Cindy Battye Marketing Master

One big holiday coming up is Christmas. In fact, there are
many people who aren’t religious that celebrate this holiday.
According to a study by Lifeway Research, nine in ten people
in America alone personally celebrate Christmas who is
not even Christian. A majority of these people are actually
agnostic. The same goes for people around the world.
Keep in mind where they are from and you can give a gift
accordingly.
Of course the gift does not have to be just a greeting or thank
you card. Depending on what type of information you have
with your clients, if you have their mailing address, you can
send them something in the mail as well.
Customers are also looking around for a product or service at a
discount during the holidays. Everyone wants to save money, so make
sure to give them a generous price cut this time of year. A great way to send them a
discount is through their email as they can use a code on your site and it is something
they can use right away instead of waiting for it to come to their home.
If you want to send them something in the mail, a physical gift such as a basket is
something easy to do. Remember customers like quality, so make sure it is something nice
that they can use. Do remember, you don’t want to go overboard on this. Sometimes
there are restrictions to giving gifts by law, but a small gesture is always something that
will make them feel appreciated.
The types of gifts you can give your clients should be practical and inexpensive, but
something that they find to be of quality. If a physical gift is something you want to send
them, you can give a basket full of gourmet nuts and chocolates and gift cards. Popular
gift cards to give can be for Amazon.com, or even a movie theater. It need not be a gift
card to your own business, but you can do that too.
The more you know about your customers will give you the idea
to send them something that reflects their hobbies or tastes.
If you have a client that likes to golf for instance, send them
something like a golf ball or tee that is personalized for
them. Maybe if they like coffee, you can send them a hard
to find variety, or even a specialty type of chocolate.
Whatever the case may be, giving a gift to your client
makes them feel appreciate and they will remember
you more than they will remember someone else they
are doing business with. Of course there are limits to what
you can give, but if you are practical and think of their
interests, then everything will be okay.
Launch Gigs | Issue 4
21