The Partner Channel Magazine Fall 2016

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We had some really great business coverage around Dynamics 365 and AppSource in Forbes and the Wall Street Journal, and from a Partner perspective, VERIPARK shared that they had more leads in the first few days after AppSource’s launch than they had gotten in a year because of the awareness that came during WPC. TPC: What advice do you have for Partner organizations and how they move their businesses forward with everything we’ve covered? BE: I think Partners need to focus on expanding their capabilities into data, analytics, and IoT as the reality is that those worlds are going to converge over time. They’re very closely related to Dynamics 365, and they don’t need to do it overnight, but they need to think about how they partner to create a well-rounded solution for their customers. If you think about field service, IoT is a very natural focus. If you think about financial services, you need to think about Cortana Intelligence and how that surfaces in an ISV solution. I think that many Microsoft Dynamics Partners already have these skillsets, and I know for a fact that some of our best Power BI Partners are Microsoft Dynamics Partners as I’ve told my teams over the years that they need to talk to the Microsoft Dynamics team as they’ve always understood how to surface those insights and get customers to take action on them. TPC: And finally, back to Dynamics 365. The offering was announced just before WPC, talked about extensively at the event, and the official launch is coming up at UG Summit in October. What have been the highs and lows of this announcement thus far? BE: I think Partners were excited to see Microsoft put Dynamics 365 on the mainstage at WPC. I think they feel good about the investment they’ve made with Microsoft and about what they’ve built. I think there is also a good nervousness – similar to when you start a new role – because they’re not quite sure how this will all play out. Now we’re doing the education post-announcement. We did a pre-disclosure that general availability will be coming in the fall, and Partners want to know about pricing, packaging, and licensing. We have shared a good level of detail, but there is more to come in terms of Partner readiness, and we’re excited about the formal launch at UG Summit. 16 FALL 2016 | THEPARTNERCHANNEL.COM
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