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Insights success The 30 Most Admired Companies of the Year Dec 2016

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Think Tank<br />

Well, <strong>the</strong> truth is we are also likely to enter into <strong>the</strong> league<br />

<strong>of</strong> creative folks when something annoys us. It’s very much<br />

similar to <strong>the</strong> squeaky wheel that always gets <strong>the</strong> oil. Think<br />

about all <strong>the</strong> work you do, be at home or <strong>of</strong>fice or anywhere<br />

else. <strong>The</strong>re is at least one thing we hate still we do and<br />

that’s common for everyone around <strong>the</strong> world. It’s always<br />

<strong>the</strong> one we can’t avoid. That means if you hate it, <strong>the</strong>re are<br />

countless who hate it too, which makes your solution a<br />

million dollar idea.<br />

<strong>The</strong>n <strong>the</strong> question might strike you is that how you can<br />

think more creatively? <strong>The</strong> answer is to observe already<br />

established creators and imitate <strong>the</strong>ir characteristics. Every<br />

creative thinker has three primary traits. <strong>The</strong> first and<br />

foremost is <strong>the</strong> belief he/she is creative. Thinking you are<br />

creative makes you ninety percent creative. And it comes<br />

with <strong>the</strong> confidence that you’ll come up with <strong>the</strong> right<br />

answer when <strong>the</strong> need arises.<br />

<strong>The</strong> second trait <strong>of</strong> <strong>the</strong> innovators is that have fluidity in <strong>the</strong><br />

thoughts. <strong>The</strong>y are flexible with <strong>the</strong>ir thoughts even when<br />

<strong>the</strong>y don’t have to be. Traditional ways <strong>of</strong> seeing things are<br />

abandoned from <strong>the</strong>ir thinking and <strong>the</strong>y go with <strong>the</strong> new<br />

thoughts in <strong>the</strong> direction. In short, <strong>the</strong>y aren’t afraid <strong>of</strong><br />

taking risks and breaking <strong>the</strong> rules. You can try yourself<br />

too. Select any item on your desk and think <strong>of</strong> an alternative<br />

use <strong>of</strong> it. Difficult to choose? Let’s take an example <strong>of</strong> a<br />

paper clip. How many times you have distorted it into a<br />

new solution? Yeah, you were forgotten how creative you<br />

already are. You can select any o<strong>the</strong>r item, and you’ll be<br />

surprised with <strong>the</strong> things you come up with.<br />

Now, select two objects and try to come up with an idea to<br />

make a new product. One definition <strong>of</strong> <strong>the</strong> definition <strong>of</strong><br />

innovations is <strong>the</strong> amalgamation <strong>of</strong> two or more existing<br />

ideas into a new one. In fact, many <strong>of</strong> <strong>the</strong> R&D departments<br />

employ people to do just that which just might explain<br />

some <strong>of</strong> those strange holiday-season gift inventions.<br />

Exposing <strong>the</strong>mselves to new experiences and different<br />

viewpoints is <strong>the</strong> third and most important trait <strong>of</strong> creative<br />

thinkers. By opening <strong>the</strong>ir minds to new boost, <strong>the</strong>y lay<br />

down new neural pathways in <strong>the</strong>ir brains literally by<br />

creating new electrical connections between brain cells and<br />

opening <strong>the</strong> new channels <strong>of</strong> <strong>the</strong> thoughts. It makes <strong>the</strong>m<br />

ready to assist <strong>the</strong>m with <strong>the</strong> problems whenever <strong>the</strong>y are<br />

confronted.<br />

Creativity is a renewable resource that we can tap into at<br />

any time and yes, it’s a process that can be taught and will<br />

be a way for survival.<br />

<strong>Dec</strong>ember <strong>2016</strong> | 27

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