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Strategy_Waterbike

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and shown initiative to push the concept further.<br />

OUR ROLE AS CONSULTANTS<br />

We have done our best to search for information and develop concepts<br />

for the WaterBIke team that will benefit their business model, and ensure<br />

good decision foundations for the choices that need to be taken. We have<br />

chosen to show the concepts we believe, even if they sometimes differ from<br />

what the WaterBike team have chosen to go on with. We believe it is a<br />

good thing to show some options, and not just get stuck in one path, and<br />

everything we have decided for, has always been backed up from our initial<br />

research, so it is not just some opinions we drew from the air.<br />

LACK OF CONTACT WITH END USER<br />

As mentioned earlier it was a challenge to have the end user of the project<br />

placed in a completely different part of the world, with a whole other way<br />

of living, set of habits, religion, culture and the list goes one. As student in<br />

Norway we could only make as good assumptions as we have.<br />

119<br />

FinalReport3.indd 119 09/05/2016 10:02:31

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