Barefoot Vegan Mag Jan_Feb 2017
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Top hair stylist, Daniel Field from the Daniel Field<br />
Hair Salon in Central London, and makeup artist to<br />
the stars, Alexa Riva Ravina kindly offered to put the<br />
Naturewatch Foundation endorsed cruelty-free<br />
products, featured in the Naturewatch ‘Compassionate<br />
Shopping Guide’, to the test.<br />
Some incredible animal-loving celebrities offered<br />
to appear in the film alongside myself, including<br />
actress Rula Lenska, model Daryna Milgevska, and<br />
comedian Jake Yapp, who put their faith – and faces –<br />
in Daniel and Alexa’s hands. And the results were<br />
beautiful and 100% cruelty free.<br />
The resulting film proves that you can choose<br />
compassion over cruelty, and look fabulous in the<br />
process! We launched the film in front of an audience<br />
of 100% animal loving celebrities at Sanctum Soho in<br />
London’s West End. The evening was hosted by our<br />
dear, compassionate friend Rula Lenska and attended<br />
by some brilliant people including BBC Radio 5 DJ<br />
Nicky Campbell, This Morning’s on screen makeup<br />
artist Bryony Blake and TV presenter Matt Johnson,<br />
the animal-loving Jilly Johnson, actress Vicki Michelle,<br />
cruelty free beauty expert Cindy Jackson and actor Dan<br />
Richardson from Disney’s The Lodge, who has recently<br />
become vegan.<br />
Background<br />
Despite the EU and countries like Australia, Israel and<br />
Norway banning the sale and importation of cosmetics<br />
and cosmetic ingredients tested on animals, millions of<br />
animals are still used in cosmetic testing around the<br />
world.<br />
Cosmetic brands may advertise their products as<br />
cruelty-free in the UK – but if they are also selling in<br />
countries like China, where animal-testing on cosmetics is<br />
still a legal requirement – they cannot genuinely claim<br />
cruelty-free status. At the same time, many popular<br />
brands are owned by larger, multinational ‘parent’<br />
companies that may sell other products in China –<br />
meaning that, for the ethical consumer, being genuinely<br />
cruelty-free can be extremely difficult.<br />
Naturewatch Foundation researches companies<br />
thoroughly and only approves those brands that have a<br />
BAREFOOT<strong>Vegan</strong> | 68
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