Cindy Battye Marketing Master

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lot of time, a lot of money to develop to get to this quality. And seems to be every week and sometimes several times a week, there’s very, very good product coming out. In your case, like you just released the Periscope product for example, I mean how do you go about putting a solid product together that’s going to stand up against what’s coming out at the moment and give people the same value that they’re going to expect from the other high quality products that you’re competing with? Well, I think there’s probably two sides of this. With the developing the products, it’s important… because the marketplace is evolving, so you need to try and find something that’s going to be interesting. completely ready for what was coming and so because no one had heard of Periscope earlier, I was just sort of that little bit of hesitation of people going to like this product because it’s just a little bit different and I have to understand like the marketplace before they are going to actually want to buy it. So I was super lucky the market was totally primed for it. So I mean a lot of it is about coming up with the actual product’s ideas and then finding own ways for the marketplace right here right now to be able to apply it. But when you’re creating products, you need to be like a little bit ahead. I’ve got four products in development right now and two of them are SAS products like Software as a Service and because Cindy Battye: Well, I think there’s probably two sides of this. With the developing the products, it’s important to try and find something that, because the marketplace is evolving, something that’s going to be interesting. I was really lucky with the Periscope one and I’ll acknowledge when I get lucky because everything just fell into place. I’ve been developing that one for about three months. I used a developer who used to do support for the IM wealth builders company and he’s been working on it for about two months and just about two weeks before I was about to launch it, there were three Periscope training courses. So the marketplace was Launch Gigs | Issue 4 12
they are like bigger, it’s taking probably six months to develop. So you can’t come up with an idea that is going to be trending like Periscope. It needs to be something that’s going to have longer implications and application to people’s businesses. So I’m developing a couple of these bigger potentially could be taken more mainstream so it’s sort of bigger but with application for nowadays marketers. So I mean a lot of it is about coming up with the actual product’s ideas and then finding own ways for the marketplace right here right now to be able to apply it. So I mean a lot of it is about coming up with the actual product’s ideas and then finding own ways for the marketplace right here right now to be able to apply it. The ideas thing is the tricky part and once you find the ideas, you can find people to outsource. I find I’m still using my outsourcing team that I’m still building my outsourcing team and I have fired a lot of people. I use Upwork a lot which used to be Odesk because you can track what people are doing, where they’re at and stuff like this and you’ve just kind of got to dive in and do it which is a hard thing to say because it does actually cost a little bit of money but you can do things, you can test people out. Cindy Battye: Sweet. So when you go to Upwork, you log in, you post a job. Usually what I’ll do if I’m trying to test someone out, I will post a job that’s small so something really small, say I need a page on my website fixed or a very small feature added like I need something silly like I need a countdown timer to go on there for example and then I will give that job to probably three people which means that I’m paying for that three times but it’s a job that’s so small so it might cost $10 maybe for each of them to do it, maybe $5. It depends on what it is, so something really small and then while they’re doing that, I will test and I’ll see who has the best communication, who is trustworthy in what they’re doing, and who gets the job done the best, who has that like look for something that just really stands out about someone, and then I’ll give that person another job and it will still be a small job, something little just to test him out, see how they work with a slightly bigger job and then if that goes well, then we take them to the next stage and can give them a bigger Launch Gigs | Issue 4 13
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Cindy Battye Marketing Master

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