />

of 197,000 employment-based visas<br />

will be issued. This number includes<br />

approximately 57,000 unused family-based<br />

visa numbers from fiscal year<br />

20<strong>22</strong>. The projected numbers for fiscal<br />

year 2023 come with disappointment<br />

given the record number in fiscal year<br />

20<strong>22</strong>. A lower employment-based visa<br />

limit translates to longer wait times for<br />

U.S. employers before their prospective<br />

immigrant employee can enter the<br />

U.S. and commence employment. This<br />

may leave many employers with the<br />

crucial need for labor.<br />

Employers seeking to hire immigrant<br />

workers from India and<br />

China in the second and third employment-based<br />

preference categories are<br />

particularly at a shortfall as the priority<br />

dates for these categories are current<br />

only for those who filed prior to 2018<br />

and, in two instances, prior to 2012. Further,<br />

the priority dates retrogressed in the<br />

second employment-based category for<br />

immigrant workers born in India. Each<br />

intending immigrant employee is given<br />

a priority date upon the filing of a PERM<br />

labor certification or Form I-140, Immigrant<br />

Petition for Alien Worker by their<br />

prospective employer. An immigrant employee<br />

cannot move forward with their<br />

process for an immigrant visa until their<br />

priority date is current. Every month the<br />

Department of State publishes its Final<br />

Action Dates Visa Bulletin, wherein the<br />

cut-off priority date is shown for each<br />

employment-based preference category<br />

according to the immigrant employee’s<br />

country of birth. If an immigrant employee’s<br />

priority date is earlier than the<br />

cut-off priority date, then their priority<br />

date is current. Visa retrogression has<br />

long been a topic of concern within the<br />

U.S. immigration system, affecting both<br />

family-based and employment-based<br />

immigration. Visa retrogression occurs<br />

when the number of individuals seeking<br />

an immigrant visa exceeds the number of<br />

visas available in the applicable employment-based<br />

preference category. Indian<br />

and Chinese immigrant workers living<br />

abroad now find themselves with a long<br />

wait ahead before being able to enter the<br />

U.S. with their immigrant visa.<br />

By the same token, those Indian and<br />

Chinese immigrant workers temporarily<br />

legally residing in the United States must<br />

wait until their priority dates are current<br />

before an immigrant visa is available to<br />

them through which they can adjust their<br />

status to a lawful permanent resident.<br />

However, the Department of State also<br />

publishes a Date of Filing Visa Bulletin<br />

that allows immigrant workers legally<br />

residing in the United States to file their<br />

application to adjust status to a permanent<br />

resident so long as their priority<br />

date is earlier than the cut-off priority<br />

date shown for their category and country<br />

of birth. These immigrant workers will<br />

continue residing in the United States<br />

legally while their application is pending<br />

and will not obtain an immigrant visa and<br />

thus permanent resident status until their<br />

priority date is current. The Date of Filing<br />

Visa Bulletin is especially useful for an<br />

employer seeking to retain an employee<br />

who faces the risk of falling out of legal<br />

status. Once an immigrant employee falls<br />

out of legal status or, in other words, their<br />

legal status in the U.S. expires, additional<br />

hurdles arise for the employer and<br />

immigrant employee.<br />

The goal of an employer seeking to<br />

hire an immigrant worker is to grow its<br />

workforce with qualified employees.<br />

In light of the information published<br />

by the Department of State and its projection<br />

for fiscal year 2023, it is in the<br />

best interest of an employer to begin<br />

the process of petitioning an immigrant<br />

worker and obtain a priority date for<br />

them as soon as possible. As for those<br />

immigrant employees legally residing<br />

in the United States, it is important to<br />

be vigilant of the Visa Bulletins published<br />

by the Department of State so<br />

they do not lose the opportunity of filing<br />

an adjustment of status application<br />

or urging the United States Citizenship<br />

and Immigration Service to move their<br />

application along, as an immigrant visa<br />

may be otherwise readily available.<br />

Ednna Meraz Ibarra is an attorney<br />

with Reid & Hellyer, APC, in its<br />

Murrieta office, where she practices<br />

business law and immigration law. She<br />

may be reached through our website<br />

at https://rhlaw.com/attorneys/ednna-meraz-ibarra/<br />

or at (951)695-8700.<br />

Ednna Meraz Ibarra, Esq.


