Cindy Battye Marketing Master

Issue 04 

ONE OF I’M’S 

MOST 

PROLIFIC 

MARKETERS 

REVEALS: 

7 “Red Flags” 

you can’t 

Ignore if you 

want to get the 

best product 

ideas, drive 

sales, and see 

the results you 

want super fast 

CINDY BATTYE

Issue 04 

4 Editor’s note 

5 

7 CRAIG CRAWFORD 

10 CARL PICOT 

12 

14 THOMAS G OWEN 

16 MO ALI 

3 launch gigs 

- 

- 

3 launch gigs 

- 

- 

aunch Gigs is a magazine for entrepreneurs who launch products and services online, 

in the Internet Marketing niche. 

If you want to discover the secrets that lay behind the people and personalities who 

dominate the most successful and highest-earning 

IM launches, so you can use them to explode your own profits, then you’re in the right place. 

If you’ve spent any time at all observing the IM niche, you will know that launching your own 

product can be the quickest and most effective way of getting your name, business or brand 

in front of your potential customers. 

These days there are several product launches every single day. Some marketers make a 

modest amount of sales, whilst others sell thousands, easily reaching 6 figure net profits, in 

the same time frame. Although making a launch successful has become much harder in the 

IM niche, due to the amount of competition, there are a select few who always make their 

launches work – in a big way. 

We get inside the brains of the people who carefully craft these successful launches, from 

beginners to seasoned veterans... and lay their strategies out for you, in an easy to consume 

format, to model for your own success. 

Every issue of launch Gigs will be packed with tips, tricks and great strategies, strait from the 

trenches, that you will be able to implement in to your own launches to virtually guarantee 

their success. 

Now is the best time ever to get involved in producing and launching a product, because 

as the market matures, we’re moving in to very exciting times. Standards are exceptionally 

high, and to stand a chance competing in this market place an entrepreneur has to embrace 

the complexity of the current climate and ensure that they have their finger on the pulse in 

every aspect of the launch 

process. 

Launch gigs will demystify the structure to encourage and inspire anyone looking to expose 

their ideas, products and services in the market place... ...transforming the process into an 

easy to understand, simple, format -- giving you the power to go out there are conquer the 

field with the confidence that this knowledge will give you. 

You will discover the most clever, cunning and outright “sheer genius” methods used by 

some of the most successful and highest-earning marketers in the world – including how to 

dominate Leaderboards and competitions. 

Jonathan Oshevire and Carl Picot 

Launch Gigs | Issue 4 

5 

Carl Picôt: Hi This is Carl Picôt here 

and I’m absolutely delighted to be 

welcoming one of the most prolific and 

hardworking marketers that I know, and 

also the longest running, to LaunchGigs I 

actually went to see this lady I believe in 

2010 in London when I first started to get 

into Internet marketing and she was on 

the stage selling membership sites and 

giving away free iPads at that time. This 

lady’s got a fantastic story to tell so I’m 

going to hand over to the lovely Cindy 

Battye. 

Cindy Battye: Thanks… Yeah, I’ve been 

doing this for a while now, probably 

nearly 9, 10 possibly years. I forget to 

keep counting and it keeps changing 

but for you guys who haven’t heard 

my story, I have been an Internet 

marketer for a while and I fell into it by 

accident. I didn’t mean to do this. I 

never actually even thought of myself as 

an entrepreneur because I was studying 

to be a primary school teacher, and my 


husband was a pastor and there wasn’t 

a whole lot of money in the church. I 

mean he was super fulfilled and enjoying 

everything that he was doing there but it 

wasn’t a lot of money. So I decided to 

go and study to be a schoolteacher and 

about halfway through my degree, I was 

called into the doctor’s office after a bit 

of a test and it turned out I had breast 

cancer and I was 29 at that time and it’s 

not what I expected to be doing when I 

was celebrating my 30th birthday. 

I had chemotherapy, I had a lot of 

surgery, and I’m laughing now because 

you can laugh and grow with it or you 

6 

Issue 04 


MOST PROLIFIC 

MARKETERS 

REVEALS: 


you can’t 

Ignore if you 


best product 

ideas, drive 





MOST PROLIFIC 

MARKETERS 

REVEALS: 


you can’t 

Ignore if you 


best product 

ideas, drive 




4 Editor’s note 

Table of Contents 

5 

5 .....Editors Note 

7 CRAIG CRAWFORD 

106 .....Cindy CARL PICOT Battye Interview 

12 

17.....Giving your JV’s the right tools to 

14 THOMAS G OWEN 

promote – and standing out from the 

16 MO ALI noise. 

19.....Make your Customers feel like they 

are more than just a Buyer 

20.....Holiday Gifts & Customers: 

Bond them together 

http://getboxcar.com/jv/ 

December Premium Products 

EditorsNote 

L 

Cindy 

Battye 

Interview 

…and I’m laughing now 

because you can laugh 

and grow with it or you have it 

destroy you and it did change me. 

It changed me as a person.

