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Cindy Battye Marketing Master

Things you can't ignore when marketing your business.

Things you can't ignore when marketing your business.

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Make your Customers feel like<br />

they are more than just a Buyer<br />

Making your customers feel like they are more<br />

than just a buyer is not that difficult. As you<br />

always do, thank them for their business,<br />

but there is more that you can do. Thanking<br />

them is one thing, but remembering them on<br />

a special occasion is a plus.<br />

No one will get to know their customers overnight, so it is great to get to know them and<br />

find and in doing so, you can find out more about them. Since they are your customers,<br />

you do know at least something about them because they like the products and services<br />

you offer.<br />

Do keep in mind; you should never assume that they always want the same things. You<br />

probably think you know what your customers want but you cannot be 100% sure. One<br />

of the main reasons businesses fail is because they are trying to create demand where<br />

there isn’t any. Also, businesses will build themselves around ideas that are untested<br />

and unproven. Those ideas will make it hard to attract even a small percentage of<br />

customers.<br />

Always give them what they want, and always do what you say you will do. If you say<br />

you will give them something for free, make sure they get it. Don’t say they will get it and<br />

then they are waiting for it and it never arrives. Or if you say the product will be delivered<br />

by a certain date, make sure it is. People won’t want to buy from you if they are misled.<br />

If you are not able to deliver something by the promised date, let them know why; don’t<br />

make them wait.<br />

Aside from delivering what you promised, it is a good idea to create and personalize<br />

loyalty programs. For instance, if you are an Internet marketer or blog owner, you can<br />

create programs where customers receive a discount after earning so many points.<br />

They can earn points when they buy from you or refer people to your business.<br />

Staying connected is really important too. You don’t want too much time passing where<br />

the customer never hears from you. Every now and then, you should send a letter to<br />

your subscribers and customers giving updates or good news or something they may<br />

find interesting. Always have something prepared to send and schedule it with your<br />

autoresponder. That way you can never forget to do it.<br />

Launch Gigs | Issue 4<br />

19

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