<strong>December</strong> 20<strong>22</strong><br />

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<strong>December</strong> 20<strong>22</strong><br />

by Diane Piela<br />

THE NEXT LEVEL<br />

TOASTMASTER’S CLUB<br />

Are you glossophobic? Do you have gloss-o-pho-bia? What is it?<br />

Glossophobia is the fear of public<br />

speaking. You are not alone if you do<br />

fear public speaking. I have and greater<br />

than 75% of our population has had it.<br />

It’s not easy for most people to stand up<br />

and talk in front of people whether it’s<br />

5, 50 or 500! Most people want to be<br />

better communicators but don’t know<br />

where to start.<br />

How have I and more than 300,00<br />

people worldwide conquered this fear?<br />

Toastmasters.<br />

The Next Level Toastmasters Club<br />

(www.7160293.toastmastersclubs.org)<br />

invites you to be our guest to breakdown<br />

communication barriers while<br />

not breaking your budget! Members<br />

and guests meet weekly to grow their<br />

speaking and leadership skills. The Next<br />

Level Toastmasters Club Members will<br />

help and support you as you experience<br />

remarkable growth that will leave you<br />

feeling amazed with your progress. The<br />

club meets every Thursday 12:10-1:10<br />

PM PST at 29995 Technology Drive,<br />

Suite 203, Murrieta, California, 92563.<br />

Besides meeting in person, we also meet<br />

at the same time on Zoom for those who<br />

can’t attend in person. Our Zoom ID is<br />

820 4926 8435. For more information,<br />

contact me, Diane Piela at diane@diane<br />

speaks.com or (951) 723 7691.<br />

“Toastmasters has helped me to not<br />

only become a more confident speaker<br />

and leader but also to find a new purpose<br />

in life” says Dr Diane Piela, co-founder<br />

and Secretary of The Next Level Toastmaster’s<br />

Club. “You see, I became a disabled<br />

Family Medicine Physician in 2004<br />

after 20 years of working with patients in<br />

Rochester, New York. I loved medicine<br />

and helping my patients lead healthier<br />

lives. However, I was diagnosed suddenly<br />

with Multiple Sclerosis and Cerebral<br />

Hemorrhage which ultimately led me to<br />

make a heart wrenching decision to take a<br />

medical retirement. I couldn’t mentally or<br />

physically be a physician anymore. With<br />

lots of personal development and growth<br />

through many years, I found myself in<br />

Toastmasters. As I developed the skills of<br />

becoming a more confident speaker and<br />

leader I found a new purpose in life - still<br />

helping people but in a different way.<br />

Now I am an inspirational speaker<br />

and published author. Through my<br />

speaking,<br />

I inspire and motivate people to:<br />

1. Never Give Up<br />

2. Not be limited by a disability or challenge<br />

3. Make that challenge or disability the<br />

beginning of the next journey.”<br />

Dr. Diane Piela says,” So many people<br />

suffer medical, financial, relationship<br />

or job related challenges and become<br />

lost, giving up too easily. Through speaking,<br />

I inspire people to continue in life,<br />

discover new skills and core reasons to<br />

live. I know because I have been there.”<br />

As a professional speaker, Diane has<br />

spoken at the American Association of<br />

University Women in Kona, Hawaii, as<br />

well as The Kona Brain Injury Support<br />

Group. (www.dianespeaks.com) She<br />

recently spoke at Randy Powell’s The<br />

Envision Success Showcase and Envision<br />

Success live. Mentor of The Next<br />

Level Toastmasters Club, Randy Powell<br />

is a Professional Speaker, Published<br />

Author and Certified Envision Success<br />

Coach from Temecula. (www.randypowellspeaks.com)<br />

Toastmaster’s International is a<br />

nonprofit educational organization that<br />

helps members improve their public<br />

speaking and leadership skills. It does<br />

this through a worldwide network of ><br />

300,000 members in 14,000 clubs in 140<br />

countries. Toastmaster’s International<br />

has helped people from diverse backgrounds<br />

in all walks of life to become<br />

more confident speakers and leaders. To<br />

maximize your potential and experience<br />

unlimited growth, visit a Toastmaster’s<br />

Club near you!


