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20 The Women in Horticulture High Tea event was chaired by Pip Courtney, host of ABC’s Landline. Women in horticulture tackle the big issues at high tea A HIGHLIGHT OF THE 2016 NATIONAL HORTICULTURE CONVENTION OCCURRED AWAY FROM THE HUSTLE AND BUSTLE OF RACV ROYAL PINES. THE WOMEN IN HORTICULTURE HIGH TEA PROVIDED AROUND 100 DELEGATES WITH THE OPPORTUNITY TO BE WINED AND DINED WHILE LISTENING TO A NUMBER OF POWERFUL WOMEN IN THE INDUSTRY, INCLUDING ABC’S LANDLINE HOST, PIP COURTNEY. Women of all ages and backgrounds – along with a handful of men – came together to celebrate and talk about the opportunities of women in horticulture at a high tea held in June. In conjunction with the 2016 National Horticulture Convention, the Women in Horticulture High Tea, sponsored by Steritech, was held at Palazzo Versace on the Gold Coast on Saturday 25 June. The two-hour event was chaired by Pip Courtney from ABC’s Landline and featured a panel of five female growers along with a keynote speaker, former Member for Murray Dr Sharman Stone. Delicious sandwiches, cakes and scones were met with approval, as was the champagne, tea and coffee served throughout the event. The afternoon kicked off with a video featuring Just Veg, a Kalfresh marketing initiative that had previously featured on Landline. Ms Courtney spoke following the presentation, using Just Veg as an example of a powerful success story about women in horticulture. “It frustrates me that there are so many similar good news stories about women in ag which aren’t being told,” Ms Courtney said. “The reason they aren’t being aired, broadcast, posted, shared, tweeted or linked to is that the family of the woman or the enterprise involved, doesn’t tell anybody. She is going about her business, unaware of how interesting or inspiring her story is. Unaware too, of the positives their business or their industry can gain from the media coverage. “So the message I have for you today is: Don’t keep your achievements to yourself.” During her keynote speech, Dr Sharman Stone reflected on her time as Member of Murray and the challenges that faced her electorate, including the battle to save the SPC Ardmona processing factory in Shepparton. Dr Stone also discussed the fact that there was a limited number of women on horticulture boards. She urged the audience to get their daughters as well as their sons involved in agriculture and reiterated that they were so much more than “farmers’ wives”. “What are we doing women? We have 50 per cent of the brains of the population in Australia; 50 per cent of the energy; 50 per cent of the caring. We’ve got more than 50 per cent of formal education and qualifications – much more,” Dr Stone said. “I’m saying to our women here: we’ve got to step up. We can keep on blaming the glass ceilings, the discrimination and the fact that for the same job, we get 17 per cent less pay in Australia – all of that. But it’s also about us making sure that we don’t give up. We can’t give up because too much is at stake.” Following the presentations, members of the audience were involved in an interactive question and answer session with a five-woman grower panel. Kalfresh’s Tracey Rieck, Alice Gorman and Jane Miles joined Horticulture Innovation
21 Photography by Andrew Beveridge. Seven leading women in the industry presented to over 100 guests. Vegetables Australia September/October 2016 Australia Director Susan Finger and Sharron Windolf from Windolf Farms, who spoke to the audience about a range of issues including farm operations, succession planning, media, marketing, product development and leadership. A former journalist with 20 years’ experience, Alice gave a fascinating insight into the media and how she has transitioned her experience into marketing at Kalfresh. She knew very little about farming before meeting her husband Richard, however through the course of their relationship Alice realised the incredible work that farmers do. “Very few farmers actually go out and promote themselves and that’s been probably the bane of my existence – getting the farmers within our business to actually talk about what they do. It’s been a work in progress and I think we’re doing really well now,” Alice said. “If you don’t tell your story, you can’t really get upset when people don’t appreciate what you do.” Jane outlined the challenges faced when coming up with the Just Veg marketing campaign, including budget restrictions and understanding what customers want, while Tracey talked about what was next for the Kalfresh marketing team. That included looking at other products, making sure everything is profitable and increasing the value of it. Sharron spoke in relation to the challenges in succession planning and the need for an open discussion while Susan i touched on leadership, telling the audience to “grasp every opportunity you can”. As the high tea drew to a close, it was clear that the presentations had a profound impact on the attendees. AUSVEG would like to thank all of the speakers for generously giving up their time to share their inspiring stories at the event. Vegetables Australia will feature a dedicated ‘Women in Horticulture’ column in future editions of the magazine. If you have a story idea or information you would like to share, please contact AUSVEG on 03 9882 0277 or info@ausveg.com.au. Stop them dead halt the Spread aphid control in vegetableS Over 100 viruses can be transmitted by green peach aphid alone. With transform insecticide, you can take back control of your crop and stop the aphids and viruses in their tracks. • Outstanding aphid control • Approved on a wide range of vegetable crops • Effective across a wide range of temperatures • New Mode of Action – no resistance For more information call 1800 700 096 www.dowagrosciences.com.au ® Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow.
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