MBR_Issue_27 -January 2017 low res
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Malta Business Review<br />
ANALYSIS & DEBATE<br />
ANALYSIS & DEBATE<br />
Malta Business Review<br />
VIEW FROM THE MOUNTAINS<br />
FASTEN SEATBELTS...<br />
…. AND MAKE SURE IT’S REALLY TIGHT.<br />
By Werner E. Jung<br />
We are all in for a rough ride –<br />
you are going to experience<br />
a new kind of roller-coaster<br />
– one which might not be very joyful<br />
and where we do not know whether the<br />
breaking system at the end will work.<br />
2016 has seen the transformation of<br />
our lives into a post-factual existence.<br />
“I spare myself the idle question of how<br />
we will be in the future, and use the<br />
future instead as a perspective of the<br />
contemplation of today, then I will not<br />
ask who we are, but who we have been”,<br />
Roger Willemsen wrote in his manuscript<br />
in 2015 before his early demise in 2016.<br />
It seems that he fo<strong>res</strong>aw the trend<br />
that man is not driving innovation and<br />
technology any more, but instead man<br />
is being driven by technology and his<br />
own innovations. Or as T.S. Eliot wrote:<br />
“Where is the Life we have lost in living?<br />
- Where is the wisdom we have lost in<br />
knowledge? - Where is the knowledge<br />
we have lost in information?”<br />
Whilst the world is anxiously awaiting<br />
what Mr. Trump, holding the most<br />
powerful office of the world, is going<br />
to tweet next – we are all sitting still,<br />
shivering like the rabbit in front of the<br />
rattlesnake. The irony is that Mr. Trump<br />
and his slogan of “Make America great<br />
again” in itself is post-factual. The<br />
“Good Old Days” are not coming back<br />
– manufacturing jobs, when cars were<br />
predominantly assembled by real people<br />
on an assembly line, are a thing of the<br />
past. Real people today program the<br />
robots which do the assembly. What will<br />
happen when the people who voted for<br />
him, most of them not beeing the ones<br />
doing the programming, will realise this?<br />
We are seeing on a daily basis that the<br />
majority of corporate managers, our<br />
so called “business leaders”, typically<br />
are whining wimps when it comes to<br />
making tough but sustainable long-term<br />
decisions. What they care about, are<br />
short-term profits, stock prices and their<br />
own bonuses, which in turn are tied to<br />
short-term profits and stock prices…..<br />
All Mr. Trump has to do is to send out<br />
a tweet and the CEOs of Carrier, Ford,<br />
GM etc. cave in, postponing the future<br />
of their industry – but making sure<br />
that their bonuses will still be intact for<br />
another year….<br />
The “Good Old Days” are not<br />
coming back – manufacturing<br />
jobs, when cars were<br />
predominantly assembled by<br />
real people on an assembly<br />
line are a thing of the past<br />
We have all grown used to false promises<br />
by our elected rep<strong>res</strong>entatives, and in<br />
the words “Grown Used To”, lies the real<br />
danger for all of us; and it is our own<br />
damn fault. We have to ask ourselves:<br />
Was the election of Trump, Brexit and<br />
the “right wing” developments we are<br />
experiencing in Europe, just unfortunate<br />
“We were those who knew,<br />
but did not understand,<br />
full of information,<br />
but without perception,<br />
rich on knowledge,<br />
poor on understanding.<br />
So we went,<br />
not stopped by ourselves.”<br />
Roger Willemson<br />
or a “hiccup of history” which will correct<br />
itself. Adam Smith, the forefather of<br />
modern macrocroeconomics, believed<br />
that an “Invisible Hand” will eventually<br />
correct market asymmetries and<br />
imbalances and, strangely enough, there<br />
still are economists around who actually<br />
believe this. The effects of globalisation<br />
have shown us to great extent, that the<br />
“Invisible Hand” is exactly what it says<br />
– Invisible! So do not wait for anything<br />
to correct itself – it ain’t gonna happen!<br />
The taxpayers are the ones who pay<br />
for market imbalances. Barrak Obama,<br />
in his final add<strong>res</strong>s to the nation, said:<br />
“The biggest treat to democracy is<br />
complacency”! All we have to do is look<br />
around us to see the effects. In the US<br />
we have are experiencing the mutation<br />
of democracy to “moneycracy” – “one<br />
person, one vote” hast been transformed<br />
to “one dollar, one vote”. And when<br />
we see that in Brussels we have more<br />
than thee lobbyists for every elected<br />
rep<strong>res</strong>entative, we have to realise that<br />
Europe is not far away.<br />
The extent of our complacency is<br />
exemplified by the reactions to the<br />
terrorist attack in Berlin: whereas<br />
there was a great show of solidarity of<br />
politicians, social groups and media<br />
when the attacks happened in Paris<br />
and Brussels, there was almost nothing<br />
to be seen in and about Berlin. “It<br />
was inevitable – just a matter of time,<br />
when it was going to happen” was the<br />
common attitude one seemed to come<br />
across. How sick can our society get?<br />
The big difference between the EU and<br />
the USA is that America probably can<br />
be fixed. When the going gets tough,<br />
America comes first for Americans – this<br />
is why the right to bear arms is written<br />
into the constitution and why this right<br />
is also being defended by many people<br />
who have no intention of ever buying<br />
a gun. How many people in Europe are<br />
going to stand up for “Europe First” –<br />
certainly not many in my part of the<br />
woods. Where is our solidarity with<br />
Our Europe? A recent survey among<br />
the EU population revealed that<br />
for only 12% of all people put<br />
Europe first.<br />
Malta, normally too small to<br />
notice, in contrast to many<br />
financial institutions, which are too<br />
big to fail, has an opportunity to set a<br />
mark during the next six months of her<br />
p<strong>res</strong>idency of the European Union. Will<br />
she / can she, live up to this challenge<br />
and opportunity? The only alternative<br />
may well be the “Reset” button for<br />
Europe…..<br />
Maybe taking charge of the steering<br />
wheel is a better idea than to fasten<br />
seatbelts…… <strong>MBR</strong><br />
EDITOR’S<br />
Note<br />
Werner E. Jung, lecturer<br />
and writer, looks back at<br />
an eventful international<br />
management and consulting career. He lived<br />
and worked in many countries around the<br />
world. As consultant and lecturer he took<br />
a special inte<strong>res</strong>t in SMEs and developing<br />
markets. After the financial crisis in 2008,<br />
he discontinued his “old style” teachings and<br />
has taken to <strong>res</strong>earch into socio-economic<br />
developments. The focus is on the rising<br />
inequalities and the <strong>res</strong>ulting disruptions.<br />
Mr. Jung holds a degree in Industrial<br />
Engineering and Business Management from<br />
the Swiss Federal Institute of Technology and<br />
the Massachusetts Institute of Technology.<br />
He now lives in the foothills of the Bavarian<br />
mountains. wej@think-different.org<br />
16 17<br />
www.maltabusinessreview.net