Strategy_Waterbike

methods from a service design perspective using the AT-ONE
method especially. We have also used methods related to
strategic design, such as Swot-analysis, and external and
internal analysis. We also think sustainability is important
for this project, and among others, we used the SIS matrix
to approach the project in a sustainable way. Usually in a
service design project we would have liked much more user
involvement then what’s been possible here, since the user is
located in a completely different part of the world, but we have
done our best with the resources we have had available. There
has also been weekly contact with the WaterBike team to keep
us updated on their progress, analysing their work trying to
find the best solutions.
RESULTS
The results of this project has been suggestions for the physical
products as well as a service blueprint and scenarios for how it
could work.
CONCLUSION
It is hard for us to tell whether or not the final concepts are
the best practice, but the process have been conducted in a
systematically and thorough fashion and all the solutions are
backed up with insight gained from research. Since it was never
an option to user test the product, it is hard to draw a final
conclusion. The further work of the WaterBike team will show if
our research has led them in the right direction.
Gergana, Rune, Trine, Andrea
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