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Dm STRATEGY: GENAI<br />

Three steps to GenAI heaven<br />

Stewart Hunwick, Field CTO, Primary Storage, Dell Technologies UK, argues that the right<br />

data storage approach is critical to achieve GenAI success<br />

There is no doubt that Generative<br />

AI (GenAI) was one of the hottest<br />

topics of 2023, and the<br />

conversation continues today. But it is<br />

not just talk; people are already seeing<br />

tangible benefits from the technology.<br />

McKinsey estimates that GenAI could<br />

add between $2.6-$4.4 trillion to the<br />

global economy annually. In fact,<br />

according to Dell's latest Generative AI<br />

Pulse survey amongst IT decisionmakers<br />

(https://www.dell.com/enus/dt/solutions/artificialintelligence/index.htm),<br />

75% of UK<br />

respondents think the impact of GenAI<br />

will be significant or transformative for<br />

their organisations. So, it is no surprise<br />

that UK businesses are eager to<br />

uncover and leverage its benefits.<br />

Yet, developing and training GenAI<br />

models is not a straightforward<br />

process. Organisations need vast<br />

amounts of data to feed models, and in<br />

turn, these same models generate a<br />

plethora of data back into the<br />

business. Therefore, business leaders<br />

must ask themselves a simple but<br />

essential question before embracing AI<br />

and GenAI - are our storage solutions<br />

up to the task?<br />

In 2024 and beyond, it is a scalable,<br />

secure, and economically sound data<br />

architecture that will set apart the<br />

organisations leading the AI race from<br />

those playing catch up.<br />

THE GENAI AGE NEEDS THE RIGHT<br />

STORAGE SOLUTIONS<br />

Organisations must rethink, rearchitect,<br />

and optimise their storage to effectively<br />

handle GenAI's hefty data management<br />

requirements and ultimately deploy<br />

GenAI successfully. By doing so,<br />

organisations will avoid a potential<br />

process slowdown due to inadequate<br />

or improperly designed storage.<br />

Unfortunately, traditional storage<br />

systems are already struggling to keep<br />

up with the ever-growing data load.<br />

The requirements will only increase<br />

with GenAI systems processing and<br />

managing new and more sophisticated<br />

tasks. Therefore, an organisation must<br />

align their storage platforms with the<br />

more complex realities of unstructured<br />

data, also known as qualitative data<br />

and the emerging needs of GenAI.<br />

Unstructured data accounts for more<br />

than 90% of the data created each<br />

year, so businesses require innovative<br />

ways to store data of this scale and<br />

complexity cost-effectively while<br />

offering easy and quick access to it.<br />

Above all, companies should ensure<br />

they safeguard this precious data<br />

against cyber criminals - unstructured<br />

data attracts hackers because of its<br />

high value and sheer volume.<br />

The truth is that organisations want<br />

and expect better data movement,<br />

access, scalability, and protection. As a<br />

16<br />

@DMMagAndAwards<br />

March/April 2024<br />

www.document-manager.com

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