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VOLUME 33, NUMBER 12 DECEMBER 20<strong>22</strong><br />
HOLIDAY SAFETY TIPS FROM<br />
MURRIETA POLICE<br />
DEPARTMENT<br />
The Murrieta Police Department wants to ensure that<br />
the community enjoys a fun and safe holiday season. Here<br />
are tips to keep your home secure and stay safe while out<br />
and about in the community this holiday season.<br />
If you plan on traveling:<br />
• Don’t post on social media about traveling out of town.<br />
Thieves will know you are not home.<br />
TEMECULA VALLEY HOSPITAL OFFERS<br />
LATEST IN SURGICAL TECHNOLOGY<br />
THE DA VINCI® XI ROBOTIC SURGICAL SYSTEM<br />
SEE PAGE 6<br />
SEE PAGE 8<br />
HOLIDAY TRAVEL:<br />
IS YOUR ESTATE PLAN UP TO DATE?<br />
by Andrea Shoup<br />
by Ted Saul<br />
Many people travel during the holidays, whisking out of the<br />
country or off to the beach to escape the cold. Before you leave on<br />
vacation, do you have your estate planning up to date? It is always a<br />
good idea to make plans for the unexpected before going on vacation.<br />
Estate Planning Before Holiday Vacations<br />
Take a moment before the holidays to update your estate plan. If<br />
you have yet to make any estate plans at all, now is the time to set up<br />
a will or trust before you travel.<br />
TECH GIFT IDEAS FOR 20<strong>22</strong><br />
Looking for that special gift idea for the tech minded? In this digital<br />
age there aren’t too many who would not like new innovation. Here are<br />
some ideas that might help fill your Christmas shopping list.<br />
Many music lovers have been returning to vinyl records but in order<br />
to do so, a turn table is required. There is a growing selection of units that<br />
connect to blue tooth enabled speakers.<br />
SEE PAGE <strong>22</strong><br />
SEE PAGE 10<br />
COMMUNITY<br />
TEMECULA VALLEY<br />
HOSPITAL’S NEW<br />
CHIEF NURSING<br />
OFFICER<br />
6<br />
LEGAL<br />
EMPLOYMENT-BASED<br />
IMMIGRATION: WHAT<br />
TO EXPECT DURING<br />
FISCAL YEAR 2023<br />
12<br />
REAL ESTATE<br />
REALTOR REPORT<br />
23<br />
AND...<br />
TEMECULA & MURRIETA<br />
HOLIDAY EVENTS<br />
TEMECULA VALLEY<br />
BALLOON & WINE FESTIVAL
THE VALLEY BUSINESS JOURNAL<br />
2 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
Celebrating 40 Years with the Biggest<br />
& Best Festival Yet<br />
by Katie Cook<br />
On the weekend of May 19-21, 2023, the Temecula<br />
Valley Balloon & Wine Festival will celebrate its 40th<br />
Anniversary with the biggest and best festival yet! Get<br />
ready to experience an incredible three-day event featuring<br />
the biggest names this festival has ever seen! Take<br />
in the breathtaking views from a hot air balloon overlooking<br />
the gorgeous Temecula Valley wine countryside.<br />
Whether you camp out with family under the stars<br />
or drive in for the day, you will get in on all the action<br />
including indulging in delicious festival foods, perusing<br />
the commercial court with over 100 vendors, all while<br />
sipping on premium beer and wine from the Temecula<br />
Valley and Southern California wineries and breweries.<br />
Take your experience to new heights by booking your<br />
sunrise hot air balloon flight over beautiful Lake Skinner<br />
or stay into the evening and watch as the hot air balloons<br />
ignite to create a stunning glow.<br />
The festival’s inaugural event took place in 1983.<br />
This staple event brings in over 38,000 local residents,<br />
fans of the featured musical artists, those who love enjoying<br />
time with friends and family, including thousands<br />
of visitors from all over the world. Temecula Valley<br />
Balloon and Wine Festival Board President, Scott Soares<br />
Sr., says, “We are taking this festival to the next level<br />
featuring extraordinary entertainment in celebration of<br />
our 40th Anniversary! The Temecula Valley Balloon &<br />
Wine Festival is no longer your neighborhood festival,<br />
we are a big deal and what we have planned for this<br />
event will create a buzz for years to come.”<br />
The Temecula Valley Balloon & Wine Festival has<br />
announced their entertainment line-up for the 2023 festival.<br />
The national headliners of the festival will feature<br />
Grammy Award winner Country superstar Brad Paisley,<br />
Multi-platinum American rock band REO Speedwagon,<br />
and 2011 American Idol winner and Award-winning<br />
Country Music artist Scotty McCreery. Hitting the stage<br />
alongside these headlining bands are Night Ranger, Sara<br />
Evans, Colt Ford, The Lacs, Dylan Scott, Moonshine<br />
Bandits, George Shingleton, Tenille Arts, Callista Clark,<br />
plus more to be announced.<br />
Weekend packages are on sale now and can be<br />
purchased on the festival’s website at www.tvbwf.com.<br />
For ticketing questions contact (951) 234-5559 or<br />
tvbwf@completeticketsolutions.com. For general information<br />
email info@tvbwf.com. All concerts included<br />
with festival admission. Lineup subject to change.<br />
The festival will take place at Lake Skinner Regional<br />
Park/Recreation Area, 37701 Warren Rd, Winchester, CA.<br />
Champagne Hotel Package: $2,800<br />
Includes a 3-night stay at Hampton Inn & Suites, Shuttle, VIP Lounge<br />
Admission, Premier Parking Pass, Beverage Tickets & Souvenir Glass<br />
Champagne Camping Package: $2,500<br />
Includes Full Hook-up Camping, VIP Lounge Admission, Beverage<br />
Tickets & Souvenir Glass<br />
Merlot Package: $760<br />
Includes 3 Day Ticket Combo with VIP Club Access<br />
Chardonnay Package: $425<br />
Includes 3 Day Ticket Combo with Diamond Access (Front of the<br />
House)<br />
Moscato: $120<br />
Includes 3 Day Ticket Combo
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
3<br />
About Brad Paisley:<br />
Brad Paisley has earned his place in country music<br />
history as one of the genre’s most talented and decorated<br />
male solo artists. Over the past <strong>22</strong> years, his songwriting<br />
and unmatched showmanship have won him numerous<br />
awards, including three GRAMMYs, two American Music<br />
Awards, 15 Academy of Country Music Awards, and<br />
14 Country Music Association Awards including a highly<br />
coveted Entertainer of the Year honor and recognition as the<br />
most successful CMA Award co-host in history, alongside<br />
Carrie Underwood, for 11 consecutive years. A member<br />
of the Grand Ole Opry since 2001, Paisley has written 21<br />
of his 25 No. 1 hits, and in 2008 became the first artist to<br />
achieve 10 consecutive Billboard Country Airplay No. 1<br />
singles. The superstar’s past works have amassed over<br />
4.8 billion career streams. Forever a prolific entertainer,<br />
Paisley’s first prime-time special that aired on ABC, Brad<br />
Paisley Thinks He’s Special, garnered more than 18 million<br />
viewers.<br />
Paisley’s additional endeavors include his new “American<br />
Highway” Bourbon, his collaborations with Peyton<br />
Manning on the national Nationwide insurance ad campaigns,<br />
and his partnership with Boot Barn® to develop<br />
“Moonshine Spirit by Brad Paisley,” an exclusive line of<br />
jeans, hats, T-shirts, jewelry, belts, and woven shirts.<br />
BradPaisley.com | facebook.com/bradpaisley/ |<br />
twitter.com/BradPaisley | Instagram.com/bradpaisley<br />
| youtube.com/BRADPAISLEY<br />
About REO Speedwagon:<br />
Formed in 1967, signed in 1971, and fronted by iconic<br />
vocalist Kevin Cronin since 1972, REO Speedwagon’s unrelenting<br />
drive, as well as non-stop touring and recording<br />
jump-started the burgeoning rock movement in the Midwest.<br />
Platinum albums and radio staples soon followed,<br />
setting the stage for the release of the band’s explosive HI<br />
INFIDELITY in 1980, which contained the massive hit<br />
singles “Keep On Loving You” and “Take It On the Run.”<br />
That landmark album spent 15 weeks in the No. 1 slot and<br />
has since earned the RIAA’s coveted 10X Diamond Award<br />
for surpassing sales of 10 million units in the United States.<br />
From 1977 to 1989, REO Speedwagon released nine<br />
consecutive albums all certified Platinum or higher. Today,<br />
REO Speedwagon has sold more than 40 million albums<br />
around the globe, and Cronin and bandmates Bruce Hall<br />
(bass), Neal Doughty (keyboards), Dave Amato (guitar),<br />
and Bryan Hitt (drums) are still electrifying audiences<br />
worldwide in concert with hits and fan-favorites such as<br />
“Ridin’ The Storm Out,” “Can’t Fight This Feeling,” “Time<br />
For Me To Fly,” “Roll With The Changes,” “Keep On<br />
Loving You,” “Take It On the Run,” and many, many more.<br />
