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Cindy Battye Marketing Master

Things you can't ignore when marketing your business.

Things you can't ignore when marketing your business.

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it’s just hard to find all of that time and<br />

especially to schedule in stuff. But I didn’t<br />

know Gary a week ago and I’m going to<br />

be promoting him when he releases his<br />

Twitter product, the Twitter SEO Academy.<br />

So I think putting yourself<br />

out there, I mean obviously<br />

doing things as well for other people<br />

really helps so if you see someone<br />

needs something and you can<br />

jump in there and help<br />

them, then that’s a bonus.<br />

So I think putting yourself out there, I<br />

mean obviously doing things as well for<br />

other people really helps so if you see<br />

someone needs something and you can<br />

jump in there and help them, then that’s<br />

a bonus. A thing that really helps me<br />

really early on and I still do it a lot now,<br />

probably not as much as I should and I<br />

really want to try and get back into it,<br />

is to do connections and if you can do<br />

the connector, you instantly get like if<br />

you find someone, this guy has a Twitter<br />

product, you know someone else who<br />

has like a Periscope product for example,<br />

and then you go “Hey, you guys know<br />

each other” and you connect them<br />

because in both of their eyes, you have<br />

done a great thing. You’ve potentially<br />

made both of them a lot of money and it<br />

hasn’t cost you anything and so the more<br />

you can do that and be the connector,<br />

that can go a long way to actually<br />

helping other people acknowledge<br />

your product and make contact with<br />

other people and also what you can do<br />

is when you make a contact and then<br />

you can say, “You should really meet<br />

this person. They’ve done such and<br />

such” and talk them up because a lot of<br />

people work really hard and you want<br />

people to acknowledge that. So you<br />

say “This person’s awesome.” And then<br />

after you’ve done the introduction, talk<br />

to them and you say “Hey, do you know<br />

of anyone that I should meet? Is there<br />

anyone that you think I could benefit<br />

from knowing? And not to pitch anyone<br />

but I love connecting people. Is there<br />

anyone that you can help me connect<br />

with to do other connections?”<br />

Carl Picôt: Alright. That’s excellent.<br />

You’ve just given a wealth of information<br />

there. In fact I remember doing a<br />

couple of those videos myself actually<br />

a few years ago to introduce myself<br />

to people and they do work. I mean<br />

I know that there was a bit of craze of<br />

them at one point where marketers got<br />

a little bit weary of them because a lot<br />

of the IM coaches were teaching the<br />

technique. But I think nowadays not so<br />

many people do them and it’s nice like<br />

you say that he did actually go out of<br />

his way to find something out about you<br />

and actually point out which list that the<br />

product will suit. I mean that’s really,<br />

really good because it shows you he’s<br />

actually researched you as a marketer,<br />

not just seen you as a giant email list, for<br />

his product promotion. I mean there’s a<br />

lot of things we could talk about there.<br />

You mentioned about launch space<br />

changing, the amount of products<br />

released. I mean I’ve notice this myself<br />

especially over the last year not just the<br />

amount but actually the quality of the<br />

products because I believe the industry<br />

is maturing, and a lot of products,<br />

especially software products, are very,<br />

very good products. They must take a<br />

Launch Gigs | Issue 4<br />

11

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