Table of Contents 

5......Editors Note 

6......Cindy Battye Interview 

17.....Giving your JV’s the right tools to 

promote – and standing out from the 

noise. 

19.....Make your Customers feel like they 

are more than just a Buyer 

20.....Holiday Gifts & Customers: 

Bond them together

Premium Product Launches 

http://getboxcar.com/jv/ 

http://imaffiliatefunnel.com/jv/

EditorsNote 

Launch Gigs is a magazine for entrepreneurs who launch products and services online, 

in the Internet Marketing niche. 

If you want to discover the secrets that lay behind the people and personalities who 

dominate the most successful and highest-earning 

IM launches, so you can use them to explode your own profits, then you’re in the right place. 

If you’ve spent any time at all observing the IM niche, you will know that launching your own 

product can be the quickest and most effective way of getting your name, business or brand 

in front of your potential customers. 

These days there are several product launches every single day. Some marketers make a 

modest amount of sales, whilst others sell thousands, easily reaching 6 figure net profits, in 

the same time frame. Although making a launch successful has become much harder in the 

IM niche, due to the amount of competition, there are a select few who always make their 

launches work – in a big way. 

We get inside the brains of the people who carefully craft these successful launches, from 

beginners to seasoned veterans... and lay their strategies out for you, in an easy to consume 

format, to model for your own success. 

Every issue of launch Gigs will be packed with tips, tricks and great strategies, strait from the 

trenches, that you will be able to implement in to your own launches to virtually guarantee 

their success. 

Now is the best time ever to get involved in producing and launching a product, because 

as the market matures, we’re moving in to very exciting times. Standards are exceptionally 

high, and to stand a chance competing in this market place an entrepreneur has to embrace 

the complexity of the current climate and ensure that they have their finger on the pulse in 

every aspect of the launch 

process. 

Launch gigs will demystify the structure to encourage and inspire anyone looking to expose 

their ideas, products and services in the market place... ...transforming the process into an 

easy to understand, simple, format -- giving you the power to go out there are conquer the 

field with the confidence that this knowledge will give you. 

You will discover the most clever, cunning and outright “sheer genius” methods used by 

some of the most successful and highest-earning marketers in the world – including how to 

dominate Leaderboards and competitions. 

Jonathan Oshevire and Carl Picot 


5

Cindy 

Battye 

Interview 

Carl Picôt: Hi This is Carl Picôt here 

and I’m absolutely delighted to be 

welcoming one of the most prolific and 

hardworking marketers that I know, and 

also the longest running, to LaunchGigs I 

actually went to see this lady I believe in 

2010 in London when I first started to get 

into Internet marketing and she was on 

the stage selling membership sites and 

giving away free iPads at that time. This 

lady’s got a fantastic story to tell so I’m 

going to hand over to the lovely Cindy 

Battye. 

Cindy Battye: Thanks… Yeah, I’ve been 

doing this for a while now, probably 

nearly 9, 10 possibly years. I forget to 

keep counting and it keeps changing 

but for you guys who haven’t heard 

my story, I have been an Internet 

marketer for a while and I fell into it by 

accident. I didn’t mean to do this. I 

never actually even thought of myself as 

an entrepreneur because I was studying 

to be a primary school teacher, and my 

husband was a pastor and there wasn’t 

a whole lot of money in the church. I 

mean he was super fulfilled and enjoying 

everything that he was doing there but it 

wasn’t a lot of money. So I decided to 

go and study to be a schoolteacher and 

about halfway through my degree, I was 

called into the doctor’s office after a bit 

of a test and it turned out I had breast 

cancer and I was 29 at that time and it’s 

not what I expected to be doing when I 

was celebrating my 30th birthday. 

…and I’m laughing now 

because you can laugh 

and grow with it or you have it 

destroy you and it did change me. 

It changed me as a person. 

I had chemotherapy, I had a lot of 

surgery, and I’m laughing now because 

you can laugh and grow with it or you 


6

We did our first big Clickbank launch and in 14 hours, 

we sold $100,000 worth of products which for me, it 

was just mind-blowing. I could never comprehend 

that that kind of thing was even possible 

have it destroy you and it did change 

me. It changed me as a person. It 

changed everything about me and 

through that, while I was having chemo, 

I had a lot of sitting around time and I 

took time off of university studies to get 

myself better and deal with everything 

that was going on. I had two little kids at 

that time. They’re way bigger now and 

so there was a lot going on and so I took 

some time out and I decided to create a 

website and the website was nothing to 

do with cancer. 

I just needed like something, a break 

away, and to just set myself a goal. I’d 

always looked online and the Internet 

was still fairly new but I always thought 

it was kind of cool and it would be really 

fun to do a website. 

So I created a website and then through 

that website, what I didn’t even know is I 

didn’t even know at the time was about 

membership websites and I inadvertently 

created a membership website. I just 

did some research and wouldn’t even 

call it membership websites back then. 

I just created one and then through 

that, I started getting members. I started 

building a mailing list. It had an affiliate 

program so I had affiliates. 