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

15<br />

10 Reasons to More Often<br />

by Helen M. Ryan<br />

Walk<br />

Want a FREE GUIDE to help you fit walking and movement<br />

into your busy day? Grab your copy here:<br />

https://walkingandtalking.zone/walkguide<br />

Walking is a great form of exercise<br />

that burns calories and reduces stress<br />

in just 30 minutes. It’s a low impact<br />

activity that doesn’t require any special<br />

equipment. If you want to amp things<br />

up, a good pair of shoes—and maybe a<br />

walking stick for uneven surfaces—will<br />

help you get the most out of your trek.<br />

Here are ten reasons why walking<br />

should be part of your daily routine:<br />

1) Walking is free. You don’t need<br />

any special equipment.<br />

2) Walking is easy to squeeze into<br />

a busy day. You can walk before<br />

work, during breaks, your lunch<br />

hour, or when you get home. Power<br />

tip: Schedule a walking meeting<br />

at work. It’s a win-win.<br />

3) Walking is fun. There are so many<br />

places to explore, and you can<br />

listen to your favorite tunes, a podcast,<br />

or an audiobook while you’re<br />

hitting the road (or treadmill.<br />

Check out my walking podcast<br />

Walking & Talking with Helen for<br />

a motivational coached walk.<br />

4) Walking helps keep your bones<br />

strong and your muscles toned.<br />

5) Walking helps you maintain a<br />

healthy weight while losing body<br />

fat.<br />

6) Walking improves your mood,<br />

memory, and sleep.<br />

7) Walking reduces stress and tension.<br />

8) Walking is good for the environment.<br />

It reduces air pollution and<br />

greenhouse gas emissions.<br />

9) Walking is good for social connections.<br />

It encourages people to talk<br />

to each other, so walk with a friend<br />

of family member and catch up on<br />

your day.<br />

10) Walking is good for business. It<br />

boosts productivity, focus, and<br />

creativity.<br />

Get motivated to walk. The Walking<br />

& Talking with Helen podcast is<br />

free and available on all major podcast<br />

platforms, or visit the show website at<br />

https://walkingandtalking.show.


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

EXECUTIVE PROFILE | Kim Gerrish<br />

John, Christine and their two children settled in Temecula<br />

in early 2000. The decision to move to the Temecula area was<br />

based on a desire to relocate to a family friendly and safe environment<br />

as John was due to deploy in January of the coming<br />

year. Temecula was still a small town but a very safe place to<br />

raise our children. As luck would have it, John was deployed<br />

for much of the first 3 years. Fortunately, Christine is a rock<br />

and through the separation, was able to manage all the task<br />

involved in the growth and education of our children with the<br />

resources available in the community.<br />

AFFILIATIONS:<br />

I am honored to be a Rotarian.<br />

I am a member of the Temecula<br />

Rotary Club and look forward<br />

to serving as their President in<br />

20<strong>22</strong>-2023.<br />

I currently serve as the President<br />

of the Association for Fundraising<br />

Professionals, Inland<br />

Empire Chapter.<br />

I am a member of the Economic<br />

Development Coalition<br />

and the Loma Linda University<br />

Medical Center – Murrieta Community<br />

Partnership Council.<br />

I enjoy service work outside<br />

of Michelle’s Place events and<br />

activities. Rotary allows me to<br />

help our community through other<br />

means of service with like minded<br />

people. Rotary reminds me a lot<br />

of the volunteer activities we did<br />

as kids. My dad always ensured<br />

we helped families in need during<br />

Christmas and Thanksgiving. We<br />

would also provide help to seniors<br />

with their yard maintenance and<br />

other minor chores.<br />

Serving on local healthcare<br />

and business committees ensures I<br />

am aware of the needs of our community<br />

and the always changing<br />

business environment.<br />

BUSINESS PHILOSOPHIES:<br />

Be the change! It’s one of my<br />

favorite quotes. Volunteers, action<br />

oriented leaders, change makers,<br />

advocates for those who can’t speak<br />

out are all changing the environment.<br />

It’s not always easy to take the risk.<br />

It’s typically not popular to speak<br />

against the majority, but that’s how<br />

change happens. We can’t simply sit<br />

back and complain or do nothing. We<br />

need to be the change. It doesn’t have<br />

to be a big move, it can be a small<br />

act of kindness to someone who isn’t<br />

very kind. That may just change their<br />

course of action that leads to more<br />

acts of kindness. Big or small, get<br />

involved and be the change.<br />

FAVORITE DSPORT:<br />

I enjoy watching football. Sadly,<br />

I am a girl without a team. Born<br />

and raised in San Diego, I was a<br />

dedicated and loyal Charger fan. I<br />

followed them to LA vowing not to<br />

ever spend any money to support the<br />

ownership, but cheer on my favorite<br />

players. Sadly, my favorite quarterback<br />

has retired and I am again, a girl<br />

without a team… I don’t know who<br />

I will cheer on this year, it’s open for<br />

discussion.<br />

I enjoy camping with my husband,<br />

kids and friends. I enjoy riding<br />

Razors, quads and dune buggies. Is<br />

that a sport?<br />

I also enjoy hiking and riding<br />

bikes on the beach.<br />

GOALS<br />

I look forward to completing<br />

construction of the regions only<br />

cancer resource center before the<br />

end of the year. I envision hundreds<br />

of cancer patients milling around the<br />

10,000 sq. ft of space. The sound of<br />

happy voices filling the halls will be<br />

a dream come true.<br />

MENTORS<br />

My parents are my greatest<br />

mentors. They provided a wonderful<br />

example of a loving and caring relationship,<br />

what it means to be family,<br />

loyalty, true friendship, community,<br />

giving and support.<br />

My business mentors include<br />

Linda Kissam, my first employer<br />

in Temecula. She is a wonderful<br />

teacher and listener. She provided<br />

me direction and advice as I started<br />

my journey in the nonprofit world.<br />

I have so many amazing, strong<br />

women in my circle. I lean on them<br />

regularly for direction and support.<br />

RESUME<br />

I attained my Bachelor’s degree<br />

in Journalism with a minor in<br />

marketing from San Diego State<br />

University. I worked for Dayton<br />

Association Advertising Agency<br />

in San Diego until we moved to<br />

Temecula in 1999. I worked for<br />

the Temecula Valley Winegrowers<br />

Association until I was hired by<br />

Michelle’s Place Breast Cancer<br />

Resource Center in 2003. I was<br />

their first employee.<br />

I received my CFRE (Certified<br />

Fund Raising Executive)<br />

certification in 2018.<br />

BIRTHPLACE<br />

I was born and raised in El<br />

Cajon, CA.


