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16<br />

SUNDAY, DECEMBER 4, <strong>2016</strong><br />

DT<br />

Feature<br />

'The main objective of fund-raising is to<br />

accelerate growth'<br />

Tanveer Ali, Executive Director of Olympic Industries, talks about fund-raising<br />

• Nahid Farzana<br />

Every week expert mentors are<br />

taking sessions for the top 5<br />

start-ups of GP Accelerator (GPA)<br />

which is operated by SD ASIA. The<br />

sessions effectively guide the startups<br />

for success in the long run.<br />

Tanveer Ali, Executive Director<br />

of Olympic Industries Ltd. came in<br />

as a mentor recently. His session<br />

was on fund-raising tips for the<br />

start-ups. He talked about the<br />

different phases of fund-raising.<br />

Here are few key points from the<br />

session:<br />

Before looking for fund-raising<br />

what are the crucial topics to keep<br />

in mind?<br />

Fund-raising is often a very<br />

sensitive issue. There is a lot of<br />

negotiation. It’s not only just<br />

between the investor and you<br />

but also between you and your<br />

co-founders and team members.<br />

All the members need to agree on<br />

how much to raise and how much<br />

of equity are you willing to give<br />

up. Lots of things should be well<br />

considered before making the<br />

decision of fund-raising. The big<br />

ones are-<br />

• Where are you today and where<br />

do you want to be next?<br />

• How much your business<br />

spending today?<br />

• How much do you need to get<br />

where you want to be in next<br />

15-18 months?<br />

• How much of your business are<br />

you willing to give away to get<br />

that funding?<br />

• If you don’t raise money, where<br />

will you be?<br />

Why do we take money from<br />

external investors?<br />

There could be different reasons<br />

for each company to raise money.<br />

But typically 2 primary reasons are<br />

critical-<br />

• Diversifying economic risks<br />

by involving more people. If<br />

you acquire shareholders you<br />

spread the chances of risk.<br />

• Accelerating your growth should<br />

be the primary reason of why you<br />

want to raise money. Focusing<br />

on the growth of your business<br />

should be your key planning.<br />

By taking investors’ money, you<br />

plan the road map of how quickly<br />

to accelerate the growth or reach<br />

your goals. If you have certain<br />

goals that you know you can reach<br />

in 3 years, would getting external<br />

capital cut the time to one and<br />

a half year? If the answer to this<br />

question is yes, then comes a more<br />

critical one. How much of your<br />

business do you have to give away<br />

to meet your revenue goals in 1<br />

and a half year?<br />

What do investors look for in a<br />

business before deciding whether<br />

to invest or not?<br />

These are the three most<br />

important things that any investor<br />

would review:<br />

• Team<br />

• Product market fit<br />

• Market size<br />

Every venture capital investor<br />

looks at different things in<br />

business. But the general number<br />

one item that any investor would<br />

look for is the Team. Typically<br />

while assessing different criteria<br />

in investment assessment, the<br />

investor put 70% of the valuation<br />

in Teams. Whether the team is<br />

confident, compatible and has<br />

the ability to execute the plan<br />

has a great impact on investing<br />

decision.<br />

Typically it takes an average<br />

startup 7 years to reach a level<br />

of liquidity events. Investors<br />

look for a team that can iterate<br />

through this time. The role of each<br />

member of the team might overlap<br />

and they need to carry along. Also,<br />

it’s important to figure out how<br />

the members will react if they fail.<br />

The team is valued so high<br />

because you invest in people<br />

and you do that so that they can<br />

salvage the business. The team<br />

needs to truly understand the<br />

product market fit and the market<br />

landscape. Their confidence and<br />

commitment need to be high to<br />

carry the start-up for 7 years. So<br />

while trying to get investment,<br />

focus on the strength and<br />

dynamics of your team.<br />

Once you have figured these out,<br />

you need to think about your<br />

fund-raising ask.<br />

• How much you want from<br />

investors?<br />

• What right and privilege will<br />

you give them?<br />

Fundraising is not a fun thing<br />

to do. You need to negotiate and<br />

meet investors many times. Also<br />

when you do fund-raising, you are<br />

not building your business which<br />

is a pretty big opportunity cost.<br />

So, you need to decide how much<br />

you are asking for and what will<br />

you be offering them in return.<br />

How much do you need to raise?<br />

How much is too little or too<br />

much?<br />

You must have a financial<br />

model. Ideally, you need to know<br />

how much money you will need in<br />

next 15-18 months.<br />

Risks of raising too little funds<br />

• You may not be able to spend<br />

money for acceleration of<br />

growth<br />

• You may not see the expected<br />

results<br />

• Competition catches up<br />

• You have to start fund-raising<br />

again and thus lose focus on<br />

building your business<br />

Risks of raising too much<br />

• You raise expectations of<br />

investors and if you fail to<br />

deliver, you stand to lose<br />

further investment, and<br />

(possibly) even the original<br />

investments<br />

• If they don’t give more funding,<br />

you will have to raise at a lower<br />

valuation which will bring<br />

down the value of business and<br />

negatively impact your market<br />

image.<br />

• The idle hand makes a poor<br />

decision. You take more<br />

aggressive chances and make<br />

wrong decisions.<br />

How you are going to spend your<br />

money matters to investors<br />

Investors don’t just want to throw<br />

around their money. They analyse<br />

3 different major components<br />

of how you going to spend their<br />

money<br />

• Your product roadmap is very<br />

important. Investors like to<br />

know where you will take your<br />

company’s technology next<br />

and it matters a lot in their<br />

investment decision.<br />

• How much of your expenses<br />

are going to be over your<br />

revenues is also very<br />

important. Investors focus on<br />

the optimisation of cash flow.<br />

• You need to point out where<br />

you are going to spend the<br />

money specifically. Marketing,<br />

advertising, product<br />

development, hiring, etc.<br />

budget needs to be specified<br />

over a period of time.<br />

What does a perfect investor<br />

look like?<br />

• Has experience in similar field<br />

• Has time to guide you<br />

• Can add value and strategise<br />

How do you raise funds?<br />

• Investor pitch.<br />

What should be in the investor<br />

pitch?<br />

• Dynamic team<br />

• execution strategy<br />

• what you will do and what you<br />

did so far<br />

• market problem and solution<br />

• market landscape<br />

• roadmap<br />

A typical investment pitching<br />

process might take some 30-90<br />

days. You need to be patient and<br />

plan ahead about the amount you<br />

need to raise. If you raise less, you<br />

will again have to spend up to 90<br />

days in pitching and your business<br />

performance will eventually fall<br />

behind.<br />

Funding is just one piece of<br />

the entire puzzle; it helps you to<br />

accelerate your growth. It should<br />

never be seen as an achievement<br />

or goal, rather as a mean to<br />

achieve your objectives. •

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