I met Soren Jordansen and John Merrick 

through that website and then we 

started working together and this is 

probably about the time that I met you, 

Carl, because we were working together 

and we released Clickbank Pirate and I 

think there we were doing membership 

sites perhaps after the Clickbank Pirate 

thing and so yeah, things just went nuts 

like absolutely out of control. 

We did our first big Clickbank launch and 

in 14 hours, we sold $100,000 worth of 

products which for me, it was just mindblowing. 

I could never comprehend that 

that kind of thing was even possible and 

now, I’ve just been kicking along. I don’t 

work directly like with the company with 

Soren and John anymore. I have my 

own company called Wildfire Concepts 

and loving it, still creating a whole ton 

of things and Soren and John are still 

creating things. We support each other 

and yeah, they’re just producing other 

things; I’m producing my own stuff with 

my own development teams now, and I 

love Internet marketing. This is just crazy, 

crazy fun. 

Carl Picôt: Yeah. I mean it’s not exactly 

the run off the mill job you see most 

people having to put up with. I mean 

teaching is hard work for the amount of 

work you put in compared to financially 

what you get out of it. Obviously, you 

do get a lot out of the job but financially, 

it’s very, very hard and when you 

consider the limitations on your finances 


7

compared to putting the amount of work 

that you do in when you’re dealing with 

digital products online, products and 

membership sites like you mentioned 

because obviously, the boundaries of 

the internet are limitless, aren’t they? 

Cindy Battye: They are and it’s available 

24/7. But when you look at it, what we 

do still is a lot of teaching. A lot of what 

I learned in my teaching before I quit 

university, a lot of what I learned there, 

I still get to apply here because we still 

are teaching and we still are in a position 

to change people’s lives. We used 

to change kids’ lives and help shape 

them and build them. Now we still get 

to teach but we do it on a global scale 

really, and we still have the opportunity 

to change people’s lives and I find that 

really exciting. 

Carl Picôt: Right, right, excellent. Okay 

now, you mentioned there about your 

first launch, the fact that you did so well 

and you were so pleased with the results 

and it also sounds like you were quite 

shocked with the results with the amount 

of money that came back. Perhaps you 

can explain a little bit about that launch 

and how your experience with launching 

has developed from that time, and what 

you’ve learned from it to be able to pass 

unto others. 

So we would build up 

rapport with other people 

and we never really called them 

favors. We just kept promoting, 

promoting, getting on the leader 

boards where we could, 

and just building our own 

list. 

Cindy Battye: Yeah, sure. Sorry, I mean 

the launch space has changed over 

the years. So back then, I mean there 

were some things that still stay the same. 

Because Sorren, John and I, we built our 

mailing lists, we did a lot of promotions 

and so we were respectful to our lists 

of course but we would support other 

people’s product launches. Because 

we had a membership site, we had 

people and we would tell them about 

different releases and all that sort of 

stuff. So we would build up rapport with 

other people and we never really called 

them favors. We just kept promoting, 

promoting, getting on the leader boards 

where we could, and just building our 

own list. 


8

When we released it, we had our core 

group of people and these guys were 

like this all around here, Simon and 

Jeremy Gislason, Simon Hodgkinson and 

Jeremy Gislason, John Thornhill, and JP 

McGarrett. These guys were kind of the 

people that we support and then when 

we launched, they supported us like 

crazy. So it was basically just getting 

people that we know but having a core 

group of people that you know. 

I think things have changed a lot now. If 

you have a look, it’s getting increasingly 

easy for people to release products and 

for people to release good products. I 

mean there’s a lot of products coming 

out and I think like last week, there were 

50 and a lot of those people are people 

that I know and so really, it gets harder 

and harder now to choose who you’re 

going to support, who you’re going to 

have to say “Sorry, we are good friends 

but I just can’t support this one. I don’t 

have the space,” and try not to piss too 

many people off. 

But things have changed 

now and so there are a lot 

of opportunities for you to know 

thousands of people who are 

creating products because there 

are literally thousands of people 

out there, but it’s important for 

you to remember who your core 

people are and so you 

have to build your group as 

a product launcher. 

But things have changed now and so 

there are a lot of opportunities for you 

to know thousands of people who are 

creating products because there are 

literally thousands of people out there, 

but it’s important for you to remember 

who your core people are and so you 

have to build your group as a product 

launcher. Yes, try and keep in contact 

with those people that can do 2 or 3 

cells but make it your focus to try and 

really target and become friends like 

actual real care about people kind of 

friends, not just about the money. With 

the core group of people like even ten 

people, have like 10, 20 people that you 

connect with, you actually care about, 

and you want to work with them, and 

build your businesses together. There are 

like mastermind groups out there where 

you can join and then it’s a commitment, 

everyone supports each other, and they 

sometimes work. So if you just have your 

core group of affiliates and products 

created in the same mindset as you, 

building their businesses, and not just 

slacking off and relying on everyone else 

to promote willy-nilly, they’re actually 

investing in creating good products, 

then you’re going to be awesome. 

