February 2017
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THE VALLEY BUSINESS JOURNAL<br />
12 www.TheValleyBusinessJournal.com<br />
<strong>February</strong> <strong>2017</strong><br />
Melody’s Ad Works Wins Polaris Award<br />
Melody’s Ad Works, Inc./Melody<br />
Brunsting won a Public Relations Society<br />
of America (PRSA) Polaris award<br />
for the 2016 TVBWF E-Newsletter and<br />
the 33RD Annual 2016 Temecula Valley<br />
Balloon & Wine Festival Press Kit at the<br />
PRSA-Inland Empire Annual Awards<br />
Banquet in November 2016. This is<br />
Melody’s Ad Works, Inc. second time to<br />
win the award.<br />
Independently judged by the Buffalo,<br />
New York chapter of PRSA, 60 entries<br />
in various categories were judged based<br />
upon research, planning, execution,<br />
evaluation and outcome. The Polaris is<br />
the highest award in each category based<br />
upon total points earned.<br />
The 2016 Temecula Valley Balloon<br />
& Wine Festival press kit had an innovative<br />
design emphasizing the theme of<br />
“Uncork the Fun.” The marketing materials<br />
presented to PRSA contained all press<br />
releases, public service announcements,<br />
audio and video clips, photos and other<br />
pertinent information on a branded wine<br />
cork encased flash drive. Additional tactile<br />
elements of the kit included a guide<br />
book to photos and stories on the flash<br />
drive, and a message in a bottle with a<br />
hot air balloon inside the bottle.<br />
The press kit also won top<br />
honors from the International<br />
Festivals and Events Association<br />
in September 2016. The newsletter<br />
was part of a comprehensive<br />
digital marketing campaign that<br />
also won IFEA top honors.<br />
Brunsting is among 5,000<br />
active accredited Public Relations<br />
Practitioners (APR),<br />
as designated by the Public<br />
Relations Society of America.<br />
Accreditation is given to professionals<br />
who successfully complete<br />
a comprehensive examination<br />
process, and demonstrate<br />
their knowledge, experience, skills, and<br />
abilities in communication theory, planning,<br />
management science and practice<br />
of public relations.<br />
“I am humbled to receive the Polaris<br />
award as it is judged by other industry<br />
professionals and awarded based on results.<br />
Being recognized by other Public<br />
Relations professionals and the PRSA is<br />
an outstanding achievement,” Brunsting<br />
said about the awards.<br />
ABOUT MELODY’S AD WORKS, INC.<br />
/MELODY BRUNSTING<br />
Melody’s Ad Works Inc. has been serving<br />
the Inland Empire since 1989 with integrated<br />
public relations and marketing<br />
campaigns for special events, non-profits,<br />
and shopping districts. Melody Brunsting,<br />
president, serves on the ‘Visit<br />
Temecula Valley’ board of directors as<br />
Secretary. She has promoted the Temecula<br />
Valley Balloon & Wine Festival for<br />
the past 16 years and created several<br />
signature events in Old Town Temecula<br />
for the City of Temecula, including the<br />
popular, annual New Year’s Eve Grape<br />
Drop.<br />
WEBSITE: melodysadworks.com<br />
FACEBOOK: https://www.facebook.com/MelodysAdWorksInc/<br />
TWITTER: Melsprwrks<br />
INSTAGRAM: www.linkedin.com/in/melody-brunsting-apr-3381566