2016 Holiday Tool Kit

• Write a sizable check and deposit in a kettle placed in the company’s
community. Depending on the amount, consider partnering with DHQ’s
development team to publicize the donation.
• Sponsor the corps at a company function during the season.
• Volunteers from a company can give their time in pairs or mini groups.
Recruitment should take place months prior. Give the company information
about The Salvation Army and how volunteerism of this kind can be
beneficial to their company.
• Consider challenging 2 companies to compete against each other on a
certain day to see which can raise the most. The involved companies will
typically put their own time/effort behind promoting the kettles, in the spirit
of winning (for a good cause!)
• Businesses also allow us to put kettles outside their stores so it is important
for Corps officers to start making a connection with the managers months
prior to kettle season. Managers of stores should be presented with a contract
and cell phone numbers of the corps officers/kettle coordinators in case they
need to contact you urgently.
• If businesses don’t want to participate but would choose to donate in other
ways, they may donate goods/services as incentives for people to volunteer.
For example, Baskin Robbins will donate a certain number of scoops if you
show you have volunteered as a bell ringer.
• Toward the end of the season, a business can choose to donate the remaining
amount required for your corps to meet its kettle goal.
Other Recommendations
Begin Christmas Kettle Campaign Planning early. The sooner the campaign gets
started, the better prepared you are once the holidays come around. Follow the
monthly action plan in section 1b.
Integrate kettle locations into the volunteer management program. This way
volunteers can select the shifts and locations they want. THQ offers training
classes on the program and a step by step guide is located in section 2b.
Divisional leadership will make phone calls to all officers periodically during the
kettle season. During the kettle campaign, regular updates on national
agreements will go out from DHQ to Corps Officers.
2d. Tips For A Successful Campaign