Carl Picôt: Right, brilliant. Okay, so how 

would you suggest to somebody that 

didn’t have one of these groups, how to 

approach somebody in a non-selfish way 

-- so you’re thinking the end goal or the 

underlining goal is “Oh I need someone 

to promote my stuff so I’m going to get 

to know you” but genuinely put that to 

one side and help these people. I mean 

how could somebody with a smaller list 

who’s not quite as well known, maybe 

they haven’t even released a product 


9

that’s going to sell but also something 

where you can back it up and you can 

support it and we can see that you can 

support it, then that goes a long way. If 

your product is just average or you’ve just 

gone and thrown then it’s going to take 

a lot of work for you to actually convince 

someone’s mail if you’ve never known 

them. So having something really solid 

to begin with goes a long way. 

yet. How could they approach one 

of the bigger people without getting 

rejected? 

…you got to have to get 

used to rejection a little bit. 

I mean, yeah. If your product’s 

really, really good, your sales 

funnel is good, your sales copy is 

good like literally good… like it’s 

not just you who thinks it’s 

good, kind of thing. 

Cindy Battye: Yeah. Oh with those, you 

got to have to get used to rejection a 

little bit. I mean, yeah. If your product’s 

really, really good, your sales funnel is 

good, your sales copy is good like literally 

good… like it’s not just you who thinks 

it’s good, kind of thing. If it’s something 

Okay. Here’s an example. So this guy Gary 

last week, and I hope he doesn’t mind me 

mentioning his name, but he’s creating a 

product -- Twitter SEO Academy. Now 

a week ago, I didn’t know this guy and 

he mentioned to me, he just added me 

on Skype and said, “Hey, Cindy, how are 

you doing?” and he was friendly and 

stuff, and then I’m like “Sorry, dude. I 

don’t know you.” And I’m not trying to 

be mean but we get a lot of requests and 

stuff like this. Sorry, dude. I don’t know 

you and so he’s like “Oh, no. That’s cool.” 

And then he came back a day later and 

he created a video for me and it was an 

introduction video. It was specifically for 

me. His face on camera, not pitching 

me; he was telling me a little bit about 

what he knows about my business, a 

little bit about his business, and how he’s 

structured things, just a bit about himself 

and getting to know him, and why his 

products, yeah, right at the end. This is 

just like a 4-minute video. At the end, he’s 

just telling me this would be really great 

for this list because of this, and he just 

gave me a little bit of an understanding 

about what his product is, what it does, 

and it’s actually really cool and so if he 

haven’t have taken the time to go get on 

video, I probably would have just go and 

“Hey, high five!” and not in a mean way 

because I’m not trying to be mean. But 


10

it’s just hard to find all of that time and 

especially to schedule in stuff. But I didn’t 

know Gary a week ago and I’m going to 

be promoting him when he releases his 

Twitter product, the Twitter SEO Academy. 

So I think putting yourself 

out there, I mean obviously 

doing things as well for other people 

really helps so if you see someone 

needs something and you can 

jump in there and help 

them, then that’s a bonus. 

So I think putting yourself out there, I 

mean obviously doing things as well for 

other people really helps so if you see 

someone needs something and you can 

jump in there and help them, then that’s 

a bonus. A thing that really helps me 

really early on and I still do it a lot now, 

probably not as much as I should and I 

really want to try and get back into it, 

is to do connections and if you can do 

the connector, you instantly get like if 

you find someone, this guy has a Twitter 

product, you know someone else who 

has like a Periscope product for example, 

and then you go “Hey, you guys know 

each other” and you connect them 

because in both of their eyes, you have 

done a great thing. You’ve potentially 

made both of them a lot of money and it 

hasn’t cost you anything and so the more 

you can do that and be the connector, 

that can go a long way to actually 

helping other people acknowledge 

your product and make contact with 

other people and also what you can do 

is when you make a contact and then 

you can say, “You should really meet 

this person. They’ve done such and 

such” and talk them up because a lot of 

people work really hard and you want 

people to acknowledge that. So you 

say “This person’s awesome.” And then 

after you’ve done the introduction, talk 

to them and you say “Hey, do you know 

of anyone that I should meet? Is there 

anyone that you think I could benefit 

from knowing? And not to pitch anyone 

but I love connecting people. Is there 

anyone that you can help me connect 

with to do other connections?” 

Carl Picôt: Alright. That’s excellent. 

You’ve just given a wealth of information 

there. In fact I remember doing a 

couple of those videos myself actually 

a few years ago to introduce myself 

to people and they do work. I mean 

I know that there was a bit of craze of 

them at one point where marketers got 

a little bit weary of them because a lot 

of the IM coaches were teaching the 

technique. But I think nowadays not so 

many people do them and it’s nice like 

you say that he did actually go out of 

his way to find something out about you 

and actually point out which list that the 

product will suit. I mean that’s really, 

really good because it shows you he’s 

actually researched you as a marketer, 

not just seen you as a giant email list, for 

his product promotion. I mean there’s a 

lot of things we could talk about there. 