About Scotty McCreery:<br />
The North Carolina native achieved new heights in the<br />
last few years by earning three back-to-back No. 1 hits from<br />
his most recent album Seasons Change, the RIAA Gold-certified<br />
project which debuted at No. 1 on the Billboard<br />
Country Album chart: the RIAA Double Platinum-certified<br />
“Five More Minutes,” the RIAA Platinum-certified<br />
“This Is It,” which stayed at the top of the charts for two<br />
weeks, and RIAA Gold-certified “In Between.” McCreery<br />
co-wrote all 11 songs on Seasons Change, which Rolling<br />
Stone named as one of the “40 Best Country and Americana<br />
Albums of 2018.”<br />
All four of his albums have debuted at No.1 on a Billboard<br />
Albums chart, with current combined sales surpassing<br />
3 million copies. He’s earned one Double Platinum,<br />
four Platinum and two Gold singles; won the 10th season<br />
of “American Idol” in 2011; was named the ACM New<br />
Artist of the Year in 2011; won the CMT Music Award for<br />
Breakthrough Video of the Year (“The Trouble with Girls”)<br />
in 2012; American Country Awards for New Artist of the<br />
Year in 2011 and Breakthrough Artist of the Year in 2013;<br />
BMI Awards for writing One of the Top 50 Country Songs<br />
of the Year three times (in 2015 for “See You Tonight,” in<br />
2018 for “Five More Minutes,” and in 2019 for “This is<br />
It”); a Carolina Beach Music Award for National Dance/<br />
Shag Song of the Year (“Barefootin’”) in 2018; and the<br />
NSAI Nashville Songwriter Award for One of the Top Ten<br />
Songs I Wish I’d Written (“Five More Minutes”) in 2018.<br />
McCreery released his first book, Go Big or Go Home: The<br />
Journey Toward the Dream, in 2016; it was re-released in<br />
paperback in 2020.<br />
McCreery launched his recording career by making<br />
history in 2011 as both the first country artist and the<br />
youngest male artist of any genre to debut his first studio<br />
album, the Platinum-certified Clear as Day, at No. 1 on the<br />
all-genre Billboard Top 200 Albums chart.<br />
FESTIVAL<br />
BALLOON & WINE
THE VALLEY BUSINESS JOURNAL<br />
4 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
In this issue:<br />
Temecula Valley Hospital Offers Latest in Surgical Technology 1<br />
Holiday Safety Tips from Murrieta Police Department 1<br />
Tech Gift Ideas for 20<strong>22</strong> 1<br />
Holiday Travel: Is Your Estate Plan Up to Date? 1<br />
Celebrating 40 Years with the Balloon & Wine Festival 2<br />
Murrieta Brings Latest Technology to Town to Fight Crime 5<br />
Temecula Valley Hospital’s New Chief Nursing Officer 6<br />
Step it Up – Even During Wintertime 7<br />
JDS Studios: Year in Review 20<strong>22</strong> 8<br />
Scott A. Wilson Celebrated for Dedication to Tourism 8<br />
Holiday Events in Temecula & Murrieta 11<br />
Employment-Based Immigration: What to Expect During Fiscal Year 2023 12<br />
The Next Level Toastmaster’s Club 14<br />
10 Reasons to Walk More Often 15<br />
EXECUTIVE PROFILE | Kim Gerrish 16<br />
Eye Protection 17<br />
Pass Through Entity Tax 18<br />
EXECUTIVE PROFILE | Brian Connors 19<br />
Chamber Events 21<br />
Realtor Report 23<br />
EDITOR/PUBLISHER/CEO<br />
Linda Wunderlich<br />
Email: publishertvbj@verizon.net<br />
Criteria for Submitting Articles:<br />
ADVERTISING SALES INFORMATION<br />
(951) 461-0400<br />
CREATIVE DIRECTOR<br />
Helen M. Ryan<br />
VP OF DISTRIBUTION<br />
Dane Wunderlich<br />
www.TheValleyBusinessJournal.com<br />
www.facebook/thevalleybusinessjournal<br />
For questions, comments, or story ideas, please<br />
e-mail publishertvbj@verizon.net or call (951) 461-0400.<br />
1. Since the publication of articles is an added public relations feature for our advertisers, their articles<br />
will be given first priority. Other articles will be published on a space available basis.<br />
2. Articles should be submitted as a Word document file.<br />
3. Articles must be business-oriented and pertain to the author’s area of expertise. A photo of the<br />
writer is appropriate.<br />
4. All submissions are subject to editing by the publisher.<br />
5. Send completed articles by e-mail to: publishertvbj@verizon.net<br />
6. Article and advertising deadlines are the 15th of each month for the next issue.<br />
STAFF WRITERS/<br />
CONTRIBUTING WRITERS<br />
Ted Saul<br />
Nicole Albrecht<br />
Julie Ngo<br />
Esther Phahla<br />
Steve Amante<br />
Monique deGroot<br />
Andrea Shoup<br />
Gloria Wolnick<br />
John & Christine Hamby<br />
Brian Connors<br />
Dr. Pat Utnehmer<br />
Bonnie Woodrome<br />
Haley Munson<br />
Don Hitzeman<br />
Dione Moser<br />
Diane Strand<br />
Kim Gerrish<br />
Katie Cook<br />
The Valley Business Journal is a California Corporation. All rights reserved. Reproduction in any form, in whole or in part,<br />
without the written permission of the Publisher is prohibited. The publication is published monthly. The opinions and<br />
views expressed in these pages are those of the writer or person interviewed and not necessarily those of The Valley<br />
Business Journal. The Valley Business Journal hereby expressly limits its liability resulting from any and all misprints,<br />
errors and/or inaccuracies any advertisement or editorial may contain, to the credit of the specific advertising payment<br />
and/or the running of a corrected advertisement or editorial correction notice.
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
5<br />
MURRIETA BRINGS<br />
LATEST TECHNOLOGY TO<br />
TOWN TO FIGHT CRIME<br />
Locating vehicles<br />
involved in criminal<br />
cases is one of the<br />
first steps a detective<br />
or officer takes<br />
in their attempt to<br />
solve a crime and<br />
get justice for the<br />
victim or return the<br />
property to the<br />
rightful owner<br />
Did you know that approximately<br />
nine out of 10 crimes committed in<br />
Murrieta involve a vehicle? Locating<br />
vehicles involved in criminal cases is<br />
one of the first steps a detective or officer<br />
takes in their attempt to solve a crime<br />
and get justice for the victim or return<br />
the property to the rightful owner.<br />
With those goals in mind, the Murrieta<br />
Police Department is excited to announce<br />
the installation of 20 automated<br />
license plate reader (ALPR) cameras<br />
in strategic locations throughout the<br />
city. ALPR cameras are used by police<br />
departments throughout the country<br />
and are a proven tool to help solve and<br />
reduce crime.<br />
The cameras are built by Flock Safety,<br />
a public safety technology company<br />
that helps neighborhoods, communities,<br />
and law enforcement work together to<br />
fight crime. These cameras help law<br />
enforcement agencies investigate crime<br />
by providing objective evidence. They<br />
capture license plates and vehicle characteristics,<br />
NOT people or faces. They<br />
are not to be mistaken for red light<br />
cameras, which are not used in the city<br />
of Murrieta.<br />
To proactively prevent crime from<br />
occurring in Murrieta, the cameras send<br />
a real-time alert directly to our Dispatch<br />
and Officers when a stolen car or known<br />
wanted suspect vehicle from a state or<br />
national crime database enters our jurisdiction.<br />
They can also send alerts if a<br />
vehicle associated with a missing person<br />
in an AMBER or Silver Alert is detected.<br />
As a resource multiplier, all the police<br />
chiefs and the Sheriff in our county<br />
have chosen Flock-brand ALPRs and the<br />
system of cameras, numbering almost<br />
700 earlier this fall, has been stitched<br />
together so that each agency can share<br />
the valuable information the Flock AL-<br />
PRs provide.<br />
In the interest of transparency, the<br />
Murrieta Police Department maintains<br />
an updated policy around the use of the<br />
ALPR system which can be found on<br />
the City’s website (www.murrietaca.<br />
gov/860/Transparency). Each search<br />
requires justification, and the data is<br />
never sold or shared with third parties.<br />
These cameras will be used to solve<br />
and reduce property and violent crime<br />
and are not intended for minor traffic<br />
or parking violations.<br />
Are you a part of an HOA or local<br />
business interested in partnering with<br />
us and Flock Safety to help maximize<br />
our crime-fighting abilities? Contact<br />
Lieutenant Jeremy Durrant at (951)<br />
461-6317 or jdurrant@murrietaca.gov<br />
for more information.<br />
We are committed to reducing<br />
crime, and Flock ALPRs are a new<br />
way that we can do so in partnership<br />
with our community.
