The Sky is the limit

Without such an essential tool, operators
and subscribers, will be facing fraudulent
traffic flow, uncharged SMS, network
congestion, potential loss of revenue and
Lack of SMS traffic control.
With this platform and its technology, it
will enable operators to control and to
have complete insight into what’s going
on in their network, find all the loopholes,
block grey routes, fraud attempts and all
unwanted traffic, complete monitoring and
filtering to regain control over the network
and eventually to boost their network
revenues
Having our system integrated in the MNO
network, will result in blocking all fraudulent
traffic, SMS traffic charged correctly,
normal network load, maximum revenue
achieved and most importantly total SMS
traffic control
Please discuss the monetary costs and
benefits of using Viahub to solve this
problem?
Our solution platform is designed on
the philosophy of Transparency, No
network exposure, No Re – configuration/
engineering.
The solution is deliberate to support certain
mandatory actions to control the traffic
such as ALLOW, BLOCK and MONITOR.
In general, different rule cases can have
different actions.
Our business model is based on that
we will also consumes all ROI (Return
of investment) delays in revenue, thus
enabling the operator to book new net
revenues immediately. In general, we aim
to offer highly competitive service that
combines technology and know-how, in
order to capture maximal market potential
of the SMS services.
Does Viahub provide any other solutions
besides this?
Viahub provides SMS and Voice services
to mobile operators and enterprises
worldwide. With one single point of
connection we enable our clients with
reliable and secure connection to over
900 MNOs and MVNOs in over 200
countries across 6 continents.
Our high quality, reliability and around the
clock support makes us number one choice
when it comes to SMS and Voice services.
Voice: Premium quality voice with advanced
features such as CLI and Fax over IP or TDM
networks.
SMS: Single connectivity access point to
P2P and A2P SMS market, providing global
reach to Mobile operators, OTT providers
and enterprise clients with real-time
monitoring and reporting capabilities.
Network Security and Revenue Assurance:
Viahub’s SMS Firewall is a sophisticated
filtering system which allows the Operator
to monitor, detect, report and block on
SMS spam and fraud. Viahub SMS solution
provides Revenue Assurance to MNO’s.
Our solution platform
is designed on
the philosophy of
transparency, No
network exposure,
No re – configuration/
engineering”
Which markets are you currently
working in?
Our Head Office is located in New York,
USA, and we have branches operating
from Germany, Croatia and Middle East, in
addition to our representative offices from
the Netherlands and Jordan. We are serving
different clients/ Operators in MEA, Europe
and East Aisa.
Please talk about the importance of SMS
in a growing market of OTTs and Internet
messaging.
The first SMS was in December 1992,
British mobile engineer Neil Papworth
sent the first ever text message: a quick
“Merry Christmas” to Vodafone’s Richard
Jarvis. The technology has been growing in
popularity ever since, until now it became
the first choice of millions of people across
the world.
SMS has changed the world, and the stats
prove it. Almost 7.5 trillion texts were sent
in 2014 according to Portio Research, –
that’s the equivalent of almost 1,000 for
every person on the planet.
OTT is a new challenger has entered
the messaging market, that resulted a
considerable drop in the SMS, any search
for the reasons behind this decline will be
short. Over the past couple of years, we
have witnessed real growth in the use of
over-the-top (OTT) messaging services.
The rise of OTT has been driven once again
by the evolution of mobile technology, and
most of these programs are free, meaning
users only have to pay for their internet
connection and the device they use.
As with most technologies, however, there
are downsides. The many different internetbased
messaging applications availability
out there and the market is expanding
rapidly with new players and applications
isn’t necessarily a good thing, as very few
– if any – of the platforms out there are
compatible with others; instead, they are
in competition. That means one group of
friends is likely to use one platform, while
another group will be relying on something
else completely.
Being these applications are internet-reliant
technologies, security is also an issue to
consider. Most messages will be encrypted
but flaws have been exposed in even the
biggest applications. With these programs
often given access to full contact lists as
well, it’s not just the main user at risk – it
could be their friends and family members
too.
Whereas the SMS have been around much
longer, it solves all of the issues mentioned
above, while also offering users and
marketers plenty of other benefits.
SMS is a standard service which is
different from services offered by different
companies. It’s used in handsets made by all
manufacturers, and doesn’t require the user
to download any applications. This opens
the audience up massively.
OTT still has a long way to go before it can
match the reach of SMS. Mainly because
messaging apps can only be used on
smartphones with internet connectivity.
Text messaging, can be carried out on any
standard mobile phone. This means it’s
possible to reach the demographic groups
and emerging markets.
40 November 2016