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Dm STRATEGY: GENAI<br />
Three steps to GenAI heaven<br />
Stewart Hunwick, Field CTO, Primary Storage, Dell Technologies UK, argues that the right<br />
data storage approach is critical to achieve GenAI success<br />
There is no doubt that Generative<br />
AI (GenAI) was one of the hottest<br />
topics of 2023, and the<br />
conversation continues today. But it is<br />
not just talk; people are already seeing<br />
tangible benefits from the technology.<br />
McKinsey estimates that GenAI could<br />
add between $2.6-$4.4 trillion to the<br />
global economy annually. In fact,<br />
according to Dell's latest Generative AI<br />
Pulse survey amongst IT decisionmakers<br />
(https://www.dell.com/enus/dt/solutions/artificialintelligence/index.htm),<br />
75% of UK<br />
respondents think the impact of GenAI<br />
will be significant or transformative for<br />
their organisations. So, it is no surprise<br />
that UK businesses are eager to<br />
uncover and leverage its benefits.<br />
Yet, developing and training GenAI<br />
models is not a straightforward<br />
process. Organisations need vast<br />
amounts of data to feed models, and in<br />
turn, these same models generate a<br />
plethora of data back into the<br />
business. Therefore, business leaders<br />
must ask themselves a simple but<br />
essential question before embracing AI<br />
and GenAI - are our storage solutions<br />
up to the task?<br />
In 2024 and beyond, it is a scalable,<br />
secure, and economically sound data<br />
architecture that will set apart the<br />
organisations leading the AI race from<br />
those playing catch up.<br />
THE GENAI AGE NEEDS THE RIGHT<br />
STORAGE SOLUTIONS<br />
Organisations must rethink, rearchitect,<br />
and optimise their storage to effectively<br />
handle GenAI's hefty data management<br />
requirements and ultimately deploy<br />
GenAI successfully. By doing so,<br />
organisations will avoid a potential<br />
process slowdown due to inadequate<br />
or improperly designed storage.<br />
Unfortunately, traditional storage<br />
systems are already struggling to keep<br />
up with the ever-growing data load.<br />
The requirements will only increase<br />
with GenAI systems processing and<br />
managing new and more sophisticated<br />
tasks. Therefore, an organisation must<br />
align their storage platforms with the<br />
more complex realities of unstructured<br />
data, also known as qualitative data<br />
and the emerging needs of GenAI.<br />
Unstructured data accounts for more<br />
than 90% of the data created each<br />
year, so businesses require innovative<br />
ways to store data of this scale and<br />
complexity cost-effectively while<br />
offering easy and quick access to it.<br />
Above all, companies should ensure<br />
they safeguard this precious data<br />
against cyber criminals - unstructured<br />
data attracts hackers because of its<br />
high value and sheer volume.<br />
The truth is that organisations want<br />
and expect better data movement,<br />
access, scalability, and protection. As a<br />
16<br />
@DMMagAndAwards<br />
March/April 2024<br />
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