Building Investment (May - Jun 2016)

Special Feature
Consolidating the present for
a foothold in the future
B&I met up with CSC Steel Malaysia Management team for an update on their
operations and plans for the future.
FOR CSC STEEL, its tagline of “building on
strengths, meeting challenges” is not just an
attention-grabbing slogan or public relations
exercise to garner public support. It is a way of
life at its Melaka-based steel production plant,
the corporate philosophy that has held the
company in good stead through the decadeand-a-half
since its acquisition of Ornasteel
Enterprise Corporation in 2000. Today, very
much in the forefront of the industry, CSC
Steel is a reputable producer of hot-rolled
pickled and oiled steel (PO), cold-rolled
steel coils (CR), hot-dipped galvanised steel
coils (GI) and pre-painted (colour-coated)
galvanised steel coils (PPGI).
Recognised for both quality and
competitiveness, CSC Steel is actively
shaping its product brands, namely realzinc
(galvanised steel), realzinc Enhance
(galvanised steel with thin organic coating),
realcolor® Primero (PPGI with highperformance
polyester coating), realcolor®
Thermoshield (PPGI with self-cleaning,
durability and sustainability functions) and
realcolor® Supreme (high-grade PPGI with
PVdF). B&I called at CSC Steel recently
to talk to its dedicated management team
headed by Mr Huang Chun Hui (Managing
Director), Mr Chen Huo Kun (Vice President,
Production) and Mr Eddy Han (General
Manager, Marketing).
Representatives from CSC Steel (from left to right): Ms Jovyn Yong (Marketing), Mr Eddy Han
(General Manager, Marketing), Mr Huang Chun Hui (Managing Director), Mr Chen Huo Kun (Vice
President, Production) and Mr Alex Khaw (Manager, Marketing).
B & I: For the benefit of our readers, could
you give us a brief on CSC Steel’s operations
in general?
CSC: Every month we can produce 36,000
metric tons, maybe up to 38,000 metric tons.
Domestic sales account for about 70% - 80%
of our total production and we export 20% -
30% mainly to Southeast Asia, Australia and
a small quantity to the US.
B & I: Kindly give us a brief on CSC
Steel’s major products with respect to the
construction industry and products for the
various industries?
CSC: We sell most of our products to the
construction industry and to other industries
sectors as well, for example, automotive, home
appliances and so on. We are targeting valueadded
products which represent different
sectors that will distinguish us from other
companies. This is not something new. In
the beginning, we were unable to supply
high-grade products, concentrating only on
cold-rolled and, in 1998/99, GI and colour
coating. It has been a learning curve for us
and after 2000, we started to focus on what
we call ‘high-grade’ products and for this
target market we intend to dedicate 30% of
our products.
B & I: What are your business plans
and policies to achieve your corporate
objectives?
CSC Steel Sdn Bhd, Melaka.
CSC: Everyone knows that the global steel
market now is very challenging and the
14 Building & Investment | www.b-i.biz