CR Magazine - Winter 2016
Winter 2016 issue of the Chicago REALTOR® (CR) Magazine the official publication of the Chicago Association of REALTORS®.
Winter 2016 issue of the Chicago REALTOR® (CR) Magazine the official publication of the Chicago Association of REALTORS®.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
GET ENGAGED.<br />
GET FACEBOOK LIVE.<br />
Live video is a great way to interact with viewers in real time about<br />
real estate. Why? Video is popular — so popular, in fact, that social<br />
networks favor video in their algorithms, knowing this rich content<br />
is preferred by users.<br />
Did You Know?<br />
• In <strong>2016</strong>, 61 percent of businesses are using video as a<br />
marketing tool. In the previous year, 66 percent of those<br />
businesses were not using video at all. * according to a<br />
survey by the Web Marketing Video Council<br />
• Adding a video to your website can increase the chance of<br />
a first-page Google result by up to 53x.<br />
• Audiences are 10x more likely to engage (embed,<br />
share or comment) with video content than text-only<br />
blogs or social posts.<br />
Live streaming video is a great way to connect with your online<br />
audience and spark engagement. Facebook alone has over 8<br />
billion daily video views, which led to the debut of Facebook Live,<br />
a service that allows users to stream live video to their friends<br />
and followers. Facebook Live can run up to 90 minutes in length<br />
and videos are automatically stored in the broadcaster’s timeline,<br />
allowing them to share in the future and embed the video in their<br />
blog posts.<br />
28 Chicago REALTOR ® <strong>Magazine</strong>
Change language