You mentioned about launch space 

changing, the amount of products 

released. I mean I’ve notice this myself 

especially over the last year not just the 

amount but actually the quality of the 

products because I believe the industry 

is maturing, and a lot of products, 

especially software products, are very, 

very good products. They must take a 


11

lot of time, a lot of money to develop to 

get to this quality. And seems to be 

every week and sometimes several times 

a week, there’s very, very good product 

coming out. In your case, like you just 

released the Periscope product for 

example, I mean how do you go about 

putting a solid product together that’s 

going to stand up against what’s coming 

out at the moment and give people the 

same value that they’re going to expect 

from the other high quality products that 

you’re competing with? 

Well, I think there’s 

probably two sides of 

this. With the developing the 

products, it’s important… because 

the marketplace is evolving, so 

you need to try and find 

something that’s going to 

be interesting. 

completely ready for what was coming 

and so because no one had heard of 

Periscope earlier, I was just sort of that 

little bit of hesitation of people going to 

like this product because it’s just a little 

bit different and I have to understand like 

the marketplace before they are going 

to actually want to buy it. So I was super 

lucky the market was totally primed for it. 

So I mean a lot of it is about 

coming up with the actual 

product’s ideas and then finding 

own ways for the marketplace right 

here right now to be able to 

apply it. 

But when you’re creating products, you 

need to be like a little bit ahead. I’ve 

got four products in development right 

now and two of them are SAS products 

like Software as a Service and because 

Cindy Battye: Well, I think there’s 

probably two sides of this. With the 

developing the products, it’s important 

to try and find something that, because 

the marketplace is evolving, something 

that’s going to be interesting. I was really 

lucky with the Periscope one and I’ll 

acknowledge when I get lucky because 

everything just fell into place. I’ve been 

developing that one for about three 

months. I used a developer who used 

to do support for the IM wealth builders 

company and he’s been working on it 

for about two months and just about 

two weeks before I was about to launch 

it, there were three Periscope training 

courses. So the marketplace was 


12

they are like bigger, it’s taking probably 

six months to develop. So you can’t 

come up with an idea that is going to be 

trending like Periscope. It needs 

to be something that’s going to have 

longer implications and application to 

people’s businesses. So I’m developing 

a couple of these bigger potentially 

could be taken more mainstream so it’s 

sort of bigger but with application for 

nowadays marketers. 

So I mean a lot of it is about 

coming up with the actual 

product’s ideas and then finding 

own ways for the marketplace right 

here right now to be able to 

apply it. 

So I mean a lot of it is about coming up 

with the actual product’s ideas and then 

finding own ways for the marketplace 

right here right now to be able to apply 

it. The ideas thing is the tricky part and 

once you find the ideas, you can find 

people to outsource. I find I’m still using 

my outsourcing team that I’m still building 

my outsourcing team and I have fired a 

lot of people. I use Upwork a lot which 

used to be Odesk because you can 

track what people are doing, where 

they’re at and stuff like this and you’ve 

just kind of got to dive in and do it which 

is a hard thing to say because it does 

actually cost a little bit of money but you 

can do things, you can test people out. 

Cindy Battye: Sweet. So when you go 

to Upwork, you log in, you post a job. 

Usually what I’ll do if I’m trying to test 

someone out, I will post a job that’s small 

so something really small, say I need a 

page on my website fixed or a very small 

feature added like I need something silly 

like I need a countdown timer to go on 

there for example and then I will give 

that job to probably three people which 

means that I’m paying for that three 

times but it’s a job that’s so small so it 

might cost $10 maybe for each of them 

to do it, maybe $5. It depends on what 

it is, so something really small and then 

while they’re doing that, I will test and I’ll 

see who has the best communication, 

who is trustworthy in what they’re doing, 

and who gets the job done the best, who 

has that like look for something that just 

really stands out about someone, and 

then I’ll give that person another job and 

it will still be a small job, something little 

just to test him out, see how they work 

with a slightly bigger job and then if that 

goes well, then we take them to the 

next stage and can give them a bigger 


13

project or work for me with another 

team member who can make sure that 

everything works off. 

So it’s not an easy process 

and I think with Internet 

marketing, we get told this idea 

that everybody can just instantly 

come in and be instant millionaire 

and you just push a button and 

you magically get rich. It 

doesn’t work that way. 

So it’s not an easy process and I think with 

Internet marketing, we get told this idea 

that everybody can just instantly come 

in and be instant millionaire and you just 

push a button and you magically get 

rich. It doesn’t work that way. We’re 

running a business here and you need to 

go through processes if you’re going to 

get good results. Otherwise, you’ll end 

up with shitty staff and shitty products, 

and you don’t want to have that. You 

want to have good staff and you want 

to be able to work with people that 

know what they’re talking about and 

often finding that is a process. You’re 

not just going to walk in and post a 

job and then just magically… I mean 

maybe it happens. It never happened 

to me where I’ve just magically found 

the right person. It did happen once. 