THE VALLEY BUSINESS JOURNAL<br />
6 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
INTRODUCING<br />
TEMECULA VALLEY HOSPITAL’S<br />
NEW CHIEF NURSING OFFICER<br />
Temecula Valley Hospital is<br />
pleased to announce the appointment<br />
of Angie Camacho, MBA, MSN, RN,<br />
CCRN, as our new Chief Nursing<br />
Officer.<br />
Camacho was a registered nurse<br />
for over two decades and transitioned<br />
into leadership roles when she saw<br />
their impact. “I learned how much<br />
value leadership brings to patients and<br />
employees,” said Camacho. “I wanted<br />
to continue helping people, but this<br />
way it would be employees as well<br />
as patients. If they feel valued, heard<br />
and supported, it positively affects<br />
patients.”<br />
Camacho most recently served<br />
as the Administrator and Chief Nursing<br />
Officer at Chino Valley Medical<br />
Center and San Dimas Community<br />
Hospital, where she was instrumental<br />
in maintaining the hospitals’ sequential<br />
Leapfrog A ratings, successful Joint<br />
Commission re-accreditation and<br />
attainment of initial Primary Stroke<br />
Center designation.<br />
Now, she serves Temecula Valley,<br />
where she currently resides, and she is<br />
excited to be involved in a healthcare<br />
organization that impacts her family<br />
and community. “This was a different<br />
sense of pride when you are serving<br />
your own community,” she said. “Feels<br />
more like home. There’s a different<br />
sense of ownership, of pride.”<br />
Camacho joined Temecula Valley<br />
Hospital in September and immediately<br />
noticed its unparalleled service. “I<br />
am very, very impressed at the collegiality<br />
and teamwork. Engagement is<br />
incredible. People really show up. You<br />
don’t see that everywhere.”<br />
She believes that this teamwork<br />
overall benefits the patients. “Staff,<br />
leadership, physicians, people at all<br />
levels interact with patients. People<br />
have a lot of pride working here and<br />
it’s evident in outcomes and patient<br />
experience.”<br />
We welcome Angie Camacho to<br />
our Temecula Valley Hospital family<br />
and wish her success in her new role!<br />
“I wanted to continue helping people,<br />
but this way it would be employees<br />
as well as patients. If they feel valued,<br />
heard and supported, it positively<br />
affects patients.”<br />
TEMECULA VALLEY HOSPITAL OFFERS SURGICAL TECH<br />
CONTINUED FROM PAGE 1<br />
The da Vinci® Xi Robotic Surgical<br />
System is the latest in technology for<br />
versatility and flexibility and is now<br />
available at Temecula Valley Hospital.<br />
da Vinci® Xi Robotic Surgical System<br />
allows surgeons to perform complex<br />
minimally invasive surgical procedures<br />
with precision and accuracy. The system<br />
is an advanced robotic platform designed<br />
to expand the surgeon’s capabilities and<br />
offer an option to open surgery. It provides<br />
multi-quadrant access and is used<br />
for a variety of complex procedures.<br />
Surgeons at Temecula Valley Hospital<br />
are now able to perform general and<br />
cardiothoracic surgical procedures using<br />
da Vinci Xi Robotic Surgical System<br />
robotic-assisted technology. For general<br />
surgery, this includes procedures such as<br />
inguinal hernia surgery, cholecystectomy,<br />
colon resection. For cardiothoracic<br />
surgery this includes lung resections and<br />
mitral valve repair.<br />
The first case to utilize the da Vinci<br />
Xi system at Temecula Valley Hospital<br />
was performed earlier this month by<br />
Francis A. Essien, MD. “As a surgeon,<br />
the da Vinci Xi Robot allows me to offer<br />
our patients expanded surgery options<br />
with the added benefits of safer operations<br />
with a faster recovery and less<br />
pain. I am excited for the surgeons here<br />
at Temecula Valley Hospital, and the<br />
community at large, as it enables more<br />
patients to have access to minimally<br />
invasive surgery.”<br />
“We are pleased to be able to offer<br />
our community this advanced option in<br />
minimally invasive surgery,” said Temecula<br />
Valley Hospital CEO Darlene Wetton.<br />
“The da Vinci Xi Robot is widely utilized<br />
in general surgery and we are proud to be<br />
the first in the region to offer cardiothoracic<br />
robotic surgery. Now our patients<br />
have more opportunities to choose TVH<br />
for their surgery.”<br />
Minimally invasive robotic surgery<br />
at Temecula Valley Hospital can provide<br />
a wide range of benefits to patients compared<br />
to traditional surgery, including:<br />
• Quicker recoveries<br />
• Shorter hospital stays<br />
• Quicker return to normal daily activities<br />
• Reduced scarring<br />
• Reduced pain and trauma to the body<br />
Not all procedures can be performed<br />
robotically, and not all patients are candidates<br />
for procedures that can be performed<br />
robotically. The surgeon will decide<br />
if your procedure can be performed<br />
robotically. More information can be<br />
found at: www.temeculavalleyhospital.<br />
com/robot<br />
About Temecula Valley Hospital<br />
Temecula Valley Hospital (TVH)<br />
brings advanced technology, innovative<br />
programs, patient-centered and family<br />
sensitive care to area residents. The<br />
hospital features 140 private patient<br />
rooms; emergency care featuring ER<br />
Reserve; advanced cardiac and stroke<br />
care; orthopedics; general and surgical<br />
specialties. TVH is nationally recognized<br />
for Patient Safety designated by The<br />
Leapfrog Group as a Top Hospital in both<br />
2017 and 2020. The hospital has recently<br />
been recognized by U.S. News & World<br />
Report’s Best Hospitals 20<strong>22</strong>-2023 for<br />
Heart Attack, Heart Failure and Stroke,<br />
as well as the Healthgrades 20<strong>22</strong> Cardiac<br />
Surgery Excellence Award.<br />
TVH is a 2021 DNV Certified<br />
Comprehensive Stroke Center and has<br />
received seven Women’s Choice Award<br />
Achievements as One of America’s Best<br />
Hospitals for Stroke Care and One of<br />
America’s Best Hospitals for Patient<br />
Safety.<br />
Other accolades include:<br />
The American Heart Association/<br />
American Stroke Association’s Get<br />
With The Guidelines® - Stroke GOLD<br />
PLUS with Target: Stroke Honor Roll<br />
Elite and Target: Type 2 Diabetes Honor<br />
Roll, Mission Lifeline® - STEMI Receiving<br />
Center – GOLD PLUS, Mission<br />
Lifeline® - NSTEMI – SILVER, Blue<br />
Distinction® Center Designation for<br />
Quality in Knee and Hip Replacement<br />
Surgeries, The Joint Commission’s<br />
Gold Seal of Approval for Certification<br />
for Hip and Knee Replacement, the first<br />
Universal Health Services hospital in the<br />
country to achieve accreditation from the<br />
American College of Emergency Physicians<br />
(ACEP) as a Geriatric Emergency<br />
Department, 3 Star Medicare Hospital<br />
Compare Rating, the American College<br />
of Cardiology Chest Pain Center with<br />
Primary PCI and Resuscitation Accreditation,<br />
the honor of the Inland Empire’s<br />
Top Workplaces 2017 and 2018, has been<br />
designated an Aetna Institute of Quality<br />
Cardiac Care Facility for comprehensive<br />
heart and vascular treatment-including<br />
Cardiac Medical Intervention, Cardiac<br />
Rhythm Programs and Cardiac Surgery.<br />
For more information,<br />
Please visit<br />
https://www.temeculavalleyhospital.<br />
com
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Step it Up – Even During Wintertime!<br />
7<br />
Entering the third driest year on<br />
record, California has adopted conservation<br />
as a regular part of everyday<br />
life. Elsinore Valley Municipal Water<br />
District (EVMWD) commends its<br />
customers for the huge strides made to<br />
be more water efficient. While it may<br />
be easier to forget about the drought<br />
during colder months, it is important<br />
to continue our collaboration yearround<br />
with small adjustments to our<br />
everyday lives.<br />
Water or snow from storms<br />
during winter months have a critical<br />
role in helping refill reservoirs and<br />
recharge groundwater basins. Water<br />
from just a few storms in Northern<br />
California can provide water for<br />
millions for everyday essential needs<br />
such as farming.<br />
Unfortunately, rainfall during<br />
the winter months can be difficult to<br />
predict and therefore it is critical that we<br />
evaluate our water use on a year-round<br />
basis and apply water efficient changes<br />
as the seasons change. EVMWD is<br />
committed to working together with our<br />
customers to rise to this challenge.<br />
One of the benefits of colder weather<br />
is that the climate requires less watering<br />
for landscaping and plants. Take these<br />
simple steps to help save during winter:<br />
• Adjust sprinklers to run after 6 PM<br />
and before 6 AM<br />
• Reduce the amount of watering to 3<br />
days a week max and limit run times<br />
to prevent runoff<br />
• Only water when the air temperature<br />
is above 40° F to ensure water is absorbed<br />
by plants<br />
• Turn irrigation off when it rains<br />
Being water-wise is about adapting<br />
to small changes that are beneficial for<br />
the environment and your wallet. To<br />
facilitate this, EVMWD has a variety<br />
of tools and water saving rebates. Visit<br />
www.evmwd.com/conservation for more<br />
information.
THE VALLEY BUSINESS JOURNAL<br />
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<strong>December</strong> 20<strong>22</strong><br />
JDS Studios: Year in Review 20<strong>22</strong><br />
by Yanessa Hernandez<br />
JDS Studios is grateful to have experienced<br />
another eventful and successful<br />
year, full of opportunities providing the<br />
community with creative and digital art<br />
experiences.<br />
In 20<strong>22</strong>, JDS Studios strived to give<br />
back to the community through its five<br />
entities: JDS Creative Academy, Spirit<br />
of Innovation, DigiFest Temecula®,<br />
JDS Actors Studio, and JDS Video &<br />
Media Productions. Co-founders Scott<br />
and Diane Strand are always seeking<br />
ways to promote growth, inclusion, and<br />
accessibility and this past year has been<br />
filled with just that.<br />
JDS Creative Academy (JDSCA)<br />
kicked off 20<strong>22</strong> as Positive. TV’s nonprofit<br />
of the month for January, an opportunity<br />
where the #JDSFamily shared<br />
their message with the network’s viewers.<br />
JDSCA is excited to be asked back<br />
to collaborate with them this <strong>December</strong><br />
and throughout 2023 - make sure to keep<br />
a lookout for a familiar face!<br />
In March, JDSCA welcomed the<br />
Temecula Valley Chamber (TVCC) and<br />
its members to the Studio for the March<br />
evening mixer, and the following month<br />
JDSCA was honored with winning the<br />
TVCC Emerald Nonprofit of the Year<br />
Award, which brought buzz and excitement<br />
to staff, job training participants,<br />
and creative arts students! It was an<br />
award-winning year for JDSCA as they<br />
also won two Anthem Awards: a bronze<br />
Anthem award for “Diversity, Equity,<br />
and Inclusion,” and a silver Anthem<br />
Award for “Best Local Engagement”<br />
which recognized the JDSCA job training<br />
participants’ hard work on SOI Update -<br />
their weekly local news program.<br />
While being recognized for hard<br />
work and dedication is an honor, the<br />
#JDSFamily also has a passion for giving<br />
back.One of their largest donations of<br />
20<strong>22</strong> was their Art in a Box donation to<br />
Michelle’s Place, a local nonprofit that<br />
serves as a free cancer resource center<br />
for the community.<br />
Diane was inspired to put together<br />
this thoughtfully curated art curriculum<br />
with supplies for Michelle’s Place when<br />
Kim Gerrish mentioned that offering art<br />
classes was becoming an unobtainable<br />
expense for the organization. As an advocate<br />
for the arts, Diane knew that if<br />
anyone could help them, it was JDSCA!<br />
This is just the beginning for JDSCA, as<br />
the Arts Across California campaign is<br />
set to launch in 2023.<br />
JDSCA also had a successful year<br />
of creative classes and events during the<br />
spring and fall. The spring showcase was<br />
a hit with its production of West Side<br />
