Cindy Battye Marketing Master

When we released it, we had our core
group of people and these guys were
like this all around here, Simon and
Jeremy Gislason, Simon Hodgkinson and
Jeremy Gislason, John Thornhill, and JP
McGarrett. These guys were kind of the
people that we support and then when
we launched, they supported us like
crazy. So it was basically just getting
people that we know but having a core
group of people that you know.
I think things have changed a lot now. If
you have a look, it’s getting increasingly
easy for people to release products and
for people to release good products. I
mean there’s a lot of products coming
out and I think like last week, there were
50 and a lot of those people are people
that I know and so really, it gets harder
and harder now to choose who you’re
going to support, who you’re going to
have to say “Sorry, we are good friends
but I just can’t support this one. I don’t
have the space,” and try not to piss too
many people off.
But things have changed
now and so there are a lot
of opportunities for you to know
thousands of people who are
creating products because there
are literally thousands of people
out there, but it’s important for
you to remember who your core
people are and so you
have to build your group as
a product launcher.
But things have changed now and so
there are a lot of opportunities for you
to know thousands of people who are
creating products because there are
literally thousands of people out there,
but it’s important for you to remember
who your core people are and so you
have to build your group as a product
launcher. Yes, try and keep in contact
with those people that can do 2 or 3
cells but make it your focus to try and
really target and become friends like
actual real care about people kind of
friends, not just about the money. With
the core group of people like even ten
people, have like 10, 20 people that you
connect with, you actually care about,
and you want to work with them, and
build your businesses together. There are
like mastermind groups out there where
you can join and then it’s a commitment,
everyone supports each other, and they
sometimes work. So if you just have your
core group of affiliates and products
created in the same mindset as you,
building their businesses, and not just
slacking off and relying on everyone else
to promote willy-nilly, they’re actually
investing in creating good products,
then you’re going to be awesome.
Carl Picôt: Right, brilliant. Okay, so how
would you suggest to somebody that
didn’t have one of these groups, how to
approach somebody in a non-selfish way
-- so you’re thinking the end goal or the
underlining goal is “Oh I need someone
to promote my stuff so I’m going to get
to know you” but genuinely put that to
one side and help these people. I mean
how could somebody with a smaller list
who’s not quite as well known, maybe
they haven’t even released a product
Launch Gigs | Issue 4
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