Smart Guide To Storytelling For Leaders and Salespeople
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
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HOW EMOTION GIVES<br />
MEMORY A BOOST<br />
Albeit fictional, the story in Part II of this<br />
exercise told you why I was concerned<br />
for my daughter‘s safety.The notion of<br />
my accident was included to generate<br />
an element of surprise <strong>and</strong> sadness.<br />
Stories that cause us to feel happy,<br />
sad, mad or surprised increase recall<br />
because they generate even more<br />
brain activity.<br />
Think about this the next time you<br />
start to fill up your presentation with<br />
facts separated by bullet points or<br />
you casually communicate an important<br />
point. Very few presentation techniques<br />
will do as much to get your point<br />
remembered as well as a story that triggers<br />
an emotional response.<br />
It is important to become aware of the<br />
fact that any information you provide<br />
in a presentation competes wth the<br />
flurry of information that hits your prospect’s<br />
windshield each <strong>and</strong> every day.<br />
Additionally, as soon as you end your<br />
presentation, your audience will start to<br />
forget what you said, especially when<br />
other c<strong>and</strong>idates are giving competitive<br />
presentations.<br />
“<br />
They<br />
will forget what<br />
you said. They will forget<br />
what you did. But they<br />
will never forget the way<br />
you made them feel.<br />
Maya Angelou<br />
11<br />
www.story-lab.net<br />
Better Chemistry Through Stories
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