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Malta Business Review<br />

ANALYSIS & DEBATE<br />

ANALYSIS & DEBATE<br />

Malta Business Review<br />

VIEW FROM THE MOUNTAINS<br />

FASTEN SEATBELTS...<br />

…. AND MAKE SURE IT’S REALLY TIGHT.<br />

By Werner E. Jung<br />

We are all in for a rough ride –<br />

you are going to experience<br />

a new kind of roller-coaster<br />

– one which might not be very joyful<br />

and where we do not know whether the<br />

breaking system at the end will work.<br />

2016 has seen the transformation of<br />

our lives into a post-factual existence.<br />

“I spare myself the idle question of how<br />

we will be in the future, and use the<br />

future instead as a perspective of the<br />

contemplation of today, then I will not<br />

ask who we are, but who we have been”,<br />

Roger Willemsen wrote in his manuscript<br />

in 2015 before his early demise in 2016.<br />

It seems that he fo<strong>res</strong>aw the trend<br />

that man is not driving innovation and<br />

technology any more, but instead man<br />

is being driven by technology and his<br />

own innovations. Or as T.S. Eliot wrote:<br />

“Where is the Life we have lost in living?<br />

- Where is the wisdom we have lost in<br />

knowledge? - Where is the knowledge<br />

we have lost in information?”<br />

Whilst the world is anxiously awaiting<br />

what Mr. Trump, holding the most<br />

powerful office of the world, is going<br />

to tweet next – we are all sitting still,<br />

shivering like the rabbit in front of the<br />

rattlesnake. The irony is that Mr. Trump<br />

and his slogan of “Make America great<br />

again” in itself is post-factual. The<br />

“Good Old Days” are not coming back<br />

– manufacturing jobs, when cars were<br />

predominantly assembled by real people<br />

on an assembly line, are a thing of the<br />

past. Real people today program the<br />

robots which do the assembly. What will<br />

happen when the people who voted for<br />

him, most of them not beeing the ones<br />

doing the programming, will realise this?<br />

We are seeing on a daily basis that the<br />

majority of corporate managers, our<br />

so called “business leaders”, typically<br />

are whining wimps when it comes to<br />

making tough but sustainable long-term<br />

decisions. What they care about, are<br />

short-term profits, stock prices and their<br />

own bonuses, which in turn are tied to<br />

short-term profits and stock prices…..<br />

All Mr. Trump has to do is to send out<br />

a tweet and the CEOs of Carrier, Ford,<br />

GM etc. cave in, postponing the future<br />

of their industry – but making sure<br />

that their bonuses will still be intact for<br />

another year….<br />

The “Good Old Days” are not<br />

coming back – manufacturing<br />

jobs, when cars were<br />

predominantly assembled by<br />

real people on an assembly<br />

line are a thing of the past<br />

We have all grown used to false promises<br />

by our elected rep<strong>res</strong>entatives, and in<br />

the words “Grown Used To”, lies the real<br />

danger for all of us; and it is our own<br />

damn fault. We have to ask ourselves:<br />

Was the election of Trump, Brexit and<br />

the “right wing” developments we are<br />

experiencing in Europe, just unfortunate<br />

“We were those who knew,<br />

but did not understand,<br />

full of information,<br />

but without perception,<br />

rich on knowledge,<br />

poor on understanding.<br />

So we went,<br />

not stopped by ourselves.”<br />

Roger Willemson<br />

or a “hiccup of history” which will correct<br />

itself. Adam Smith, the forefather of<br />

modern macrocroeconomics, believed<br />

that an “Invisible Hand” will eventually<br />

correct market asymmetries and<br />

imbalances and, strangely enough, there<br />

still are economists around who actually<br />

believe this. The effects of globalisation<br />

have shown us to great extent, that the<br />

“Invisible Hand” is exactly what it says<br />

– Invisible! So do not wait for anything<br />

to correct itself – it ain’t gonna happen!<br />

The taxpayers are the ones who pay<br />

for market imbalances. Barrak Obama,<br />

in his final add<strong>res</strong>s to the nation, said:<br />

“The biggest treat to democracy is<br />

complacency”! All we have to do is look<br />

around us to see the effects. In the US<br />

we have are experiencing the mutation<br />

of democracy to “moneycracy” – “one<br />

person, one vote” hast been transformed<br />

to “one dollar, one vote”. And when<br />

we see that in Brussels we have more<br />

than thee lobbyists for every elected<br />

rep<strong>res</strong>entative, we have to realise that<br />

Europe is not far away.<br />

The extent of our complacency is<br />

exemplified by the reactions to the<br />

terrorist attack in Berlin: whereas<br />

there was a great show of solidarity of<br />

politicians, social groups and media<br />

when the attacks happened in Paris<br />

and Brussels, there was almost nothing<br />

to be seen in and about Berlin. “It<br />

was inevitable – just a matter of time,<br />

when it was going to happen” was the<br />

common attitude one seemed to come<br />

across. How sick can our society get?<br />

The big difference between the EU and<br />

the USA is that America probably can<br />

be fixed. When the going gets tough,<br />

America comes first for Americans – this<br />

is why the right to bear arms is written<br />

into the constitution and why this right<br />

is also being defended by many people<br />

who have no intention of ever buying<br />

a gun. How many people in Europe are<br />

going to stand up for “Europe First” –<br />

certainly not many in my part of the<br />

woods. Where is our solidarity with<br />

Our Europe? A recent survey among<br />

the EU population revealed that<br />

for only 12% of all people put<br />

Europe first.<br />

Malta, normally too small to<br />

notice, in contrast to many<br />

financial institutions, which are too<br />

big to fail, has an opportunity to set a<br />

mark during the next six months of her<br />

p<strong>res</strong>idency of the European Union. Will<br />

she / can she, live up to this challenge<br />

and opportunity? The only alternative<br />

may well be the “Reset” button for<br />

Europe…..<br />

Maybe taking charge of the steering<br />

wheel is a better idea than to fasten<br />

seatbelts…… <strong>MBR</strong><br />

EDITOR’S<br />

Note<br />

Werner E. Jung, lecturer<br />

and writer, looks back at<br />

an eventful international<br />

management and consulting career. He lived<br />

and worked in many countries around the<br />

world. As consultant and lecturer he took<br />

a special inte<strong>res</strong>t in SMEs and developing<br />

markets. After the financial crisis in 2008,<br />

he discontinued his “old style” teachings and<br />

has taken to <strong>res</strong>earch into socio-economic<br />

developments. The focus is on the rising<br />

inequalities and the <strong>res</strong>ulting disruptions.<br />

Mr. Jung holds a degree in Industrial<br />

Engineering and Business Management from<br />

the Swiss Federal Institute of Technology and<br />

the Massachusetts Institute of Technology.<br />

He now lives in the foothills of the Bavarian<br />

mountains. wej@think-different.org<br />

16 17<br />

www.maltabusinessreview.net

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