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Ch01 INTRO

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THE GROWING IMPORTANCE OF<br />

INTELLECTUAL CAPITAL<br />

Intellectual capital<br />

• The sum and synergy of an organization’s knowledge,<br />

experience, relationships, processes, discoveries,<br />

innovations, market presence and community influence.<br />

Major categories of intellectual capital<br />

• Structural capital<br />

• Customer capital<br />

• Human capital<br />

© 2007 Thomson/South-Western. All rights<br />

reserved.<br />

1–27

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