Cindy Battye Marketing Master

Giving your JV’s the right tools to promote
– and standing out from the noise.
This month’s article comes from masterminding with several top
marketers and getting their takes on what essential tools JV’s
need to promote successfully.
One of these was Cindy Battye who was the featured Marketer this month.
Cindy’s advice was:
“When you’re doing a launch, you need to treat it basically as two launches.
So you’re doing one for the customers. Obviously, you have to create the sales
letter, you create everything and then you’re doing a second launch for the JVs
and you have to manage the launch as its own product release really to the JVs
because you have to sell them the idea that they want to promote.
You have to sell it to them as interesting enough product, and that it’s unique,
and that you’ll support the crap out of it later, and that it’s going to make
them money. So basically you’re creating two different launches: One for the
customer and one for the JV and what I’ve learned from our most successful
ones is that the JV page, you have to do something that’s going to catch them
off guard, something that’s interesting.
For example with the way back, we didn’t even own CB Pirate anymore but
when we did CB Pirate, we pirated the crap out of it. So we had all of our JV
prizes, they were Pirates of the Caribbean like we made it all pirate-y. With the
covert commissions products that we did probably maybe nearly 12 months
ago, probably not even, so we did a James Bond thing and that was really
successful because we totally handed up.
I got my sons dressed in a dress and we got them all in drag and they did
makeup and stuff, and he was my Bond girl. So we just like totally handed up
and if you can do something that’s going to catch them off guard and make
them stay and watch, yet you can get lazy as a JV because there’s too much
competition out there. You have to treat it as a new, as a launch specifically for
your JVs so you got to sell the product to them and have a little bit of fun with it.
Get your personality in there, and yeah, and ham it up just a little bit.”
In addition to having an exciting theme that’s going to catch affiliates attention, you
also have to ensure that they have the right email swipes and other material that they
will need to promote.
Launch Gigs | Issue 4
17