But generally, this doesn’t happen. You 

need to work through it and you need 

to actually apply yourself; you need to 

work to get the right people. 

Carl Picôt: Okay. No, that sounds 

excellent. I mean I think the main worry 

about people with outsourcing and you 

do hear horror stories especially from 

coders, these people letting you down, 

some vanishing at the most important 

times, and not being able to find a 

replacement. Have you ever had that 

happen to you? 

Cindy Battye: A lot of grandmothers die. I 

don’t know but like I’ve had developers, I 

had probably 30 grandmothers die. They 

all die which sounds horrible because 

probably somewhere along the way, 

someone’s grandmother has actually 

died which is sad but there’s always so 

many excuses that’s ridiculous. 

Carl Picôt: Okay, but you’ve never had 

it that it’s actually affected your business 

or have you? 

Cindy Battye: Probably like, yeah, 

we’ve had some nightmare stories with 

outsourcing stuff. Do you want to hear 

the worst one? 

Carl Picôt: I’d like to because it’s good 

that people do hear what happens, not 

to scare them off. It’s just so they can be 

prepared for that if it happens to them. 

Cindy Battye: Yeah. It’s all about crappy 

situations happen and you learn from 

that and then next time, you know 

what to look for so you’re not going to 

hopefully, that’s not going to happen 

over and over again. When someone 

says “My grandmother died” or “I had to 

go to hospital,” that’s common like in the 

outsourcing world, it’s quite rare that all 

their relatives die or that they’re always 

in hospital. Usually, they’re unreliable 

and I would just say, “I’m so sorry for your 

loss and I can’t work with you” which 

probably sounds harsh but you just learn 


14

these tricks. So first, I mentioned the 

launch that Soren, John, and I did with 

Clickbank Pirate. We put everything into 

place. We worked so hard so that when 

the launch went live that we would have 

a support team and we hired the support 

team through an outsourcing company 

and so these guys were managing this 

thing and we had three people and I’d 

spent the last two weeks in lead up to 

launch so things were hectic. 

12 hours before we went 

live. I had an offline Skype 

message sent to me and it says 

something along the lines of 

“Tomorrow has been declared a 

public holiday. I will catch you in 

three days. Our staff are not going 

to be available for the three 

days. 

We were doing a lot of JV recruitment 

and working our tails up to get this launch 

done and I’d put in two weeks of work 

for this support team and we’re about 

to go live and this was probably 12 hours 

before we went live. I had an offline 

Skype message sent to me and it says 

something along the lines of “Tomorrow 

has been declared a public holiday. I 

will catch you in three days. Our staff are 

not going to be available for the three 

days.” So I’ve spent all this time training 

these guys and our entire support team 

just vanished and because we’ve had 

so much, when we went live, I mean 

we knew it was a good product and 

it’s an awesome product but we didn’t 

know that it was going to get this much 

support, and we had affiliates sitting at, 

this is before cloud source hosting and 

all this sort of stuff, and so people where 

hitting this page so much that it would 

crash the server or the page would not 

load and stuff like this so we had people 

hitting it, and then hitting it, and hitting 

it until they could see the page and 

then they would hit the buy button and 

they would buy it, and then it would try 

and send them back to go and log in. 

But because it was hitting like so many 

people were hitting the page, it wouldn’t 

send them back to the page and so it 

would crash the page and so we had 

all these support issues like a lot and so 

the first probably 72 hours, I think Soren, 

John, and I managed to have maybe, 

I don’t know, 8 hours sleep combined 

between us so we didn’t have a whole 

lot of sleep but it was awesome but I 

learned a lesson and that is when you’re 

hiring a support team, you be supremely 

clear that there are no excuses and you 

also hire people who are like… 

…this was in the Philippines and I find if 

you find someone who was Christian 

from a good family, you have a lot better 

success and often—this is like another 

side thing—but when you find a really 

good staff member in the Philippines, 

ask them about their family. If you need 

extra staff, ask them if they have anyone 

in their family and you can usually go 

and hire basically the whole family, and 

they will be just really dedicated if you 

find the good people. 


15

It’s a lot of the attitude that 

you just have to know things 

are going to happen. You 

just have to work with it as best that 

you can. Make the most of it. 

But stuff like this happens and you just have 

to roll with it. With the WP scope launch 

that we just did, there were massive riots 

in my lead developer’s home state over 

there. He’s in India and the government 

actually shut down the Internet for three 

days, three days access in lead up to our 

launch and so things are always going 

to happen. It’s a lot of the attitude that 

you just have to know things are going 

to happen. You just have to work with 

it as best that you can. Make the most 

of it. I mean people during the launch, 

they didn’t know that my lead developer 

just disappeared but we managed to 

roll with it. We survived. I got into one 

of the Skype chat rooms and asked for 

someone if they have anyone around 

that can just help with a couple of little 

tiny things, and so we were able to kind 

of hide and cover up things but yeah. 

