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In summary, BricsCAD is triply cost-effective:<br />

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BricsCAD Platinum is priced 4x less than AutoCAD, and 1.5x less than AutoCAD LT<br />

BricsCAD runs on Linux, which is free<br />

BricsCAD and Linux have lower hardware demands than AutoCAD and Windows, and so run effectively<br />

on older computers<br />

MAXIMIZING COMPATIBILITY<br />

Like all responsible capitalist corporations, design firms look to reduce their expenses, and so prefer<br />

the lowest-cost system that produces the highest profits with the fewest expenses — measurable<br />

and unmeasurable. I listed some of the measurable expenses above.<br />

The #1 unmeasurable expense comes from difficulty in using a software system. In the case of CAD,<br />

this can mean difficulty of the user interface, links to external programs, and absolute compatibility<br />

with the industry standard, AutoCAD. For this last reason, design shops employ at least a few seats<br />

of AutoCAD.<br />

Autodesk tries to make sure that AutoCAD stays ahead of the competition, whether through technology<br />

or through marketing. For example in marketing, when in the mid-1990s IntelliCAD began<br />

threatening sales of the 10x more expensive AutoCAD, Autodesk launched a campaign that effectively<br />

warned customers away from the upstart. (In the campaign, Autodesk claimed that AutoCAD LT<br />

was the only low-priced CAD package that was 100% DWG-compatible with AutoCAD. The problem<br />

with the claim at the time was that it was not entirely accurate, for AutoCAD LT in those days could<br />

not deal with all the entities created by AutoCAD.)<br />

For many years, Autodesk put huge resources into leap-frogging AutoCAD ahead of the competition,<br />

making the “100% Pure DWG” situation even more true. In recent years, however, Autodesk has<br />

slowed its pace, curiously enough; as of AutoCAD 2014 onwards, the flagship software has gained<br />

only a few new functions each year, and the file format remaining unchanged for more five years,<br />

as of this writing.<br />

Nevertheless, most design firms have at least one license of AutoCAD on the chance that drawings<br />

from clients might not reproduce correctly in IntelliCAD or BricsCAD. This is like firms saving money<br />

by standardizing on the free Libre Office package, yet maintaining a license of Microsoft Office to<br />

ensure compatibility with files created by the de facto standard in office software.<br />

Open Design Alliance. The industry counterweight to Autodesk is the Open Design Alliance. The<br />

ODA was established in the late 1990s to document Autodesk’s DWG format, which has been kept<br />

proprietary through a lack of documentation. Today, the organization has 1,200 members and<br />

provides APIs that allow members’ software to read and write AutoCAD DWG, MircoStation DGN,<br />

Adobe PDF files, and other popular file formats, such as Revit RVT files. The organization also<br />

158 BricsCAD V17 for AutoCAD Users

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