2016 Holiday Tool Kit

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Facebook Best Practices When and how many times to post each day? • We recommend posting once a day, unless there is breaking news or a big event happening -‐‐ then it is okay to post multiple times a day (however, try not to post more than three times, as it is possible for Facebook to start marking your posts as spam, which will result in fewer and fewer individuals who follow you, actually seeing your content). • We generally recommend posting in the morning between 9AM and 10AM. What to post? • Know your story: Create a unique voice that brings your story to life in a compelling & authentic way. Keep posts, short, sweet and succinct! • Be timely: Are there any holidays or breaking news stories that can be tied into your organization’s work? People are more likely to engage with your updates if you are talking about things that are relevant to them. • Know your audience: What content is important to them? Stories of triumph, fundraisers, volunteer events, etc. • Know your goals: What kind of relationships are you trying to form—strategize posts accordingly. • Make it visual! Use photos and videos to accompany your posts as much as possible. Photos will generate 120% and videos 100% more engagement than the average post, respectively. • Create a conversation: Ask questions to your followers or ask them to “like” your post if they think, “x, y, and z” (of course always avoid controversial subjects!). Reply to those who comment or post on your wall, make them feel part of your online community. 4o. Facebook Best Practices
Grow your community! • Start with who you know! Promote on flyers with “follow on facebook” buttons/links. Also include “follow on facebook” buttons in email outreach to donors and volunteers. • Engage others. When applicable tag other organizations in your posts or share content directly to their page. 10 Simple Ideas for Social Media Sharing 1. Offer a sneak peek of an upcoming newsletter, event, or program. 2. Show what goes on behind the scenes at your office. 3. Introduce a member of your staff. 4. Report from the scene of your work or event. 5. Share photos of your volunteers in action. 6. Connect your work to a news story, trend, or meme. 7. Ask a trivia question related to your cause. 8. Share a testimonial from a beneficiary or supporter. 9. Choose a “fan of the day” and give them a shout-‐‐out. 10. Celebrate a success story. 4o. Facebook Best Practices
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The Salvation Army Southern Califor
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f. Customizable Volunteer Recruitme
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f. Gift Pick-‐‐Up Card Templa
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Monthly Action Plan To Secure New a
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Media exposure • Publicity encour
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• Conduct a volunteer orientation
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One-‐‐time Volunteers do not
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In 1901, kettle contributions in Ne
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Thing TO do: 1) Please greet all pe
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Volunteer as a Christmas Ambassador
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VOLUNTEERS WANTED! Help out as a Ch
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(Corps/program) ·∙ (Address) TEL
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THE SALVATION ARMY SOUTHERN CALIFOR
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Name Phone # E-mail Bringing others
Page 31 and 32: The Salvation Army (Corps/Program)
Page 33 and 34: RedKettlePlus.org Make Change with
Page 35 and 36: RedKettleReason.org Make Change wit
Page 37 and 38: Integrating Kettle with the Vol
Page 51 and 52: Volunteers Introduction Though The
Page 53 and 54: • Finalize details with any compa
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Page 57 and 58: Support and Supervision of Voluntee
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Page 68 and 69: Public Relations What Do Media Want
Page 70 and 71: list. What better feel good story i
Page 72 and 73: Public Relations Media Etiquette Wh
Page 74 and 75: Public Relations Key Messages Key m
Page 76 and 77: Public Relations Various Forms of C
Page 78 and 79: FOR IMMEDIATE RELEASE: Today’s Da
Page 80 and 81: FOR IMMEDIATE RELEASE: THE SALVATIO
Page 84 and 85: CHRISTMAS CAMPAIGNS No season is as
Page 86 and 87: A new, branded 3G Point of Sale tec
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Page 92 and 93: Adopt-A- Family Introduction Adopt-
Page 94 and 95: NOTE: For your records, once a fami
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Page 114 and 115: If you are going to use actual chil
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Page 130 and 131: Food Drives Why a Food Drive? What
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Food Drives Tips and Suggestions OB
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PLANNING THE EVENT Food Drive Timel
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Toy Drives Introduction Successful
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• When is your distribution? Be s
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• Wrapping Up • Be sure to than
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especially for the kids. For many o
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2016 Holiday Tool Kit

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