Smart Guide To Storytelling For Leaders and Salespeople
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
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Frequently Asked Questions<br />
Q<br />
I‘m not really a storyteller. Doesn‘t it take a special<br />
kind of talent?<br />
No. We are hardwired to organize our thoughts in terms of stories. Furthermore, storytelling is<br />
a very natural way of speaking. The only thing you need to be a storyteller is a birth certificate.<br />
Unfortuantely however,when it comes to business presentations, we avoid telling stories. Instead,<br />
we often rely soley on facts <strong>and</strong> ard data. That said, there are specialized storytelling techniques<br />
that are most appropriate for business settings <strong>and</strong> these must be learned <strong>and</strong> practiced over<br />
time.<br />
Q<br />
My audience usually consists of people that make<br />
decisions on the basis of facts <strong>and</strong> hard data. How is<br />
storytelling going to improve my presentations?<br />
One of the biggest benefits of storytelling is that it wraps facts in a context that generates an<br />
emotional response. Not every fact should be presented through a story. However, knowing how<br />
<strong>and</strong> when to use stories can enhance any presentation, even those that are given to data-oriented<br />
audiences.<br />
Q<br />
Where can I learn more about how to use storytelling<br />
in business settings?<br />
We highly recommend the book, Putting Stories <strong>To</strong> Work, written by Shawn Callahan, the CEO of<br />
Anecdote,the world‘s largest busines storytelling organization, with headquarters in Melbourne,<br />
Austrailia. If your team would like to participate in a workshop designed around the principles in<br />
this book, visit www.story-lab.net.. Story-Lab is a U.S. affliate of Anecdote.<br />
27<br />
www.story-lab.net<br />
Better Chemistry Through Stories
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