Story, which showcased the dedication<br />
and talent of musical theater and fashion/<br />
backstage design students. This month,<br />
the community can enjoy the winter<br />
showcase performance on <strong>December</strong><br />
17 and 18. Fall classes also held their<br />
7th annual Haunted Studio fundraiser,<br />
presented by the design, build and haunt<br />
class, which raised over $4,500.00 in<br />
scholarship funds.<br />
DigFest Temecula® celebrated its<br />
6th annual event, bringing in digital<br />
work from around the world along with<br />
renowned Emmy-winning presenters and<br />
speakers.Submissions for DigFest 2023<br />
are open. Get your digital entries ready<br />
and plan to attend the 7th annual event<br />
on April 21, <strong>22</strong>, and 23, 2023.<br />
Spirit of Innovation, JDSCA’s magazine-style<br />
news showu\, had a great year<br />
of sharing Riverside County’s good-toknow<br />
and need-to-know news. In June,<br />
the Spirit of Innovation team sent host,<br />
Mia Digenan, off with good wishes due to<br />
her Achilles heel injury, which provided<br />
an opportunity to highlight community<br />
stakeholders as guest hosts.<br />
JDS Actors Studio and JDS Productions,<br />
also kicked off the year with<br />
the exciting news, with a nomination<br />
for Bronze business of the year by the<br />
TVCC. This fall, JDS Actors Studio<br />
launched some new acting careers with<br />
their industry showcase, not only was the<br />
showcase a success, but JDSCA connected<br />
five participants from the job training<br />
program with an agent who specializes in<br />
representing adults with developmental<br />
disabilities. Scott and Diane Strand’s<br />
personal highlight was the release of<br />
their highly anticipated published book,<br />
SHOW BUSINESS Breaking into the<br />
Industry as an Actor, which quickly became<br />
a #1 best-seller in the performing<br />
arts industry. Be on the lookout for their<br />
next book on entrepreneurship coming<br />
in 2023. The little actors acting class is<br />
back for ages 4-6 on Mondays beginning<br />
January 9 from 4-5 p.m.<br />
Going into the new year, the community<br />
can expect another year dedicated<br />
to creating pathways in the visual,<br />
performing, and digital arts. JDSCA<br />
spring classes kick off Monday, January<br />
23, 2023. Actors Studio classes resume<br />
Thursday, January 5. Be sure to keep up<br />
with the #JDSFamily, on JDSCA.org and<br />
JDSActorsStudio.com. or, call the studio<br />
at (951) 296-6715.<br />
Scott A. Wilson Celebrated for Dedication to<br />
the Field of Tourism<br />
Scott A. Wilson has been included<br />
in Marquis Who’s Who. As in all Marquis<br />
Who’s Who biographical volumes,<br />
individuals profiled are selected on the<br />
basis of current reference value. Factors<br />
such as position, noteworthy accomplishments,<br />
visibility, and prominence in a<br />
field are all taken into account during the<br />
selection process.<br />
Backed by years of practiced expertise,<br />
Mr. Wilson presently excels as the<br />
President and Chief Executive Officer<br />
of Visit Temecula Valley. Previously, he<br />
worked as the director of hotel sales with<br />
Pechanga Resort & Casino, and Vice<br />
President of Sales for Monterey County<br />
Convention & Visitors Bureau. During<br />
the early stages of his career, Mr. Wilson<br />
also gained valuable expertise in executive<br />
roles with Aramark, the Las Vegas<br />
Convention and Visitors Authority, and<br />
Caesars Entertainment Corporation.<br />
Outside of his current work, Mr.<br />
Wilson contributes to his community as<br />
a board member of Visit California, a<br />
member of the board of directors for the<br />
California Travel Association, and he<br />
works with the Temecula Valley Chamber<br />
of Commerce on their community workforce<br />
development committee. Scott has<br />
also been involved with the Temecula<br />
Murrieta group of business professionals<br />
and often partners with the Temecula<br />
Valley Wine Growers Association and the<br />
Old Town Temecula Association. Scott<br />
and his wife Deidre are supporters of Michelle’s<br />
Place, a local full-service cancer<br />
resource center. Before embarking on his<br />
professional journey, Mr. Wilson earned<br />
a Bachelor of Business Administration in<br />
Finance from Michigan State University.<br />
In recognition of his professional<br />
achievements, Mr. Wilson won the<br />
Director of Sales and Marketing of the<br />
Year Award through Omni Orrington<br />
Hotels in 1998 and the Home Run Award<br />
from Starwood Hotels in 2001. Over the<br />
years, he also won the Rookie of the<br />
Year Award through the Pacific Grove<br />
Chamber of Commerce, the Sales Excellence<br />
Award through Aramark Sports<br />
& Entertainment, and the Ambassador<br />
Award at the Visit Temecula Valley Xenia<br />
Awards. While his career has been<br />
filled with highlights, he takes the most<br />
pride in being able to grow responsible<br />
tourism for his community. In the coming<br />
years, Mr. Wilson intends to continue to<br />
work with his Board of Directors and<br />
community leaders to expand responsible<br />
tourism within Temecula Valley and<br />
surrounding communities. Scott and his<br />
wife Deidre have three grown children<br />
and four grandchildren.
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
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<strong>December</strong> 20<strong>22</strong><br />
Holiday Travel: Is Your Estate Plan Up to Date?<br />
CONTINUED FROM PAGE 1<br />
Here is a checklist to consider:<br />
1. Review Your Will or Trust:<br />
The fact is, the unexpected<br />
can occur at any time, even<br />
if you’re on vacation. If you<br />
haven’t reviewed your trust<br />
in awhile, be sure to spend<br />
some time looking it over and<br />
making sure you are on board<br />
with all of your instructions<br />
you’ve set.<br />
2. Update Beneficiaries: Read<br />
through the beneficiaries and<br />
make any changes that are needed.<br />
For example, was there a birth<br />
since the last time you updated<br />
the will? Have there been any<br />
divorces, marriages, or deaths in<br />
the family? You can also take the<br />
opportunity to name guardians for<br />
your minor children.<br />
3. Set up Medical and Financial<br />
Directives: Name trusted people in<br />
your life to appoint as your Medical<br />
Power of Attorney so you have<br />
a responsible person to step in and<br />
make medical decisions on your<br />
behalf. You will need a Financial<br />
Power of Attorney to access your<br />
bank account and pay any bills if<br />
you were to be incapacitated.<br />
4. Review Life Insurance Policies:<br />
Read through your life<br />
insurance policy. Do you have<br />
a policy that covers accidents<br />
that may happen while traveling?<br />
What about sicknesses or<br />
natural causes of death? You<br />
can also update the amount on<br />
the plan and the beneficiaries.<br />
The best thing to gift yourself is<br />
peace of mind before your holiday<br />
travel. Do not waste a moment before<br />
traveling without an estate plan.<br />
In case the unexpected occurs while<br />
you’re on holiday, your loved ones<br />
will know exactly what to do when<br />
you have planned ahead.<br />
The fact is, the unexpected<br />
can occur at any time, even<br />
if you’re on vacation. If you<br />
haven’t reviewed your trust<br />
in awhile, be sure to spend<br />
some time looking it over<br />
and making sure you are<br />
on board with all of your<br />
instructions you’ve set.<br />
SHOUPLEGAL.COM<br />
LEGAL<br />
by<br />
by<br />
Andrea Steve Shoup Fillingim
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
11<br />
Holiday Events<br />
City of Temecula 20<strong>22</strong> Holiday Schedule<br />
It’s The Most Wonderful Time of The Year in Temecula! The<br />
City of Temecula has a full line-up of free events and offerings<br />
sure to bring holiday joy and cheer to all. The City of Temecula<br />
Community Services Department proudly presents the Special<br />
Events 20<strong>22</strong> Holiday Schedule (listed below). For more detail<br />
on each event, please visit TemeculaCA.gov/Events.<br />
MON, NOV 28, 20<strong>22</strong> @ 7:00 pm<br />
Christmas Tree Lighting @ The Pond<br />
FRI, DEC 2, 20<strong>22</strong> @ 7:00 pm<br />
Santa’s Electric Light Parade<br />
THU, DEC 15, 20<strong>22</strong> @ 5:00 pm<br />
Temecula On Ice – Grand Opening on Main Street<br />
SAT, DEC 31, 20<strong>22</strong> @ 6:00 pm to 12:00 am<br />
New Year’s Eve Grape Drop @ Civic Center<br />
Temecula Mayor Matt Rahn states, “Temecula has something<br />
for everyone in our community this Season. The spirit of<br />
Christmas comes alive at all our signature holiday events,<br />
especially at Santa’s<br />
Electric Light Parade. We encourage all to come celebrate with<br />
us this season in Temecula.”<br />
Stay tuned for more Community Services information, events,<br />
and updates by following @TemeculaParksAndRec on social<br />
media, and by visiting our website at TemeculaCA.gov/TCSD.<br />
City of Murrieta Kicks Off the Holidays<br />
with Week of Magic<br />
The City of Murrieta will bring the holiday magic to town with an<br />
entire week of fun kicking off on Saturday, <strong>December</strong> 3, 20<strong>22</strong>. Residents<br />
and visitors are encouraged to attend one or all of the free,<br />
family-friendly activities.<br />
Saturday <strong>December</strong> 3, from 9 a.m. – 10:30 a.m<br />
Little ones can get a treat along with a visit with the main man himself<br />
at the Donuts with Santa event. The event will take place at Murrieta<br />
Town Square Park and Amphitheater (11 Town Square, Murrieta, CA<br />
92562) between the Murrieta Public Library and amphitheater. Thanks<br />
to event sponsor The Winfield Group Real Estate Team, Dunkin’<br />
Donuts will be on site to provide donuts for the little ones and coffee<br />
for the adults to enjoy, along with holiday crafts and a photo op with<br />
Santa. Donuts will be provided on a first-come, first-served basis to<br />
the first 400 children. While there is no fee to attend, the City asks that<br />
attendees bring one can of non-perishable food as a way to support<br />
the City’s Holiday Toy and Food Drive.<br />
Murrieta Town Square Park Tree Lighting <strong>December</strong> 3<br />
5:30 p.m. – 7:30 p.m.<br />
Visitors can enjoy crafts, character appearances, a holiday story<br />
reading, and festive entertainment from a brass quartet and jazz trio.<br />
They will perform all of your favorite holiday songs as you enjoy<br />
an evening under the stars. Santa will also be a part of the fun and<br />
available for photos during the event. At 6:30 p.m., the City will<br />
hold its official tree lighting. The 40’ pine tree is located in the heart<br />
of Town Square between City Hall (1 Town Square, Murrieta, CA<br />
92562) and the Murrieta Police Department. The event is also a part<br />
of the Murrieta Holiday Toy and Food Drive.<br />
Santa in the City Polar Express themed community<br />
gatherings throughout Murrieta<br />
Monday through Friday, <strong>December</strong> 5 – 9 from 5:30 p.m. – 8:30 p.m.,<br />
families can enjoy visits with Santa, Polar Express activities, music,<br />
crafts, treats, and more at the location closest to their home. Come<br />
down in your favorite holiday pajamas to one of the following Santa<br />
in the City events:<br />
• Monday, <strong>December</strong> 5: Murrieta Community Center<br />
• Tuesday, <strong>December</strong> 6: Vintage Reserve Park<br />
• Wednesday, <strong>December</strong> 7: Alderwood Clubhouse<br />
• Thursday, <strong>December</strong> 8: Antelope Hills<br />
• Friday, <strong>December</strong> 9: Copper Canyon Park<br />
Murrieta’s Holiday Home Decorating Contest<br />
Maps of participating homes will be available so families can tour<br />
the festive homes and neighborhoods. Winners will be shared on the<br />
City’s social media accounts.<br />
Letters to Santa and Santa Hotline<br />
Letters to Santa templates are on our website. The Santa Hotline is<br />
(951) 461-6086.<br />
All events and activities are free to attend. For additional information<br />
about the City’s holiday activities, please refer to the City’s Special<br />
Events Web Page or contact staff at (951) 304-PARK (7275).
