Smart Guide To Storytelling For Leaders and Salespeople
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
Learn how storytelling can help you influence, inspire, and motivate people in business settings. Includes six specific storytelling methods you can use right away.
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Is This A Story?<br />
We had a problem with our whole purchasing<br />
process. I was convinced that a great deal of money<br />
was being wasted, <strong>and</strong> that it would con;nue to be<br />
wasted – that we didn’t even know how much money<br />
was being thrown away. I thought we had an<br />
opportunity to drive down purchasing costs, not by 2<br />
per cent, but by something in the order of $1 billion<br />
over the next five years. A change this big meant a<br />
big shiE in the process. This would not be possible,<br />
however, unless many people, especially those in top<br />
management, saw the opportunity, which for the<br />
most part they did not. So nothing was happening.<br />
If you answered “no,” you are correct. If you answered<br />
“yes,” you are not alone. It is a common mistake that we<br />
see our workshop participants make. See why on the next<br />
page.<br />
14<br />
www.story-lab.net<br />
Better Chemistry Through Stories
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