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February 2017

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THE VALLEY BUSINESS JOURNAL<br />

12 www.TheValleyBusinessJournal.com<br />

<strong>February</strong> <strong>2017</strong><br />

Melody’s Ad Works Wins Polaris Award<br />

Melody’s Ad Works, Inc./Melody<br />

Brunsting won a Public Relations Society<br />

of America (PRSA) Polaris award<br />

for the 2016 TVBWF E-Newsletter and<br />

the 33RD Annual 2016 Temecula Valley<br />

Balloon & Wine Festival Press Kit at the<br />

PRSA-Inland Empire Annual Awards<br />

Banquet in November 2016. This is<br />

Melody’s Ad Works, Inc. second time to<br />

win the award.<br />

Independently judged by the Buffalo,<br />

New York chapter of PRSA, 60 entries<br />

in various categories were judged based<br />

upon research, planning, execution,<br />

evaluation and outcome. The Polaris is<br />

the highest award in each category based<br />

upon total points earned.<br />

The 2016 Temecula Valley Balloon<br />

& Wine Festival press kit had an innovative<br />

design emphasizing the theme of<br />

“Uncork the Fun.” The marketing materials<br />

presented to PRSA contained all press<br />

releases, public service announcements,<br />

audio and video clips, photos and other<br />

pertinent information on a branded wine<br />

cork encased flash drive. Additional tactile<br />

elements of the kit included a guide<br />

book to photos and stories on the flash<br />

drive, and a message in a bottle with a<br />

hot air balloon inside the bottle.<br />

The press kit also won top<br />

honors from the International<br />

Festivals and Events Association<br />

in September 2016. The newsletter<br />

was part of a comprehensive<br />

digital marketing campaign that<br />

also won IFEA top honors.<br />

Brunsting is among 5,000<br />

active accredited Public Relations<br />

Practitioners (APR),<br />

as designated by the Public<br />

Relations Society of America.<br />

Accreditation is given to professionals<br />

who successfully complete<br />

a comprehensive examination<br />

process, and demonstrate<br />

their knowledge, experience, skills, and<br />

abilities in communication theory, planning,<br />

management science and practice<br />

of public relations.<br />

“I am humbled to receive the Polaris<br />

award as it is judged by other industry<br />

professionals and awarded based on results.<br />

Being recognized by other Public<br />

Relations professionals and the PRSA is<br />

an outstanding achievement,” Brunsting<br />

said about the awards.<br />

ABOUT MELODY’S AD WORKS, INC.<br />

/MELODY BRUNSTING<br />

Melody’s Ad Works Inc. has been serving<br />

the Inland Empire since 1989 with integrated<br />

public relations and marketing<br />

campaigns for special events, non-profits,<br />

and shopping districts. Melody Brunsting,<br />

president, serves on the ‘Visit<br />

Temecula Valley’ board of directors as<br />

Secretary. She has promoted the Temecula<br />

Valley Balloon & Wine Festival for<br />

the past 16 years and created several<br />

signature events in Old Town Temecula<br />

for the City of Temecula, including the<br />

popular, annual New Year’s Eve Grape<br />

Drop.<br />

WEBSITE: melodysadworks.com<br />

FACEBOOK: https://www.facebook.com/MelodysAdWorksInc/<br />

TWITTER: Melsprwrks<br />

INSTAGRAM: www.linkedin.com/in/melody-brunsting-apr-3381566

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