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MODERN FOLK WARE<br />
An Interview with Jennie Johnsrud<br />
Tell us about Modern Folk Ware! How did things get started?<br />
A few years ago I went on a wilderness retreat and there was this weird moment<br />
when I had to jump across a river and it became the perfect metaphor<br />
for my life at the time. I came home and quit my retail job, ready to calculate<br />
the risk of working for myself like I had to jumping across that river. I had<br />
been a potter for close to 20 yrs, but the timing had never been quite right<br />
to try it full time. In its broadest sense, Modern Folk Ware is about craft,<br />
simplifying things and getting clear on what’s important to you. In a smaller<br />
sense, it’s me making pottery and practicing living a quiet life.<br />
Where are you from? Why did you choose to live in Santa Fe?<br />
I was born and raised in Minnesota. After college, I completed an apprenticeship<br />
in New York state and hit the road to find a place to live that would<br />
be friendly to craftspeople. I ended up in Santa Fe briefly, but there was a job<br />
opening at Santa Fe Clay that I really wanted so I stayed. That was almost 15<br />
yrs ago . . I’m still hooked on the wide open skies, sun and incredible beauty<br />
of New Mexico.<br />
What made you want to start your own business?<br />
Honestly, years of working for other people! At a certain point I realized that<br />
as an employee I was showing up and working hard to make other folks businesses<br />
happen, when I could also do that for myself. Believing that I could<br />
do it was the hardest part.