<strong>December</strong> 20<strong>22</strong><br />

Eye Protection<br />

by Pat Utnehmer<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

17<br />

Eye injuries in the workplace are<br />

very common. The National Institute for<br />

Occupational Safety and Health (NIOSH)<br />

reports that every day about 2,000 U.S.<br />

workers sustain job-related eye injuries<br />

that require medical treatment. However,<br />

safety experts and eye doctors believe<br />

the right eye protection can lessen the<br />

severity or even prevent 90 percent of<br />

these eye injuries.<br />

Chemicals or foreign objects in the<br />

eye and cuts or scrapes on the cornea are<br />

common eye injuries that occur at work.<br />

Other common eye injuries come from<br />

splashes with grease and oil, burns from<br />

steam, ultraviolet or infrared radiation<br />

exposure, and flying wood or metal chips.<br />

In addition, health care workers,<br />

laboratory and janitorial staff, and other<br />

workers may be at risk of acquiring<br />

infectious diseases from eye exposure.<br />

Some infectious diseases can be transmitted<br />

through the mucous membranes<br />

of the eye. This can occur through direct<br />

exposure to blood splashes, respiratory<br />

droplets generated during coughing, or<br />

from touching the eyes with contaminated<br />

fingers or other objects.<br />

Workers experience eye injuries on<br />

the job for two major reasons:<br />

1. They were not wearing eye<br />

protection.<br />

2. They were wearing the wrong<br />

kind of protection for the job.<br />

A Bureau of Labor Statistics survey<br />

of workers who suffered eye injuries revealed<br />

that nearly three out of five were<br />

not wearing eye protection at the time of<br />

the accident. These workers most often<br />

reported that they believed protection was<br />

not required for the situation.<br />

The Occupational Safety and Health<br />

Administration (OSHA) requires workers<br />

to use eye and face protection whenever<br />

there is a reasonable probability of injury<br />

that could be prevented by such equipment.<br />

Personal protective eyewear, such<br />

as goggles, face shields, safety glasses or<br />

full-face respirators must be used when<br />

an eye hazard exists. The necessary eye<br />

protection depends upon the type of hazard,<br />

the circumstances of exposure, other<br />

protective equipment used and individual<br />

vision needs.<br />

Workplace eye protection is needed<br />

when the following potential eye<br />

hazards are present:<br />

• Projectiles (dust, concrete, metal,<br />

wood and other particles)<br />

• Chemicals (splashes and fumes)<br />

• Radiation (especially visible light,<br />

ultraviolet radiation, heat or infrared<br />

radiation, and lasers)<br />

• Bloodborne pathogens (hepatitis or<br />

HIV) from blood and body fluids<br />

Computer Vision Syndrome, also referred<br />

to as Digital Eye Strain, describes a<br />

group of eye and vision-related problems<br />

that result from prolonged computer,<br />

tablet, e-reader and cell phone use. The<br />

average American worker spends seven<br />

hours a day on the computer either in the<br />

office or working from home.<br />

The type of safety eye protection you<br />

should wear depends on the hazards in<br />

your workplace:<br />

• If you are working in an area that has<br />

particles, flying objects or dust, you<br />

must at least wear safety glasses with<br />

side protection (side shields).<br />

• If you are working with chemicals,<br />

you must wear goggles.<br />

• If you are working near hazardous<br />

radiation (welding, lasers or fiber<br />

optics) you must use special-purpose<br />

safety glasses, goggles, face shields<br />

or helmets designed for that task.<br />

Know the requirements for your<br />

work environment. Side shields placed<br />

on your conventional (dress) glasses do<br />

not provide enough protection to meet<br />

the OSHA requirement for many work<br />

environments.<br />

In addition, employers need to take<br />

steps to make the work environment as<br />

safe as possible. This includes:<br />

• Conducting an eye hazard assessment<br />

of the workplace<br />

• Removing or reducing eye hazards<br />

where possible<br />

• Providing appropriate safety eyewear<br />

and requiring employees to wear it<br />

Your optometrist can assist your<br />

employer and you in evaluating potential<br />

eye hazards in your workplace and<br />

determining what type of eye protection<br />

may be needed.<br />

There are four things you can do to<br />

protect your eyes from injury:<br />

1. Know the eye safety dangers at<br />

your work.<br />

