Cindy Battye Marketing Master
Things you can't ignore when marketing your business.
Things you can't ignore when marketing your business.
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that’s going to sell but also something<br />
where you can back it up and you can<br />
support it and we can see that you can<br />
support it, then that goes a long way. If<br />
your product is just average or you’ve just<br />
gone and thrown then it’s going to take<br />
a lot of work for you to actually convince<br />
someone’s mail if you’ve never known<br />
them. So having something really solid<br />
to begin with goes a long way.<br />
yet. How could they approach one<br />
of the bigger people without getting<br />
rejected?<br />
…you got to have to get<br />
used to rejection a little bit.<br />
I mean, yeah. If your product’s<br />
really, really good, your sales<br />
funnel is good, your sales copy is<br />
good like literally good… like it’s<br />
not just you who thinks it’s<br />
good, kind of thing.<br />
<strong>Cindy</strong> <strong>Battye</strong>: Yeah. Oh with those, you<br />
got to have to get used to rejection a<br />
little bit. I mean, yeah. If your product’s<br />
really, really good, your sales funnel is<br />
good, your sales copy is good like literally<br />
good… like it’s not just you who thinks<br />
it’s good, kind of thing. If it’s something<br />
Okay. Here’s an example. So this guy Gary<br />
last week, and I hope he doesn’t mind me<br />
mentioning his name, but he’s creating a<br />
product -- Twitter SEO Academy. Now<br />
a week ago, I didn’t know this guy and<br />
he mentioned to me, he just added me<br />
on Skype and said, “Hey, <strong>Cindy</strong>, how are<br />
you doing?” and he was friendly and<br />
stuff, and then I’m like “Sorry, dude. I<br />
don’t know you.” And I’m not trying to<br />
be mean but we get a lot of requests and<br />
stuff like this. Sorry, dude. I don’t know<br />
you and so he’s like “Oh, no. That’s cool.”<br />
And then he came back a day later and<br />
he created a video for me and it was an<br />
introduction video. It was specifically for<br />
me. His face on camera, not pitching<br />
me; he was telling me a little bit about<br />
what he knows about my business, a<br />
little bit about his business, and how he’s<br />
structured things, just a bit about himself<br />
and getting to know him, and why his<br />
products, yeah, right at the end. This is<br />
just like a 4-minute video. At the end, he’s<br />
just telling me this would be really great<br />
for this list because of this, and he just<br />
gave me a little bit of an understanding<br />
about what his product is, what it does,<br />
and it’s actually really cool and so if he<br />
haven’t have taken the time to go get on<br />
video, I probably would have just go and<br />
“Hey, high five!” and not in a mean way<br />
because I’m not trying to be mean. But<br />
Launch Gigs | Issue 4<br />
10
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