Things don’t always go smooth as you 

would like them to. Just go roll with it. 

yeah, there are two products that I’m 

super excited about next year that we’re 

going to be releasing. My website is 

Wildfireconcepts.com Come over there 

and you can add yourself to my mailing 

if you want or just connect with me there. 

I’ll keep you updated on products that 

are coming out and exciting stuff I guess. 

Carl Picôt: Right, excellent thanks, Cindy. 

Cindy Battye: Thank you so much for 

having me here. It’s been great. 

OK Cindy thanks for sharing your 

awesome information with LaunchGigs – 

would you be willing to let us know what 

are you working on now, what people 

can expect from you, and where they 

can go to find out a little bit more about 

you? 

Cindy Battye: Okay. I have some stuff 

in development but at the moment, 

nothing is anything that I can talk about 

because it’s so secret awesomeness. But 


16

Giving your JV’s the right tools to promote 

– and standing out from the noise. 

This month’s article comes from masterminding with several top 

marketers and getting their takes on what essential tools JV’s 

need to promote successfully. 

One of these was Cindy Battye who was the featured Marketer this month. 

Cindy’s advice was: 

“When you’re doing a launch, you need to treat it basically as two launches. 

So you’re doing one for the customers. Obviously, you have to create the sales 

letter, you create everything and then you’re doing a second launch for the JVs 

and you have to manage the launch as its own product release really to the JVs 

because you have to sell them the idea that they want to promote. 

You have to sell it to them as interesting enough product, and that it’s unique, 

and that you’ll support the crap out of it later, and that it’s going to make 

them money. So basically you’re creating two different launches: One for the 

customer and one for the JV and what I’ve learned from our most successful 

ones is that the JV page, you have to do something that’s going to catch them 

off guard, something that’s interesting. 

For example with the way back, we didn’t even own CB Pirate anymore but 

when we did CB Pirate, we pirated the crap out of it. So we had all of our JV 

prizes, they were Pirates of the Caribbean like we made it all pirate-y. With the 

covert commissions products that we did probably maybe nearly 12 months 

ago, probably not even, so we did a James Bond thing and that was really 

successful because we totally handed up. 

I got my sons dressed in a dress and we got them all in drag and they did 

makeup and stuff, and he was my Bond girl. So we just like totally handed up 

and if you can do something that’s going to catch them off guard and make 

them stay and watch, yet you can get lazy as a JV because there’s too much 

competition out there. You have to treat it as a new, as a launch specifically for 

your JVs so you got to sell the product to them and have a little bit of fun with it. 

Get your personality in there, and yeah, and ham it up just a little bit.” 

In addition to having an exciting theme that’s going to catch affiliates attention, you 

also have to ensure that they have the right email swipes and other material that they 

will need to promote. 


17

Most JV pages (or blogs) will have a dedicated page – or at least a section – that will 

contain all the tools that the JV’s will need to make a great promotion. 

At the very least, you will need a set of swipe emails that the JV’s can easily copy and 

paste – and then, if they want to, modify to suit their own style or bonuses that they’re 

offering. 

Each email should have a choice of subject headings and there should be a selection 

of emails available for each section of the launch. This will include the pre-launch stage 

and also the close – where many of the sales will be made. 

The emails should include “angles” which suite different marketers lists, for example, you 

could talk about the SEO aspect of a product, or how well it would suite video marketers 

(assuming the product will be of value to video marketers). You could also include a 

general make money online angle email to suite a more general email list. 

Other tools can be banner ads, which can be made in a variety of shapes and sizes to 

go on blogs and maybe on product thank you pages and member sites. Also graphics 

and memes have been used in the past, along with social media marketing graphics. 

All these can be made easily if you have an image editing program, or outsourced to 

Fiverr if you don’t want to do the work yourself. 

Other tools can be articles, and even blog posts that can be placed on blogs with an 

affiliate link to the product by the JV who wants to promote. 

These will give marketers more scope when promoting and will be less work for them to 

edit, which a major time is saving element for them. 

The main thing to remember is that the easier you make their jobs by providing what 

they need, the more they are going to like promoting for you and will be more likely to 

promote again. 

If you are in doubt about what tools to put on a JV page (or blog) just look at some of 

the JV pages that have done well (you can research this in sites such as JVzoo and look 

at what products sold well). You can also look at emails by signing up to marketers email 

lists and watching how they promote products using email sequences throughout the 

launch. 

This is always a good place to start if you are unsure about anything – just look at what 

others are doing and model it – (not copy it) and make it your own. 

These will all help you and your JV’s have a successful launch. 

Carl Picôt 


18

Make your Customers feel like 

they are more than just a Buyer 

Making your customers feel like they are more 

than just a buyer is not that difficult. As you 

always do, thank them for their business, 

but there is more that you can do. Thanking 

them is one thing, but remembering them on 

a special occasion is a plus. 

No one will get to know their customers overnight, so it is great to get to know them and 

find and in doing so, you can find out more about them. Since they are your customers, 

you do know at least something about them because they like the products and services 

you offer. 