2. Eliminate hazards before starting<br />

work by using machine guards,<br />

work screens or other engineering<br />

controls.<br />

3. Use proper eye protection.<br />

4. Keep your safety eyewear in<br />

good condition and have it replaced<br />

if it becomes damaged<br />

“ ...survey of workers<br />

who suffered eye injuries<br />

revealed that<br />

nearly three out of five<br />

were not wearing eye<br />

protection at the time<br />

of the accident.<br />

Visit us on Facebook:<br />

@ thevalleybusinessjournal


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

Pass Through Entity Tax<br />

Here’s an easy question: Do you need more 20<strong>22</strong> tax<br />

deductions? If yes, continue reading.<br />

HOLIDAY SAFETY TIPS FROM MURRIETA PD<br />

CONTINUED FROM PAGE 1<br />

• Set your alarm if you have one.<br />

• Have a friend or neighbor keep an<br />

eye on your home while you’re<br />

away. This includes picking up<br />

mail and newspapers and bringing<br />

in trash cans.<br />

• Put your lights and TV on a timer or<br />

use an app to schedule them to turn<br />

on when someone would typically<br />

be home.<br />

• Disable your garage door opener<br />

emergency release and lock the<br />

garage door.<br />

At home:<br />

• Request a signature for packages if<br />

possible.<br />

• Ask a neighbor to bring packages<br />

inside if you won’t be home when<br />

you know something will be delivered.<br />

• Have items delivered to your work<br />

if possible.<br />

• Request in-store pickup if available.<br />

• Have items delivered to a PO box<br />

or U.S. Post Office location if you<br />

can.<br />

When shopping:<br />

• Never leave your purse or wallet<br />

unattended.<br />

• Save receipts and use one or two<br />

debit/credit cards for all purchases<br />

so you can track your activity (and<br />

check for fraud) easily.<br />

• Lock car doors.<br />

• Don’t leave shopping bags in view<br />

inside your vehicle.<br />

• Be aware of your surroundings.<br />

If you suspect something suspicious,<br />

whether at home or while out in<br />

the Murrieta community, don’t hesitate<br />

to call Murrieta PD at (951) 696-3615.<br />

Next easy question: Do you need a<br />

replacement business vehicle?<br />

If yes, you can simultaneously solve<br />

or mitigate the first problem (needing<br />

more deductions) and the second problem<br />

(needing a replacement vehicle) if<br />

you can get your replacement vehicle in<br />

service on or before <strong>December</strong> 31, 20<strong>22</strong>.<br />

Don’t procrastinate.<br />

To ensure compliance with the<br />

“placed in service” rule, drive the vehicle<br />

at least one business mile on or before<br />

<strong>December</strong> 31, 20<strong>22</strong>. In other words, you<br />

want to both own and drive the vehicle<br />

to ensure that it qualifies for the big<br />

deductions.<br />

Now that you have the basics, let’s<br />

get to the tax deductions.<br />

1. Buy a New or Used SUV, Crossover<br />

Vehicle, or Van<br />

Let’s say that on or before <strong>December</strong><br />

31, 20<strong>22</strong>, you or your corporation buys<br />

and places in service a new or used SUV<br />

or crossover vehicle that the manufacturer<br />

classifies as a truck and that has a gross<br />

vehicle weight rating (GVWR) of 6,001<br />

pounds or more. This newly purchased<br />

vehicle gives you four benefits:<br />

The ability to elect bonus depreciation<br />

of 100 percent<br />

The ability to select Section 179<br />

expensing of up to $27,000<br />

MACRS depreciation using the fiveyear<br />

table<br />

No luxury limits on vehicle depreciation<br />

deductions<br />

Example. On or before <strong>December</strong><br />

31, 20<strong>22</strong>, you buy and place in service a<br />

qualifying used $50,000 SUV for which<br />

you can claim 90 percent business use.<br />

Your business cost is $45,000 (90 percent<br />

x $50,000). Your maximum write-off for<br />

20<strong>22</strong> is $45,000.<br />

2. Buy a New or Used Pickup<br />

If you or your corporation buys and<br />

places in service a qualifying pickup<br />

truck (new or used) on or before Decem-<br />

ber 31, 20<strong>22</strong>, then this newly purchased<br />

vehicle gives you four big benefits:<br />

1. Bonus depreciation of up to 100 percent<br />

2. Section 179 expensing of up to<br />

$1,050,000<br />

3. MACRS depreciation using the fiveyear<br />

table<br />

4. No luxury limits on vehicle depreciation<br />

deductions<br />

To qualify for full Section 179 expensing,<br />

the pickup truck must have a<br />

GVWR of more than 6,000 pounds, and<br />

a cargo area (commonly called a “bed”)<br />

