IJIFR VOLUME 3 ISSUE 12 AUGUST 2016

ISSN: 2347-1697
International Journal of Informative & Futuristic Research (IJIFR)
Volume - 3, Issue -12, August 2016
Continuous 36 th Edition, Page No: 45514559
Figure 6: Green Practices preferred by guests
The above data shows that 99.1% respondents have mentioned that implementing green
practices is the need of the hour for hotels in Pune and Mumbai and a considerable amount
of 89.1% of hotels have implemented green practices in their daily operations.(Figure 4 and
5).
Table 1: Green Practices preferred by hotel guests rating based on Percentage
Sr. No Green Practices preferred by hotel guests
Rating based on
Percentage
1 Recycling of amenities 60.60%
2 No use of disposable material 36.70%
3 Paperless policy & use of electronic media 50.50%
4 Non-smoking policy throughout the hotel 67.90%
5 Landscaping and use of natural plants in public area 67.90%
6 Key card controlled lighting & temperature of the room (ECO) 69.70%
7 Natural ventilation in the room 53.20%
8 Use of sun light in public area (Skylight) 62.40%
9 Use of energy star rated equipment 57.80%
10 Changing linen on alternate day 60.60%
11 Use of automatic low flow fixtures. 65.10%
Of the 11 environmental friendly attributes, Key card controlled lighting & temperature of
the room, commonly known as ECO, is most preferred by guests. This attribute has the
highest rating of 69.70%, followed by non- smoking policy as well as Landscaping and use
of natural plants in public area.
The concept of ECO helps in saving electricity. The ECO button is located at the bedside
and when pressed by the guest, the air conditioner temperature in the room increases by 2
degrees for a period of about 2 hours. The amount of money saved by a guest is reflected on
Meyola Fernandes, Dr. Seema Zagade :: Green Practices: A Study
Of Consumer Perception And Preferences In 5 Star Hotels In Pune
And Mumbai
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