Cindy Battye Marketing Master

project or work for me with another
team member who can make sure that
everything works off.
So it’s not an easy process
and I think with Internet
marketing, we get told this idea
that everybody can just instantly
come in and be instant millionaire
and you just push a button and
you magically get rich. It
doesn’t work that way.
So it’s not an easy process and I think with
Internet marketing, we get told this idea
that everybody can just instantly come
in and be instant millionaire and you just
push a button and you magically get
rich. It doesn’t work that way. We’re
running a business here and you need to
go through processes if you’re going to
get good results. Otherwise, you’ll end
up with shitty staff and shitty products,
and you don’t want to have that. You
want to have good staff and you want
to be able to work with people that
know what they’re talking about and
often finding that is a process. You’re
not just going to walk in and post a
job and then just magically… I mean
maybe it happens. It never happened
to me where I’ve just magically found
the right person. It did happen once.
But generally, this doesn’t happen. You
need to work through it and you need
to actually apply yourself; you need to
work to get the right people.
Carl Picôt: Okay. No, that sounds
excellent. I mean I think the main worry
about people with outsourcing and you
do hear horror stories especially from
coders, these people letting you down,
some vanishing at the most important
times, and not being able to find a
replacement. Have you ever had that
happen to you?
Cindy Battye: A lot of grandmothers die. I
don’t know but like I’ve had developers, I
had probably 30 grandmothers die. They
all die which sounds horrible because
probably somewhere along the way,
someone’s grandmother has actually
died which is sad but there’s always so
many excuses that’s ridiculous.
Carl Picôt: Okay, but you’ve never had
it that it’s actually affected your business
or have you?
Cindy Battye: Probably like, yeah,
we’ve had some nightmare stories with
outsourcing stuff. Do you want to hear
the worst one?
Carl Picôt: I’d like to because it’s good
that people do hear what happens, not
to scare them off. It’s just so they can be
prepared for that if it happens to them.
Cindy Battye: Yeah. It’s all about crappy
situations happen and you learn from
that and then next time, you know
what to look for so you’re not going to
hopefully, that’s not going to happen
over and over again. When someone
says “My grandmother died” or “I had to
go to hospital,” that’s common like in the
outsourcing world, it’s quite rare that all
their relatives die or that they’re always
in hospital. Usually, they’re unreliable
and I would just say, “I’m so sorry for your
loss and I can’t work with you” which
probably sounds harsh but you just learn
Launch Gigs | Issue 4
14