Cindy Battye Marketing Master
Things you can't ignore when marketing your business.
Things you can't ignore when marketing your business.
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Make your Customers feel like<br />
they are more than just a Buyer<br />
Making your customers feel like they are more<br />
than just a buyer is not that difficult. As you<br />
always do, thank them for their business,<br />
but there is more that you can do. Thanking<br />
them is one thing, but remembering them on<br />
a special occasion is a plus.<br />
No one will get to know their customers overnight, so it is great to get to know them and<br />
find and in doing so, you can find out more about them. Since they are your customers,<br />
you do know at least something about them because they like the products and services<br />
you offer.<br />
Do keep in mind; you should never assume that they always want the same things. You<br />
probably think you know what your customers want but you cannot be 100% sure. One<br />
of the main reasons businesses fail is because they are trying to create demand where<br />
there isn’t any. Also, businesses will build themselves around ideas that are untested<br />
and unproven. Those ideas will make it hard to attract even a small percentage of<br />
customers.<br />
Always give them what they want, and always do what you say you will do. If you say<br />
you will give them something for free, make sure they get it. Don’t say they will get it and<br />
then they are waiting for it and it never arrives. Or if you say the product will be delivered<br />
by a certain date, make sure it is. People won’t want to buy from you if they are misled.<br />
If you are not able to deliver something by the promised date, let them know why; don’t<br />
make them wait.<br />
Aside from delivering what you promised, it is a good idea to create and personalize<br />
loyalty programs. For instance, if you are an Internet marketer or blog owner, you can<br />
create programs where customers receive a discount after earning so many points.<br />
They can earn points when they buy from you or refer people to your business.<br />
Staying connected is really important too. You don’t want too much time passing where<br />
the customer never hears from you. Every now and then, you should send a letter to<br />
your subscribers and customers giving updates or good news or something they may<br />
find interesting. Always have something prepared to send and schedule it with your<br />
autoresponder. That way you can never forget to do it.<br />
Launch Gigs | Issue 4<br />
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