Ch01 INTRO
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EFFECTIVENESS VERSUS EFFICIENCY<br />
Effectiveness<br />
• Achieved when the organization pursues appropriate<br />
goals.<br />
• This means “doing the right things.”<br />
Efficiency<br />
• Achieved by using the fewest inputs (e.g., people and<br />
money) to generate a given output.<br />
• This means “doing things right.”<br />
The end result of effective and efficient<br />
management is organizational success.<br />
© 2007 Thomson/South-Western. All rights<br />
reserved.<br />
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