Viva Brighton Issue #45 November 2016

CYCLING
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PeloBros
Equipment and apparel for adventurers
Ronan and Delphine Kennedy run PeloBros on Vine
Street, a shop which does much more than just sell
cool cycling gear. In fact, it defies categorisation…
Delphine: When I met Ronan four years ago,
we decided that happiness should be our first
motivation. We got married in June and on our
honeymoon in Portland, I decided to quit my wellpaid-but-stressful
job in aviation to join him in this
venture. We’ve been open since mid-August.
Ronan: PeloBros is a shop which projects the
spirit of what we love doing. We love cycling, we
love camping, we love surfing, and we love beautiful
and original design. We love doing things our
own way.
D: All the brands we sell are special and reflect
our ethos. Pendleton, from Oregon, make blankets
from 100% virgin wool. Passenger is a great company
from the New Forest that do outwear… they
plant a tree every time they sell an item. The designers
at Mizu make cool-coloured steel bottles
and wine glasses. I’m French and I’d drink wine out
of one of those… it’s much better than using plastic
stuff and throwing it away.
R: We sell cycling gear from independent companies,
so people can wear something a bit different
on their bikes. FYXO is an Australian company
who created cobbled streets in Melbourne in
order to replicate the conditions in the Paris-Roubaix
race. They do great cycling shirts in the colours
of the French flag, called Roo-baix.
D: One of my favourite items is this Polerstuff
Napsack, an amazing sleeping bag you can wear.
People are loving the colours! Floral, camo, burnt
orange - in fact we only have one left…
R: Cycling is right at the forefront of youth culture
at the moment, and that’s reflected in the interesting
design of cycling gear and paraphernalia.
The Criterium races, held all over the world, exemplify
that. These races are no-holds-barred, with
fixed-gear bikes with no brakes doing 30k in 25 minutes;
those involved like to look original.
D: We’re starting up our own rides from the
shop every week. Riders of any level can join. One
was just a whizz to Shoreham and back, others have
been longer.
R: In the summer we’re going to hire a field from
a farmer nearby and our customers who cycle out
there from the shop can try out some of the camping
gear we’re selling here. Biolite is a stove which
boils water on just a few lit twigs, from which you
can recharge your phone, light up your cooking or
post what you’re up to on Instagram.
D: We are excited to welcome a tattooist, barber
and prosecco bar as neighbours in the next few
weeks… it’s going to be a really happening street!
R: We chose Brighton because we love Brighton,
and this concept wouldn’t work in many places. East
London, maybe. Bristol, definitely. Or out in the
middle of nowhere, so people would have to cycle to
it… As told to Alex Leith
16 Vine Street / pelobros.cc
Photos by Alex Leith
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