Solutions Panorama

and feeding, with a focus on nutrition and nutrition-sensitive agricultural practices.
A number of mobile messages are sent about maternal and child nutrition and
health, particularly in the first 1,000 days of a child’s life and emphasize the effect
that nutrition has on a child’s cognitive development.
REACH
The first phase of the mNutrition project has reached more than 1.5 million
subscribers in Ghana, Nigeria, and Tanzania. To date, GAIN has supported the
embedding of nutrition messages in five health and agriculture mobile messaging
services across three countries: Ghana, Nigeria, and Tanzania.
Although it was initially expected that StartSmart would reach just 10,000
users, the MXit chat channel, a popular South African messaging platform, was
exceptionally effective at speaking to the target audience’s needs, reaching over
128,000 users in South Africa to date. Young people are the primary users of the
platform, attracted by airtime rewards for registration.
Mobile messages
as a delivery
channel has huge
reach – the first
phase of the
mNutrition project
has reached more
than 1.5 million
subscribers in
Ghana, Nigeria,
and Tanzania.
LEARN MORE
GAIN Health: StartSmart;
gainhealth.org
GAIN Health: mNutrition;
gainhealth.org
“Understanding the Role of mHealth and Other Media Interventions for Behavior Change
to Enhance Child Survival and Development in Low- and Middle-Income Countries: An
Evidence Review,”
Elizabeth S. Higgs, et al.
“Mobile for Development mHealth: The Use of Mobile to Drive Improved Nutrition
Outcomes: Successes and Best Practices from the mHealth Industry,”
Kim Viljoen and Elsie Sowah
“Mobile for Development mHealth: The Importance of Partnerships in mHealth,”
Kim Viljoen
A message which saves lives;
devfinance.net
New early learning initiative for age 0-4 offers education hope;
dailymaverick.co.za
mNutrition Fact Sheet;
iati.dfid.gov.uk
Submitted by Global Alliance to Improve Nutrition (GAIN)
WOMEN DELIVER 2016 CONFERENCE: SOLUTIONS PANORAMA 16