Smart Guide To Storytelling For Leaders and Salespeople
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
The This = That method for crea-ng comparisons<br />
1. Create two columns on a sheet of paper.<br />
2. In the le; column write down all the things you do or<br />
your product does.<br />
3 In the right column, write down people, places or things<br />
that do something similar.<br />
4. Don’t edit anything in the right column. Merely freeassociate<br />
as many comparisons as you can with specific<br />
ac-ons that you or your product performs.<br />
5. Sooner or later you are bound to find a comparison that<br />
is original <strong>and</strong> visually describes who you are or what you<br />
do.<br />
26<br />
www.story-lab.net<br />
Better Chemistry Through Stories
Change language