of at least six feet in interior length that is<br />

not easily accessible from the passenger<br />

compartment.<br />

Short bed. If the pickup truck passes<br />

the more-than-6,000-pound-GVWR test<br />

but fails the bed-length test, tax law classifies<br />

it as an SUV. That’s not bad. The<br />

vehicle is still eligible for either expensing<br />

of up to the $27,000 SUV expensing<br />

limit or 100 percent bonus depreciation.<br />

If you would like to discuss vehicle<br />

strategies, please call me on my direct<br />

line at 951-633-1040.<br />

Nicole M. Albrecht EA, CTC<br />

Elite Tax Partners, Inc.<br />

FINANCIAL<br />

NIcole Albrecht


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

19<br />

EXECUTIVE PROFILE | BRIAN CONNORS<br />

Brian Connors has lived in Murrieta for more than 30 years.<br />

As a kid in the 70’s, he and his family would drive the old 395<br />

from Escondido to visit Vail Lake and enjoy the water slides.<br />

Ownership of a new home for<br />

my wife (Marleen) and I became<br />

a dream of ours in 1990. We had<br />

been married for four years and<br />

wanted to start a family.<br />

We thought that this valley provided<br />

the right atmosphere and<br />

affordable housing for which we<br />

desired. We thought we would buy<br />

a small home, then turn around<br />

and sell it and then move back<br />

down to the North County area.<br />

Little did we realize that our hearts<br />

would be firmly planted here<br />

just after the first year. We never<br />

looked back.<br />

AFFILIATIONS<br />

I served on the Temecula Valley<br />

Chamber of Commerce Board of<br />

Directors three years as Chairman<br />

and the previous year as<br />

Past Chairman of the Board representing<br />

Southwest Healthcare<br />

System which operates Inland<br />

Valley Medical Center and Rancho<br />

Springs Medical Center.<br />

BUSINESS PHILOSOPHY<br />

I remember long ago my dad<br />

had on his desk a plaque that<br />

said, “There’s no such word as<br />

CAN’T.” I believe in hard work<br />

and giving it all you’ve got with<br />

a positive attitude by serving others<br />

and never expecting anything<br />

in return. When I’ve done this,<br />

I’ve discovered great things can<br />

happen.<br />

FAVORITE SPORT<br />

It would have to be a toss-up between<br />

baseball and football. I love following<br />

the San Diego Padres, Aztec<br />

Football & Basketball and Charger<br />

(San Diego for life!) football. On an<br />

individual basis, I love to play golf,<br />

racquetball, ski and pickleball. My<br />

favorite ski destination is Kirkwood,<br />

CA near Lake Tahoe.<br />

GOALS<br />

To live my life to the fullest with a<br />

positive attitude while serving others<br />

each and every day. When I focus<br />

on daily personal development and<br />

living with daily discipline, my personal<br />

and professional goals always<br />

seem to fall in place.<br />

MENTORS<br />

After graduating from SDSU, my<br />

dad took me under his wing. He<br />

offered me a chance in his ad agency<br />

but had me earn my keep by working<br />

my way up the ladder. His passion<br />

for his faith, family and his career<br />

helped make me who I am today.<br />

FAVORITE READING<br />

I enjoy faith-based, historical and<br />

empowering books. My favorite<br />

authors are Jeffrey R. Holland, D.<br />

Todd Christofferson, and David<br />

McCullough. Hal Elrod’s “Miracle<br />

Morning” is an excellent source for<br />

empowerment.<br />

RESUME<br />

For more than 20 years I ran full<br />

service advertising agencies which<br />

serviced local and regional clients<br />

throughout the United States. I now<br />

serve as the Director of Marketing<br />

for Southwest Healthcare System<br />

which operates Rancho Springs and<br />

Inland Valley Medical Centers.<br />

BIRTHPLACE<br />

La Jolla, CA


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

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<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

21<br />

CHAMBER EVENTS<br />

<strong>December</strong> Events<br />

<strong>December</strong> 2 - VYP <strong>December</strong> Coffee Connection<br />

<strong>December</strong> 5 - Manufacturing Industry Job Fair<br />

<strong>December</strong> 6 - VYP <strong>December</strong> Leadership Committee Meeting<br />

<strong>December</strong> 7 - Member Appreciation Night and Annual Meetingr<br />

<strong>December</strong> 14 - <strong>December</strong> Chamber Brief<br />

<strong>December</strong> 15 - Ribbon Cutting - Coldwell Banker Commercial SC<br />

<strong>December</strong> Events<br />

<strong>December</strong> 1 - Monthly Mixer at Rancho Springs Medical Center<br />

