Blitz Magazine

part Design
LID + BottLe
A major element of the product redesign was focused around the design of the
bottle’s lid. This part is a central component to the products use, as a primary
interaction point between the user and the function of the product, storing and
drinking. The redesign focused on improving the usability issues identified during
user testing (lid flipping down, difficult to open, difficulty cleaning) as well as
aesthetic improvement. The parts overall form was designed to transition the
product form a fitness focused market, by removing the semiotic links to protein
shakers, and develop an approachable form that appeals to the new market
segment.
The lid body has been designed to accommodate a hanging and handle feature,
with a extrusion built into the part body. This feature enhances the products onthe-go
functionality, enabling users to hang or secure their bottle, and stopping the
bottle from rolling when placed on its side. The length of the handle also makes the
bottle easier to twist off an open under pressure. Another feature designed into the
body of the product was the lid opening. This feature allows liquid to flow through
the lid in a more natural way, while enabling dense liquid to pour out, making the lid
easier to drink from while walking.
The lid redesign continued with the addition of a rotating lid cover, or lid snap.
This semi-rigid plastic allows users to rotate the cover around to a closed position,
ensuring no liquid leaks from the bottle, and easily lock the lid open in the recess on
the opposite face. The snap lid can also be detached for cleaning and maintenance.
Mulitcavity molds of the same part reduce manufacturing steps needed in
production, limiting energy usage and material waste. The robust lid snap improves
the durability of the product and increases the products longevity. The product
peripheral application enables users to replace components, and expand their
product family, further reducing the long term environmental impact of the product
throughout its lifetime.
SKUDesign
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