The-Ultimate-Guide-to-Graduate-Recruitment
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LAUNCHING THE GRADUATE SCHEME<br />
WHAT MAKES THIS SCHEME DIFFERENT, AND HOW WILL YOU<br />
POSITION IT WITH POTENTIAL RECRUITS?<br />
1. What are the main USPs / promotional points of your scheme – what<br />
needs <strong>to</strong> feature on marketing material?<br />
2. What marketing <strong>to</strong>ols can you use e.g. social media, PR, recruitment<br />
fairs, search engine optimisation, competitions, open days, adverts, job<br />
boards? Who in your company could offer advice / expertise?<br />
3. Which job boards might you use <strong>to</strong> promote your vacancies? Did you<br />
know it’s free <strong>to</strong> add your vacancy <strong>to</strong> most university websites?<br />
4. How else can you drive traffic <strong>to</strong> your job listings? Perhaps you could<br />
write some useful blogs or tips <strong>to</strong> promote through social media or perhaps<br />
you could interview existing graduates etc. <strong>to</strong> show off the scheme.<br />
5. What speaking / networking events could you attend <strong>to</strong> meet graduates?<br />
6. Are there any local sponsorship opportunities which will grant exposure<br />
<strong>to</strong> graduate markets?<br />
7. How will you measure the success of your promotional work?<br />
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