THE VALLEY BUSINESS JOURNAL<br />
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<strong>December</strong> 20<strong>22</strong><br />
Employment-Based Immigration: What to Expect During Fiscal Year 2023<br />
By Ednna Meraz Ibarra, Esq.<br />
The United States Department of<br />
State reported on October 1, 20<strong>22</strong> that,<br />
in fiscal year 20<strong>22</strong>, a total of 281,507<br />
visas were issued among its five employment-based<br />
preference categories<br />
– a number that is over double the<br />
annual allotment of 140,000 employment-based<br />
visas. For fiscal year 2023,<br />
the Department of State projects a total<br />
of 197,000 employment-based visas<br />
will be issued. This number includes<br />
approximately 57,000 unused family-based<br />
visa numbers from fiscal year<br />
20<strong>22</strong>. The projected numbers for fiscal<br />
year 2023 come with disappointment<br />
given the record number in fiscal year<br />
20<strong>22</strong>. A lower employment-based visa<br />
limit translates to longer wait times for<br />
U.S. employers before their prospective<br />
immigrant employee can enter the<br />
U.S. and commence employment. This<br />
may leave many employers with the<br />
crucial need for labor.<br />
Employers seeking to hire immigrant<br />
workers from India and<br />
China in the second and third employment-based<br />
preference categories are<br />
particularly at a shortfall as the priority<br />
dates for these categories are current<br />
only for those who filed prior to 2018<br />
and, in two instances, prior to 2012. Further,<br />
the priority dates retrogressed in the<br />
second employment-based category for<br />
immigrant workers born in India. Each<br />
intending immigrant employee is given<br />
a priority date upon the filing of a PERM<br />
labor certification or Form I-140, Immigrant<br />
Petition for Alien Worker by their<br />
prospective employer. An immigrant employee<br />
cannot move forward with their<br />
process for an immigrant visa until their<br />
priority date is current. Every month the<br />
Department of State publishes its Final<br />
Action Dates Visa Bulletin, wherein the<br />
cut-off priority date is shown for each<br />
employment-based preference category<br />
according to the immigrant employee’s<br />
country of birth. If an immigrant employee’s<br />
priority date is earlier than the<br />
cut-off priority date, then their priority<br />
date is current. Visa retrogression has<br />
long been a topic of concern within the<br />
U.S. immigration system, affecting both<br />
family-based and employment-based<br />
immigration. Visa retrogression occurs<br />
when the number of individuals seeking<br />
an immigrant visa exceeds the number of<br />
visas available in the applicable employment-based<br />
preference category. Indian<br />
and Chinese immigrant workers living<br />
abroad now find themselves with a long<br />
wait ahead before being able to enter the<br />
U.S. with their immigrant visa.<br />
By the same token, those Indian and<br />
Chinese immigrant workers temporarily<br />
legally residing in the United States must<br />
wait until their priority dates are current<br />
before an immigrant visa is available to<br />
them through which they can adjust their<br />
status to a lawful permanent resident.<br />
However, the Department of State also<br />
publishes a Date of Filing Visa Bulletin<br />
that allows immigrant workers legally<br />
residing in the United States to file their<br />
application to adjust status to a permanent<br />
resident so long as their priority<br />
date is earlier than the cut-off priority<br />
date shown for their category and country<br />
of birth. These immigrant workers will<br />
continue residing in the United States<br />
legally while their application is pending<br />
and will not obtain an immigrant visa and<br />
thus permanent resident status until their<br />
priority date is current. The Date of Filing<br />
Visa Bulletin is especially useful for an<br />
employer seeking to retain an employee<br />
who faces the risk of falling out of legal<br />
status. Once an immigrant employee falls<br />
out of legal status or, in other words, their<br />
legal status in the U.S. expires, additional<br />
hurdles arise for the employer and<br />
immigrant employee.<br />
The goal of an employer seeking to<br />
hire an immigrant worker is to grow its<br />
workforce with qualified employees.<br />
In light of the information published<br />
by the Department of State and its projection<br />
for fiscal year 2023, it is in the<br />
best interest of an employer to begin<br />
the process of petitioning an immigrant<br />
worker and obtain a priority date for<br />
them as soon as possible. As for those<br />
immigrant employees legally residing<br />
in the United States, it is important to<br />
be vigilant of the Visa Bulletins published<br />
by the Department of State so<br />
they do not lose the opportunity of filing<br />
an adjustment of status application<br />
or urging the United States Citizenship<br />
and Immigration Service to move their<br />
application along, as an immigrant visa<br />
may be otherwise readily available.<br />
Ednna Meraz Ibarra is an attorney<br />
with Reid & Hellyer, APC, in its<br />
Murrieta office, where she practices<br />
business law and immigration law. She<br />
may be reached through our website<br />
at https://rhlaw.com/attorneys/ednna-meraz-ibarra/<br />
or at (951)695-8700.<br />
Ednna Meraz Ibarra, Esq.
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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<strong>December</strong> 20<strong>22</strong><br />
by Diane Piela<br />
THE NEXT LEVEL<br />
TOASTMASTER’S CLUB<br />
Are you glossophobic? Do you have gloss-o-pho-bia? What is it?<br />
Glossophobia is the fear of public<br />
speaking. You are not alone if you do<br />
fear public speaking. I have and greater<br />
than 75% of our population has had it.<br />
It’s not easy for most people to stand up<br />
and talk in front of people whether it’s<br />
5, 50 or 500! Most people want to be<br />
better communicators but don’t know<br />
where to start.<br />
How have I and more than 300,00<br />
people worldwide conquered this fear?<br />
Toastmasters.<br />
The Next Level Toastmasters Club<br />
(www.7160293.toastmastersclubs.org)<br />
invites you to be our guest to breakdown<br />
communication barriers while<br />
not breaking your budget! Members<br />
and guests meet weekly to grow their<br />
speaking and leadership skills. The Next<br />
Level Toastmasters Club Members will<br />
help and support you as you experience<br />
remarkable growth that will leave you<br />
feeling amazed with your progress. The<br />
club meets every Thursday 12:10-1:10<br />
PM PST at 29995 Technology Drive,<br />
Suite 203, Murrieta, California, 92563.<br />
Besides meeting in person, we also meet<br />
at the same time on Zoom for those who<br />
can’t attend in person. Our Zoom ID is<br />
820 4926 8435. For more information,<br />
contact me, Diane Piela at diane@diane<br />
speaks.com or (951) 723 7691.<br />
“Toastmasters has helped me to not<br />
only become a more confident speaker<br />
and leader but also to find a new purpose<br />
in life” says Dr Diane Piela, co-founder<br />
and Secretary of The Next Level Toastmaster’s<br />
Club. “You see, I became a disabled<br />
Family Medicine Physician in 2004<br />
after 20 years of working with patients in<br />
Rochester, New York. I loved medicine<br />
and helping my patients lead healthier<br />
lives. However, I was diagnosed suddenly<br />
with Multiple Sclerosis and Cerebral<br />
Hemorrhage which ultimately led me to<br />
make a heart wrenching decision to take a<br />
medical retirement. I couldn’t mentally or<br />
physically be a physician anymore. With<br />
lots of personal development and growth<br />
through many years, I found myself in<br />
Toastmasters. As I developed the skills of<br />
becoming a more confident speaker and<br />
leader I found a new purpose in life - still<br />
helping people but in a different way.<br />
Now I am an inspirational speaker<br />
and published author. Through my<br />
speaking,<br />
I inspire and motivate people to:<br />
1. Never Give Up<br />
2. Not be limited by a disability or challenge<br />
3. Make that challenge or disability the<br />
beginning of the next journey.”<br />
Dr. Diane Piela says,” So many people<br />
suffer medical, financial, relationship<br />
or job related challenges and become<br />
lost, giving up too easily. Through speaking,<br />
I inspire people to continue in life,<br />
discover new skills and core reasons to<br />
live. I know because I have been there.”<br />
As a professional speaker, Diane has<br />
spoken at the American Association of<br />
University Women in Kona, Hawaii, as<br />
well as The Kona Brain Injury Support<br />
Group. (www.dianespeaks.com) She<br />
recently spoke at Randy Powell’s The<br />
Envision Success Showcase and Envision<br />
Success live. Mentor of The Next<br />
Level Toastmasters Club, Randy Powell<br />
is a Professional Speaker, Published<br />
Author and Certified Envision Success<br />
Coach from Temecula. (www.randypowellspeaks.com)<br />
Toastmaster’s International is a<br />
nonprofit educational organization that<br />
helps members improve their public<br />
speaking and leadership skills. It does<br />
this through a worldwide network of ><br />
300,000 members in 14,000 clubs in 140<br />
countries. Toastmaster’s International<br />
has helped people from diverse backgrounds<br />
in all walks of life to become<br />
more confident speakers and leaders. To<br />
maximize your potential and experience<br />
unlimited growth, visit a Toastmaster’s<br />
Club near you!
