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Blitz Magazine

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cpr<br />

USeR InteRFACe<br />

As well as improving design details, internal features and overall aesthetics, the<br />

interaction between the user and the product has been revised and simplified.<br />

Through user testing a range of issues relating to the interaction between the<br />

product, components and the user were identified.<br />

These issues were addressed by minimising interaction steps, and replacing the<br />

button activation interface with a kinetic, push down interface solution. By replacing<br />

the action of locking the components together, placing the bottle on the base, and<br />

holding the bottle while pressing the button, the user interaction is streamlined and<br />

opportunities for user error are reduced. The <strong>Blitz</strong>2Go Lift is designed to make use<br />

of the products semiotics and form factor to develop natural affordances, prompting<br />

the user to engage with the physical interface and improving the products overall<br />

usability and function.<br />

Natural affordances and designed features contribute to the products overall<br />

usability and user interaction interface. Details on the bottle, blade housing and base<br />

work to align the bottle in a correct orientation, to ensure locking and safe use. The<br />

overall form factor of the product base ensures stability when pushing downwards<br />

on the bottle, further indicating the interaction to the user.<br />

SKUDesign<br />

08

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