Strategy_Waterbike

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INTRODUCTION Moonwalk Tomorrow 6 WaterBike 8 The WaterBike team 10 GoTeam Consult 12 STAGE 1 The process 17 External analysis 20 The bottleneck analysis 30 The target users 32 Stakeholders 33 Stakeholders mapping 36 Business Model Canvas 37 SWOT analysis 38 Network and Alliance Building 40 Value 42 The value flow 48 Competion 50 SIS Matrix 52 Contact with external organisations 58 Main findings of the analysis 60 STAGE 2 <strong>Strategy</strong> Development 63 AT-ONE 64 List of Requirements 66 Service blueprint 70 STAGE 3 Marketing plan 85 Stratigic gap analysis 88 Product identity and Branding 90 Concept inspiration 96 The Bike Concept 100 The Water Containers 104 Upcycling 110 Area of interest 112 SUMMARY Summary 115 Further work 116 Reflections 118 Conclusion 120 Sources 121 4 FinalReport3.indd 4 09/05/2016 10:01:55
Introduction Moonwalk Tomorrow, WaterBike and GoTeam Consultants (NTNU) 5 FinalReport3.indd 5 09/05/2016 10:01:56
Page 1: TPD4166 D8 - STRATEGIC DESIGN Water
Page 4 and 5: Abstract In this report we will dis
Page 8 and 9: Moonwalk Tomorrow Moonwalk Tomorrow
Page 10 and 11: WaterBike The WaterBike team will b
Page 12 and 13: The WaterBike team Kenneth Winther
Page 14 and 15: GoTeam Consult In order to further
Page 16 and 17: CAD (Solidworks): 5 Rendering: 4,5
Page 18 and 19: Stage 1 Strategic Design Research a
Page 20 and 21: evaluation of product use PR and sa
Page 22 and 23: External analysis To get an better
Page 24 and 25: Moonwalks research in Kenya There h
Page 26 and 27: HOW DO THEY PROVIDE WATER? How Keny
Page 28 and 29: USE OF ELECETRONIC MEANS OF COMMNIC
Page 30 and 31: 28 FinalReport3.indd 28 09/05/2016
Page 32 and 33: The bottleneck analysis The “bott
Page 34 and 35: The target users Primary user: wate
Page 36 and 37: Local engineers and manufacturers M
Page 38 and 39: Stakeholders mapping Meet their nee
Page 40 and 41: SWOT analysis The following is a SW
Page 42 and 43: Network and Alliance Building As me
Page 44 and 45: society Value Elke van Ouden discus
Page 46 and 47: society ecosystem Physchology organ
Page 48 and 49: society ecosystem Ecology organisat
Page 50 and 51: The value flow The value flow can a
Page 52 and 53: Competion We have not managed to fi
Page 54 and 55: SIS Matrix To get a better overview
Page 56 and 57:
Eric Beinhocker, The Origin of Weal
Page 58 and 59:
Human capital Intellectual capital
Page 60 and 61:
Contact with external organisations
Page 62 and 63:
Main findings of the analysis Water
Page 64 and 65:
Stage 2 Development of Start-up str
Page 66 and 67:
AT-ONE The WaterBike project is wit
Page 68 and 69:
List of Requirements Service Must:
Page 70 and 71:
Payment solution Must: • Be quick
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Service blueprint Physical evidence
Page 74 and 75:
Starring: Service Provider: Moonwal
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Come up with the Water Delivery Ser
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me: water 2233: Welcome to WaterCyc
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Potential employees see ad The deci
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Gets assigned to a well. Assure the
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A concept for cargo bike is develop
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Stage 3 Marketing Plan and Branding
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Marketing objectives It is importan
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Stratigic gap analysis The strategi
Page 92 and 93:
Product identity and Branding To cr
Page 94 and 95:
SLOGAN Freeing up women's time SPAC
Page 96 and 97:
From the sketches we tried to devel
Page 98 and 99:
Concept inspiration There are diffe
Page 100 and 101:
Water containers come in many diffe
Page 102 and 103:
The Bike Concept The whole concept
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Transporting water by bike could be
Page 106 and 107:
The Water Containers The water cont
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106 FinalReport3.indd 106 09/05/201
Page 110 and 111:
Other alternatives We also looked i
Page 112 and 113:
Upcycling In addition to being recy
Page 114 and 115:
Area of interest The WaterBike team
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Summary Reflections and conclusion
Page 118 and 119:
Further work We have now been worki
Page 120 and 121:
Reflections Throughout this project
Page 122 and 123:
Conclusion Working with this projec
Page 124:
REPORT D8 - STRATEGIC DESIGN - SPRI
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