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
15<br />
10 Reasons to More Often<br />
by Helen M. Ryan<br />
Walk<br />
Want a FREE GUIDE to help you fit walking and movement<br />
into your busy day? Grab your copy here:<br />
https://walkingandtalking.zone/walkguide<br />
Walking is a great form of exercise<br />
that burns calories and reduces stress<br />
in just 30 minutes. It’s a low impact<br />
activity that doesn’t require any special<br />
equipment. If you want to amp things<br />
up, a good pair of shoes—and maybe a<br />
walking stick for uneven surfaces—will<br />
help you get the most out of your trek.<br />
Here are ten reasons why walking<br />
should be part of your daily routine:<br />
1) Walking is free. You don’t need<br />
any special equipment.<br />
2) Walking is easy to squeeze into<br />
a busy day. You can walk before<br />
work, during breaks, your lunch<br />
hour, or when you get home. Power<br />
tip: Schedule a walking meeting<br />
at work. It’s a win-win.<br />
3) Walking is fun. There are so many<br />
places to explore, and you can<br />
listen to your favorite tunes, a podcast,<br />
or an audiobook while you’re<br />
hitting the road (or treadmill.<br />
Check out my walking podcast<br />
Walking & Talking with Helen for<br />
a motivational coached walk.<br />
4) Walking helps keep your bones<br />
strong and your muscles toned.<br />
5) Walking helps you maintain a<br />
healthy weight while losing body<br />
fat.<br />
6) Walking improves your mood,<br />
memory, and sleep.<br />
7) Walking reduces stress and tension.<br />
8) Walking is good for the environment.<br />
It reduces air pollution and<br />
greenhouse gas emissions.<br />
9) Walking is good for social connections.<br />
It encourages people to talk<br />
to each other, so walk with a friend<br />
of family member and catch up on<br />
your day.<br />
10) Walking is good for business. It<br />
boosts productivity, focus, and<br />
creativity.<br />
Get motivated to walk. The Walking<br />
& Talking with Helen podcast is<br />
free and available on all major podcast<br />
platforms, or visit the show website at<br />
https://walkingandtalking.show.
THE VALLEY BUSINESS JOURNAL<br />
16 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
EXECUTIVE PROFILE | Kim Gerrish<br />
John, Christine and their two children settled in Temecula<br />
in early 2000. The decision to move to the Temecula area was<br />
based on a desire to relocate to a family friendly and safe environment<br />
as John was due to deploy in January of the coming<br />
year. Temecula was still a small town but a very safe place to<br />
raise our children. As luck would have it, John was deployed<br />
for much of the first 3 years. Fortunately, Christine is a rock<br />
and through the separation, was able to manage all the task<br />
involved in the growth and education of our children with the<br />
resources available in the community.<br />
AFFILIATIONS:<br />
I am honored to be a Rotarian.<br />
I am a member of the Temecula<br />
Rotary Club and look forward<br />
to serving as their President in<br />
20<strong>22</strong>-2023.<br />
I currently serve as the President<br />
of the Association for Fundraising<br />
Professionals, Inland<br />
Empire Chapter.<br />
I am a member of the Economic<br />
Development Coalition<br />
and the Loma Linda University<br />
Medical Center – Murrieta Community<br />
Partnership Council.<br />
I enjoy service work outside<br />
of Michelle’s Place events and<br />
activities. Rotary allows me to<br />
help our community through other<br />
means of service with like minded<br />
people. Rotary reminds me a lot<br />
of the volunteer activities we did<br />
as kids. My dad always ensured<br />
we helped families in need during<br />
Christmas and Thanksgiving. We<br />
would also provide help to seniors<br />
with their yard maintenance and<br />
other minor chores.<br />
Serving on local healthcare<br />
and business committees ensures I<br />
am aware of the needs of our community<br />
and the always changing<br />
business environment.<br />
BUSINESS PHILOSOPHIES:<br />
Be the change! It’s one of my<br />
favorite quotes. Volunteers, action<br />
oriented leaders, change makers,<br />
advocates for those who can’t speak<br />
out are all changing the environment.<br />
It’s not always easy to take the risk.<br />
It’s typically not popular to speak<br />
against the majority, but that’s how<br />
change happens. We can’t simply sit<br />
back and complain or do nothing. We<br />
need to be the change. It doesn’t have<br />
to be a big move, it can be a small<br />
act of kindness to someone who isn’t<br />
very kind. That may just change their<br />
course of action that leads to more<br />
acts of kindness. Big or small, get<br />
involved and be the change.<br />
FAVORITE DSPORT:<br />
I enjoy watching football. Sadly,<br />
I am a girl without a team. Born<br />
and raised in San Diego, I was a<br />
dedicated and loyal Charger fan. I<br />
followed them to LA vowing not to<br />
ever spend any money to support the<br />
ownership, but cheer on my favorite<br />
players. Sadly, my favorite quarterback<br />
has retired and I am again, a girl<br />
without a team… I don’t know who<br />
I will cheer on this year, it’s open for<br />
discussion.<br />
I enjoy camping with my husband,<br />
kids and friends. I enjoy riding<br />
Razors, quads and dune buggies. Is<br />
that a sport?<br />
I also enjoy hiking and riding<br />
bikes on the beach.<br />
GOALS<br />
I look forward to completing<br />
construction of the regions only<br />
cancer resource center before the<br />
end of the year. I envision hundreds<br />
of cancer patients milling around the<br />
10,000 sq. ft of space. The sound of<br />
happy voices filling the halls will be<br />
a dream come true.<br />
MENTORS<br />
My parents are my greatest<br />
mentors. They provided a wonderful<br />
example of a loving and caring relationship,<br />
what it means to be family,<br />
loyalty, true friendship, community,<br />
giving and support.<br />
My business mentors include<br />
Linda Kissam, my first employer<br />
in Temecula. She is a wonderful<br />
teacher and listener. She provided<br />
me direction and advice as I started<br />
my journey in the nonprofit world.<br />
I have so many amazing, strong<br />
women in my circle. I lean on them<br />
regularly for direction and support.<br />
RESUME<br />
I attained my Bachelor’s degree<br />
in Journalism with a minor in<br />
marketing from San Diego State<br />
University. I worked for Dayton<br />
Association Advertising Agency<br />
in San Diego until we moved to<br />
Temecula in 1999. I worked for<br />
the Temecula Valley Winegrowers<br />
Association until I was hired by<br />
Michelle’s Place Breast Cancer<br />
Resource Center in 2003. I was<br />
their first employee.<br />
I received my CFRE (Certified<br />
Fund Raising Executive)<br />
certification in 2018.<br />
BIRTHPLACE<br />
I was born and raised in El<br />
Cajon, CA.
