Ch01 INTRO
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THE GROWING IMPORTANCE OF<br />
INTELLECTUAL CAPITAL<br />
Intellectual capital<br />
• The sum and synergy of an organization’s knowledge,<br />
experience, relationships, processes, discoveries,<br />
innovations, market presence and community influence.<br />
Major categories of intellectual capital<br />
• Structural capital<br />
• Customer capital<br />
• Human capital<br />
© 2007 Thomson/South-Western. All rights<br />
reserved.<br />
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