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16<br />
SUNDAY, DECEMBER 4, <strong>2016</strong><br />
DT<br />
Feature<br />
'The main objective of fund-raising is to<br />
accelerate growth'<br />
Tanveer Ali, Executive Director of Olympic Industries, talks about fund-raising<br />
• Nahid Farzana<br />
Every week expert mentors are<br />
taking sessions for the top 5<br />
start-ups of GP Accelerator (GPA)<br />
which is operated by SD ASIA. The<br />
sessions effectively guide the startups<br />
for success in the long run.<br />
Tanveer Ali, Executive Director<br />
of Olympic Industries Ltd. came in<br />
as a mentor recently. His session<br />
was on fund-raising tips for the<br />
start-ups. He talked about the<br />
different phases of fund-raising.<br />
Here are few key points from the<br />
session:<br />
Before looking for fund-raising<br />
what are the crucial topics to keep<br />
in mind?<br />
Fund-raising is often a very<br />
sensitive issue. There is a lot of<br />
negotiation. It’s not only just<br />
between the investor and you<br />
but also between you and your<br />
co-founders and team members.<br />
All the members need to agree on<br />
how much to raise and how much<br />
of equity are you willing to give<br />
up. Lots of things should be well<br />
considered before making the<br />
decision of fund-raising. The big<br />
ones are-<br />
• Where are you today and where<br />
do you want to be next?<br />
• How much your business<br />
spending today?<br />
• How much do you need to get<br />
where you want to be in next<br />
15-18 months?<br />
• How much of your business are<br />
you willing to give away to get<br />
that funding?<br />
• If you don’t raise money, where<br />
will you be?<br />
Why do we take money from<br />
external investors?<br />
There could be different reasons<br />
for each company to raise money.<br />
But typically 2 primary reasons are<br />
critical-<br />
• Diversifying economic risks<br />
by involving more people. If<br />
you acquire shareholders you<br />
spread the chances of risk.<br />
• Accelerating your growth should<br />
be the primary reason of why you<br />
want to raise money. Focusing<br />
on the growth of your business<br />
should be your key planning.<br />
By taking investors’ money, you<br />
plan the road map of how quickly<br />
to accelerate the growth or reach<br />
your goals. If you have certain<br />
goals that you know you can reach<br />
in 3 years, would getting external<br />
capital cut the time to one and<br />
a half year? If the answer to this<br />
question is yes, then comes a more<br />
critical one. How much of your<br />
business do you have to give away<br />
to meet your revenue goals in 1<br />
and a half year?<br />
What do investors look for in a<br />
business before deciding whether<br />
to invest or not?<br />
These are the three most<br />
important things that any investor<br />
would review:<br />
• Team<br />
• Product market fit<br />
• Market size<br />
Every venture capital investor<br />
looks at different things in<br />
business. But the general number<br />
one item that any investor would<br />
look for is the Team. Typically<br />
while assessing different criteria<br />
in investment assessment, the<br />
investor put 70% of the valuation<br />
in Teams. Whether the team is<br />
confident, compatible and has<br />
the ability to execute the plan<br />
has a great impact on investing<br />
decision.<br />
Typically it takes an average<br />
startup 7 years to reach a level<br />
of liquidity events. Investors<br />
look for a team that can iterate<br />
through this time. The role of each<br />
member of the team might overlap<br />
and they need to carry along. Also,<br />
it’s important to figure out how<br />
the members will react if they fail.<br />
The team is valued so high<br />
because you invest in people<br />
and you do that so that they can<br />
salvage the business. The team<br />
needs to truly understand the<br />
product market fit and the market<br />
landscape. Their confidence and<br />
commitment need to be high to<br />
carry the start-up for 7 years. So<br />
while trying to get investment,<br />
focus on the strength and<br />
dynamics of your team.<br />
Once you have figured these out,<br />
you need to think about your<br />
fund-raising ask.<br />
• How much you want from<br />
investors?<br />
• What right and privilege will<br />
you give them?<br />
Fundraising is not a fun thing<br />
to do. You need to negotiate and<br />
meet investors many times. Also<br />
when you do fund-raising, you are<br />
not building your business which<br />
is a pretty big opportunity cost.<br />
So, you need to decide how much<br />
you are asking for and what will<br />
you be offering them in return.<br />
How much do you need to raise?<br />
How much is too little or too<br />
much?<br />
You must have a financial<br />
model. Ideally, you need to know<br />
how much money you will need in<br />
next 15-18 months.<br />
Risks of raising too little funds<br />
• You may not be able to spend<br />
money for acceleration of<br />
growth<br />
• You may not see the expected<br />
results<br />
• Competition catches up<br />
• You have to start fund-raising<br />
again and thus lose focus on<br />
building your business<br />
Risks of raising too much<br />
• You raise expectations of<br />
investors and if you fail to<br />
deliver, you stand to lose<br />
further investment, and<br />
(possibly) even the original<br />
investments<br />
• If they don’t give more funding,<br />
you will have to raise at a lower<br />
valuation which will bring<br />
down the value of business and<br />
negatively impact your market<br />
image.<br />
• The idle hand makes a poor<br />
decision. You take more<br />
aggressive chances and make<br />
wrong decisions.<br />
How you are going to spend your<br />
money matters to investors<br />
Investors don’t just want to throw<br />
around their money. They analyse<br />
3 different major components<br />
of how you going to spend their<br />
money<br />
• Your product roadmap is very<br />
important. Investors like to<br />
know where you will take your<br />
company’s technology next<br />
and it matters a lot in their<br />
investment decision.<br />
• How much of your expenses<br />
are going to be over your<br />
revenues is also very<br />
important. Investors focus on<br />
the optimisation of cash flow.<br />
• You need to point out where<br />
you are going to spend the<br />
money specifically. Marketing,<br />
advertising, product<br />
development, hiring, etc.<br />
budget needs to be specified<br />
over a period of time.<br />
What does a perfect investor<br />
look like?<br />
• Has experience in similar field<br />
• Has time to guide you<br />
• Can add value and strategise<br />
How do you raise funds?<br />
• Investor pitch.<br />
What should be in the investor<br />
pitch?<br />
• Dynamic team<br />
• execution strategy<br />
• what you will do and what you<br />
did so far<br />
• market problem and solution<br />
• market landscape<br />
• roadmap<br />
A typical investment pitching<br />
process might take some 30-90<br />
days. You need to be patient and<br />
plan ahead about the amount you<br />
need to raise. If you raise less, you<br />
will again have to spend up to 90<br />
days in pitching and your business<br />
performance will eventually fall<br />
behind.<br />
Funding is just one piece of<br />
the entire puzzle; it helps you to<br />
accelerate your growth. It should<br />
never be seen as an achievement<br />
or goal, rather as a mean to<br />
achieve your objectives. •