Do keep in mind; you should never assume that they always want the same things. You 

probably think you know what your customers want but you cannot be 100% sure. One 

of the main reasons businesses fail is because they are trying to create demand where 

there isn’t any. Also, businesses will build themselves around ideas that are untested 

and unproven. Those ideas will make it hard to attract even a small percentage of 

customers. 

Always give them what they want, and always do what you say you will do. If you say 

you will give them something for free, make sure they get it. Don’t say they will get it and 

then they are waiting for it and it never arrives. Or if you say the product will be delivered 

by a certain date, make sure it is. People won’t want to buy from you if they are misled. 

If you are not able to deliver something by the promised date, let them know why; don’t 

make them wait. 

Aside from delivering what you promised, it is a good idea to create and personalize 

loyalty programs. For instance, if you are an Internet marketer or blog owner, you can 

create programs where customers receive a discount after earning so many points. 

They can earn points when they buy from you or refer people to your business. 

Staying connected is really important too. You don’t want too much time passing where 

the customer never hears from you. Every now and then, you should send a letter to 

your subscribers and customers giving updates or good news or something they may 

find interesting. Always have something prepared to send and schedule it with your 

autoresponder. That way you can never forget to do it. 


19

This may sound funny, but give a little favoritism to your buyers. While you always want to 

get new customers, you cannot forget about people who already buy from you. Make 

them feel as if they are really important by creating a loyal customer or VIP program. 

One thing I learned through experience is reach out to them when they have a birthday, 

or if someone is getting married or having a baby. Of course you will only know as much 

information about someone as they will tell you, but use what you do know about them 

and let them know you are thinking about them. 

Lastly, the way you handle customer service is crucial. If someone has a problem or a 

concern, always stay level headed. Never make excuses. You know and they know that 

you have more than one customer, but people always feel as if they are the only one. 

Give them that personal touch. 

Now you have some tips to help you make your customers feel like they want to do 

business with you. The more you practice these skills, the better you will become as a 

business owner and your customers will want to continue to buy from you over and over 

again. I hope that you will now apply these skills to real life situations. 

Holiday Gifts & Customers: 

Bond them together 

Since the Holiday Season is unfolding, it is great to think 

about giving something to your customers. Now, 

there are many beliefs and holidays out there, so 

be sure to know a little something about your buyers 

before you just give them anything. For instance, do 

they celebrate the same holidays as a majority of people, or 

are there special holidays they celebrate? 

Even if there are people who celebrate different holidays, there are still things you can 

give them that will make them appreciate doing business with you. Sometimes a simple 

greeting card wishing them a wonderful holiday goes a long way. If you don’t know 

what they celebrate, a generic holiday gift will do. 

I have heard testimonials that people will continue to buy from a business because they 

received some form of a greeting card. They felt that the company remembered them 

and cared about them enough to send them something personal instead of trying to 

make a sale all the time. They continue to want to buy from these companies. 


20

One big holiday coming up is Christmas. In fact, there are 

many people who aren’t religious that celebrate this holiday. 

According to a study by Lifeway Research, nine in ten people 

in America alone personally celebrate Christmas who is 

not even Christian. A majority of these people are actually 

agnostic. The same goes for people around the world. 

Keep in mind where they are from and you can give a gift 

accordingly. 

Of course the gift does not have to be just a greeting or thank 

you card. Depending on what type of information you have 

with your clients, if you have their mailing address, you can 

send them something in the mail as well. 

Customers are also looking around for a product or service at a 

discount during the holidays. Everyone wants to save money, so make 

sure to give them a generous price cut this time of year. A great way to send them a 

discount is through their email as they can use a code on your site and it is something 

they can use right away instead of waiting for it to come to their home. 

If you want to send them something in the mail, a physical gift such as a basket is 

something easy to do. Remember customers like quality, so make sure it is something nice 

that they can use. Do remember, you don’t want to go overboard on this. Sometimes 

there are restrictions to giving gifts by law, but a small gesture is always something that 

will make them feel appreciated. 

The types of gifts you can give your clients should be practical and inexpensive, but 

something that they find to be of quality. If a physical gift is something you want to send 

them, you can give a basket full of gourmet nuts and chocolates and gift cards. Popular 

gift cards to give can be for Amazon.com, or even a movie theater. It need not be a gift 

card to your own business, but you can do that too. 

The more you know about your customers will give you the idea 

to send them something that reflects their hobbies or tastes. 

If you have a client that likes to golf for instance, send them 

something like a golf ball or tee that is personalized for 

them. Maybe if they like coffee, you can send them a hard 

to find variety, or even a specialty type of chocolate. 

Whatever the case may be, giving a gift to your client 

makes them feel appreciate and they will remember 

you more than they will remember someone else they 

are doing business with. Of course there are limits to what 

you can give, but if you are practical and think of their 

interests, then everything will be okay. 


21

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Cindy Battye Marketing Master

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