Viva Brighton Issue #45 November 2016

DESIGN
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Unlimited
Design agency and accidental shop
Graphic designers Sara and Patrick Morrissey
launched Unlimited in 2008. They left their
respective jobs lecturing at London College of
Communication, and designing for top agency
Why Not Associates, to set up their own independent
design agency by the sea. The shop and
gallery began two years later, when they began
exhibiting theirs and friends’ work in front of
their studio on weekends for fun.
Unlimited were forerunners of the now ubiquitous
fashion for pop-ups, but trendsetting wasn’t
their intention. “I started adopting the name
pop-up only because that’s what I started to realise
people were saying it was,” says Sara. “It’s all
happened organically, and as a reaction to our audience.
I never intended to be here having a shop
six years ago... I’m a designer, one half of a design
team, but our love of great work by likeminded
talent naturally pushed us in this direction.”
Six years on, Unlimited has grown from representing
just six designer-makers to over 80. They
recently invited Rob Lowe of Supermundane, a
real celeb in the illustration field, to paint their
shop front and create a huge number of prints
for display. “Lots of the time, I’m spurring people
on,” says Sara, whose background as a lecturer informs
her ability to draft good creative briefs - the
backbone of design collaboration. “Supermundane
said he’s not actually done this much work at one
point altogether for an exhibition… I crack the
whip because I love being involved in the generation
of new work for us to show.”
Now the shop has a monthly programme of
events and exhibitions, Sara and colleague Esther
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