<strong>December</strong> 20<strong>22</strong><br />
Eye Protection<br />
by Pat Utnehmer<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
17<br />
Eye injuries in the workplace are<br />
very common. The National Institute for<br />
Occupational Safety and Health (NIOSH)<br />
reports that every day about 2,000 U.S.<br />
workers sustain job-related eye injuries<br />
that require medical treatment. However,<br />
safety experts and eye doctors believe<br />
the right eye protection can lessen the<br />
severity or even prevent 90 percent of<br />
these eye injuries.<br />
Chemicals or foreign objects in the<br />
eye and cuts or scrapes on the cornea are<br />
common eye injuries that occur at work.<br />
Other common eye injuries come from<br />
splashes with grease and oil, burns from<br />
steam, ultraviolet or infrared radiation<br />
exposure, and flying wood or metal chips.<br />
In addition, health care workers,<br />
laboratory and janitorial staff, and other<br />
workers may be at risk of acquiring<br />
infectious diseases from eye exposure.<br />
Some infectious diseases can be transmitted<br />
through the mucous membranes<br />
of the eye. This can occur through direct<br />
exposure to blood splashes, respiratory<br />
droplets generated during coughing, or<br />
from touching the eyes with contaminated<br />
fingers or other objects.<br />
Workers experience eye injuries on<br />
the job for two major reasons:<br />
1. They were not wearing eye<br />
protection.<br />
2. They were wearing the wrong<br />
kind of protection for the job.<br />
A Bureau of Labor Statistics survey<br />
of workers who suffered eye injuries revealed<br />
that nearly three out of five were<br />
not wearing eye protection at the time of<br />
the accident. These workers most often<br />
reported that they believed protection was<br />
not required for the situation.<br />
The Occupational Safety and Health<br />
Administration (OSHA) requires workers<br />
to use eye and face protection whenever<br />
there is a reasonable probability of injury<br />
that could be prevented by such equipment.<br />
Personal protective eyewear, such<br />
as goggles, face shields, safety glasses or<br />
full-face respirators must be used when<br />
an eye hazard exists. The necessary eye<br />
protection depends upon the type of hazard,<br />
the circumstances of exposure, other<br />
protective equipment used and individual<br />
vision needs.<br />
Workplace eye protection is needed<br />
when the following potential eye<br />
hazards are present:<br />
• Projectiles (dust, concrete, metal,<br />
wood and other particles)<br />
• Chemicals (splashes and fumes)<br />
• Radiation (especially visible light,<br />
ultraviolet radiation, heat or infrared<br />
radiation, and lasers)<br />
• Bloodborne pathogens (hepatitis or<br />
HIV) from blood and body fluids<br />
Computer Vision Syndrome, also referred<br />
to as Digital Eye Strain, describes a<br />
group of eye and vision-related problems<br />
that result from prolonged computer,<br />
tablet, e-reader and cell phone use. The<br />
average American worker spends seven<br />
hours a day on the computer either in the<br />
office or working from home.<br />
The type of safety eye protection you<br />
should wear depends on the hazards in<br />
your workplace:<br />
• If you are working in an area that has<br />
particles, flying objects or dust, you<br />
must at least wear safety glasses with<br />
side protection (side shields).<br />
• If you are working with chemicals,<br />
you must wear goggles.<br />
• If you are working near hazardous<br />
radiation (welding, lasers or fiber<br />
optics) you must use special-purpose<br />
safety glasses, goggles, face shields<br />
or helmets designed for that task.<br />
Know the requirements for your<br />
work environment. Side shields placed<br />
on your conventional (dress) glasses do<br />
not provide enough protection to meet<br />
the OSHA requirement for many work<br />
environments.<br />
In addition, employers need to take<br />
steps to make the work environment as<br />
safe as possible. This includes:<br />
• Conducting an eye hazard assessment<br />
of the workplace<br />
• Removing or reducing eye hazards<br />
where possible<br />
• Providing appropriate safety eyewear<br />
and requiring employees to wear it<br />
Your optometrist can assist your<br />
employer and you in evaluating potential<br />
eye hazards in your workplace and<br />
determining what type of eye protection<br />
may be needed.<br />
There are four things you can do to<br />
protect your eyes from injury:<br />
1. Know the eye safety dangers at<br />
your work.<br />
2. Eliminate hazards before starting<br />
work by using machine guards,<br />
work screens or other engineering<br />
controls.<br />
3. Use proper eye protection.<br />
4. Keep your safety eyewear in<br />
good condition and have it replaced<br />
if it becomes damaged<br />
“ ...survey of workers<br />
who suffered eye injuries<br />
revealed that<br />
nearly three out of five<br />
were not wearing eye<br />
protection at the time<br />
of the accident.<br />
Visit us on Facebook:<br />
@ thevalleybusinessjournal
THE VALLEY BUSINESS JOURNAL<br />
18 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
Pass Through Entity Tax<br />
Here’s an easy question: Do you need more 20<strong>22</strong> tax<br />
deductions? If yes, continue reading.<br />
HOLIDAY SAFETY TIPS FROM MURRIETA PD<br />
CONTINUED FROM PAGE 1<br />
• Set your alarm if you have one.<br />
• Have a friend or neighbor keep an<br />
eye on your home while you’re<br />
away. This includes picking up<br />
mail and newspapers and bringing<br />
in trash cans.<br />
• Put your lights and TV on a timer or<br />
use an app to schedule them to turn<br />
on when someone would typically<br />
be home.<br />
• Disable your garage door opener<br />
emergency release and lock the<br />
garage door.<br />
At home:<br />
• Request a signature for packages if<br />
possible.<br />
• Ask a neighbor to bring packages<br />
inside if you won’t be home when<br />
you know something will be delivered.<br />
• Have items delivered to your work<br />
if possible.<br />
• Request in-store pickup if available.<br />
• Have items delivered to a PO box<br />
or U.S. Post Office location if you<br />
can.<br />
When shopping:<br />
• Never leave your purse or wallet<br />
unattended.<br />
• Save receipts and use one or two<br />
debit/credit cards for all purchases<br />
so you can track your activity (and<br />
check for fraud) easily.<br />
• Lock car doors.<br />
• Don’t leave shopping bags in view<br />
inside your vehicle.<br />
• Be aware of your surroundings.<br />
If you suspect something suspicious,<br />
whether at home or while out in<br />
the Murrieta community, don’t hesitate<br />
to call Murrieta PD at (951) 696-3615.<br />
Next easy question: Do you need a<br />
replacement business vehicle?<br />
If yes, you can simultaneously solve<br />
or mitigate the first problem (needing<br />
more deductions) and the second problem<br />
(needing a replacement vehicle) if<br />
you can get your replacement vehicle in<br />
service on or before <strong>December</strong> 31, 20<strong>22</strong>.<br />
Don’t procrastinate.<br />
To ensure compliance with the<br />
“placed in service” rule, drive the vehicle<br />
at least one business mile on or before<br />
<strong>December</strong> 31, 20<strong>22</strong>. In other words, you<br />
want to both own and drive the vehicle<br />
to ensure that it qualifies for the big<br />
deductions.<br />
Now that you have the basics, let’s<br />
get to the tax deductions.<br />
1. Buy a New or Used SUV, Crossover<br />
Vehicle, or Van<br />
Let’s say that on or before <strong>December</strong><br />
31, 20<strong>22</strong>, you or your corporation buys<br />
and places in service a new or used SUV<br />
or crossover vehicle that the manufacturer<br />
classifies as a truck and that has a gross<br />
vehicle weight rating (GVWR) of 6,001<br />
pounds or more. This newly purchased<br />
vehicle gives you four benefits:<br />
The ability to elect bonus depreciation<br />
of 100 percent<br />
The ability to select Section 179<br />
expensing of up to $27,000<br />
MACRS depreciation using the fiveyear<br />
table<br />
No luxury limits on vehicle depreciation<br />
deductions<br />
Example. On or before <strong>December</strong><br />
31, 20<strong>22</strong>, you buy and place in service a<br />
qualifying used $50,000 SUV for which<br />
you can claim 90 percent business use.<br />
Your business cost is $45,000 (90 percent<br />
x $50,000). Your maximum write-off for<br />
20<strong>22</strong> is $45,000.<br />
2. Buy a New or Used Pickup<br />
If you or your corporation buys and<br />
places in service a qualifying pickup<br />
truck (new or used) on or before Decem-<br />
ber 31, 20<strong>22</strong>, then this newly purchased<br />
vehicle gives you four big benefits:<br />
1. Bonus depreciation of up to 100 percent<br />
2. Section 179 expensing of up to<br />
$1,050,000<br />
3. MACRS depreciation using the fiveyear<br />
table<br />
4. No luxury limits on vehicle depreciation<br />
deductions<br />
To qualify for full Section 179 expensing,<br />
the pickup truck must have a<br />
GVWR of more than 6,000 pounds, and<br />
a cargo area (commonly called a “bed”)<br />
of at least six feet in interior length that is<br />
not easily accessible from the passenger<br />
compartment.<br />
Short bed. If the pickup truck passes<br />
the more-than-6,000-pound-GVWR test<br />
but fails the bed-length test, tax law classifies<br />
it as an SUV. That’s not bad. The<br />
vehicle is still eligible for either expensing<br />
of up to the $27,000 SUV expensing<br />
limit or 100 percent bonus depreciation.<br />
If you would like to discuss vehicle<br />
strategies, please call me on my direct<br />
line at 951-633-1040.<br />
Nicole M. Albrecht EA, CTC<br />
Elite Tax Partners, Inc.<br />
FINANCIAL<br />
NIcole Albrecht
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
19<br />
EXECUTIVE PROFILE | BRIAN CONNORS<br />
Brian Connors has lived in Murrieta for more than 30 years.<br />
As a kid in the 70’s, he and his family would drive the old 395<br />
from Escondido to visit Vail Lake and enjoy the water slides.<br />
Ownership of a new home for<br />
my wife (Marleen) and I became<br />
a dream of ours in 1990. We had<br />
been married for four years and<br />
wanted to start a family.<br />
We thought that this valley provided<br />
the right atmosphere and<br />
affordable housing for which we<br />
desired. We thought we would buy<br />
a small home, then turn around<br />
and sell it and then move back<br />
down to the North County area.<br />
Little did we realize that our hearts<br />
would be firmly planted here<br />
just after the first year. We never<br />
looked back.<br />
AFFILIATIONS<br />
I served on the Temecula Valley<br />
Chamber of Commerce Board of<br />
Directors three years as Chairman<br />
and the previous year as<br />
Past Chairman of the Board representing<br />
Southwest Healthcare<br />
System which operates Inland<br />
Valley Medical Center and Rancho<br />
Springs Medical Center.<br />
BUSINESS PHILOSOPHY<br />
I remember long ago my dad<br />
had on his desk a plaque that<br />
said, “There’s no such word as<br />
CAN’T.” I believe in hard work<br />
and giving it all you’ve got with<br />
a positive attitude by serving others<br />
and never expecting anything<br />
in return. When I’ve done this,<br />
I’ve discovered great things can<br />
happen.<br />
FAVORITE SPORT<br />
It would have to be a toss-up between<br />
baseball and football. I love following<br />
the San Diego Padres, Aztec<br />
Football & Basketball and Charger<br />
(San Diego for life!) football. On an<br />
individual basis, I love to play golf,<br />
racquetball, ski and pickleball. My<br />
favorite ski destination is Kirkwood,<br />
CA near Lake Tahoe.<br />
GOALS<br />
To live my life to the fullest with a<br />
positive attitude while serving others<br />
each and every day. When I focus<br />
on daily personal development and<br />
living with daily discipline, my personal<br />
and professional goals always<br />
