Caribbean Times 92nd Issue - Tuesday 7th February 2017
Caribbean Times 92nd Issue - Tuesday 7th February 2017
Caribbean Times 92nd Issue - Tuesday 7th February 2017
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6 c a r i b b e a n t i m e s . a g<br />
<strong>Tuesday</strong> <strong>7th</strong> <strong>February</strong> <strong>2017</strong><br />
Strategic targets set for the Ministry of Tourism in <strong>2017</strong><br />
Cruise arrivals, air arrivals,<br />
airlift, and public relations<br />
are among the major areas of<br />
concentration for the Ministry<br />
of Tourism in <strong>2017</strong>.<br />
With a successful 2016<br />
now in the record books, the<br />
ministry will redouble its efforts<br />
in ensuring the upward<br />
trend continues. Tourism officials<br />
are predicting a 10 per<br />
cent increase in air arrivals<br />
for <strong>2017</strong>, including initiating<br />
discussions with at least four<br />
major airlines to begin serving<br />
the country, namely Emirates,<br />
Norwegian and Panama’s<br />
flag carrier Copa. Plans<br />
are also to engage US carriers<br />
Spirit, Southwest and Jetblue,<br />
through the Fort Lauderdale<br />
gateway.<br />
A 6 per cent growth in air<br />
arrivals and airlift was recorded<br />
in 2016. Visitors totaled<br />
265,187, an increase of 14,<br />
737 when compared to 2015.<br />
The United States market<br />
dominated in 2016 according<br />
to statistics, recording a 15<br />
per cent growth over 2015.<br />
<strong>Caribbean</strong> arrivals are also<br />
reported to have increased, a<br />
result of increased marketing<br />
and promotion within the region.<br />
On the cruise front, officials<br />
are projecting 100, 000<br />
passengers will disembark in<br />
Port St. John’s in <strong>2017</strong>. If the<br />
ambitious plan is successful,<br />
it will be the first time that<br />
the country will record such<br />
figures in any given year.<br />
Meantime, expansion work<br />
on berthing facilities is continuing<br />
for such a feat to be<br />
accomplished.<br />
The overall success will be<br />
hinged on the country raising<br />
its awareness. Tourism Minister<br />
Asot Michael says his ministry<br />
will “Identify at least 2<br />
major PR opportunities from<br />
our major source markets that<br />
will exponentially raise the<br />
awareness of the destination.”<br />
Going forward, Minister<br />
Michael noted that the intention<br />
is to strategically position<br />
Antigua and Barbuda as the<br />
destination of choice, in an<br />
effort to increase business to<br />
the country.<br />
Minister Michael: Small hotel<br />
properties continue to thrive<br />
By Joanna Paris<br />
Minister with responsibility for Tourism, the Hon. Asot<br />
Michael has lauded the contributions of small hotel properties<br />
to the country’s viable tourism sector.<br />
While making his contribution to the <strong>2017</strong> Budget presentation<br />
last week, Minister Michael outlined that the indigenous<br />
properties have played a major role where accommodation<br />
is concerned.<br />
The Tourism Minister made the point as he highlighted<br />
the significant increase that the country has experienced in<br />
2016 with air arrivals.<br />
“This ABLP led Administration has provided tangible<br />
support to increase the involvement of the indigenous population<br />
in the ownership, management, and operation of<br />
tourism facilities and events to increase tourism earnings<br />
retained in the country. Strengthening our presence and destination<br />
appeal in the regional market should bring direct<br />
benefits to several of these smaller properties”, he said.<br />
Minister Michael also spoke of the involvement of the<br />
small properties in regional and international roadshows<br />
which have also increased their visibility abroad.<br />
“We have engaged and facilitated the small hoteliers in<br />
various marketing programs, and roadshow participation.<br />
We journeyed together to London’s World Travel Market,<br />
Trinidad, Cuba, Dominican Republic and the French West<br />
Indies. This has resulted in increased bookings and business<br />
particularly around our events such as Carnival and Cricket.<br />
We have delivered on our promise and shown a real example<br />
of how people participation can empower and prosper<br />
indigenous Antiguan and Barbudan businesses”, the Tourism<br />
Minister said.