<strong>December</strong> 6 - Ribbon Cutting for Urbane Flooring & Designs<br />

<strong>December</strong> 7 - Chamber Business Briefing<br />

https://members.temecula.org/events<br />

<strong>December</strong> 7 - Multi-Chamber Mixer at Ontario Reign<br />

<strong>December</strong> 8 - Networking Breakfast State of the Chamber<br />

<strong>December</strong> 8 - Thirsty Thursday Multi Chamber Mixer<br />

<strong>December</strong> 15 - Ribbon Cutting Coldwell Banker Commercial SC<br />

<strong>December</strong> 21 - Small Business Roundtable<br />

<strong>December</strong> Events<br />

https://business.murrietachamber.org/events<br />

<strong>December</strong> 3 - CPR & Safety Course at the Menifee Chamber<br />

<strong>December</strong> 6 - Wake Up Menifee @ Cherry Hills Golf Course<br />

<strong>December</strong> 7 - Menifee City Council Meeting- Menifee City Hall<br />

<strong>December</strong> 10 - CPR & Safety Course at the Menifee Chamber<br />

<strong>December</strong> 14 - Evening Business Social - Mingle Jingle<br />

<strong>December</strong> 17 - CPR & Safety Course at the Menifee Chamber<br />

<strong>December</strong> 21 - Menifee City Council Meeting<br />

https://business.menifeevalleychamber.com/events


THE VALLEY BUSINESS JOURNAL<br />

<strong>22</strong> www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

TECH GIFT IDEAS FOR 20<strong>22</strong><br />

CONTINUED FROM PAGE 1<br />

This helps save room and make the<br />

music more portable. Match up music<br />

output with a new sleep mask that not<br />

only blocks out light but also plays music<br />

to help one relax. Speaking of portability,<br />

there are lines of printers from a number<br />

of manufacturers to print directly from<br />

a camera or other devices anytime and<br />

anywhere. Sharing the printed picture<br />

immediately will add to the fun at gatherings.<br />

Is someone in need of a stand-up<br />

desk but doesn’t want to commit to<br />

or have the funds to replace their old<br />

workstation? Look for standing desk<br />

converters which can be placed on an<br />

existing desk and adjusted to the proper<br />

height. Tired of standing? It can be easily<br />

removed or lowered.<br />

To fill up the desk with technology,<br />

consider the ever-increasing popular<br />

wireless charging units. As phones are<br />

developed, many will have this capability.<br />

Simply place a phone or smart watch<br />

on the charging platform and off it goes.<br />

There is only one set of wires to deal with<br />

from the unit to the wall.<br />

Another popular device is the phone<br />

sanitizer. Protect oneself and others from<br />

germs by placing the phone in the unit to<br />

safely clean and disinfect a phone especially<br />

if shared with co- works or family.<br />

Do you know someone who likes<br />

being in control? This year has provided<br />

us with new and improved devices like<br />

smart light bulbs, wi-fi enabled plugs,<br />

outdoor and indoor cameras making it<br />

easier to ensure that property is lit-up<br />

and protected. Most of these devices are<br />

fairly inexpensive.<br />

For the writers who would rather<br />

write than type, there are pen and smart<br />

writing tablets. What is written on the<br />

tablet can be digitized and stored for future<br />

reference. Also, improved wireless<br />

keyboards for typing connect to your<br />

phone or other device. The perfect gift<br />

for the “fat-fingered” typist.<br />

There is much to choose from this<br />

year in the tech world. Happy Shopping!<br />

Ted Saul is a business coach and writer<br />

that assists with Business Plans Project<br />

Management and Career Management.<br />

He earned his MBA from Regis University<br />

along with a Masters in project management.<br />

Ted can be reached on LinkedIn<br />

or by emailing TedSaulbiz@gmail.com.<br />

by<br />

by<br />

Ted Saul,<br />

Steve Fillingim<br />

Sr. Staff Writer<br />

...survey of workers who suffered eye<br />

injuries revealed that nearly three out of<br />

five were not wearing eye protection at<br />

the time of the accident.


