Strategy_Waterbike

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TPD4166 D8 - STRATEGIC DESIGN May 2016 CLIENT Moonwalk Tomorrow WaterBike COMPANY CONTACT Kristian Aarseth Aarseth@moonwalk.me +47 91829933 DESIGN CONSULTANCY CONSULTANTS Rune Sagvolden Trine Rydningen Kirkhaug Andrea Mayordomo Amorós Gergana Tatarova UNDER SUPERVISION OF Associate professor Andre Liem Norwegian University of Science and Technology Department of Product Design Kolbjørn Hejes vei 2B 7491 Trondheim, Norway 1 FinalReport3.indd 1 09/05/2016 10:01:55
Page 1: TPD4166 D8 - STRATEGIC DESIGN Water
Page 5 and 6: methods from a service design persp
Page 7 and 8: Introduction Moonwalk Tomorrow, Wat
Page 9 and 10: vision mission goals Creating new i
Page 11 and 12: vision Develop and operate a busine
Page 13 and 14: Kristian Vorkinn Product Developer
Page 15 and 16: vision To provide design consultanc
Page 17 and 18: Service design: 4 CAD (Solidworks):
Page 19 and 20: The process We - GoTeam consult - w
Page 21 and 22: GOALS Our goal with this process is
Page 23 and 24: Kenya Kenya is the most developed c
Page 25 and 26: GoTeams research about Kenya The wa
Page 27 and 28: Kenyans with low income can in some
Page 29 and 30: mobile innovation.³ • Other serv
Page 31 and 32: The cultural difference Norway and
Page 33 and 34: SPATIAL UPGRADING OF LIVING CONDITI
Page 35 and 36: Stakeholders Moonwalk Tomorrow Moon
Page 37 and 38: NGOs (well installers) Well manager
Page 39 and 40: Business Model Canvas Key Partnersh
Page 41 and 42: Positive Negative Internal strength
Page 43 and 44: Horizontal and vertical business re
Page 45 and 46: society ecosystem economy organisat
Page 47 and 48: society ecosystem Sociology organis
Page 49 and 50: Closing the loop To create value it
Page 51 and 52: Charity organisation Water uninons/
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Porters five forces THREATS OF NEW
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Human capital 1.0 Intellectual capi
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Paul Hawken, Amory Lovins and L. Hu
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0.3 0.3 2 .4 2 .4 Financial Financi
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The Norwegian Embassy The Norwegian
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FinalReport3.indd 61 09/05/2016 10:
Page 65 and 66:
Strategy Development In stage 1 of
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Offerings Knowing what you offer an
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Bike Must: Should Could • Have ex
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Containers Must: Should Could • B
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First delivery Proof of water quali
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Following the blueprint, the servic
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The whole project starts with Moonw
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They meet their delivery biker Rece
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The appilcant meets the well-manage
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How many bikers will be needed to t
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Using recycled parts, he starts ass
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Marketing plan To summarise the Wat
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Marketing Program Waterbike’s mar
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The main goal is to close ”the ga
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FRIENDLY LOYAL FOCUSED USEFUL ENGAG
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LOGO SKETCHING Values 93 FinalRepor
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Our logo proposal Our final logo we
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FinalReport3.indd 101 09/05/2016 10
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Hole for hanging the container, all
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The plastic can be upcycled to weav
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The area Waterbike team explored is
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Summary At some point we had to wra
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Where GoTeam Consult have been incl
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and shown initiative to push the co
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Sources ARTICLES: 1. Calculating th
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