seem to fall in place.<br />
MENTORS<br />
After graduating from SDSU, my<br />
dad took me under his wing. He<br />
offered me a chance in his ad agency<br />
but had me earn my keep by working<br />
my way up the ladder. His passion<br />
for his faith, family and his career<br />
helped make me who I am today.<br />
FAVORITE READING<br />
I enjoy faith-based, historical and<br />
empowering books. My favorite<br />
authors are Jeffrey R. Holland, D.<br />
Todd Christofferson, and David<br />
McCullough. Hal Elrod’s “Miracle<br />
Morning” is an excellent source for<br />
empowerment.<br />
RESUME<br />
For more than 20 years I ran full<br />
service advertising agencies which<br />
serviced local and regional clients<br />
throughout the United States. I now<br />
serve as the Director of Marketing<br />
for Southwest Healthcare System<br />
which operates Rancho Springs and<br />
Inland Valley Medical Centers.<br />
BIRTHPLACE<br />
La Jolla, CA
THE VALLEY BUSINESS JOURNAL<br />
20 www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
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<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
21<br />
CHAMBER EVENTS<br />
<strong>December</strong> Events<br />
<strong>December</strong> 2 - VYP <strong>December</strong> Coffee Connection<br />
<strong>December</strong> 5 - Manufacturing Industry Job Fair<br />
<strong>December</strong> 6 - VYP <strong>December</strong> Leadership Committee Meeting<br />
<strong>December</strong> 7 - Member Appreciation Night and Annual Meetingr<br />
<strong>December</strong> 14 - <strong>December</strong> Chamber Brief<br />
<strong>December</strong> 15 - Ribbon Cutting - Coldwell Banker Commercial SC<br />
<strong>December</strong> Events<br />
<strong>December</strong> 1 - Monthly Mixer at Rancho Springs Medical Center<br />
<strong>December</strong> 6 - Ribbon Cutting for Urbane Flooring & Designs<br />
<strong>December</strong> 7 - Chamber Business Briefing<br />
https://members.temecula.org/events<br />
<strong>December</strong> 7 - Multi-Chamber Mixer at Ontario Reign<br />
<strong>December</strong> 8 - Networking Breakfast State of the Chamber<br />
<strong>December</strong> 8 - Thirsty Thursday Multi Chamber Mixer<br />
<strong>December</strong> 15 - Ribbon Cutting Coldwell Banker Commercial SC<br />
<strong>December</strong> 21 - Small Business Roundtable<br />
<strong>December</strong> Events<br />
https://business.murrietachamber.org/events<br />
<strong>December</strong> 3 - CPR & Safety Course at the Menifee Chamber<br />
<strong>December</strong> 6 - Wake Up Menifee @ Cherry Hills Golf Course<br />
<strong>December</strong> 7 - Menifee City Council Meeting- Menifee City Hall<br />
<strong>December</strong> 10 - CPR & Safety Course at the Menifee Chamber<br />
<strong>December</strong> 14 - Evening Business Social - Mingle Jingle<br />
<strong>December</strong> 17 - CPR & Safety Course at the Menifee Chamber<br />
<strong>December</strong> 21 - Menifee City Council Meeting<br />
https://business.menifeevalleychamber.com/events
THE VALLEY BUSINESS JOURNAL<br />
<strong>22</strong> www.TheValleyBusinessJournal.com<br />
<strong>December</strong> 20<strong>22</strong><br />
TECH GIFT IDEAS FOR 20<strong>22</strong><br />
CONTINUED FROM PAGE 1<br />
This helps save room and make the<br />
music more portable. Match up music<br />
output with a new sleep mask that not<br />
only blocks out light but also plays music<br />
to help one relax. Speaking of portability,<br />
there are lines of printers from a number<br />
of manufacturers to print directly from<br />
a camera or other devices anytime and<br />
anywhere. Sharing the printed picture<br />
immediately will add to the fun at gatherings.<br />
Is someone in need of a stand-up<br />
desk but doesn’t want to commit to<br />
or have the funds to replace their old<br />
workstation? Look for standing desk<br />
converters which can be placed on an<br />
existing desk and adjusted to the proper<br />
height. Tired of standing? It can be easily<br />
removed or lowered.<br />
To fill up the desk with technology,<br />
consider the ever-increasing popular<br />
wireless charging units. As phones are<br />
developed, many will have this capability.<br />
Simply place a phone or smart watch<br />
on the charging platform and off it goes.<br />
There is only one set of wires to deal with<br />
from the unit to the wall.<br />
Another popular device is the phone<br />
sanitizer. Protect oneself and others from<br />
germs by placing the phone in the unit to<br />
safely clean and disinfect a phone especially<br />
if shared with co- works or family.<br />
Do you know someone who likes<br />
being in control? This year has provided<br />
us with new and improved devices like<br />
smart light bulbs, wi-fi enabled plugs,<br />
outdoor and indoor cameras making it<br />
easier to ensure that property is lit-up<br />
and protected. Most of these devices are<br />
fairly inexpensive.<br />
For the writers who would rather<br />
write than type, there are pen and smart<br />
writing tablets. What is written on the<br />
tablet can be digitized and stored for future<br />
reference. Also, improved wireless<br />
keyboards for typing connect to your<br />
phone or other device. The perfect gift<br />
for the “fat-fingered” typist.<br />
There is much to choose from this<br />
year in the tech world. Happy Shopping!<br />
Ted Saul is a business coach and writer<br />
that assists with Business Plans Project<br />
Management and Career Management.<br />
He earned his MBA from Regis University<br />
along with a Masters in project management.<br />
Ted can be reached on LinkedIn<br />
or by emailing TedSaulbiz@gmail.com.<br />
by<br />
by<br />
Ted Saul,<br />
Steve Fillingim<br />
Sr. Staff Writer<br />
...survey of workers who suffered eye<br />
injuries revealed that nearly three out of<br />
five were not wearing eye protection at<br />
the time of the accident.
<strong>December</strong> 20<strong>22</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
23<br />
Welcome to the<br />
REALTOR® Report<br />
It’s Election Day, and I hope you<br />
have exercised your right to vote! You<br />
can’t complain about politics if you<br />
aren’t willing to participate. I hope<br />
everyone made educated votes and<br />
wish everyone luck as we wait for the<br />
results.<br />
There isn’t a lot of change in the<br />
big picture of the real estate market.<br />
You can see on the following slides<br />
that many trends continue to move<br />
in the same direction. While it’s easy<br />
to focus on the details in front of us,<br />
we must remember to look at the big<br />
picture (as referenced in a comic on a<br />
later slide).<br />
If we look at the negative, sales<br />
are down, as are median home prices.<br />
Inventory is relatively flat, and the<br />
days on market is slightly up. Sound<br />
familiar? But let’s look at the market<br />
over the past couple of years to put<br />
things into perspective.<br />
The pandemic may have been a<br />
challenging time for many reasons,<br />
but it also created a lot of opportunities<br />
in the housing market. As<br />
people left offices and remote work<br />
became more regular, our region saw<br />
many transplants from the bay area,<br />
Orange County, and other high-cost<br />
areas. The value of what could be<br />
purchased here vs. there was quickly<br />
realized, and those buyers cashed in<br />
and relocated here. Many paid over<br />
the asking price as inventory was at<br />
an all-time low. Combine that with<br />
record-setting low-interest rates, and<br />
you had a market that was on fire! That’s<br />
great for sellers, but buyers had a challenging<br />
time, which wasn’t a healthy or<br />
sustainable market.<br />
As we transitioned out of the pandemic,<br />
rates increased, prices rose, and<br />
affordability became an issue. Since<br />
then, we have leveled out and remain in<br />
a neutral market. It would be hard and<br />
unfair to compare today’s market to last<br />
year’s atypical market. Stepping back and<br />
looking at the big picture, things aren’t<br />
so bad. Please also remember that the<br />
equity in your home is only relevant when<br />
you are planning to sell or refinance. If<br />
you’re staying put for a while, you should<br />
be fine.<br />
Staying on the positive, we know<br />
that California has yet to keep up with<br />
population growth when it comes to<br />
building homes. However, even when<br />
other areas are seeing developers rescind<br />
or put projects on hold, Southwest Riverside<br />
continues to plan ahead, with tens<br />
of thousands of units being developed in<br />
the near future.<br />
Let’s take a closer look at the numbers<br />
for our region.<br />
The median home price in Southwest<br />
Riverside County was down 2% from a<br />
month ago ($560,000/$573,000) but was<br />
up 4% from a year ago ($538,000) and up<br />
24.4% from 2 years ago ($450,000). Unsold<br />
inventory remained at 4 months (6<br />
months is considered a healthy market),<br />
and the median time on market increased<br />
again from last month to 25 days. This is<br />
up from 9 days last year and significantly<br />
higher than 2 years ago when it was 6<br />
days. Unit sales decreased by 12% from<br />
the previous month and are down 38%<br />
from last year. Unsold inventory was flat<br />
compared to the previous month but is<br />
considerably up from last year, with an<br />
increase of 81%.<br />
Median prices were up in most of our<br />
local cities, with only a few seeing a dip<br />
compared to last year. Remember that<br />
the median price is the price right in the<br />
middle, so a one-off low or high-priced<br />
sale can impact this figure. Please refer<br />
to the slide that also shows ”Average<br />
House” for more information.<br />
I attended an informative economic<br />
update from our State Chief Economist<br />
and am including some of his presentation<br />
slides for your review. It covers some<br />
great information on the effect of rising<br />
interest rates, best-case and worst-case<br />
rate predictions for 2023, and the California<br />
Housing outlook for 20<strong>22</strong> & 2023.<br />
On the Legislative Front, I’d like<br />
to mention a Federal Bill, H.R. 9015.<br />
As you may be aware, capital gain exemptions<br />
have been set at $250,000 for<br />
single filers and $500,000 for joint filers<br />
for the past 25 years. With rising prices,<br />
some potential sellers are not able or<br />
willing to sell as they would be subject<br />
to taxes exceeding the current capital<br />
gains exemption. H.R.9015 would raise<br />
the capital gains exemption to $500,000<br />
for single filers and $1,000,000 for joint<br />
filers, and it would also include an annual<br />
inflation adjustment to the increased<br />
amount. This bill could be a significate<br />
by<br />
Steve Fillingim<br />
REAL ESTATE<br />
by Adam A. Ruiz<br />
help to sellers and help to open more<br />
inventory for buyers. While this bill<br />
won’t make it through this year, it has<br />
already received bipartisan support and<br />
is planned to be brought back in early<br />
2023. I will track this bill and keep<br />
you updated on any progress it makes.<br />
While things remain busy, I hope<br />
I have covered everything that affects<br />
you and your business. Please let me<br />
know if I left anything out or if you<br />
need anything explained further.<br />
If you’d like a copy of my entire<br />
report including the mentioned slides,<br />
or to be added to the distribution list,<br />
Please email me at Adam@srcar.org.<br />
As always, I am available if you<br />
have any questions about the report.<br />
Until next month.
www.TheValleyBusinessJournal.com<br />
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24 <strong>December</strong> 20<strong>22</strong>
<strong>December</strong> 20<strong>22</strong><br />
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www.MWCoC.org<br />
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www.lakeelsinorechamber.com<br />
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Chamber of Commerce<br />
www.hsjvc.com
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