Strategy_Waterbike

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Stage 2 Development of Start-up strategies and Design directions. FinalReport3.indd 62 09/05/2016 10:02:11
<strong>Strategy</strong> Development In stage 1 of the project we managed to get a good overview of the possibilities and challenges for the project. The analysis and the research gave a lot of information, and a natural next stage was to gather this together, structurize it and start making suggestions for how the service could possible work. 63 FinalReport3.indd 63 09/05/2016 10:02:11
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TPD4166 D8 - STRATEGIC DESIGN Water
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Abstract In this report we will dis
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INTRODUCTION Moonwalk Tomorrow 6 Wa
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Moonwalk Tomorrow Moonwalk Tomorrow
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WaterBike The WaterBike team will b
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The WaterBike team Kenneth Winther
Page 14 and 15: GoTeam Consult In order to further
Page 16 and 17: CAD (Solidworks): 5 Rendering: 4,5
Page 18 and 19: Stage 1 Strategic Design Research a
Page 20 and 21: evaluation of product use PR and sa
Page 22 and 23: External analysis To get an better
Page 24 and 25: Moonwalks research in Kenya There h
Page 26 and 27: HOW DO THEY PROVIDE WATER? How Keny
Page 28 and 29: USE OF ELECETRONIC MEANS OF COMMNIC
Page 30 and 31: 28 FinalReport3.indd 28 09/05/2016
Page 32 and 33: The bottleneck analysis The “bott
Page 34 and 35: The target users Primary user: wate
Page 36 and 37: Local engineers and manufacturers M
Page 38 and 39: Stakeholders mapping Meet their nee
Page 40 and 41: SWOT analysis The following is a SW
Page 42 and 43: Network and Alliance Building As me
Page 44 and 45: society Value Elke van Ouden discus
Page 46 and 47: society ecosystem Physchology organ
Page 48 and 49: society ecosystem Ecology organisat
Page 50 and 51: The value flow The value flow can a
Page 52 and 53: Competion We have not managed to fi
Page 54 and 55: SIS Matrix To get a better overview
Page 56 and 57: Eric Beinhocker, The Origin of Weal
Page 58 and 59: Human capital Intellectual capital
Page 60 and 61: Contact with external organisations
Page 62 and 63: Main findings of the analysis Water
Page 66 and 67: AT-ONE The WaterBike project is wit
Page 68 and 69: List of Requirements Service Must:
Page 70 and 71: Payment solution Must: • Be quick
Page 72 and 73: Service blueprint Physical evidence
Page 74 and 75: Starring: Service Provider: Moonwal
Page 76 and 77: Come up with the Water Delivery Ser
Page 78 and 79: me: water 2233: Welcome to WaterCyc
Page 80 and 81: Potential employees see ad The deci
Page 82 and 83: Gets assigned to a well. Assure the
Page 84 and 85: A concept for cargo bike is develop
Page 86 and 87: Stage 3 Marketing Plan and Branding
Page 88 and 89: Marketing objectives It is importan
Page 90 and 91: Stratigic gap analysis The strategi
Page 92 and 93: Product identity and Branding To cr
Page 94 and 95: SLOGAN Freeing up women's time SPAC
Page 96 and 97: From the sketches we tried to devel
Page 98 and 99: Concept inspiration There are diffe
Page 100 and 101: Water containers come in many diffe
Page 102 and 103: The Bike Concept The whole concept
Page 104 and 105: Transporting water by bike could be
Page 106 and 107: The Water Containers The water cont
Page 108 and 109: 106 FinalReport3.indd 106 09/05/201
Page 110 and 111: Other alternatives We also looked i
Page 112 and 113: Upcycling In addition to being recy
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Area of interest The WaterBike team
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Summary Reflections and conclusion
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Further work We have now been worki
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Reflections Throughout this project
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Conclusion Working with this projec
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REPORT D8 - STRATEGIC DESIGN - SPRI
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