The Partner Channel Magazine Fall 2016

“We’ve done pretty well with our 250,000 seats around the world,
but the reach now that it’s through a Microsoft platform is fantastic,
and it will give us the opportunity to branch out.”
looking for and where there were hiccups.
I’m super excited about what they’re doing there, and I’ve
wanted Microsoft to do that for a long time. We’ve done pretty
well with our 250,000 seats around the world, but the reach now
that it’s through a Microsoft platform is fantastic, and it will give
us the opportunity to branch out.
The beauty of AppSource is that you’ll have packages that tie
into Azure, Microsoft Dynamics AX, and Microsoft Dynamics
CRM in one install, and Microsoft will help with that plumbing
on the back end to tie those technologies together.
That’s where the future will be, and those Partners who want
to have relevance in the channel will have to have pretty good
visibility in AppSource.
We put a lot of effort into making sure we were out there
when it went live, and I’m a firm believer that you have to give
people the ability to get into the market in a fashion like that.
This will give ISVs more of a platform to showcase solutions
and be found.
The challenge in the Microsoft Dynamics CRM space is that
Partners have wanted us to go out and pitch their solutions. If
ISVs can be in the driver seat and drive those conversations, you
have Partners lining up to be their “go-to” people.
Another thing this will do is get the broader base in Microsoft
to understand the mindset that drives business app success for
our customers. They haven’t had to think about it for Azure,
but in Microsoft Dynamics CRM and Microsoft Dynamics ERP,
without the Partner, it’s a different business.
It’s definitely a year of change.
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44 FALL 2016 | THEPARTNERCHANNEL.COM