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

23<br />

Welcome to the<br />

REALTOR® Report<br />

It’s Election Day, and I hope you<br />

have exercised your right to vote! You<br />

can’t complain about politics if you<br />

aren’t willing to participate. I hope<br />

everyone made educated votes and<br />

wish everyone luck as we wait for the<br />

results.<br />

There isn’t a lot of change in the<br />

big picture of the real estate market.<br />

You can see on the following slides<br />

that many trends continue to move<br />

in the same direction. While it’s easy<br />

to focus on the details in front of us,<br />

we must remember to look at the big<br />

picture (as referenced in a comic on a<br />

later slide).<br />

If we look at the negative, sales<br />

are down, as are median home prices.<br />

Inventory is relatively flat, and the<br />

days on market is slightly up. Sound<br />

familiar? But let’s look at the market<br />

over the past couple of years to put<br />

things into perspective.<br />

The pandemic may have been a<br />

challenging time for many reasons,<br />

but it also created a lot of opportunities<br />

in the housing market. As<br />

people left offices and remote work<br />

became more regular, our region saw<br />

many transplants from the bay area,<br />

Orange County, and other high-cost<br />

areas. The value of what could be<br />

purchased here vs. there was quickly<br />

realized, and those buyers cashed in<br />

and relocated here. Many paid over<br />

the asking price as inventory was at<br />

an all-time low. Combine that with<br />

record-setting low-interest rates, and<br />

you had a market that was on fire! That’s<br />

great for sellers, but buyers had a challenging<br />

time, which wasn’t a healthy or<br />

sustainable market.<br />

As we transitioned out of the pandemic,<br />

rates increased, prices rose, and<br />

affordability became an issue. Since<br />

then, we have leveled out and remain in<br />

a neutral market. It would be hard and<br />

unfair to compare today’s market to last<br />

year’s atypical market. Stepping back and<br />

looking at the big picture, things aren’t<br />

so bad. Please also remember that the<br />

equity in your home is only relevant when<br />

you are planning to sell or refinance. If<br />

you’re staying put for a while, you should<br />

be fine.<br />

Staying on the positive, we know<br />

that California has yet to keep up with<br />

population growth when it comes to<br />

building homes. However, even when<br />

other areas are seeing developers rescind<br />

or put projects on hold, Southwest Riverside<br />

continues to plan ahead, with tens<br />

of thousands of units being developed in<br />

the near future.<br />

Let’s take a closer look at the numbers<br />

for our region.<br />

The median home price in Southwest<br />

Riverside County was down 2% from a<br />

month ago ($560,000/$573,000) but was<br />

up 4% from a year ago ($538,000) and up<br />

24.4% from 2 years ago ($450,000). Unsold<br />

inventory remained at 4 months (6<br />

months is considered a healthy market),<br />

and the median time on market increased<br />

again from last month to 25 days. This is<br />

up from 9 days last year and significantly<br />

higher than 2 years ago when it was 6<br />

days. Unit sales decreased by 12% from<br />

the previous month and are down 38%<br />

from last year. Unsold inventory was flat<br />

compared to the previous month but is<br />

considerably up from last year, with an<br />

increase of 81%.<br />

Median prices were up in most of our<br />

local cities, with only a few seeing a dip<br />

compared to last year. Remember that<br />

the median price is the price right in the<br />

middle, so a one-off low or high-priced<br />

sale can impact this figure. Please refer<br />

to the slide that also shows ”Average<br />

House” for more information.<br />

I attended an informative economic<br />

update from our State Chief Economist<br />

and am including some of his presentation<br />

slides for your review. It covers some<br />

great information on the effect of rising<br />

interest rates, best-case and worst-case<br />

rate predictions for 2023, and the California<br />

Housing outlook for 20<strong>22</strong> & 2023.<br />

On the Legislative Front, I’d like<br />

to mention a Federal Bill, H.R. 9015.<br />

As you may be aware, capital gain exemptions<br />

have been set at $250,000 for<br />

single filers and $500,000 for joint filers<br />

for the past 25 years. With rising prices,<br />

some potential sellers are not able or<br />

willing to sell as they would be subject<br />

to taxes exceeding the current capital<br />

gains exemption. H.R.9015 would raise<br />

the capital gains exemption to $500,000<br />

for single filers and $1,000,000 for joint<br />

filers, and it would also include an annual<br />

inflation adjustment to the increased<br />

amount. This bill could be a significate<br />

by<br />

Steve Fillingim<br />

REAL ESTATE<br />

by Adam A. Ruiz<br />

help to sellers and help to open more<br />

inventory for buyers. While this bill<br />

won’t make it through this year, it has<br />

already received bipartisan support and<br />

is planned to be brought back in early<br />

2023. I will track this bill and keep<br />

you updated on any progress it makes.<br />

While things remain busy, I hope<br />

I have covered everything that affects<br />

you and your business. Please let me<br />

know if I left anything out or if you<br />

need anything explained further.<br />

If you’d like a copy of my entire<br />

report including the mentioned slides,<br />

or to be added to the distribution list,<br />

Please email me at Adam@srcar.org.<br />

As always, I am available if you<br />

have any questions about the report.<br />

Until next month.


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

24 <strong>December</strong> 20<strong>22</strong>


<strong>December</strong> 20<strong>22</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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YOUR LOCAL CHAMBERS<br />

Temecula Valley Chamber of Commerce<br />

www.temecula.org<br />

Murrieta/Wildomar Chamber of Commerce<br />

www.MWCoC.org<br />

Menifee Valley Chamber of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

Hemet/San Jacinto Valley<br />

Chamber of Commerce<br />

www.hsjvc.com


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>December</strong> 20<strong>22</strong><br />

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